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Last update: July 27, 2014
  • What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What Makes Services Marketing More Challenging and Tough Than Product Marketing? Discuss

    What makes Services Marketing more challenging and tough than product marketing? Discuss. Definition: Service Any act of performance that one party can offer another that is essentially intangible and does not result in the ownership of anything; its production may or may not be tied to a physical product. Dominant component is intangible. US is the world’s first service economy. More than % of the workforce in the private sector is employed in the service

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    Essay Length: 481 Words / 2 Pages
    Submitted: December 16, 2009 By: Fatih
  • Marketing Define

    Marketing Define

    Marketing Defined America is the land of opportunity. Each one of us, given the foresight and the determination, has an equal opportunity to become a part of history. This may present itself in many ways. A humanitarian. An artist. A scientist. A politician. An icon in the business world. While few of us will have the chance to sing at the Metropolitan Opera or be awarded the Nobel Peace Prize, the world of business offers

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    Essay Length: 762 Words / 4 Pages
    Submitted: December 16, 2009 By: Jack
  • Changes in the Market and Emerging Promotional Tools

    Changes in the Market and Emerging Promotional Tools

    Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted

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    Essay Length: 1,795 Words / 8 Pages
    Submitted: December 16, 2009 By: Tasha
  • International Marketing

    International Marketing

    Pg. 1 International Marketing Introduction Over the past 40 years, the number of multinational corporations in the world’s fourteen richest countries has gone from 7,000 to 24,000 (Alden, p. 6-7). While many companies have marketed internationally for years, more and more companies are looking to enter the arena of global competition. In today’s business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide

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    Essay Length: 1,110 Words / 5 Pages
    Submitted: December 16, 2009 By: Yan
  • The Task of an International Marketer

    The Task of an International Marketer

    The International Marketer’s task is more complicated than that of the domestic marketer because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. Discuss. Introduction Domestic marketing deals with any marketing activities within the boundaries of a nation. This should be directly contrasted with the term International marketing, which refers to all marketing activities that go beyond the confines of a domestic economy. For Zimbabwe, this would be

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: December 16, 2009 By: Jon
  • Market Structures

    Market Structures

    Running head: Market Structures Market Structures MBA501 University of Phoenix Online Market Structures McConnell and Brue (2004) describe four market structures that companies align themselves with during the course of their corporate lives. This paper will give examples of the four market structures: Pure Competition, Pure Monopoly, Monopolistic Competition and Oligopoly. Companies may move from market structure to market structure over the course of growth and time. This movement between structures may be the result

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: December 17, 2009 By: Monika
  • Marketing Strategy for Motorola

    Marketing Strategy for Motorola

    ABSTRACT In today’s globally competitive world customers expect more, have more choices and they need the best for the amount they spend. So, marketing strategic plan has become so important in this aspect. In this report I have discussed about Motorola and suggested strategic frame work that they could have to implement to have competitive advantage in the market. Table of Contents Abstract 1 Table of Contents 2 1. Introduction 3 1.1 Global phone market

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    Essay Length: 2,371 Words / 10 Pages
    Submitted: December 17, 2009 By: Max
  • Value Marketing

    Value Marketing

    Value Creation The world today is revolving around Value ! There is too much and too many around all of us. How do we differentiate ? How do they differentiate ? All Products whether physical or service have to fill up a space. A space which is always evolving and ever changing . The physical and spiritual space of demand and the ever-busy art of fulfilment through Value Marketing. It is the world of differentiated

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    Essay Length: 335 Words / 2 Pages
    Submitted: December 17, 2009 By: Mike
  • Marketring Mix

    Marketring Mix

    Marketing mix Paper MKT 421: Marketing While there has been articles written suggesting that the idea of the marketing mix is in need of updating, it still stands as the heart and soul of most marketing plans. “Often called the 4Ps, representing Product, Price, Place and Promotion, the marketing mix represents the decisions and tactics that need to be implemented to ensure products or services are successful. Deliberation is given to each element, with

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    Essay Length: 1,868 Words / 8 Pages
    Submitted: December 18, 2009 By: Mike
  • Technology and Marketing Management of Sony Corporation

    Technology and Marketing Management of Sony Corporation

    I. Company Description Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets. Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures,

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    Essay Length: 958 Words / 4 Pages
    Submitted: December 18, 2009 By: Bred
  • Marketing Communications Strategy

    Marketing Communications Strategy

    Leadership Research Paper-Learning Team-Week 2 Assignment- Fo’s Part Marketing Communications - Strategy In marketing communications, the single most important tactic is…Strategy. Too many marketers leap right into the details of communications without formulating a truly strategic plan. As seen throughout the “Managing across the Organization” simulation, Good Sport Company established a sound strategic communications plan which includes establishing goals, conducting and compiling research, identifying key audiences, defining messages, targeting media, and developing creative, cost-effective ways

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    Essay Length: 804 Words / 4 Pages
    Submitted: December 18, 2009 By: Jack
  • Marketing Differences B2b Vs B2c

    Marketing Differences B2b Vs B2c

    Marketing Differences Paper: B2b vs. B2c In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the

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    Essay Length: 1,013 Words / 5 Pages
    Submitted: December 18, 2009 By: Janna
  • Coffeetime India Market Research and Decision Making White Paper for Brad Collins

    Coffeetime India Market Research and Decision Making White Paper for Brad Collins

    CoffeeTime India Market Research and Decision Making White Paper for Brad Collins Richard Derochea University of Phoenix MBA510R4 Managerial Decision Making November 18, 2007 CoffeeTime India Market Research and Decision Making White Paper for Brad Collins CoffeeTime is an established, modern creation, enjoyed by millions of Americans and Europeans, where its patrons can enjoy premium brands of exotic and regular coffees, while relaxing in a unique ambience of stimulating sights and aromas. Newly hired Business

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    Essay Length: 903 Words / 4 Pages
    Submitted: December 18, 2009 By: Tasha
  • Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    Blue Ocean Strategy - How to Create Uncontested Market Space and Make Competition Irrelevant

    BOOK REVIEW The book, ‘Blue Ocean Strategy -How to create Uncontested Market Space and Make competition Irrelevant ‘, authored by W. Chan Kim and Renne Mauborgne is the best seller of its time. It is a widely accepted book for strategy professionals. The title indicates the theme of the book .This book promises to achieve the uncontested market space and make competition irrelevant by making the use of Blue ocean strategy. The book argues that

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    Essay Length: 801 Words / 4 Pages
    Submitted: December 19, 2009 By: Anna
  • Marketing B2c Site Compared to a B2b Site

    Marketing B2c Site Compared to a B2b Site

    Marketing B2C site compared to a B2B site LaShawn Williams EBUS/400 E-Business Deborah Lafky May 26, 2008 Marketing B2C site compared to a B2B site Introduction When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: December 19, 2009 By: Kevin
  • Priceline.Com Marketing Analysis

    Priceline.Com Marketing Analysis

    Priceline.com Introduction “Winners don’t do different things, they do things differently.” Priceline changed the conventional marketing system by introducing a role reversal of the traditional seller-buyer system. Launched in 1998, Priceline, the brainchild of Jay Walker, provided “lower than retail” airfare options for travel enthusiasts. Priceline is the “eBay” of airline tickets, allowing the buyer to bid (once) for the fare. By facilitating sales below retail price via the Internet, Priceline makes it possible for

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    Essay Length: 2,061 Words / 9 Pages
    Submitted: December 19, 2009 By: Fonta
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets In The Beginning Foreign exchange dealing may be traced back to the early stages of history, possibly beginning with the introduction of coinage by the ancient Egyptians, and the use of paper notes by the Babylonians. Certainly by biblical times, the Middle East saw a rudimentary international monetary system when the Roman gold coin aureus gained worldwide acceptance followed by the silver denarius, both a common stock among money changers of the

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: December 19, 2009 By: Janna
  • Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 19, 2009 By: Andrew
  • The Institutional Foundations of China's Market Transition

    The Institutional Foundations of China's Market Transition

    The Institutional Foundations of China's Market Transition Interpreting China's Transition to Markets: The Institutional Perspective In the two decades between 1978 and 1998, China has transformed itself from a centrally planned economy to an emerging market economy and at the same time has achieved nearly a 10 percent average growth rate. During this period, China's per capita GDP has more than quadrupled and the living standard of ordinary Chinese people has improved significantly. For instance,

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: December 20, 2009 By: regina
  • Marketing

    Marketing

    Marketing assignment. Part A (outcome 1a-d, M 1a-b, M3a-b, D3b) Produce an extract for a training manual that explains various marketing terms. This manual will be distributed to staff within the organisation to help them understand the importance of marketing. There are many definitions of marketing but this training manual will only touch on three of them. It will help you understand the differences between the three. One definition; “Satisfying customers needs and wants” (Higher

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    Essay Length: 1,603 Words / 7 Pages
    Submitted: December 20, 2009 By: Monika
  • Marketing

    Marketing

    Introduction: Organizations need to embrace marketing processes, concepts and activities to ensure their survival. The following marketing plan overview demonstrates these concepts and how they apply to my current employment at the Brush farm Corrective Services Academy (BFCSA). Marketing Concepts: “Marketing is the delivery of customer value and satisfaction at a profit” As defined by the (AMA) Kotler P, et al (2006, p4). The definition should guide organizations how they are perceived and motivate all

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    Essay Length: 557 Words / 3 Pages
    Submitted: December 20, 2009 By: Wendy
  • Gillette Marketing Plan

    Gillette Marketing Plan

    6. Marketing Program The following contains the four elements of the marketing mix for the new Gillette Venus. Product Strategy Our marketing mix depends mainly on the product and the product marketing, but we are also leveraging a lot more in our packaging. Innovation is the key to our growth and our opportunity for continual growth. Our product marketing has to emphasize the benefits of our unique combination of technological expertise and new innovation. We

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    Essay Length: 905 Words / 4 Pages
    Submitted: December 20, 2009 By: Mike
  • Market Segmentation

    Market Segmentation

    1.Introduction 1.1. History of McDonald's Corporation McDonald's Corporation is the world's largest chain of fast food restaurants, primarily selling hamburgers, french fries, soft drinks, milkshakes and desserts. It appeals to local taste preferences with relevant offerings like the offerings of one-third pound Big Tasty in most Europe and Latin America. McDonald's began in 1940 and opened by siblings Dick and Mac McDonald in San Bernardino, California. “We take the burger business more seriously than anyone

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    Essay Length: 523 Words / 3 Pages
    Submitted: December 20, 2009 By: Vika
  • Marketing

    Marketing

    A definition of Marketing MKT 421- Marketing Group: ONO4BSM12 Instructor: Craig A. Clark, MA March 30, 2006 A definition of Marketing In today’s society there are several ways for business’ to communicate and let the world know that the company exists. To define marketing in my opinion it is a way of advertising, communicating and networking to put the business on the map. This paper will touch on a few definitions of marketing as related

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    Essay Length: 443 Words / 2 Pages
    Submitted: December 20, 2009 By: Mike
  • Marketing

    Marketing

    All companies compete with one another; they strive for excellence and to be the best. They have to compete with each other to win over markets and to be the one who ends up on top. Most businesses are guided by the maxim "nothing ventured, nothing gained" (Spulber 7). Winning a market requires a company to have an aggressive investment and growth. Although many companies try to keep costs down for the consumer, low costs

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: December 20, 2009 By: Artur