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1,457 Essays on Marketing Tools. Documents 726 - 750 (showing first 1,000 results)

Last update: September 3, 2014
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth

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    Essay Length: 922 Words / 4 Pages
    Submitted: February 22, 2010 By: Kevin
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: February 23, 2010 By: Mikki
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 25, 2010 By: Mike
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna
  • The 1929 Stock Market Crash

    The 1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 26, 2010 By: Tasha
  • Smith, Inc. Market Research

    Smith, Inc. Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: February 26, 2010 By: Steve
  • Proton International Market

    Proton International Market

    1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: February 26, 2010 By: regina
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: February 26, 2010 By: David
  • Five Challenges Facing Entry into the Asian Markets

    Five Challenges Facing Entry into the Asian Markets

    Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 27, 2010 By: Anna
  • Tools and Techniques

    Tools and Techniques

    Let It Pour: A Case Study Analysis MGT/350 Abstract The issues faced in the case of Faith Community Hospital are not at all unlike the issues faced by many of today’s hospitals. Although health care costs in general have steadily increased, since 2002, the amount of the increases has declined from 15.2% in 2002, to 9.2% in 2005. Chris Smith has been tasked with an important first assignment. Her ability to provide feasible synthesis

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    Essay Length: 370 Words / 2 Pages
    Submitted: February 27, 2010 By: Janna
  • Market Structures

    Market Structures

    Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic

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    Essay Length: 575 Words / 3 Pages
    Submitted: February 27, 2010 By: Top
  • Operation Market Garden

    Operation Market Garden

    Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 27, 2010 By: David
  • Swot and Market

    Swot and Market

    Introduction Take a few moments, close your eyes, relax and picture yourself sitting by beautiful Olympic sized pool overlooking the rugged terrain of the McDowell Mountains in Scottsdale, Arizona. This could all become a reality within a few years after the new “Sands of Time Resort” is completed. The presentation of this paper will include the overall financial/marketing objectives, segmentation, target marketing and a differentiating and positioning strategies for this new and exciting resort. Marketing

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    Essay Length: 1,503 Words / 7 Pages
    Submitted: February 28, 2010 By: Venidikt
  • A Perspective on Market Economy

    A Perspective on Market Economy

    Market economy has come to be accepted as a norm across the world with many developing countries like India and China moving towards a full-market oriented economy. One may ask if there is a flaw in it. Of course, nothing in this world is perfect. It depends on one's criteria. To find a system that suit everybody's needs is literally impossible. In a “perfect world”, free market leads to complete efficiency bringing about the optimal

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    Essay Length: 570 Words / 3 Pages
    Submitted: February 28, 2010 By: Edward
  • Market Blues

    Market Blues

    The most preferable year to live in would be 2006. In 2006 there is more freedom and it is a cleaner place. It’s richer and has more opportunity. 1900 was dominated by crime and violence. It was much more restrictive socially for citizens. In the year 2006 there is more freedom. People have the right to say their opinion or believe what ever they believe in. People can have their own cultures, religions and beliefs

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    Essay Length: 748 Words / 3 Pages
    Submitted: February 28, 2010 By: Wendy
  • Marketing Management

    Marketing Management

    1. The definition of marketing management, according to Kotler, is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers' (Power Point slide No.4, Chapter 1). Marketing management according to Ken Schaefle is, "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1, Marketing Management Orientations. 2. Strategic Planning is defined as "the process

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 28, 2010 By: Fonta
  • Marketing Defined

    Marketing Defined

    Marketing Defined Introduction There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole. Marketing “Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

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    Essay Length: 736 Words / 3 Pages
    Submitted: February 28, 2010 By: Bred
  • New Product Marketing Plan Counpon Scanner

    New Product Marketing Plan Counpon Scanner

    ScanZ Technologies Coupon eCompanion® Marketing Plan   Table of Contents Executive Summary 5 Product Description 7 Customer 7 Value Proposition: 7 Product Features: 8 SWOT Analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats: 9 Target Market 10 Competitive Analysis 12 Pricing 14 Channels 16 Sales Channel 16 Delivery Channel 16 Warehousing Channel 16 Marketing Communications 18 Budget 21   Executive Summary Of the 300 Million citizens in the United States it is estimated

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    Essay Length: 1,081 Words / 5 Pages
    Submitted: February 28, 2010 By: July
  • Marketing James Patterson Books

    Marketing James Patterson Books

    Executive Summary: Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently

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    Essay Length: 939 Words / 4 Pages
    Submitted: February 28, 2010 By: Fatih
  • Marketing Accounting

    Marketing Accounting

    In this paper I will be discussing the link between marketing and accounting as I am a marketing/accounting major. There are many connections between the accounting business and marketing. The marketing business is something that should not be overseen and many times is more helpful and detrimental to a business. It is absolutely true that all businesses, including professional service firms, need to distinguish themselves in their marketplace. This is accomplished by creating a compelling

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    Essay Length: 1,525 Words / 7 Pages
    Submitted: March 1, 2010 By: Mikki
  • Marketing the Business Enterprise

    Marketing the Business Enterprise

    Introduction Kudler Fine Foods a rising gourmet specialty food store chain who plans to increase client dependability by presenting extra high scope services, leveraging the firm’s better understanding of customer acquisition patterns, and providing more efficient operations. Fresh consumers will be acquired through social system marketing and word of mouth.” (University of Phoenix, 2007) This essay will discuss the value of the marketplace study presented to KFF, the expected market join manufactured goods, place, price

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    Essay Length: 1,758 Words / 8 Pages
    Submitted: March 1, 2010 By: Jessica
  • Introducing New Product into Foreign Market

    Introducing New Product into Foreign Market

    Here at American Interests United, we believe in great food products. AIU’s marketing department has brought to our attention an opportunity to expand our market place internationally. The target country we will discuss is Puerto Rico. Puerto Rico is a commonwealth of the Unites States. All island residents are US citizens. The legal system is based on Spanish Civil Code and it’s within the US Federal system of justice. The economy is encouraged by duty-free

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    Essay Length: 491 Words / 2 Pages
    Submitted: March 1, 2010 By: Victor