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1,851 Essays on Marketing Strategy. Documents 926 - 950 (showing first 1,000 results)

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Last update: August 1, 2014
  • Benetton’s Corporate Strategy

    Benetton’s Corporate Strategy

    I. Introduction 2 II. Benetton Company 2 1. History 2 2. The company in figures 2 III. Dimension performance of the Group 3 1. Five forces framework 3 2. Holding 3 3. Corporate governance 3 4. Corporate culture 3 5. Scope of activities 3 6. Resources commitment 4 7. Corporate social responsibility stance 5 IV. Benetton competitive advantages 6 1. Value chain 6 2. Strategic capabilities 6 V. Two future scenarios 7 1. SWOT analysis

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    Essay Length: 255 Words / 2 Pages
    Submitted: February 14, 2010 By: Artur
  • Global Strategy Vs. Multicountry Strategy

    Global Strategy Vs. Multicountry Strategy

    Introduction: Thompson , Strickland and Gamble (2005) have differentiated between two strategies based on the type of competition ; Multicountry Strategy , and Global Strategy They disused the suitability of each strategy as stated below: "A multicountry strategy is appropriate for industries where multicountry competition dominates and local responsiveness is essential. A global strategy works best in markets that are globally competitive or beginning to globalize." So, for any successful business decision maker, he/she should

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: February 15, 2010 By: Mikki
  • Analysis of Financial Markets and Institutions

    Analysis of Financial Markets and Institutions

    Financial Markets and Institutions Looking at John’s portfolio it is clear that he has decided to invest in many different types of company, that range from Banking to Information Technology. This spreads the risk factor and means that john has a much better chance of not making a big loss as his investments are widely spread. Obviously John’s main investment objective is to get the biggest return on his investments. Looking at his investments John

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: February 15, 2010 By: Mike
  • Non-Traditional Marketing

    Non-Traditional Marketing

    On the one hand it is true that non-traditional marketing can offer great opportunities and has shown great results. It has many advantages that I already listed and mentioned in the answer 1 and 2. Among all other big advantage, non-tradional marketing enable marketers to attract consumer’s attention which is really imported. Moreover the brand is not the one directly communicating on the product: journalists, medias, or consumers will do the job communication for the

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    Essay Length: 279 Words / 2 Pages
    Submitted: February 15, 2010 By: Stenly
  • Boeing Market Analysis

    Boeing Market Analysis

    The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom

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    Essay Length: 6,452 Words / 26 Pages
    Submitted: February 15, 2010 By: Vika
  • The Marketing Concept

    The Marketing Concept

    Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood, forgotten, or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation), rather than on the firm’s current

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    Essay Length: 294 Words / 2 Pages
    Submitted: February 15, 2010 By: Mike
  • Movie Marketing in India

    Movie Marketing in India

    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process

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    Essay Length: 327 Words / 2 Pages
    Submitted: February 15, 2010 By: Wendy
  • Promotional Strategy

    Promotional Strategy

    Promotional Strategy Spalding NBA Dual Action Infusion Street Basketball Introduction The Spalding NBA Dual Action Infusion Street Basketball is a product which is capable of revolutionizing outdoor basketball play. Our goal is to create a promotional strategy which supports the effective launch of the product. This strategy includes identifying the appropriate target market, our promotional objectives, approach to budget, selection of promotion strategies, and a mechanism to measure the success of our strategy. Our

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    Essay Length: 2,927 Words / 12 Pages
    Submitted: February 15, 2010 By: Kevin
  • Marketing Analysis: Biofuel Demand Hits Food

    Marketing Analysis: Biofuel Demand Hits Food

    The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 16, 2010 By: Tasha
  • Continue to Develop the Chip Dip Market

    Continue to Develop the Chip Dip Market

    Alternative #1: Continue to Develop the Chip Dip Market The first alternative suggested is for Frito-Lay to continue developing the chip dip market only, in an effort to expand the market and grow their market share. Currently, Frito-Lay offers a wide range of dip products. Where most dip competitors compete for shelf space near the salty snacks, Frito-Lay is already the major competitor in shelf-stable dips. Frito-Lay is then followed by regional manufacturers. In order

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    Essay Length: 539 Words / 3 Pages
    Submitted: February 16, 2010 By: Wendy
  • Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: February 16, 2010 By: Max
  • Marketing Definition Paper

    Marketing Definition Paper

    The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Venidikt
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Bond Market Training

    Bond Market Training

    You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond

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    Essay Length: 870 Words / 4 Pages
    Submitted: February 16, 2010 By: Jon
  • Marketing Cell Phones to India

    Marketing Cell Phones to India

    Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their

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    Essay Length: 8,295 Words / 34 Pages
    Submitted: February 16, 2010 By: Jessica
  • Green Marketing

    Green Marketing

                                   ! "   # $  ! % ! & '  (  (       )    * +        : Although environmental issues influence all human activities,

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: February 17, 2010 By: Stenly
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets Summary Gerald Maurer Axia College of University of Phoenix Introduction In this paper I will write a lecture that explains the gold standard. I will address the functioning of the world’s major foreign exchange markets. I will discuss in detail the positive and negative aspects of using the gold standard. This paper will also talk how currency fluctuates. The U.S. dollar has been the dominant currency in the world’s transactions since the

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 18, 2010 By: Venidikt
  • Riordan Problem Solution - Comprehensive Motivation and Rewards Strategy

    Riordan Problem Solution - Comprehensive Motivation and Rewards Strategy

    Riordan Problem Solution Comprehensive Motivation and Rewards Strategy The Company Riordan Manufacturing, Inc. is an industry leader in the field of plastic injection molding. The company employs 550 people and has projected earnings of $46 million annually, with facilities in San Jose, California; Albany, Georgia; Pontiac, Michigan; and Hangzhou, China. Riordan’s major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers. (Riordan Mfg. Intranet, 2004)

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    Essay Length: 912 Words / 4 Pages
    Submitted: February 18, 2010 By: Jack
  • Definition of Marketing

    Definition of Marketing

    Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 18, 2010 By: Edward
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 18, 2010 By: Mike
  • Mikes Fish Market

    Mikes Fish Market

    Case Study Philips NV 1. Describe changes in Philips environment occurring during the 1960’s and 1970’s (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: February 18, 2010 By: Anna
  • Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets Companies often establish the price of its products and services tailored for specific markets willingness to pay based on different levels of perceived value. Although this is a valid strategy to try to maximize profits, there is a risk behind it which can jeopardize the ability of the firm to sustain premium prices at most profitable markets. A good example of this issue is the pharmaceutical products price differences

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 18, 2010 By: Monika
  • Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: February 19, 2010 By: Mike
  • Product Strategy Brief

    Product Strategy Brief

    PRODUCT STRATEGY BRIEF COMPANY Overview Company’s mission is to revolutionize the way growing businesses communicate. We are a new class of Internet service providing intuitive business Internet management software, Web, and access solutions that require no MIS resources or up front capital expenditures. Everything you need to get your business live on the Internet in about an hour is provided via a monthly service that you never outgrow and is never obsolete. We achieve these

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    Essay Length: 714 Words / 3 Pages
    Submitted: February 19, 2010 By: David
  • Australian Stock Market Performance

    Australian Stock Market Performance

    SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 19, 2010 By: Stenly

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