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Last update: June 23, 2014
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Krispy Kreme Case Analysis

    Krispy Kreme Case Analysis

    TO: FROM: DATE: November 12, 2006 SUBJECT: “Krispy Kreme Doughnuts Going Global?” This memo contains the answers to Questions 1 through 4 from the International Marketing assignment titled, “Krispy Kreme Doughnuts Going Global?” The questions are offset in the shaded area and the answers are provided below each question. (1) Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. Describe the criteria you used to

    Essay Length: 1,768 Words / 8 Pages
    Submitted: November 25, 2009 By: Max
  • Case Study on Starbucks

    Case Study on Starbucks

    Cory Gump MGMT 495 Case Study: Starbucks August 7, 2007 Before Howard Schultz joined Starbucks, they were a small company in the market of selling fine quality coffee beans. Howard Schultz’s strategic vision was to modify the format of Starbucks’ stores, incorporating an American version of the coffee bar culture. His vision was met with great initial resistance by Starbucks’ management, which was eventually quelled by strong sales performances. Also included in Schultz’s strategic vision

    Essay Length: 816 Words / 4 Pages
    Submitted: November 25, 2009 By: regina
  • How to Write a Case Analysis

    How to Write a Case Analysis

    *Once you’ve completed this worksheet, the information from it needs to be condensed into about a 2-page summary for the written case analyses. 1. What is the company’s mission? Is it a good mission statement? 2. What is the essential company background information? 3. What environmental forces are most critical? 4. Describe the key environmental threats and opportunities. Be specific. 5. What is the composition of the competitive environment? 6. What product or service does

    Essay Length: 926 Words / 4 Pages
    Submitted: November 25, 2009 By: Monika
  • Finance Case: Rapid Fire

    Finance Case: Rapid Fire

    Finance Case: Rapid Fire 1. How much has it cost Rapid Fire to produce each Advantage battery? Prepare a per-unit statement of revenue and expense for the firm covering 1991-93 period. Per Unit Statement of revenue and expense 1991 1992 1993 Average Units sold 20 000,00 50 000,00 100 000,00 56 666,67 Average selling price, $ 43,00 43,00 45,00 43,67 cost of good sold 13,50 13,50 14,00 13,67 Direct material 8,67 8,67 9,00 8,78 Direct

    Essay Length: 1,215 Words / 5 Pages
    Submitted: November 25, 2009 By: Vika
  • Nike Inc.: Cost of Capital

    Nike Inc.: Cost of Capital

    NIKE, INC.: COST OF CAPITAL On July 5, 2001, Kimi Ford, a portfolio manager at NorthPoint Group, a mutual-fund management firm, pored over analysts’ write-ups of Nike, Inc., the athletic-shoe manufacturer. Nike’s share price had declined significantly from the beginning of the year. Ford was considering buying some shares for the fund she managed, the NorthPoint Large-Cap Fund, which invested mostly in Fortune 500 companies, with an emphasis on value investing. Its top holdings included

    Essay Length: 295 Words / 2 Pages
    Submitted: November 25, 2009 By: Mike
  • Enron Case Study

    Enron Case Study

    Enron 1. How did the corporate culture of Enron contribute to its bankruptcy? There was an overwhelming aura of pride, carrying with it the deep-seated belief that EnronЎ¦s people could handle increasing risk without danger. The culture also was about a focus on how much money could be made for executives. For, example EnronЎ¦s compensation plans seemed less concerned with generating profits for shareholders than with enriching officer wealth. EnronЎ¦s corporate culture reportedly encouraged

    Essay Length: 426 Words / 2 Pages
    Submitted: November 25, 2009 By: Jessica
  • Walmart Case Study

    Walmart Case Study

    Wal-Mart Wal-Mart’s mission statement is Always low prices, everyday. We sell for less. In the 2005 annual report, Lee Scott says “we generated higher profits for our shareholders without passing along higher prices to our customers.” He also talks about maintaining integrity, continual improvements, and service to the customer. Most all of his comments appear to be consistent with the mission statement. Under the industry of retail, discount stores, Wal-Mart’s top competitors are stores such

    Essay Length: 316 Words / 2 Pages
    Submitted: November 25, 2009 By: Tasha
  • Kudler Fine Foods Case Study

    Kudler Fine Foods Case Study

    Kudler Fine Foods has become a leader in the gourmet food sales industry. Their mission to offer the best foodstuff, wines and cheeses from around the world has resulted in great success. Kudler is now focusing on expanding its services. They have now found an interest in catering. Catering will allow their customers to enjoy delicious, prepared gourmet meals for any occasion. Management at Kudler has studied purchases and activities from their customers. Cooking parties

    Essay Length: 1,112 Words / 5 Pages
    Submitted: November 26, 2009 By: Wendy
  • Use Cases

    Use Cases

    A use case is a description of a system’s behavior as it responds to a request that originates from outside of that system. The use case technique is used in software and systems engineering to capture the functional requirements of a system. A use case involves a primary actor and a system. Use cases describe the interaction between these two things. An actor is something or someone which exists outside the system under study, and

    Essay Length: 405 Words / 2 Pages
    Submitted: November 26, 2009 By: Janna
  • General Electric Case Study

    General Electric Case Study

    1. What Managerial roles is Jack Welch most likely to play in creating a culture that values continuous improvement? The role Jack Welch played was allowing the creation of the “Quick Response Program.” Allowing his employees to take over. This is a risky role to take, but at the same time, it has the possibility of being a successful move. 2. When the Louisville facility was turned over to its employees, how might the

    Essay Length: 587 Words / 3 Pages
    Submitted: November 26, 2009 By: Fonta
  • Wal Mart Case Study

    Wal Mart Case Study

    When you think of the discount retail industry there is no bigger name than Wal-Mart. Wal-Mart has built them selves into the industry leader in a very competitive market, and they continue to set the bar for every company. But as of late Wal-Mart’s sales growth rate has been slipping, which is causing a major problem for them. For the past few years Wal-Mart has grown accustom to double digit sales growth rates, but recently

    Essay Length: 569 Words / 3 Pages
    Submitted: November 26, 2009 By: Mike
  • Blackberry - Rim Company Case Study

    Blackberry - Rim Company Case Study

    STRATEGIC MANAGEMENT PAPER ENTS 625 ASHISH KAPOOR 109-44-0523 RESEARCH IN MOTION LIMITED (USA) “ALWAYS ON, ALWAYS CONNECTED” This report will focus on the analyzing the company (RIM) from a consultants perspective and provide recommendations based on SWOT analysis on effective strategy to maintain its strategic competitive advantage over the competitors. Company Background Research in Motion Limited (RIM), incorporated on March 7, 1984, is a designer, manufacturer and marketer of wireless solutions for the worldwide mobile

    Essay Length: 702 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case Study: Babylonian Civilization

    Historical Investigation Case study: Babylonian Civilization One of the most enthralling cities, still surrounded by mystery through the ages of the ancient world would be that of Babylon. Known for its tremendous size, beauty, culture, wealth and its advanced standard of civilization, that still intrigues historians to this day. Focal Question 1: What were the roles played and the status achieved by women in Babylon? The Babylonian woman's role and status has always been very

    Essay Length: 574 Words / 3 Pages
    Submitted: November 26, 2009 By: Janna
  • Xm Satellite Radio Case Study

    Xm Satellite Radio Case Study

    Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998, Robert Acker, director of strategic planning at XM, needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order

    Essay Length: 1,757 Words / 8 Pages
    Submitted: November 26, 2009 By: Kevin
  • Case Analysis: Mc Donald's

    Case Analysis: Mc Donald's

    Question 1: How are customer’s tastes changing in the fast-food industry? What impact do these changes have on Mc. Donald’s? There are around 40 Million American are considered obese. We live in a world, where everything is almost instant. We can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. That is the Mc Donald’s golden years. But sometimes, going too fast is

    Essay Length: 628 Words / 3 Pages
    Submitted: November 26, 2009 By: Wendy
  • Nike


    Nike, “named for the Greek winged goddess of victory”, originally known as Blue Ribbon Sports, began, in 1962, as a partnership between Bill Bowerman, the then “long-time University of Oregon track & field coach”, and Phil Knight, a then “former business student and a one-time runner under Bowerman’s tutelage”. Bill Bowerman believed that “if you have a body, you are an athlete” and he and Phil set out to “bring inspiration and innovation to

    Essay Length: 1,316 Words / 6 Pages
    Submitted: November 26, 2009 By: Mike
  • Homosexuality in Paul’s Case

    Homosexuality in Paul’s Case

    What is a homosexual? What is a homosexual in the 19th century? These two questions give completely two different answers. The difference is the time periods, now versus then. In the 19th century, there wasn’t an established “homosexual.” The topic of homosexuality was not discussed, nevertheless, in American literature (Rubin 130). “The public culture’s judgment [of]… same-sex sexuality was a subject to be denied, or even worse, bitterly denounced (Doyle 447).” But Willa Cather

    Essay Length: 1,099 Words / 5 Pages
    Submitted: November 26, 2009 By: Jon
  • Analysis on a Case Study

    Analysis on a Case Study

    ANALYZING A CASE STUDY As just mentioned, the purpose of the case study is to let you apply the concepts you've learned when you analyze the issues facing a specific company. To analyze a case study, therefore, you must examine closely the issues with which the company is confronted. Most often you will need to read the case several times - once to grasp the overall picture of what is happening to the company and

    Essay Length: 1,984 Words / 8 Pages
    Submitted: November 26, 2009 By: Mike
  • Kanthal Case Study

    Kanthal Case Study

    Kanthal case study : The case of the Swedish company kanthal shows how important an efficient account management system is for a small company which has many costumers and would loose profit and profitability if it didn’t apply such a system. Kanthal had many costumers and used to apply the same basis for estimating the costs for all products and orders. Administrative, sales and marketing costs were treated as a fraction of product cost indifferently

    Essay Length: 377 Words / 2 Pages
    Submitted: November 26, 2009 By: Edward
  • Nucor Corporation Case Study

    Nucor Corporation Case Study

    Nucor Corporation is constantly faced with obstacles and competition to overcome. This steel-making company whose name was formally adopted in 1972, has since been on a journey to join the ranks of the worlds leading steel companies. Although this is a highly profitable industry with a U.S. market of $94.9 billion, it is highly competitive and presents many bariers to entry. Three elements of competition in this particular industry include, 1.) Technology 2) Changes in

    Essay Length: 862 Words / 4 Pages
    Submitted: November 27, 2009 By: Steve
  • Abbey Case Study

    Abbey Case Study

    INFORMATION AND E-BUSINESS SYSTEMS ASSIGNMENT 1: ABBEY and EDS SECTION 1) ABBEY is a leading mortgage lender in U.K., structured in business divisions, namely Retail Banking, Wealth Management, Finance and Markets, Manufacturing, Risk, Central Units, HR. A strategic objective for Abbey is to gain competitive advantage, that is to improve its competitive position through a better service to its clients, an improved effectiveness in its internal operations and a reduction in costs (estimated in savings

    Essay Length: 1,512 Words / 7 Pages
    Submitted: November 27, 2009 By: Bred
  • Walmart Case Analysis

    Walmart Case Analysis

    1. Industry Analysis a) Brief overview of Wal-mart stores Wal-Mart Stores, Inc. is both a domestic enterprise, as well as a national discount retailer. They operate retail stores domestically in the US and various international markets. Wal-Mart operates on an "Every Day Low Price" philosophy because they are able to maintain their low price structure through complete expense control. With this philosophy they have proven to be extremely profitable domestically. Their primary task is buying

    Essay Length: 2,197 Words / 9 Pages
    Submitted: November 27, 2009 By: Venidikt
  • Andina Bottling Company Case

    Andina Bottling Company Case

    Andina Bottling Company Case Andina is a major distributor of Coca-Cola products in Latin America. The market for soft drinks is very competitive in Latin America. The dominate brands are not necessarily Coca-Cola or Pepsi brands. For a company to succeed in the distribution and manufacturing of soft drinks in Latin America, they need to be efficient. The plants need to work at capacity or close to it. The distribution also has to be logical.

    Essay Length: 2,123 Words / 9 Pages
    Submitted: November 27, 2009 By: Mikki
  • Euro Disney Case

    Euro Disney Case

    Technical Documentation Stats & Matchups Contents 1. Document information 3 1.1 Version management 3 2. Introduction 4 3. Program architecture 5 3.1 Architecture 5 3.2 Class explanation 6 3.1 Function explanation 8 3.2 GetDB 11 3.2 GetMajorstats 20 3.3 GetStatic() 28 4. Implementation 29 4.1 Installation on server 29 4.2 Installation in project 29 5. Testing 30 1. Document information 1.1 Version management Version Modification Author 01 Start Technical Documentation RS,HA 02 Finish Technical

    Essay Length: 6,354 Words / 26 Pages
    Submitted: November 27, 2009 By: Steve

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