Public Relations Essays and Term Papers
Last update: August 4, 2014-
Defining Public Relations
Defining Public Relations This paper will attempt to define Public Relations from three different sources, as well as give the writers personal definition on the subject. Personally Public Relations were viewed as a means of informing the public as to a certain event or situation. According to the textbook the definition is “Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.” (Seitel,
Rating:Essay Length: 597 Words / 3 PagesSubmitted: March 24, 2010 -
Advertising and Public Relations in the United States
From their beginning, advertising and public relations has played a major roll in the advancement of the major forms of mass communications. Each has influenced printing, radio, television and cable, and the internet in various ways. If it were not for advertising and public relations, these forms of communication may not be what they are today. The origin of advertising extends to around three thousand years before Christ. While the advertising in this time was
Rating:Essay Length: 1,812 Words / 8 PagesSubmitted: March 24, 2010 -
Defining Public Relations
Defining Public Relations According to PRSA Public relations “helps an organization and its publics adapt mutually to each other”. Public Relations is also referred to as a form of communication primarily directed toward gaining public understanding and acceptance. There are various definitions of Public Relations and this could be primarily due to how people view its importance or lack thereof. The various definitions tend to say the same thing but with different verbiage. Public relations
Rating:Essay Length: 884 Words / 4 PagesSubmitted: April 5, 2010 -
Public Relations: Organizational and Societal Functions Reviewed
Public Relations: Organizational and Societal Functions Reviewed Introduction The pituitary gland is a human body part that is no larger than a pea and is located in the base of the brain where the three lobes meet. According to the University of Maryland Medical Center (2007), this master gland of the endocrine system performs a number of functions from controlling skin pigmentation, an external activity, to the internal action of increasing hormones found in the
Rating:Essay Length: 1,250 Words / 5 PagesSubmitted: April 9, 2010 -
Defining Public Relations
Defining Public Relations Keith Ducote University of Phoenix MKT 348 Instructor Jackie Perry May 30, 2006 Defining Public Relations Public relations, as a field, is a multibillion dollar business practiced by more than 200,000 professionals around the United States. The need for additional sufficient public relations has sparked an increasing growth in numbers and in respect within the past thirty years. According to the Bureau of Labor Statistics, public relations will be one of the
Rating:Essay Length: 630 Words / 3 PagesSubmitted: April 17, 2010 -
Defining Public Relations
There are many different definitions of PR. There are PR firms that can influence the publics opinions on behalf of companies and organizations. In an effort to compare and contrast different definitions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action
Rating:Essay Length: 945 Words / 4 PagesSubmitted: April 26, 2010 -
What Is Public Relations
Purpose The purpose of this assignment is to integrate what has been learned in the class and form an understanding of public relations practice. This will be done by first examining the question, “What is public relations?.” The next step will be to explain a specific area of specialty that I would like to pursue for a future career. After the foundation has been laid there are explanations on women and diversity, role expectations, and
Rating:Essay Length: 3,311 Words / 14 PagesSubmitted: April 27, 2010 -
Defining Public Relations Paper
Defining Public Relations A public relations department works on enhancing a company’s reputation with the use of skilled publicists. These people possess the ability to highlight positive attributes of the business, product, or person. Business today is extremely competitive. For companies to remain competitive, they need to stand out from the crowd and appeal to both the public and the media. The public are the buyers of the product and the media are responsible for
Rating:Essay Length: 828 Words / 4 PagesSubmitted: April 30, 2010 -
Define Public Relations Paper
Define Public Relations Paper Heather Marley MKT 438 Bea Bourne December 20, 2007 Define Public Relations Paper This paper defines Public Relations from three different sources and from my own personal opinion. Based on the definitions, this paper will compare the different definitions of public relations and why there are so many definitions. Public Relations is not easy to define. It seems to be very broad when I think of one specific definition. The first
Rating:Essay Length: 550 Words / 3 PagesSubmitted: May 1, 2010 -
Definition of Public Relations
Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and various publics on whom its success or failure depends” (Cutlip, Center, Broom). Wikipedia defines public relations as the art and science of building relationships between an organization and its key publics (Wikipedia.com). The Public Relations Society of America formally adopted a definition of public relations which has become most accepted and widely used: "Public relations helps an
Rating:Essay Length: 572 Words / 3 PagesSubmitted: May 1, 2010 -
Public Relations Ethics
The morality of an action must always be considered when dealing with the public relations of an organization. Though there are rules that should be followed, it is not always easy to do what is right. Veteran practitioners say that the best policy is to always tell the truth. But, in some situations, people are prevented from discussing certain things due to legal issues. Regardless of the situation, a practitioner should always follow the six
Rating:Essay Length: 301 Words / 2 PagesSubmitted: May 7, 2010 -
Defining Public Relations
Public relations can have many different definitions depending on what source you are referencing. Rex Harlow, a well respected and a pioneer in the field of public relations put together a list of approximately 500 different definitions. Although there are several different definitions for public relations it has become a vital part today’s business world. It has been estimated that companies in the United States spend around $10 billion per year on public relations. (Wilcox,
Rating:Essay Length: 433 Words / 2 PagesSubmitted: May 25, 2010 -
Public Relations Campaign: Overview Paper
In the US, military public relations and communication is part of a tradition supported by ideas and a high level of confidence between citizens, their government, and the media. Today, public affairs are vital in the US Armed Forces. It's supported by the notion that government must answer for resources given to it by the people. The military is obliged to keep people informed of the safety of their nation. No governmental department has higher
Rating:Essay Length: 446 Words / 2 PagesSubmitted: May 31, 2010 -
Public Relations Campaign Strategy
Executive Summary iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ordering their products and will be notified on the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the
Rating:Essay Length: 6,334 Words / 26 PagesSubmitted: June 3, 2010 -
What Is Public Relations (pr)?
Defining Public Relations What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population
Rating:Essay Length: 1,125 Words / 5 PagesSubmitted: June 8, 2010 -
Defining Public Relations Paper
DEFINING PUBLIC RELATIONS PAPER Defining Public Relations Paper Victor Torres MKT/438 November 23, 2015 Richard Dool ________________ Defining Public Relations Paper “No matter which formal definition one settles on to describe the practice, to be successful, public relations professionals must always engage in a planned and ethical process to influence the attitudes and actions of their target audiences” (Seitel, 2014, pg.5). Public relations is of great value to those in the for profit and not
Rating:Essay Length: 1,191 Words / 5 PagesSubmitted: March 26, 2016 -
Relation Databases Are the Standard of the Day
But for implementing a relational database from one of the industry standard companies like Oracle or Microsoft, it becomes a costly affair. Thus to eradicate this problem, there are many companies which offer free RDBMS packages. Some of these packages are MySQL and PostgreSQL These packages provide a very solid relational database system with almost the same set of features as the big ones but the main difference comes in performance and scalability. Any free
Rating:Essay Length: 949 Words / 4 PagesSubmitted: December 6, 2008 -
Celebrating Religious Holidays in Public
It is unconstitutional for local, state or federal governments to favor one religion over another? Government can show favoritism toward religion by displaying religious symbols in public places at taxpayer expense, by sponsoring events like Christmas concerts, caroling, or by supporting the teaching of religious ideas. It appears the United States government has had a history of favoring Christianity. The United States government's favoritism of Christianity is a clear violation of the First Amendment. This
Rating:Essay Length: 770 Words / 4 PagesSubmitted: January 14, 2009 -
A Basic Analysis of the Balkan Economy in Relation to the E.U.
I think that it is right to begin with the Theory of consumer choice. The above consumer has expressed his preference of choice. He has a taste for seafood which he prefers above all other types of food. This does not mean that he only eats seafood, but in line with the last two elements of the theory of consumer choice, he has shown his preference for taste and on that assumption, will do the
Rating:Essay Length: 10,791 Words / 44 PagesSubmitted: March 4, 2009 -
Managing Human Relations
Management is a broad subject and time has been spent to analyse it. The study of organisations and their management, therefore, has to proceed on a broad front. No single approach provides all answers. It is the comparative study of the different approaches, which will yield benefits to the manager. A central part of the study of the organisation and management is the development of management thinking and what may be termed management theory. The
Rating:Essay Length: 2,458 Words / 10 PagesSubmitted: March 11, 2009 -
Relation Between Law and Morality
Intro to European History 1-11-98 Factors Affecting Life In The Fourteenth Century By all accounts, humanity was faring pretty well in the period from the eleventh century to the thirteenth. The population was steadily increasing due to better farming methods that better feed the people in Europe at this time. Significant social and political changes proved to be making life more stable, and there were many advances being made in the intellectual community. This stability,
Rating:Essay Length: 1,122 Words / 5 PagesSubmitted: March 17, 2009 -
Relations with Diseases
What do bipolar disorder and obsessive disorder have in common? They are both diseases that three authors have given to their characters in order to develop a great story. Bipolar disorder, also known as manic-depressive illness, is a brain disorder that causes unusual shifts in a person’s mood, energy, and ability to function. Different from the normal ups and downs that everyone goes through, the symptoms of bipolar disorder are severe. They can result
Rating:Essay Length: 1,890 Words / 8 PagesSubmitted: November 8, 2009 -
What's the Public's View of the Us Health Care System?
What's the public's view of the U.S. health care system? Americans express broad and growing concerns as well as discontent with the U.S. health care system. Most of these concerns are based on cost, structure, and direction of a government run, tax-payer funded universal health system. ABC news/Washington Post conducted a poll showing those surveyed prefer a universal health system over the current employer-based system. The majority of those surveyed was dissatisfied with the cost
Rating:Essay Length: 305 Words / 2 PagesSubmitted: November 8, 2009 -
The Four Functions of Management and How It Relates to My Organization
The Four Functions of Management and How it Relates to My Organization In today’s corporate world a manager to be affective must be able to incorporate the four functions of management (planning, organizing, leading, and controlling) into his or her management techniques. Managers who fail to implement the four functions have a greater chance of being unsuccessful in accomplishing the primary outcome for the project or task. Thus, generating an inferior product. DEFINING THE FOUR
Rating:Essay Length: 819 Words / 4 PagesSubmitted: November 8, 2009 -
Systems Development Life Cycles: Private to Public Sector
Systems Development Life Cycles: Private to Public Sector University of Phoenix CIS/319 Assignment #1 Introduction: The Systems Development Life Cycle (SDLC) is defined by dictionary.com as “Any logical process used by a systems analyst to develop an information system, including requirements, validation, training, and user ownership.” However this definition significantly simplifies the process involved in obtaining an ‘end’ product. The SDLC is so complicated that it can be compared to that of the development of
Rating:Essay Length: 539 Words / 3 PagesSubmitted: November 8, 2009