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Last update: August 21, 2014
  • Case Study (including Swot) Southwest Airlines

    Case Study (including Swot) Southwest Airlines

    HISTORY Southwest Airlines was originally founded as Air Southwest Company in 1967 by Rollin W. King and Herbert D. Kelleher. The company incorporated as Southwest Airlines in Texas, and began customer service on June 18, 1971. The airline was started with a simple idea: if you get your passengers to their destination when they want to get there, on time, at the lowest possible fares, and make sure they have a good time doing it,

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    Essay Length: 1,809 Words / 8 Pages
    Submitted: December 31, 2009 By: Jon
  • Southwest Airlines Corp. Culture

    Southwest Airlines Corp. Culture

    The topic chosen was Southwest Airlines because of its prevalent and lengthy history of successful entrepreneurship and presence in the airline industry. It has been successful in its ability to attain success in many facets of the economy. From implementing an innovative marketing structure to effectively managing its workforce, Southwest has been the pioneer in many forms of creativity and innovation in the industry. In addition, it is an excellent topic for the theme of

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    Essay Length: 1,762 Words / 8 Pages
    Submitted: December 31, 2009 By: Mike
  • Southwest Airlines

    Southwest Airlines

    SOUTHWEST AIRLINES” SUMMARY Southwest has been the most successful airline in the United States for 36 years, making it possible for customers to take advantage of convenient and affordable traveling. It began with only three aircraft flying to Dallas, Houston and San Antonio, and today it is the largest domestic carrier operating more than 400 jets to 63 cities. In an industry where most of the airlines have been forced to either cut back or

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    Essay Length: 3,569 Words / 15 Pages
    Submitted: January 4, 2010 By: Monika
  • Leadership at Southwest Airlines

    Leadership at Southwest Airlines

    Southwest Airlines Leadership at Southwest has grown the company. The leader has a strong personality and led the company to a great position. Herb Kelleher’s business decisions and out of the ordinary and have had success beyond belief. Employee empowerment is needed to make any successful company. At Southwest Airlines, the empowerment has led the employees to lead themselves. They take pride in the actions. It allows them to get other involved and makes

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: January 5, 2010 By: Mike
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    Situation Analysis Since day one, Southwest Airlines has been able to maintain a winning strategy. Starting with just three aircrafts in the state of Texas, Southwest implemented a low cost, low fare, no frills strategy that proved successful. As they have grown, more plans have been put into practice, such as a widely popular frequent flyer program and their now legendary customer service. These strategies have proved successful, as Southwest is the only airline to

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 7, 2010 By: Kevin
  • Southwest Airlines Case Summary

    Southwest Airlines Case Summary

    Southwest Airlines Case Summary Southwest Airlines was originally named Air Southwest. It was started on March 15, 1967, by Rollin King and Herb Kelleher. Southwest Airlines is an American low fare airline based in Dallas, Texas. It is also the largest airline in the United States by number of passengers carried domestically in a year and the third largest airline in the world by number of passengers carried. Southwest is also one the most profitable

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    Essay Length: 577 Words / 3 Pages
    Submitted: January 7, 2010 By: Mike
  • Airline Industry: A History of Southwest Airlines

    Airline Industry: A History of Southwest Airlines

    Airline Industry: A History of Southwest Airlines In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer Herb Kelleher, they wanted to start a different kind of airline. Rollin King already had a small charter that ran between the smaller Texas cities. This new airline at first was to fly between the three largest cities in Texas, Dallas, Houston, and San Antonio. The company was first names Air Southwest

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    Essay Length: 663 Words / 3 Pages
    Submitted: January 10, 2010 By: Stenly
  • Southwest Airlines

    Southwest Airlines

    According to their main website, their mission statement is, “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” This reveals Southwest’s true mission: To please their customers. For their loyal customers, Southwest offers a “Rapid Rewards” program which gives the customers free tickets based on the number of times they fly with Southwest. Customers who make 8 round

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    Essay Length: 733 Words / 3 Pages
    Submitted: January 15, 2010 By: Fonta
  • Southwest Airlines Planning

    Southwest Airlines Planning

    Southwest Airlines Planning Southwest Airlines began in 1971 with a vision to offer something different in a troubled airline industry. Ineffectiveness led to high costs, which led to high fares which only a fraction of the population could afford. By planning effectively, Southwest Airlines has become the largest domestic carrier in the United States, a desired place of employment and for customer service is a favorite of the traveling public. Legal Issue Southwest Airlines has

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    Essay Length: 856 Words / 4 Pages
    Submitted: January 15, 2010 By: Bred
  • Southwest Airlines

    Southwest Airlines

    Since its beginnings as a scheduled airline in 1971, Southwest Airlines has distinguished itself within the US airline industry as a unique player. Its commitment to offering a low fare structure to both business and leisure travelers has made air travel more affordable to many consumers and has caused a consistent increase in demand for expansion into new markets, as well as increasing price competition within the cities it serves. Since the airline regulation in

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    Essay Length: 295 Words / 2 Pages
    Submitted: January 18, 2010 By: Bred
  • Southwest Airlines Competition

    Southwest Airlines Competition

    According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest airline in the world, measured by the number of passengers carried. Total number of passengers that were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and Delta Air Lines. After the tragic September 11th incident, Southwest airlines remains as one of the only major airlines that are still profitable. After the September 11th attacks, Southwest Airline's

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    Essay Length: 847 Words / 4 Pages
    Submitted: January 20, 2010 By: Vika
  • Southwest Airlines - Company Motivation Profile

    Southwest Airlines - Company Motivation Profile

    Southwest Airlines - Company Motivation Profile Sam George Daher, BUS 6351 Business and Society Professor Fernando Garza Wednesday, May 2nd, 2006 Abstract Southwest Airlines is one of the most desired employers. The company’s unique corporate culture has been established since Southwest Airlines first started. In addition, Southwest Airline’s mission statement, organizational structure, and decision-making strategies are also important to Southwest’s culture. Southwest Airline uses many motivational strategies to keep its employees motivated. From the benefits,

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    Essay Length: 2,752 Words / 12 Pages
    Submitted: January 22, 2010 By: Monika
  • Southwest Airlines

    Southwest Airlines

    Introduction By October 2002, Southwest Airlines had apparently weathered the initial crisis to the airline industry that resulted from the September 11, 2001 (“9/11”) terrorist attacks. Most of the large national carriers had experienced huge losses in demand, profitability and market share, while in contrast Southwest’s low-fare operations had thrived, even in the face of declining earnings. Yet, only a year after the attacks, Southwest and the industry in general faced still unknown future changes

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    Essay Length: 754 Words / 4 Pages
    Submitted: January 26, 2010 By: Mike
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    This Case Study Analysis will attempt to take an objective look at the key issues and underlying implications of Southwest Airlines with respect to its impact on the airline industry. It will offer meaningful recommendations and plans for implementation. This will be done by looking at Southwest’s pricing strategies, costs, and competition and putting it in context with the industry as a whole. History, Development, and Growth Southwest, founded by Rollin King and Herb Kelleher,

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    Essay Length: 1,381 Words / 6 Pages
    Submitted: February 6, 2010 By: Jon
  • Southwest Airline

    Southwest Airline

    Culture Assessment Southwest Airlines At Southwest Airlines, little emphasis is placed on a formal organizational structure; instead, the organization values individual humor and encourages fun and creativity in the workplace. For example, what some companies normally call the human relations or personnel department, Southwest Airlines calls the People Department. The People Department and Vice Chair, Libby Sartain, is in charge of recruitment and hiring of employees. The process in hiring is to identify people with

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    Essay Length: 603 Words / 3 Pages
    Submitted: February 24, 2010 By: Top
  • Southwest Airline

    Southwest Airline

    1. What might account for Southwest’s success? A few things can be accounted for Southwest’s success. The most important attribute is its people. Southwest has always believed that an important part of its competitive advantage is its employees. Start from the beginning, Southwest has encouraged its employees to have fun and deliver great customer service. The great leader of Southwest, Kelleher, believes that fun is a stimulant to people, and will make them more productive.

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    Essay Length: 608 Words / 3 Pages
    Submitted: February 25, 2010 By: Tasha
  • The Archetypical Low-Cost Air Carrier: Southwest Airlines

    The Archetypical Low-Cost Air Carrier: Southwest Airlines

    The Archetypical Low-Cost Air Carrier: Southwest Airlines Former Student ECON 211 Macroeconomics Embry-Riddle Aeronautical University Abstract The seventh largest major domestic airline in the United States (US), Southwest Airlines, is commonly known or referred to as a low-cost carrier. Southwest Airlines is the only major airline that provides short-haul, point-to-point service in the United States. In fact it was the first airline of its type ever started; it has become the archetypical low-cost airline. The

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    Essay Length: 900 Words / 4 Pages
    Submitted: March 3, 2010 By: Victor
  • Final Research Paper: Southwest Airlines

    Final Research Paper: Southwest Airlines

    Final Research Paper: Southwest Airlines Melinda Haas Axia College of University of Phoenix MGT 245 Organizational Behavior Jack McCann February 11, 2007 Southwest Airlines embodies the best that a large company can be. The structure is designed to allow quick action and support of its large body of employees rather than complete control and bureaucratic red tape. It is widely recognized as one of the most desirable places to work and is constantly emulated by

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    Essay Length: 2,097 Words / 9 Pages
    Submitted: March 3, 2010 By: David
  • Southwest Airlines

    Southwest Airlines

    This is the historic background of an American Airline company called the Southwest Airlines Co. based in Dallas which still exists and operates with great success between 57 cities in 26 states of the US, by over 300 airplanes , providing primarily short-haul, high frequency, point to point, low fare service . Through this essay we will see an analysis of the company’s advantages and disadvantages through a SWOT Analysis. We will try to localize

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    Essay Length: 2,949 Words / 12 Pages
    Submitted: March 4, 2010 By: Stenly
  • Southwest Airlines

    Southwest Airlines

    INTRODUCTION Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country

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    Essay Length: 766 Words / 4 Pages
    Submitted: March 21, 2010 By: Yan
  • Southwest Airline

    Southwest Airline

    Executive Summary Southwest Airlines is competing with “Shuttle by United?head-to head in about 9 routes. United has just announced that it is discontinuing its Oakland - Ontario route and hiking the fares in all the 14 routes by $10, which calculated to be 14.5% increase in the fare. Southwest has to respond effectively to these unexpected developments and has to act accordingly while maintaining their current low fare image and increasing their daily operating profits.

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    Essay Length: 1,197 Words / 5 Pages
    Submitted: March 21, 2010 By: Venidikt
  • Southwest Airlines

    Southwest Airlines

    Running head: SOUTHWEST AIRLINES Southwest Airlines William F. White Grand Canyon University Introduction Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made

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    Essay Length: 990 Words / 4 Pages
    Submitted: April 9, 2010 By: Artur
  • Southwest Airlines

    Southwest Airlines

    Southwest Airlines: Business Evaluation Submitted by: D. Dill March 13, 2006 EXECUTIVE SUMMARY Purpose, Method and Scope Southwest Airlines began business over 30 years ago in Dallas, Texas, to provide customer with a low-cost way to fly and has grown to the third largest airline in the nation. To evaluate whether Southwest has good investment potential, there must be an evaluation of the airline industry and Southwest. The industry will be evaluated using Porter’s Five

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    Essay Length: 658 Words / 3 Pages
    Submitted: April 14, 2010 By: Jessica
  • Southwest Airlines: Control Mechanisms

    Southwest Airlines: Control Mechanisms

    Southwest Airlines: Control Mechanisms Southwest Airlines is a dynamic organization that is researched and studied by many. One reason for this attention is the positive corporate culture. This culture attracts dynamic people to the organization who are encouraged to be innovative and grow as leaders while supporting and promoting the mission of the airline. This culture was established through effective planning, organizing and leadership. To maintain this culture and the success of the airline, the

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    Essay Length: 441 Words / 2 Pages
    Submitted: April 17, 2010 By: David
  • Southwest Airlines Case Study

    Southwest Airlines Case Study

    SouthWest Airlines Case Study Executive Summary Thousands of people travel by air; Southwest Airlines provides low-fare air transportation service among 58 cities in the United States. Although the industry suffered a major blow from the terrorist attack of September 11th, the company is still holding strong; while other airline companies are in debt. The information was majority gathered and analyzed from the internet; sources such as "News Week," and "Wall Street Journal." According to the

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    Essay Length: 1,976 Words / 8 Pages
    Submitted: April 23, 2010 By: Victor

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