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1,386 Essays on Marketing. Documents 576 - 600 (showing first 1,000 results)

Last update: July 24, 2014
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 319 Words / 2 Pages
    Submitted: February 1, 2010 By: Mike
  • Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists

    Design and the Importance of Marketing for Post Collegiate Artists The discussions conducted at the Graphic Design seminars along with the readings about current artists working in the field have led me to comprehend the importance of marketing one’s self as a brand to acquire both freelance jobs or to set one’s self from the masses competing for the very few jobs. The class has led me to conclude that in this field of graphic

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    Essay Length: 898 Words / 4 Pages
    Submitted: February 1, 2010 By: Tasha
  • Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the Main Benefits/advantages and the Potential Disadvantages/drawbacks Associated with Marketing Planning, Based on a Critical Review of the Literature

    Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 1, 2010 By: Victor
  • Duracell Marketing Plan

    Duracell Marketing Plan

    I. Executive Summary  Duracell is a member of the Gillette Co. and is the alkaline battery market leader holding approximately 50 percent of the U.S. market share. Duracell has been forced to realign its prices in order to stay competitive with competitors who have introduced lower-cost brands. New advances in technology calls for the latest devices to be smaller, lighter, and more portable. Additionally, this new technology is placing increased demand for a stronger

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    Essay Length: 2,827 Words / 12 Pages
    Submitted: February 1, 2010 By: Fonta
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

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    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing James Patterson

    Marketing James Patterson

    Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his

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    Essay Length: 1,907 Words / 8 Pages
    Submitted: February 2, 2010 By: Mike
  • Marketing Project

    Marketing Project

    Green Acres Sustainable Community Sumter County, Florida Marketing Plan December 8, 2007 Team PACK Lee Harrop Stephen MacDonald Margot Meeker Nuru Mugambi Sri Kidambi Jason Rexroat Rebekah Youngers TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 The Housing Market Green Building and Energy Efficiency Trends Overview and History of Solar Energy Solar Module Pricing and Manufacturers Limitations of Solar Energy The Target Market for Beazer’s Solar Strategies Beazer’s Competition STRATEGIC IMPLICATIONS & SWOT ANALYSIS

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    Essay Length: 803 Words / 4 Pages
    Submitted: February 2, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • The Latest Trends in Marketing Methods in the Brewing Industry

    The Latest Trends in Marketing Methods in the Brewing Industry

    TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it’s main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America’s beer. The rest of America’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted

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    Essay Length: 4,821 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • Marketing

    Marketing

    SUBJECT: MARKETING MARKETING Marketing as defined by me and defined by others will be explored throughout this paper. The idea of marketing integrates and aligns itself with the power and variety of thought that allows the expansion of an idea or concept to flourish. The underlying theory of marketing is to penetrate the psyche. Effective marketing in varying capacities and environments can dictate and somehow predicate how we feel and react to a product or

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: February 3, 2010 By: Monika
  • Outsourcing: Staying Competitive in the Global Market

    Outsourcing: Staying Competitive in the Global Market

    Abstract As more companies expand their business globally, they are seeing more opportunities and an increased set of threats to the market. Threats like war, political revolutions, new currencies, and natural disasters can affect growth and political stability throughout the world, so in order to successfully compete in the international market more companies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: February 3, 2010 By: Mike
  • Busi 353 Capital Markets

    Busi 353 Capital Markets

    Busi 353 Capital Markets Assignment The article “Google: Too much information?” brings to light two main issues that analysts are facing with Google’s management; the first being high information risk and the second being a high perception of information asymmetry between management and investors. Information Risk Google is famously known for not giving earnings and sales guidance which has resulted in analysts becoming frustrated with the company and labeling it as a one with high

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    Essay Length: 866 Words / 4 Pages
    Submitted: February 3, 2010 By: Tommy
  • Marketing to Gen Y

    Marketing to Gen Y

    Introduction Generation Y (Gen Y) is the cohort of people born between 1977 and 1995. This group is also known as the echo baby boomers because birth rates in developed countries increased after the decline that defined Generation X. Most members of Gen Y are children of baby boomers and their sheer size makes it collectively worth more than Generation X. Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: February 4, 2010 By: Jessica
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the

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    Essay Length: 820 Words / 4 Pages
    Submitted: February 4, 2010 By: Vika
  • Obesity Caused by Fast Food Marketing

    Obesity Caused by Fast Food Marketing

    In “The Big Fat Case Against Big Macs,” published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 4, 2010 By: Mike
  • Analysis of Integrated Marketing Communications Campaign

    Analysis of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: February 4, 2010 By: Mike
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 4, 2010 By: Max
  • Hospitality Marketing

    Hospitality Marketing

    Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th, 2006 Assignment: Since students in Hospitality programs across the country are required to take a “Hospitality Marketing” course in addition to a “Principles of Marketing” course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P’s of marketing (product, price, place, promotion). For this question explore and clarify

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    Essay Length: 1,951 Words / 8 Pages
    Submitted: February 4, 2010 By: Mikki
  • Marketing Audit

    Marketing Audit

    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a

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    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2010 By: Janna
  • Marketing Intelligence

    Marketing Intelligence

    Learning Outcomes 4, criteria 4.1 and 4.2 (A) Assessing customer satisfaction is a task that can benefit most companies, as precious and useful data about consumer attitudes can be gained through this typical marketer endeavour. Data on customer opinion relates to satisfaction experienced by the purchase of the product, here cheese sold by the Cheese company. The company can obtain information about whether its customers are happy or, as can be the case, dissatisfied. Various

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    Essay Length: 5,292 Words / 22 Pages
    Submitted: February 5, 2010 By: David
  • Defining Marketing

    Defining Marketing

    Marketing Marketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company’s product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the

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    Essay Length: 770 Words / 4 Pages
    Submitted: February 5, 2010 By: Andrew
  • Assess the Advantages and Disadvantages of the Single Market.

    Assess the Advantages and Disadvantages of the Single Market.

    There have been various stages of economic growth between the countries of the European Union since 1958, when its history began. The pen-ultimate stage of its integration was a common or single market. Within a single market there a no tariffs between member countries and there are common external tariffs against countries outside the agreement. A single market is a strong form of integration involving the establishment of a common system of taxation, common

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    Essay Length: 853 Words / 4 Pages
    Submitted: February 5, 2010 By: Steve