Promotional Mix Essays and Term Papers
Last update: August 3, 2014-
Promoting Violence
When paying close attention to many song lyrics, you can hear the promotion of violent acts. Weather it be a rap song or a country song, the promotion or violence is being spread to music fans. These songs are promoting violence by speaking of killing people, suicide and flashing their gang "signs" in their music videos. For instance, in a popular song by the hip-hop artist Eminem, he talks about shooting someone using theses lyrics,
Rating:Essay Length: 458 Words / 2 PagesSubmitted: February 19, 2010 -
Marketing Mix of Shading Technology Products:
Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population
Rating:Essay Length: 1,484 Words / 6 PagesSubmitted: February 21, 2010 -
Toyota Marketing Mix 4 P’s
Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and
Rating:Essay Length: 1,060 Words / 5 PagesSubmitted: February 21, 2010 -
Increasing the U.S. Gas Tax 20% to Increase Natural Gas Supplies Will Boost Economic Development and Will Promote Environmental Protection,
Proposal Increasing the U.S. gas tax 20% to increase natural gas supplies will boost economic development and will promote environmental protection, while ensuring more stable prices for natural gas customers. Most importantly, increasing natural gas supplies will give Americans what they want reasonable prices, greater price stability, and fuel for our vibrant economy. However, without policy changes to natural gas supply, as well as expansion of production, pipeline, and local delivery infrastructure for natural
Rating:Essay Length: 1,108 Words / 5 PagesSubmitted: February 23, 2010 -
Debt-Equity Mix Simulation
Running head: DEBT-EQUITY MIX SIMULATION Debt-Equity Mix Simulation The investment decision, also known as capital budgeting, is central to the success of the company. Capital budgeting is the process of evaluating and selecting long-term investments (Brealey, Myers, & Marcus, 2007, 189). Managers need to make right investment decisions for the future of the company since not all investments are equally risky. Managers need to know how to calculate the weighted average cost of capital (WACC)
Rating:Essay Length: 297 Words / 2 PagesSubmitted: February 23, 2010 -
Marketing Mix
Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,
Rating:Essay Length: 1,481 Words / 6 PagesSubmitted: February 23, 2010 -
Marketing Mix Paper
Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four
Rating:Essay Length: 2,435 Words / 10 PagesSubmitted: February 26, 2010 -
Determining the Debt-Equity Mix Summary
RUNNING HEADER: DEBT-EQUITY SIMULATION Determining the Debt-Equity Mix Summary Determining the Debt-Equity Mix Summary El Cafй is a recently founded coffee shop with some very typical business decisions to make within the simulation. Decisions which include expanding communities, selecting a debt-equity mix, avoiding bankruptcy are all involved within this simulation to make the business a profitable one. Being in a business that has a relative as a potential investor, financial strife and capital it’s important
Rating:Essay Length: 990 Words / 4 PagesSubmitted: February 27, 2010 -
Marketing Mix
Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P’s of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor
Rating:Essay Length: 1,933 Words / 8 PagesSubmitted: March 2, 2010 -
Marekting Mix
Marketing Mix The marketing mix is “the controllable variables the company puts together to satisfy the target market” (Perreault and McCarthy, 2004). The target market is the group of customers the company wants to attract or appeal to with the service or product. The marketing mix includes four elements called the four P's of marketing: product, place, price and promotion. These four elements work together to produce a profit. Changing any one of the four
Rating:Essay Length: 1,724 Words / 7 PagesSubmitted: March 4, 2010 -
The 4ps and the Marketing Mix
The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively, a company can plan a promotion for the right product, at the right price, and to get it
Rating:Essay Length: 718 Words / 3 PagesSubmitted: March 5, 2010 -
Price and Promotion
Price and Promotion University of Phoenix Marketing 421/Marketing Directed Studies December 26, 2005 Week 4 Individual Since the invention of online rentals, many companies have taken advantage of renting almost anything in today’s society. There are companies that rent motorcycles, cars, pets and other miscellaneous items that may assist in today’s everyday needs. Rentals have become the new creative way to try products prior to purchasing them. This writing will review Gamefly’s price and
Rating:Essay Length: 1,106 Words / 5 PagesSubmitted: March 6, 2010 -
Marketing Mix and the Four P’s
The Marketing Mix and the Four P’s The marketing mix is what most marketing people call “the 4 P’s” and it consists of Product, Price, Place, and Promotion. “Some people will increase the marketing mix to the “five P’s”, to include people. Others will increase the mix to “Seven Ps”, to include physical evidence (such as uniforms, or facilities) and process (i.e. the whole customer experience e.g. a visit to Disney World)” (Marketing Teacher,
Rating:Essay Length: 1,432 Words / 6 PagesSubmitted: March 7, 2010 -
Debt-Equity Mix Simulation Summary
According to the simulation, the Weighted Average Cost of Capital (WACC) considers the relative proportions and costs of the debt and equity components to give the overall costs of capital for a firm. In the first Scenario, the goal was to expand El Cafй into a citywide chain. It got a boost from the city being designated an economic zone by the state governor. The challenge was to raise adequate financing, and find reliable sources
Rating:Essay Length: 639 Words / 3 PagesSubmitted: March 8, 2010 -
Marketing Mix
The term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). “A typical marketing mix includes some product,
Rating:Essay Length: 1,557 Words / 7 PagesSubmitted: March 10, 2010 -
How Hotels Can Promote a More Environmentally Free Approach to Hotel Operations and Benefit from Guest’s Support
After years of pollution, the earth is getting more conscious and many operations carried out today are environment-friendly. This movement has changed the accommodation sector as well as this is due to travelers getting more concerned and the hotels would not like to risk their image for the guests. Many government agencies and private companies like to be linked now with those hotels which support the environment. Europe is taking this movement very seriously and
Rating:Essay Length: 332 Words / 2 PagesSubmitted: March 11, 2010 -
Co-Ordination of Promotional Strategies
The aim of this assessment is to discuss concepts that relate to promotional strategy and their use within those strategies. Promotion reinforces the value of the product. If promotional strategies successfully reinforce the products value to the consumer, suppliers can expect to see the efficient use of their marketing resources translated into sales and profit. Firstly, lets us discuss the concept of Push and Pull marketing strategies. Push marketing is a strategy whereby you develop
Rating:Essay Length: 1,024 Words / 5 PagesSubmitted: March 14, 2010 -
Werbeartikel Als Instrument Der Verkaufsfцrderung (promotional Items and Sales Promotion)
INHALTSVERZEICHNIS ABKЬRZUNGSVERZEICHNIS II ABBILDUNGSVERZEICHNIS III 1. EINLEITUNG 1 1.1. Problemstellung 1 1.2. Zielsetzung und Forschungsfragestellung 2 1.3. Aufbau und Methode 2 2. DIE VERKAUFSFЦRDERUNG 3 2.1. Begriff und Einordnung in den Marketing-Mix 3 2.2. Ebenen und Instrumente der Verkaufsfцrderung 4 2.2.1. Verbrauchergerichtete Verkaufsfцrderung (Consumer Promotion) 4 2.2.2. Handelsgerichtete Verkaufsfцrderung (Trade Promotion) 5 2.2.3. Fцrderung des AuЯendienstes (Staff Promotion) 5 2.3. Zweck und Bedeutung der Verkaufsfцrderung 6 3. DER WERBEARTIKEL ALS INSTRUMENT DER VERKAUFSFЦRDERUNG 7 3.1.
Rating:Essay Length: 2,541 Words / 11 PagesSubmitted: March 22, 2010 -
Ipod - Place & Promotion Strategy
Part 1 Product: Apple iPod - 80GB PLACE: The Apple iPod doesn’t fall specifically under a direct or indirect channel of distribution. Instead, Apple uses a variety of direct and indirect distribution channels. (Channels of distribution - Perreault & McCarthy, p. 248-251) Apple sells its product not only through their own online stores and retail stores but they also sell their product through their direct sales force, and third party wholesalers and resellers. Asides from
Rating:Essay Length: 1,445 Words / 6 PagesSubmitted: March 30, 2010 -
New Product an Dmarketing Mix
The marketing mix Generally speaking, the SaniSpray is a convenience consumer product. It needs to be priced affordably, it needs to have a widely spread distribution in convenient locations and it needs mass promotion, while still targeting more specific segments of the Canadian population. Product: SaniSpray is entering the market not only to sanitize hard surfaces such as toilet seats, but also to deliver memorable customer experiences. In order to do so, it is interesting
Rating:Essay Length: 1,277 Words / 6 PagesSubmitted: April 2, 2010 -
Matsunichi Mp3 Promotion
Promotion Matsunichi will take a positive activity to enlarge their image and recall opportunity, so I ainЎ¦t to find other thing to refuse. The expenditure amount almost $10500K 15% of their revenue every years, willing to adjust by need. What is the promotion mix we found in Matsunichi ? We found many promotion tools they used, Sponsor something are most frequency in media industry, which include TV , Advertisement, bill broad, radio. Some time they
Rating:Essay Length: 706 Words / 3 PagesSubmitted: April 3, 2010 -
Promotional Video
Promotional Video Ran into many obstacles. For starters, there is not one video that addresses our needs…not one. There are dozens of tutorials, but this is not what we are looking for. I think we are going to have to figure this one out on our own every step of the way. We will essentially be pioneers. In addition, most of the universities required passwords and student id’s in order to access their good materials.
Rating:Essay Length: 440 Words / 2 PagesSubmitted: April 7, 2010 -
Marketing Mix and Nike
Marketing Mix and Nike In order to determine the proper marketing method in delivering products it is vital to keep analyzing certain factors. These elements are often described as the Marketing Mix and consist of: product, place, price, and promotion. Product It is essential to have a product and to be able to market it successfully to consumers. A product does not necessarily have to be a tangible good, but instead could be some service
Rating:Essay Length: 1,193 Words / 5 PagesSubmitted: April 7, 2010 -
Visa’s Promotional
Visa’s promotional message Visa has been in business for many years and has developed a product that is flexible enough for every consumer. Their promotional message and sources are strong and have been developed greatly to deliver a strong message to the consumer community. In this paper, we will discuss the product, sources they use to promote their product and how they convey their message, and where Visa is at in their product life cycle.
Rating:Essay Length: 1,025 Words / 5 PagesSubmitted: April 12, 2010 -
Promotional Strategies
“How do I get my product/service out there?” This is a question that many people who plan to begin their own businesses, or even larger companies who have already established a name for themselves, frequently ask. Your product or service may be the latest and greatest on the market today, but that doesn't help you if no one knows it exists. You need to find someway to make yourself and your product known. That is
Rating:Essay Length: 1,471 Words / 6 PagesSubmitted: April 13, 2010