EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Marketing Essays and Term Papers

Search

1,386 Essays on Marketing. Documents 251 - 275 (showing first 1,000 results)

Go to Page
Last update: July 24, 2014
  • Walmarts Winning Marketing Strategy for Success

    Walmarts Winning Marketing Strategy for Success

    WAL-MART'S MARKETING STRATEGY Wal-Mart was founded by Sam Walton, the first Wal-Mart store opened in Rogers, Arkansas, in 1962. Seventeen years later, annual sales toped $1 billion. By the end of January 2002, Wal-Mart Stores, Inc. was the world's largest retailer with $218 billion in sales. Wal-Mart's winning strategy in the U.S. was based on selling branded products at low cost, which enables the lower class and middle class consumers to shop for products and

    Rating:
    Essay Length: 788 Words / 4 Pages
    Submitted: December 9, 2009 By: Janna
  • Marketing Strategy

    Marketing Strategy

    Table of Contents Introduction………………………………………………………………………………….2 Defining Marketing Research……………………………………………………………….3 The Definition of Customer Relations………………………………………………………3 Role of Marketing Research in Managing Customer Relations…………………………….4 Methods of Marketing Research in Managing Customer Relations………………………...4 Defining Market Planning…………………………………………………………………...6 Building a Market Plan for a Market Oriented Business……………………………………6 Defining a Market Oriented Business……………………………………………………….8 The Role of Marketing Planning for a Marketing Oriented Business……………………….9 Conclusion…………………………………………………………………………………..12 Appendix…………………………………………………………………………………….13 Introduction Marketing Research plays a significant role in managing customer relations within a firm. In order to signify

    Rating:
    Essay Length: 2,564 Words / 11 Pages
    Submitted: December 9, 2009 By: Mike
  • Sakae Sushi Marketing Plan

    Sakae Sushi Marketing Plan

    Executive Summary Sakae Sushi is a local Japanese restaurant which offers affordable, good quality and healthy Japanese food. Despite the stiff competition, it is currently the market leader. The purpose of this marketing plan is to identify and analyze the current market, future market and possible opportunities to capture a bigger market share which in turn leads to increased profits. Key issues of how they are going to maintain as market leader through the use

    Rating:
    Essay Length: 4,846 Words / 20 Pages
    Submitted: December 9, 2009 By: Mike
  • Marketing

    Marketing

    ~ Introduction ~ Marketing is promoting a business or product by advertising in a way which attracts people to buy a product or a service, this has to be achieved in such a way which: 1) Compares your business, product or service with competitive retailers in your area of work and helps improve your own strategies, 2) You have to try to make customers happy in a way that they give you their custom again

    Rating:
    Essay Length: 1,122 Words / 5 Pages
    Submitted: December 10, 2009 By: Mike
  • The Use of Hosted Enterprise Applications by Smes: A Dual Market and User Perspective

    The Use of Hosted Enterprise Applications by Smes: A Dual Market and User Perspective

    The Use of Hosted Enterprise Applications by SMEs: A Dual Market and User Perspective This deliberately dual perspective paper seeks to deepen our understanding of the engagement of SMEs in hosted enterprise applications in the UK. The emergence and development of the ASP sector has attracted much interest and highly optimistic forecasts for revenues. The paper starts by considering ICT adoption by SMEs in general before reviewing the provision of hosted enterprise applications in the

    Rating:
    Essay Length: 856 Words / 4 Pages
    Submitted: December 10, 2009 By: Kevin
  • The Future of Emerging Digital Media and Its Impact on Marketing

    The Future of Emerging Digital Media and Its Impact on Marketing

    The future of emerging digital media and its impact on marketing By Chandana Chatterjee 12/18/04 Innovation in information technologies has thrust humankind into an era of democratic media in which almost everyone can have immediate access to news and information, and become creators and contributors in the journalistic enterprise. As a result, news now moves in unconventional ways with unpredictable consequences. In the dawn of Web 2.0, viral marketing is presenting a new medium

    Rating:
    Essay Length: 585 Words / 3 Pages
    Submitted: December 10, 2009 By: Bred
  • Unilever Shakes up Brands Marketing

    Unilever Shakes up Brands Marketing

    Unilever shakes up brands marketing Anonymous. Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs » Jump to full text » Translate document into: Select languageChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPortugueseRussianSpanishTurkish » More Like This - Find similar documents Author(s): Anonymous Document types: General Information Publication title: Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs Source type: Periodical ISSN/ISBN: 00082309 ProQuest document ID: 1015496231 Text Word Count 176 Document URL: http://0-proquest.umi.com.library.newcastle.edu.au:80/pqdweb?did=1015496231&sid=1&Fmt=3&clientId=29744&RQT=309&VName=PQD Full Text (176 words) Copyright Haymarket

    Rating:
    Essay Length: 266 Words / 2 Pages
    Submitted: December 10, 2009 By: Yan
  • Market Control

    Market Control

    In today’s market industries in general aim to be the top in there expertise. Being at the top means a lot to customers, corporate investors, and employees as well. In order to find out who is at the top of the market companies use what is called the Four-Firm Concentration Ratio. The four firm concentration ratio is the proportion of total output in an industry that's produced by the four largest firms in the industry.

    Rating:
    Essay Length: 398 Words / 2 Pages
    Submitted: December 10, 2009 By: Fatih
  • Consumer & Marketing Ethics

    Consumer & Marketing Ethics

    CONSUMER & MARKETING ETHICS ARMAMENTS The Arms Trade The arms trade is a very sensitive topic and one that holds many preconceptions regarding the industry, the governments and the companies who produce them. It has turned into a huge trade, which has become very profitable for many companies who manufacture them for their countries, and for many rich governments who sell them to countries where civilians are deprived of simple human rights because of this.

    Rating:
    Essay Length: 380 Words / 2 Pages
    Submitted: December 10, 2009 By: Steve
  • Cultural and Political Forces Influence International Marketing Activity.

    Cultural and Political Forces Influence International Marketing Activity.

    Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. Cultural • Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country’s language? • Customs: what customs do you have to be aware of within the country? This is important. You need to make sure

    Rating:
    Essay Length: 400 Words / 2 Pages
    Submitted: December 10, 2009 By: Jon
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    Company Overview NextCard was an internet-based provider of consumer credit founded in 1996 with a mission to revolutionize the credit card industry with its online application and approval process. Their product, NextCard Visa, was promoted as the “First True Internet Visa” and was marketed exclusively through the company website. The NextCard Visa could be used for both online and offline purchases and offered product and service enhancements specifically designed for the internet enabled consumer. At

    Rating:
    Essay Length: 570 Words / 3 Pages
    Submitted: December 11, 2009 By: Mike
  • The Light Duty Liquid Detergents (ldl) Market

    The Light Duty Liquid Detergents (ldl) Market

    I. Executive Summary Chris Wright, associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis based on the market segment (price/ performance/ mildness): (1) introduction of a new brand, (2) product improvement of an existing brand and/or (3) increased marketing expenditures on existing brands. Ultimately he must

    Rating:
    Essay Length: 263 Words / 2 Pages
    Submitted: December 11, 2009 By: Monika
  • Weiss Markets Statement of Cf

    Weiss Markets Statement of Cf

    i. Depreciation and amortization expense is included in the operating section of the cash flow statement because expense reduce net income and therefore must be added back to the net income amount. ii. $72,9 used to purchase new equipment, located in the cash flow from operating activities section. iii. $1,107 from the sale of equipment located in the cash flow from operating activities section. iv. BV = 2,094 (original cost of equipment) - 1,569 (accumulated

    Rating:
    Essay Length: 365 Words / 2 Pages
    Submitted: December 11, 2009 By: Mikki
  • A Successful Marketing Strategy

    A Successful Marketing Strategy

    More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and

    Rating:
    Essay Length: 1,074 Words / 5 Pages
    Submitted: December 11, 2009 By: Jack
  • Power Markets and Electricity Derivatives

    Power Markets and Electricity Derivatives

    Since the early ‘90s, the electrical energy sector has undergone profound and dramatic changes. More and more countries moved towards the deregulation of their energy sectors, from a regulated and monopolistic industry to one were the market forces of supply and demand determine the unit price of electricity. The first case of energy sector deregulation in Europe was recorded when the United Kingdom with the Electricity Act of 1990 created the Electricity Pool for England

    Rating:
    Essay Length: 576 Words / 3 Pages
    Submitted: December 11, 2009 By: Bred
  • Marketing

    Marketing

    Marketing Paper All organizations want to know the essential measures needed to compete in today’s business world. Effective management along with strong leadership skills is two elements needed to run a successful company. Along with these elements management needs to be able the make good decisions. In order for any organization to prosper, the marketing strategy must be observed closely, anticipated appropriately, and managed effectively. The focal point of this paper is to define marketing

    Rating:
    Essay Length: 564 Words / 3 Pages
    Submitted: December 11, 2009 By: Andrew
  • The Foreign Exchange Market

    The Foreign Exchange Market

    The Foreign Exchange Market The foreign exchange market is the monetary nexus between countries that makes it probable for global trade to be accomplished more efficiently than barter. Because each nation uses its own monetary unit, people in one nation who want to acquire goods in another nation must replace their own currency for the other to accommodate the business deal. The foreign exchange market is where one countries’ currency is exchanged for another. On

    Rating:
    Essay Length: 1,380 Words / 6 Pages
    Submitted: December 11, 2009 By: Yan
  • Marketing

    Marketing

    Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words you use are much less important than how seriously you approach the task. This section outlines the key elements you need to include in your marketing plan. No matter how it's ultimately organized, your marketing plan should be a

    Rating:
    Essay Length: 3,615 Words / 15 Pages
    Submitted: December 11, 2009 By: Janna
  • Credit Default Swaps in Emerging Markets

    Credit Default Swaps in Emerging Markets

    I. Correlation Between Recovery Value and Probability of Default .........................................3 II. An Alternate Methodology: The Cheapest-to-Deliver Bonds for Argentina and Brazil .......4 III. Implication of CDS Spreads for Distressed Emerging Markets ...........................................6 Figures 1. Credit Default Swap in Practice .............................................................................................3 2. Argentine Bonds at Default ...................................................................................................4 3. Default Probabilities using Cheapest-to-Deliver Bonds .........................................................5 4. BrazilЎЇs CDS Spreads in 2002 ................................................................................................5 References...................................................................................................................................7 - 3 - An Alternative Methodology for Proxying Recovery Value in Credit Default Swap

    Rating:
    Essay Length: 1,276 Words / 6 Pages
    Submitted: December 11, 2009 By: Tommy
  • Marketing Research

    Marketing Research

    1.a From the case description we conclude that the research question is mainly focused on analyzing the factors that influence the sales in units of Brand A. In other words, by finding out which factors influence the sales in units of Brand A, we find out how meaningful the marketing efforts were of the managers. In order to evaluate and analyze the managers’ assumptions we design complementary hypotheses which are useful to address the problem

    Rating:
    Essay Length: 323 Words / 2 Pages
    Submitted: December 12, 2009 By: Max
  • Dynamic Industries Marketing Plan

    Dynamic Industries Marketing Plan

    Marketing Analysis The target market of Dynamic Industries is the general population of personal computer companies world wide. We have marketed ourselves to those companies by presenting them with information about our product, followed by negotiating a deal with the companies to formulate a strategic alliance with them. We currently have three production plants set up in the United States and two in Europe. Our capacity at this stage for each plant is 60,000 chips

    Rating:
    Essay Length: 735 Words / 3 Pages
    Submitted: December 12, 2009 By: Mike
  • Marketing Importance

    Marketing Importance

    Marketing Importance The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women “control more than 80% of all consumer purchases and represent more than half of corporate buyers” (TrendSight. 2007). As well

    Rating:
    Essay Length: 446 Words / 2 Pages
    Submitted: December 12, 2009 By: Tommy
  • Marketing Plan

    Marketing Plan

    Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed

    Rating:
    Essay Length: 3,083 Words / 13 Pages
    Submitted: December 12, 2009 By: Artur
  • International Marketing

    International Marketing

    1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and

    Rating:
    Essay Length: 1,688 Words / 7 Pages
    Submitted: December 12, 2009 By: Tommy
  • Jones Blair - Strategic Marketing Management

    Jones Blair - Strategic Marketing Management

    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing

    Rating:
    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 12, 2009 By: Bred

Go to Page