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Last update: July 24, 2014
  • Tourism Destination Marketing

    Tourism Destination Marketing

    Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation

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    Essay Length: 1,593 Words / 7 Pages
    Submitted: May 8, 2010 By: Mikki
  • The Use of Cause Related Marketing

    The Use of Cause Related Marketing

    ABSTRACT Today it is popular and even trendy for companies to get involved in and support charity efforts or charitable organizations. Companies today use cause related marketing not only to increase their sales but also to improve their image and reputation on the market and to win the consumers hearts in their decision of which company to support. The relationship between the company and the charity organization can be described as a ‘‘marriage'' and these

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    Essay Length: 10,050 Words / 41 Pages
    Submitted: May 8, 2010 By: kennedy
  • Identify the Controllable and Uncontrollable Elements That Starbucks Has Encountered in Entering Global Markets

    Identify the Controllable and Uncontrollable Elements That Starbucks Has Encountered in Entering Global Markets

    ) Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets: The controllable factors that Starbucks has encountered entering the global market are similar to those in their domestic market. These factors include product, price, place and promotion. The Starbuck's name and image connect with millions of consumers around the globe. Internally, Starbuck's is able to make adjustments to fit a county's cultural tastes and expectations regarding their product, it's price,

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    Essay Length: 301 Words / 2 Pages
    Submitted: May 9, 2010 By: wdsa
  • Marketing

    Marketing

    Marketing is a great tool used for helping a business achieve a multitude of different objectives. For example, if used properly, it can aide a business that is not doing very well to revive itself. It can also help a thriving company to increase profits exponentially. The purpose of marketing is to bring in new customers and grab their attention. Once this is accomplished, the customer needs to be assured that they need the featured

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    Essay Length: 563 Words / 3 Pages
    Submitted: May 9, 2010 By: Stenly
  • Tata Nano Market Analysis

    Tata Nano Market Analysis

    Table of Contents 1.0 Introduction 2 2.0 Economic Environment 3 2.1 Global Business Cycle Trends: 3 2.2 GDP: 4 2.3 Unemployment: 4 2.4 Fiscal Policies: 4 2.5 Consumer confidence and consumer credit: 4 2.6 Income, Expenditure and Savings: 5 2.7 Income distribution: 5 2.8 BOP: 6 3.0 Cultural Environment: 6 3.1 Hofstede's Cultural Dimensions 6 3.2 The Changing Shape of Culture 8 3.3 Going Green 8 4.0 Political and Legal Environment: 9 4.1 Political Structure

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    Essay Length: 2,841 Words / 12 Pages
    Submitted: May 9, 2010 By: Manil
  • Marketing

    Marketing

    American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines’ services

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    Essay Length: 649 Words / 3 Pages
    Submitted: May 9, 2010 By: Kevin
  • Hawaiian Punch: Go-To-Market Strategy

    Hawaiian Punch: Go-To-Market Strategy

    Hawaiian Punch Problem Identification • Role and positioning of the two-manufacturing, sales, and distribution networks. • Flavor innovations for both finished goods and DSD networks. • Product placement and media advertising. Alternative Identification 1. Continue with the current marketing and positioning strategies. 2. Remove the finished goods network and focus entirely on DSD networks. 3. Remove the DSD networks and concentrate only on the finished goods networks. 4. Keep distributing through both networks but revamp

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    Essay Length: 978 Words / 4 Pages
    Submitted: May 9, 2010 By:
  • Marketing Mix

    Marketing Mix

    The 3 topics that I have decided to discuss aboout today for our marketing research are Hooters, Denny's Restaurant, and The Cheesecake Factory. I chose to write about these 3 categories because I've been to all 3 of these restaurant and have had different experiences with each one. Even though they are all restaurant that serve similar food, the quality and price differs very much as well as the service and atmosphere. For this reason,

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    Essay Length: 839 Words / 4 Pages
    Submitted: May 10, 2010 By: Steven
  • Marketing Mix

    Marketing Mix

    MARKETING MIX Marketing refers to the activity by means of which a product or service is introduced to the public. While marketing a product, there are few things, which must be kept in view, or else the entire marketing strategy would fail to produce the desired results and might even prove very costly. For example, when you have a new product or service that your firm intends to launch in a month’s time, it

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    Essay Length: 1,021 Words / 5 Pages
    Submitted: May 10, 2010 By: Edward
  • E Marketing Strategy

    E Marketing Strategy

    Introduction The objective of an e-Marketing Strategy is to create a sustainable competitive advantage and improve performance by capitalizing on technology and enterprise resources. The E-Marketing Strategy is essential to good business and a companies overall E-Business model. According to Wilder (1999), “Many companies are struggling with the most basic problem: What's the best E-business model? They're experimenting with different formulas. Some are incorporating E-business throughout the organization. Some are creating E-business subsidiaries, then spinning

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    Essay Length: 1,113 Words / 5 Pages
    Submitted: May 10, 2010 By: regina
  • Coca Cola Marketing Plan

    Coca Cola Marketing Plan

    Executive Summary This report accesses and evaluates the company Coca Cola Amatil ltd., and also considers the opportunity for development of a new product. When considering a new product development for a conglomerate like Coca Coca Amatil ltd. various social and economic factors were analysed, in the current market situation where consumers have become extremely conscious towards their health and the health of their family. This report begins with information about Coca Cola Amatil ltd.

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    Essay Length: 7,013 Words / 29 Pages
    Submitted: May 11, 2010 By: Pedro
  • Coca Cola Marketing Report

    Coca Cola Marketing Report

    Executive Summary This report accesses and evaluates the company Coca Cola Amatil ltd., and also considers the opportunity for development of a new product. When considering a new product development for a conglomerate like Coca Coca Amatil ltd. various social and economic factors were analysed, in the current market situation where consumers have become extremely conscious towards their health and the health of their family. This report begins with information about Coca Cola Amatil ltd.

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    Essay Length: 7,013 Words / 29 Pages
    Submitted: May 11, 2010 By: Pedro
  • The Marketing Planning Process

    The Marketing Planning Process

    MARKETING CONCEPT: The broad definition of marketing describes it as the combination of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. In this case, Kumar intends to market Swift’s runner shoes to Bangladesh. For successful marketing of the product, Swift has to prepare a marketing plan which consists of various tools like the 4 P’s of marketing, target marketing, segmentation, positioning etc. The promotional mix is

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    Essay Length: 284 Words / 2 Pages
    Submitted: May 11, 2010 By: Anna
  • Harley-Davidson Marketing

    Harley-Davidson Marketing

    Pricing Harley Davidson's pricing strategy is not to create a low cost product because it is very hard to compete with Japanese manufacture of pricing in the automobile industry. Companies like Honda and Kawasaki offers cheap motorcycles so Harley Davidson's strategy to compete with these Japanese manufactures is to make high quality motorcycles. There are other factors in how Harley Davidson can compete in the market and pricing isn't one of them. The United States

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    Essay Length: 503 Words / 3 Pages
    Submitted: May 11, 2010 By: Derek
  • Marketing Mix

    Marketing Mix

    Marketing Mix December 19, 2005 Marketing Mix In developing a marketing strategy, the four p’s of marketing must be addressed. These are product, price, placement, and promotion. These all work together to help reach maximum potential in a marketing strategy. Product is anything that is marketable. This can be a service, physical item or an idea. It is important to define what the product is, in order to define the target market. Without a

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: May 11, 2010 By: David
  • Japanese Animation: An American Market Powerhouse

    Japanese Animation: An American Market Powerhouse

    In 1954 an adventurous and upbeat cartoon called Astro Boy captured the imaginations of all children under the Rising Sun. This vivid type of drawing style inspired a cult following of idol worshiping fanatics. The existence of such enthusiastic consumers, known as otaku, has come under the attention of current international trade markets (mainly the North American market) for their "loyal customer" status. Otaku have attached anime to American culture like "white on rice". In

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    Essay Length: 608 Words / 3 Pages
    Submitted: May 11, 2010 By: Janna
  • Marketing: Product Loyalty

    Marketing: Product Loyalty

    Marketing: Product Loyalty Kamaria Gammon Unit 3 Individual Project Product & Price Inst. Alan Mandel December 2, 2006 The American Heritage Dictionary states the definition of loyalty is, “A feeling or attitude of devoted attachment and affection.” (American Heritage Dictionary, 2006). People are loyal to their jobs, their friends, a football team, or even their hair stylist. Some people have particular brands that they purchase from and will not stray to try other brands. This

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    Essay Length: 1,712 Words / 7 Pages
    Submitted: May 11, 2010 By: Jon
  • Critical Review of the Current Issues Facing Academia or Practitioners, Answering the Dilemma: Planning Is Neither Within the Grasps of Contemporary Marketers, nor a Realistic Possibility?

    Critical Review of the Current Issues Facing Academia or Practitioners, Answering the Dilemma: Planning Is Neither Within the Grasps of Contemporary Marketers, nor a Realistic Possibility?

    Individually, write a critical review of the current issues facing academia or practitioners, answering the dilemma: Planning is neither within the grasps of contemporary marketers, nor a realistic possibility? Include within the report a short personal account (300 words max) of how the review changed or strengthened your understanding of the relevance of planning (2500 words) Introduction In the twenty-first century, global economic conditions create incentives for new market entry and expansion strategies, the environmental

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    Essay Length: 2,521 Words / 11 Pages
    Submitted: May 12, 2010 By: Kevin
  • Marketing Questions

    Marketing Questions

    .) Identify this famous personality. Answer: Dr. Verghese Kurien 2) "You Said It" every morning and my work in "Mr and Mrs 55" are clues enough to recognise me. Who am I? Answer: R K Laxman 3) This institution is called Bundestag in Germany. It is called National Diet in Japan. Give us the name of the country which has the oldest of these institutions. Answer: Iceland 4) Name the country whose current and previous

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    Essay Length: 265 Words / 2 Pages
    Submitted: May 13, 2010 By: Mike
  • Recruitment and Retention - Meeting the Challenges of the Shrinking Labor Market

    Recruitment and Retention - Meeting the Challenges of the Shrinking Labor Market

    Recruitment and Retention: Meeting the Challenges of the Shrinking Labor Market The Issue As a soon to be recipient of JD/MBA degree from the _________, I have been heavily engaged in the process of putting both my professional and educational experiences to the test in the job market. As a result of my efforts to find way through the maze of career sites, I have become fascinated/frustrated by the recruiting process. In order to squelch

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    Essay Length: 1,837 Words / 8 Pages
    Submitted: May 13, 2010 By: Fonta
  • Confectionary Market

    Confectionary Market

    Market Characteristics: The UK accounts for the third largest confectionary consumption in Europe, with only Ireland and Denmark ahead in terms of sales . Confectionary sales are predominantly gained from chocolate bars (70%) whilst the sweets sector also plays a central role for many companies. The market bares all the characteristic hallmarks of an oligopoly structure with a few main firms dominated the industry. Many of these firms are firmly entrenched in the history of

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    Essay Length: 638 Words / 3 Pages
    Submitted: May 13, 2010 By: Kevin
  • Marketing Channels

    Marketing Channels

    Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic, vibrant, rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly to

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: May 13, 2010 By: Andrew
  • Consumer Behavior in Indian Market

    Consumer Behavior in Indian Market

    How effective are your human resource practices? The following questionnaire was designed to help companies evaluate their human resource practices. Complete the following questions, checking off yes or no, then add up your total and check the results at the bottom of the page. 1. Do you have a program to assist employees when their personal problems may affect their on-job productivity (e.g. alcohol or drug related, financial, etc.)? yes ____ no ____ 2. Are

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    Essay Length: 569 Words / 3 Pages
    Submitted: May 13, 2010 By: David
  • The Marketing Ethics Quiz - How's Your Marketing Conscience?

    The Marketing Ethics Quiz - How's Your Marketing Conscience?

    The Marketing Ethics Quiz How's Your Marketing Conscience? It's time for a business ethics brush-up. Time to do a little soul-searching and kneeling at the business confessional. As always we're not concerned with the easy business choices e.g., envy, greed, sloth, coveting thy neighbors… The emphasis here is on the more subtle offenses that tend not to get much attention in either the Sunday pulpit or the pages of Forbes Magazine. The Top 10 Test

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    Essay Length: 980 Words / 4 Pages
    Submitted: May 13, 2010 By: Fatih
  • Movie Marketing in India

    Movie Marketing in India

    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process

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    Essay Length: 288 Words / 2 Pages
    Submitted: May 14, 2010 By: Mike

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