Public Relations Essays and Term Papers
Last update: August 4, 2014-
Defining Public Relations Paper
Defining Public Relations Paper An important, but frequently overlooked approach to business promotion and marketing is Public Relations also known as PR. There are many different definitions of PR. There are PR firms that can influence the publics opinoins on behalf of companies and organizations. In an effort to compare and contrast different defintions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. According to the Wikipedia
Rating:Essay Length: 391 Words / 2 PagesSubmitted: November 8, 2009 -
Functions of Public Relations
Introduction Economic developments of the last several decades have changed economic and social structures, leading to new business opportunities but also to social dangers and concerns. Companies and organizations are increasingly expected by their stakeholders to find strategies and ways to play a more active role in addressing social issues, and to take responsibility for their actions. It is the task of public relations practitioners to balance these societal demands and stakeholders’ expectations with the
Rating:Essay Length: 1,379 Words / 6 PagesSubmitted: November 9, 2009 -
Apple, Inc. Public Relations Plan
Current Corporate Situation Apple, Inc. was founded in 1976, formerly known as Apple Computer, Inc., the company changed its name to Apple Inc. in January 2007. The company is headquartered in Cupertino, California. Apple, Inc. and its subsidiaries participate in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. Apple also provides a line of portable digital music players, as well as related accessories and services, including
Rating:Essay Length: 959 Words / 4 PagesSubmitted: November 9, 2009 -
How Can a Public Relations (pr) Manager of a Project Team Use Fiber Optics to Facilitate Virtual Work?
1) Introduction to the properties of a PR manager Virtual work is work that is time and/or space independent. As mentioned in Coursework 1, the most important use of fiber optics is in communication. Fiber optics communication is used in contribution to virtual work when internet and telephone lines are used due to their high speed and high capacity. A PR manager needs to do three basic duties in the course of her work everyday.
Rating:Essay Length: 1,490 Words / 6 PagesSubmitted: November 10, 2009 -
Public Relations
Brittany F. Dunn Introduction to Public Relations CM 227.01 Newspaper Story Synopsis #1 15 September 2005 Extreme Makeover: School Lunch Edition With American being in this crazy diet phase, the issue of school lunches has become more and more prevalent in recent years. Daily lunches served in our nation's schools range from soggy pizza and glazed chicken to overcooked vegetables and french fries. As a result, children are opting to spend their lunch money on
Rating:Essay Length: 410 Words / 2 PagesSubmitted: November 15, 2009 -
Public Relations
How many people really do dream? Everyone dreams, whether the dream is remembered or not. Throughout the night, there are many stages of sleep that everyone goes through. These stages include light sleep, deep sleep, and dream sleep. Nightmares are also considered dreams, just caused by different emotions. Scientists also have many electrical appliances and have done many tests to study dreams. Dreams are very complex things. Scientists have a hard time trying to
Rating:Essay Length: 1,816 Words / 8 PagesSubmitted: November 15, 2009 -
The History of Public Relations
The History of Public Relations The act of public relations dates back to 52 B.C.E. in ancient Rome and continues on today all around the world. Public relations is defined as the controlling factor that searches to form and maintain relationships between organizations, profit or non-profit and the public that are beneficial for both parties (Bates). The age of public relations as a profession evolved in the 20th Century, mainly in the United States, but
Rating:Essay Length: 1,169 Words / 5 PagesSubmitted: November 19, 2009 -
Higher Education Fundraising Using Public Relation Practices
Higher Education Fundraising Using Public Relation Practices The Excellence Study of public relations is studied in public relations courses throughout the United States. A variety of organizations were involved in the study including both for profit and non-profit organizations. However, there were no organizations from the higher education setting included in the study. In fact, very few studies have used the Excellence theory to examine how public relations is practiced in higher education. A true
Rating:Essay Length: 1,563 Words / 7 PagesSubmitted: November 20, 2009 -
Defining Public Relations
Defining Public Relations My personal definition of public relations is a function used to make organizations, people, products, services or places etc. that are despicable (in a general way) and useless appear somewhat decent and useful to others whose opinions matter. Public relations basically sugar-coats the truth and might go so far as to blatantly lie about something for a means to an end. The end may be higher sales in business or even to
Rating:Essay Length: 593 Words / 3 PagesSubmitted: November 22, 2009 -
Public Relations
Public Relations Public image is important to corporations, individuals and the government. Individuals in the public eye such as Condoleezza Rice and Paris Hilton often hire public relations firms to monitor their public image. Large organizations such as Smith Barney and Delta Airlines monitor their public image and use public relations to inform the public and their shareholders about new developments and positive information about the company. They often hire public relation firms to spin
Rating:Essay Length: 789 Words / 4 PagesSubmitted: November 22, 2009 -
Public Relations Emergency: Shaw's Supermarkets
Public Relations Emergency: Shaw’s Supermarkets Assignment A • Civil Disorders: o Fighting in the store o Massive looting and shoplifting • Labor Unrest: o Union strike (Supermarket Worker’s Union) • Crime: o Any criminal action taken against the company  Arson  Theft • Government Actions: o Raising cost of food prices o Tariffs on foreign foods • System or Product Failure: o Contaminated foods or products o Outdated foods o Sub-par foods • Acts
Rating:Essay Length: 416 Words / 2 PagesSubmitted: November 22, 2009 -
A Broad View of Public Relations
A Broad View of Public Relations Many individuals, reference manuals, companies and firms have their independent thoughts and ideas on what Public Relations can be defined as. The definitions range from concise to lengthy and also border on different industries. Fraser Seital defines it as a “planned process to influence the public opinion, through sound character and proper performance based on mutually satisfactory two-way communication.” (Seital, 2004) Edward Bernays states that public relations “is providing
Rating:Essay Length: 563 Words / 3 PagesSubmitted: November 22, 2009 -
Definition of Public Relations
The Definition of Public Relations Public relations, what exactly does that mean? The term public relations seems straight forward, however, it has many different definitions. People see the term in different ways. Public relations is a very common term that is used in many different fields. Due to the different uses of public relations, there are many different definitions. Three definitions for public relations will be given to give a better understanding of the term.
Rating:Essay Length: 702 Words / 3 PagesSubmitted: November 29, 2009 -
Defining Public Relations
Defining Public Relations Communication and publicity comes to mind when we talk about defining Public Relations. Public Relations is allot more complex than one would assume, with all the different types of title names associated with PR. Each separate job title comes with a different job description. So in asking me to make my own definition known, I would have to conclude that Public Relations to me means; a job requiring excellent communication skills ,
Rating:Essay Length: 901 Words / 4 PagesSubmitted: November 29, 2009 -
Functions of Public Relations
Two or the most general functions of Public Relations are Societal and Organizational. The societal function of Public Relations “…society within the scope of Public Relations defines those who are outside an organization” (Boynton, 2002), more succinctly the general public. While Organizational general function of Public Relations are directed toward the internal facets of an organization. The combination of the two covers the audience that Public Relations seek to communicate with for the benefit of
Rating:Essay Length: 1,103 Words / 5 PagesSubmitted: December 2, 2009 -
Winona Ryder Steals the Show: Public Relations Case Study
Winona Ryder: Public Relations Case Study By the mid-1990s, Winona Ryder, a fresh-faced young actress, was one of the most prominent screen starlets of the time. She had many hit movies under her belt, including “Heathers”, “Edward Scissorhands”, “Beetle Juice”, and “Reality Bites”. Ryder, a native of Minnesota, was on top of the world. However, a few years down the line, Ryder had a brush with the law that was widely publicized. Both negative and
Rating:Essay Length: 1,047 Words / 5 PagesSubmitted: December 3, 2009 -
Defining Public Relations
Defining Public Relations Public Relations are found in every aspect of our society, from large and small organizations for and non-profit, politics, sports, and Hollywood. This paper will provide three definitions from different sources, compare, and contrast each definition. I will also include my personal definition of Public Relations. “Public relations includes ongoing activities to ensure the company has a strong public image. Public relations activities include helping the public to understand the company and
Rating:Essay Length: 870 Words / 4 PagesSubmitted: December 6, 2009 -
Nestle's Public Relation Machine Exposed
Nestle's public relation machine exposed This paper gives an overview of the campaign against Nestlй and responds to arguments Nestlй has used in the recent past in letters, booklets and briefings. Also see the Your Questions Answered page and Boycott News, which is archived in the resources section. If you have had any other arguments put to you by Nestlй staff or have any questions of your own, please contact us for further information. Last
Rating:Essay Length: 3,295 Words / 14 PagesSubmitted: December 11, 2009 -
Defining Public Relations
Defining Public Relations Course: MKT/438 Public Relations Public Relations can be explained as any ongoing activity to ensure the said company has a strong public image. Public relations activities can include helping the public to understand the company and its products. Often, public relations are conducted through media (i.e. newspapers, television, magazines, etc.). Public relations is actually considered one of the primary activities utilized by companies for promotion of the company and products. The great
Rating:Essay Length: 669 Words / 3 PagesSubmitted: December 12, 2009 -
History of Public Relations in Lebanon
History of Public Relations in Lebanon э Public relations, is an art not a science; it is a developing field of эcommunications. It is the planned and organized effort of institution to establish эmutually beneficial relationship with its various public.э Our advertising professor once said:” If I tell you are handsome and эexciting, that is advertising. If somebody else tells you I am handsome and эexciting, that is sales promotions. If you come and tell
Rating:Essay Length: 887 Words / 4 PagesSubmitted: December 12, 2009 -
Public Relations Paper
Public Relations Paper Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison
Rating:Essay Length: 689 Words / 3 PagesSubmitted: December 14, 2009 -
Public Relations Campaign: Strategy Paper
Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19, 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product, services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid relationships and provide healthy
Rating:Essay Length: 543 Words / 3 PagesSubmitted: December 15, 2009 -
Public Relations Issues
As the public relations manger I have been asked to outline issues with regards to the working conditions within this firm. I have had concerns about a variety of areas and I wish to address you all on them. As new employees you are required to do the same job as others in the same position for the same amount of money. Because you are new does not mean you should be paid any less
Rating:Essay Length: 1,151 Words / 5 PagesSubmitted: December 17, 2009 -
Functions of Public Relations
Functions of Public Relations The functions of Public Relations (PR) divide loosely into two categories: organizational or societal. The categories are not exclusive because many aspects of the functions fall into both categories. Organizational functions of PR involve activities that relate to or involve organizations while societal functions of PR involve activities that relate to society. Communications management and employee relations are organizational functions while marketing communications and social responsibility are societal functions. An organization
Rating:Essay Length: 764 Words / 4 PagesSubmitted: December 20, 2009 -
Defining Public Relations
Defining Public Relations Marketing includes an array of activities which together should meet the needs of the customers and in return gain value. Marketing includes, but is not limited to, anything needed to launch a product from scratch and into the hands of the customer. This includes activities such as designing a product to fit the needs of the customers and pricing it to be successful; promoting the product so people will know of and
Rating:Essay Length: 706 Words / 3 PagesSubmitted: December 23, 2009