Promotional Mix Essays and Term Papers
Last update: August 3, 2014-
Export Promotion Strategy Vs. Import Substitution Strategy
1. Introduction It was the export promotion (EP) strategy that accounted for East Asian’s states’ success of economic development. Meanwhile, many other developing countries such as Latin America countries had committed to an alternative strategy, import substitution (IS). The IS strategy yielded disappointing results: most of these countries did not succeed in either industrialization or economic growth while export-oriented industrializations (EOIs) sustained fast economic development. Data from the World Bank (1993) showed that the real
Rating:Essay Length: 1,823 Words / 8 PagesSubmitted: November 27, 2009 -
Marketing Mix
Introduction In this paper I will be discussing the four elements of the marketing mix. First I will describe the product element of the marketing mix. Then I will describe the place element. From there I will describe the price element of the marketing mix. And, finally I will describe the promotion element of the marketing mix. I will also discuss how each element is implemented within Comcast Corporation, a profit based organization. Product The
Rating:Essay Length: 782 Words / 4 PagesSubmitted: November 28, 2009 -
Marketing Mix
The Marketing Mix Marketers, in order to bring out desired responses from their target markets, use a number of tools that form a marketing mix. Marketing mix is defined as the set of marketing tools that an organization uses to follow its marketing objectives in the target market. McCarthy has classified these tools as the 4Ps of marketing which are product, price, place and promotion. (McGraw-Hill/Irwin, 2002) The 4Ps are the ideas to take into
Rating:Essay Length: 761 Words / 4 PagesSubmitted: November 29, 2009 -
Analysis of Product Mix of Bsnl
Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market, increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd, Godrej, Reliance in India are some of the examples.
Rating:Essay Length: 437 Words / 2 PagesSubmitted: December 2, 2009 -
Abel Tasman National Park Marketing Mix
1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify
Rating:Essay Length: 1,377 Words / 6 PagesSubmitted: December 4, 2009 -
How Did the Federal Government Both Promote and Regulate Us Industry from 1865-1900?
9) How did the federal government both promote and regulate US Industry from 1865-1900? The U.S Industry between 1865 and 1900 can be summoned up by one word, Railroads. The railroad was the single most important agent of economic growth during these years. Railroads were the largest consumers of coal, the largest carriers of goods and people, and the largest single employer of labor. It was a boom financed in part by the federal government,
Rating:Essay Length: 542 Words / 3 PagesSubmitted: December 5, 2009 -
Marketing Management - Promotion
Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects
Rating:Essay Length: 784 Words / 4 PagesSubmitted: December 6, 2009 -
Product Mix and New Product Development Strategies
EAS definitely has a competitive advantage over its competitors when it comes to product mix. Experimental and Applied Science (EAS) offers three product lines with eight different tiers. They also offer customized training programs that include nutritional, supplemental and physical training programs tailored to specific needs. This is based on product differentiation which caters to the marketing target based on market research and targeted marketing. EAS has been the leader in quality products of the
Rating:Essay Length: 652 Words / 3 PagesSubmitted: December 7, 2009 -
Promotion Strategy
Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude, you're getting a Dell" might have been annoying, but it was only annoying because EVERYONE was talking about it... and that's a good problem to have. Dell uses numerous forms of media to advertise through such as television, radio, internet, magazines, and trade publications. Dell has changed its advertising strategies several
Rating:Essay Length: 683 Words / 3 PagesSubmitted: December 8, 2009 -
The Marketing Communications Mix
The Marketing Communications Mix The product I have chosen to analyse is the sunsilk colour collection which is a range of shampoos to wash your hair. This is a range branding strategy which is a number ol related products grouped together. They are a shampoo, conditioner and leave in cream. The audience for this product is aimed at women in their 20s with blonde hair. This impression is given because the advert in the
Rating:Essay Length: 1,732 Words / 7 PagesSubmitted: December 9, 2009 -
Marketing Mix Paper
RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Sara Roswell Pepperdine University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four elements of the marketing mix
Rating:Essay Length: 2,428 Words / 10 PagesSubmitted: December 15, 2009 -
Marketing Mix
Marketing Mix Marketing strategy plan finds good opportunities and develop profitable marketing strategies. Two interrelated parts are needed for a successful marketing strategy. Of the two, marketing mix is the discussion point in this dissertation. This dissertation will describe the elements of marketing mix. In addition, Jackson Hewitt is the selected organization which this paper will familiarize its relations to the four elements of marketing mix. The marketing management process is the process of planning
Rating:Essay Length: 1,362 Words / 6 PagesSubmitted: December 15, 2009 -
Promotion and Pricing Analysis Paper
Dodge Chrysler The Dodge brothers (John and Horace) got their start making parts for Ford and other automobile makers. From the first Dodge Brothers automobile in 1914, the Dodge brothers' durability and quality have earned the Dodge Company a strong reputation and good sales. After the death of both Dodge brothers, the company started selling 1.5 ton trucks. The postwar Dodge trucks were introduced at the same time as GM and Ford trucks, Dodge managed
Rating:Essay Length: 702 Words / 3 PagesSubmitted: December 16, 2009 -
Changes in the Market and Emerging Promotional Tools
Changes in the market and emerging promotional tools There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted
Rating:Essay Length: 1,795 Words / 8 PagesSubmitted: December 16, 2009 -
Marketring Mix
Marketing mix Paper MKT 421: Marketing While there has been articles written suggesting that the idea of the marketing mix is in need of updating, it still stands as the heart and soul of most marketing plans. “Often called the 4Ps, representing Product, Price, Place and Promotion, the marketing mix represents the decisions and tactics that need to be implemented to ensure products or services are successful. Deliberation is given to each element, with
Rating:Essay Length: 1,868 Words / 8 PagesSubmitted: December 18, 2009 -
Marketing Mix Paper
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001). These ideas, or the four “P’s”, can facilitate businesses to reach their goals more efficiently. But more so, marketing is a blend of art, science, business, and patience (UOP, 2005). To execute the marketing skills, a plan or a road map must be established that
Rating:Essay Length: 728 Words / 3 PagesSubmitted: December 19, 2009 -
Product Mix: Key to Winning the Cola War
Product Mix: Key to Winning the Cola War Pepsi and Coca-Cola have stood the test of time through one of the strongest competition rivalries ever seen in the business world. Each time that one of these beverage giants makes an innovative move to conquer a new or existing beverage market, the other is quick to respond with even better innovations or products. Through the years, each of these companies have heralded fabulous discoveries and absolute
Rating:Essay Length: 1,011 Words / 5 PagesSubmitted: December 22, 2009 -
The Dell Promotion and Price Paper
The Dell Promotion and Price Paper Michael Kunkel University Of Phoenix MKT 421 Robert Walker 01/09/06 The Dell Promotion and Price Paper Promotion is the most important component in the 4 P’s, so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today’s paper I am
Rating:Essay Length: 1,374 Words / 6 PagesSubmitted: December 23, 2009 -
How’s Your Marketing Mix
The Mix "Marketing Management" author Philip Kotler, says, “…Market innovation is gained by creating customer satisfaction through product innovation, product quality and customer service. If these are absent, no amount of advertising, sales promotion or salesmanship can compensate (guerrillamarketing.com, 2005)." When dealing with the marketing mix consider the four “P’s”. Product, Place, Price and Promotion are critical for a successful marketing plan. The goal for marketers is to have the right mix to provide the
Rating:Essay Length: 874 Words / 4 PagesSubmitted: December 26, 2009 -
Marketing Mix Four P’s
Marketing Mix Four P’s The four P’s of marketing was first introduced by Jerome McCarthy back in the 1960’s.The suggestion was introduced to the marketer as an aide in marketing strategy and planning. Although McCarthy’s Four P’s was implemented to aid the marketer in his or her planning and strategies, Robert Lauterborn then suggested an idea in which the Four P’s can be used to take the consumers into consideration. The Four P’s of Marketing
Rating:Essay Length: 769 Words / 4 PagesSubmitted: December 27, 2009 -
Critical Analysis of the Impact of Sme’s in the Promotion of Such Business in the Tanzanian Economy.
Critically discuss the impact of SME’s policy in the promotion of such business in the economy and clearly indicate the major hurdles of the policy it had encountered since its inception and suggest the way forwarD. he Policy on SME’s development was created by the Government in conjunction with other stakeholders to create a conducive macroeconomic environment that will allow SMEs to emerge, survive and grow the reason being SME’s contribute third of the GDP
Rating:Essay Length: 1,303 Words / 6 PagesSubmitted: December 28, 2009 -
Marketing Mix
Marketing Mix Owning a business, working for a multi-million dollar company, or working for non-profit organization marketing is an important aspect. Marketing is a broad subject that can be defined by many people in different definitions. How does an organization tackle marketing and where would one begin? Most marketing texts will teach of marketing mix that is important to developing an effective organization. Marketing mix is not a mixture of marketing and public relations as
Rating:Essay Length: 307 Words / 2 PagesSubmitted: December 31, 2009 -
Marketing Mix
Running Head: Marketing Mix Marketing Mix Paper Marketing/MKT-421 Marketing Mix Paper Have you ever watched a commercial on TV and wondered how somebody created some of these crazy ideas/schemes to entice people to buy things? Make no mistake about it, it’s not just some lucky person developing slogans; it’s a specialized team that is highly trained to analyze customer needs and carefully develop a strategy to market their goods/services in the economy. The field of
Rating:Essay Length: 1,544 Words / 7 PagesSubmitted: January 2, 2010 -
Marketing Mix
Marketing Mix Conglom Foods Action-Cal Product The product life cycle of all Conglom Foods products has had a very large success rate. The overall product life of Action-Cal should follow in the ranks of the other Conglom Foods products. 1. During the development stage, Action-Cal seemed to be a hit overnight. All tests with the consumer were overwhelming. There was not really an introduction stage. Action-Cal has gone straight into a growth spurt. It has
Rating:Essay Length: 520 Words / 3 PagesSubmitted: January 3, 2010 -
Marketing Mix Paper
Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P’s of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for
Rating:Essay Length: 601 Words / 3 PagesSubmitted: January 8, 2010