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Last update: September 20, 2014
  • The Real Competitive Advantage of the Apple Ipod

    The Real Competitive Advantage of the Apple Ipod

    ntroduction The contemporary press is flooded with articles and commentaries extolling the phenomenal success of Apple's iPod. It seems everyone has an opinion as to how design has contributed to the dominance of Apple in this lucrative, emergent market, targetedпїЅif not lusted afterпїЅby savvy high tech giants Sony, Samsung, Dell and Microsoft. But I suspect that something more clever is afoot; that Apple's design strategy is in line with something we call "value transference." And

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    Essay Length: 297 Words / 2 Pages
    Submitted: November 17, 2009 By: Mike
  • Gaining Competitive Advantage Through Outsourcing

    Gaining Competitive Advantage Through Outsourcing

    Gaining competitive advantage through outsourcing Authors: Sarah Tagliapietra Peter Platan Ng Seow Li Ralph Schneider Executive Summary Today's escalating, competitive and demanding environment has forced players in the marketplace to be more efficient, to emphasize on a leaner organization and continuously innovate new procedures to keep ahead of competitors. Adding final consumer value to the product or service in the form of lower prices, quality and better service has become an essential requirement in the

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: November 22, 2009 By: Tasha
  • The Past and Future of Competitive Advantage

    The Past and Future of Competitive Advantage

    C H A P T E R S I X The Past and Future of Competitive Advantage CLAYTON M. CHRISTENSEN Competitive advantage is a concept that often inspires in strategists a form of idol worship—a desire to imitate the strategies that make the most successful companies successful. It is interesting, however, that strategists have viewed precisely opposite factors to be sources of competitive advantage at different points in the histories of a number of industries.

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    Essay Length: 3,003 Words / 13 Pages
    Submitted: December 3, 2009 By: Victor
  • Apple Ipod

    Apple Ipod

    GO INTO ANY SUBWAY CAR or fitness center or airplane cabin or school lounge and you will see something you did not see five years ago. Snaking out of people's ears are white cords attached to tiny boxes that sometimes you will see them fiddling with, twirling their fingers on a circle on the surface of the device. You know, of course, what I'm talking about. In fact, the odds are good that even as

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: December 14, 2009 By: Anna
  • Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?

    Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry?

    Can Customer-Centric E-Business System Achieve Competitive Advantage for Airline Industry? Mr Hongwei Jiang [HREF1], School of Aerospace, Mechanical, and Manufacture Engineering [HREF2] , GPO Box 2476V, RMIT University [HREF3], Victoria, 3001, Australia.george.jiang@rmit.edu.au Abstract The main objective of this study is to provide significant new insights into the development and implementation of e-business strategies that will lead airlines to a competitive advantage. The success of application of e-business strategy to airline industry depends on the value

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    Essay Length: 5,256 Words / 22 Pages
    Submitted: December 20, 2009 By: Jack
  • The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    The Use of Brand Name as a Strategy for Gaining Competitive Advantage

    These days, it has not only become a necessity but a need for all the competitive companies to build around a brand image. Branding in fact is something that companies have to strive if they need to capture a certain share of the market place. “Branding is basically the process of creating a strong identity for an organization and it applies to both product manufacturers and companies that provide a service” (Khan, 1). We see

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    Essay Length: 262 Words / 2 Pages
    Submitted: January 16, 2010 By: Fatih
  • Product Life Cycle Analysis for the Apple Ipod

    Product Life Cycle Analysis for the Apple Ipod

    The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All

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    Essay Length: 1,616 Words / 7 Pages
    Submitted: January 23, 2010 By: Fatih
  • The Internet and Information System That Contribute to Competitive Advantage

    The Internet and Information System That Contribute to Competitive Advantage

    AFF5200 ISSUES IN COMPETITIVE ADVANTAGE PROJECT I THE INTERNET AND INFORMATION SYSTEM THAT CONTRIBUTE TO COMPETITIVE ADVANTAGE PREPARED FOR Mr. Richard Laney By Wendy (20646836) Sara Prashanthi Ananthula (20107226) Kaushalya Abeysinghe (20139128) TABLE OF CONTENTS INTRODUCTION With the increasing global competition faced by businesses, it is important that in order to survive they have to put in place a highly effective Information Technology (IT) infrastructure to increase their chances of succeeding. In this report we

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    Essay Length: 895 Words / 4 Pages
    Submitted: January 26, 2010 By: Janna
  • Apple Ipod Product Marketing Plan

    Apple Ipod Product Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of

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    Essay Length: 2,217 Words / 9 Pages
    Submitted: January 27, 2010 By: Yan
  • How Did Josie Esquivel Become a Star Analyst? What Were the Sources of Her Competitive Advantage?

    How Did Josie Esquivel Become a Star Analyst? What Were the Sources of Her Competitive Advantage?

    Part I: How did Josie Esquivel become a star analyst? What were the sources of her competitive advantage? Esquivel’s success as a research analyst was largely in part due to her determination to be one of the Wall Street stars ranked by the Institutional Investor (II) for sell-side analysts. From the moment Esquivel learned about the II Rankings from her brother, she was intrigued by the rankings and knew that was what she wanted to

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    Essay Length: 1,540 Words / 7 Pages
    Submitted: February 7, 2010 By: Tasha
  • Competitive Advantage of Store Design and Customer Handling in Retail

    Competitive Advantage of Store Design and Customer Handling in Retail

    Good design creates the vital difference in today's competitive marketplace. Successful companies use design as a powerful tool in their marketing strategy by making better products and building a strong retail identity. Design creates a better environment at the workplace and projects the organizational image. Good design offers many benefits - a vastly improved quality; a defined statement of identity; an optimizing of resources. Good design creates products that look good, work well, last long

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 13, 2010 By: David
  • Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: February 16, 2010 By: Max
  • M&s Striving for Competitive Advantage

    M&s Striving for Competitive Advantage

    Introduction A firm’s strategy is said to be its long-term objectives or its direction in its quest to gain and sustain competitive advantage over its rivals. In this race to achieve competitive advantage, a firm must ask itself 3 questions, what forms of value do we seek to create? How do we create this value? And how is the value creation process organised or managed? I have chosen to research the food department of Marks

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    Essay Length: 1,540 Words / 7 Pages
    Submitted: February 16, 2010 By: Jack
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Apple Ipod

    Apple Ipod

    Apple Ipod (nano) The proposed product is the Ipod (nano), which is a brand of portable media players designed and marketed by Apple Computer. I Pod was a name that Apple registered for Internet kiosks, the uniqueness of this I pod is that the ability of containing high capacity of music storage and downloading video from any electric device. The device of the product features digital music player over 20,000 songs, 25, 000 digital photos,

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    Essay Length: 696 Words / 3 Pages
    Submitted: February 19, 2010 By: Jessica
  • Porter’s Diamond Competitive Advantage of Nations

    Porter’s Diamond Competitive Advantage of Nations

    The Diamond model of Michael Porter for the Competitive Advantage of Nations offers a model that can help understand the competitive position of a nation in global competition. This model can also be used for other major geographic regions. Traditionally, economic theory mentions the following factors for comparative advantage for regions or countries: A. Land B. Location C. Natural resources (minerals, energy) D. Labor, and E. Local population size. Because these factor endowments can hardly

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    Essay Length: 504 Words / 3 Pages
    Submitted: February 24, 2010 By: Tommy
  • Dell’s Competitive Advantage

    Dell’s Competitive Advantage

    Focusing on cost leadership has allowed Dell to sustain a competitive advantage in the PC market for the last few years. The primary method Dell uses in order to realize and sustain their competitive advantage is a distinctive, direct to consumer business model. The model is known as Dell Direct, this refers to their relations with their customers as being пїЅdirect.пїЅ This model helps Dell focus on the price for performance, customization, service and support.

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    Essay Length: 297 Words / 2 Pages
    Submitted: March 4, 2010 By: regina
  • Competitive Advantage of Store Design and Customer Handling in Retail Store Design

    Competitive Advantage of Store Design and Customer Handling in Retail Store Design

    COMPETITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL STORE DESIGN Good design creates the vital difference in today's competitive marketplace. Successful companies use design as a powerful tool in their marketing strategy by making better products and building a strong retail identity. Design creates a better environment at the workplace and projects the organizational image. Good design offers many benefits - a vastly improved quality; a defined statement of identity; an optimizing of

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 12, 2010 By: Monika
  • Apple Ipod Case Study

    Apple Ipod Case Study

    Executive Summary For the last 31 years, Apple has been providing consumers with computer systems, peripherals and more recently, consumer electronics. The intent of this report is to summarise the marketing elements that have contributed to Apple’s successes as well as its failures. Apple has been in operation since 1976 and had gone through ups and downs in the industry, from good beginnings to a less fruitful period while households implemented the use of Windows-based

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    Essay Length: 1,121 Words / 5 Pages
    Submitted: March 18, 2010 By: Tommy
  • Ihg - Using Technology as a Competitive Advantage

    Ihg - Using Technology as a Competitive Advantage

    IHG at a glance The World’s Hotel Company - a multinational company which operates 7 hotel brands - world’s largest hotel operator (with 558,153 rooms) - 3,763 hotels in nearly 100 countries - world’s largest loyalty program (with 33 million members) - 130 million stays per year - headquartered in Windsor, England from 1777 Products Brands include: • InterContinental • Crowne Plaza • Holiday Inn • Holiday Inn Express • Staybridge Suites • Candlewood Suites

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    Essay Length: 700 Words / 3 Pages
    Submitted: March 18, 2010 By: July
  • Strategic Management; Gaining and Sustaining Competitive Advantage at Hewlett Packard

    Strategic Management; Gaining and Sustaining Competitive Advantage at Hewlett Packard

    The key strategic issues facing Hewlett Packard as it seeks to generate and sustain competitive advantage. The objective of any organisation is to “Create and sustain long term competitive advantage” get quote Corporate strategy is central to achieving this through making assumptions of an organisation’s external environment, its resources, and formulating a plan of how they should operate. The organisation upon which I have conducted my research: Hewlett Packard (HP), have recently been reported of

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: March 19, 2010 By: Bred
  • Cultural Diversity Is a Source of International Competitive Advantage. Critically Evaluate!

    Cultural Diversity Is a Source of International Competitive Advantage. Critically Evaluate!

    MODULE: BUSINESS MANAGEMENT AND CULTURAL DIVERSITY SEMESTER: 2005/2006, YEAR 3 CULTURAL DIVERSITY IS A SOURCE OF INTERNATIONAL COMPETITIVE ADVANTAGE. CRITICALLY EVALUATE Today’s businesses are more and more expanding into other countries and thus becoming global. Operating outside the “country of origin” means adapting to national and local aspects. Therefore, it is evident that companies, factories and offices consist of very different people with various attitudes and backgrounds. Doubtlessly it has become normal that people

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    Essay Length: 2,699 Words / 11 Pages
    Submitted: March 20, 2010 By: Yan
  • Competitive Advantage

    Competitive Advantage

    Competitive advantages are strengths and strategies that keep a company ahead of its competitors. It is hard to measure competitive advantage and harder to maintain it. Some competitive advantages are fleeting. The successful companies are those that leverage their competitive advantage successfully and repeatedly. As understood by us in the above example the competitive advantage that the cyrptoses enjoy is a direct outcome of its natural habitat and hence the circumstantial gain over its rivals.

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    Essay Length: 438 Words / 2 Pages
    Submitted: April 6, 2010 By: Kevin
  • Apple Ipod Marketing Plan

    Apple Ipod Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product_____________________________________________________ ___8 -Price_______________________________________________________ ___8 -Promotion___________________________________________________ ___9 -Place_______________________________________________________ ___9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive

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    Essay Length: 2,197 Words / 9 Pages
    Submitted: April 11, 2010 By: Jon
  • Resources, Competitive Advantage and Internationalisation Strategies of Global Firms

    Resources, Competitive Advantage and Internationalisation Strategies of Global Firms

    Table of Contents IntroductionЎ­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­1 Resources Audit of VolkswagenЎ­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­.Ў­Ў­..Ў­Ў­..2 Strategy Analysis-Country SelectionЎ­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­.Ў­Ў­Ў­Ў­Ў­.7 ConclusionЎ­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­.Ў­Ў­Ў­.Ў­..10 ReferencesЎ­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­Ў­11 Introduction The resource-based perspective regards the organisation as a heterogeneous bundle of resources and organisational capabilities that may enable the firms to deploy its resources more efficiently than rivals. In order to stand out in todayЎЇs fiercely competitive and globalised market, firms must dynamically manage their unique resources and capabilities to achieve competitive advantage. Therefore, the performances and the decision-making processes of

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: April 15, 2010 By: Andrew

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