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Last update: August 20, 2014
  • Non-Traditional Marketing

    Non-Traditional Marketing

    On the one hand it is true that non-traditional marketing can offer great opportunities and has shown great results. It has many advantages that I already listed and mentioned in the answer 1 and 2. Among all other big advantage, non-tradional marketing enable marketers to attract consumer’s attention which is really imported. Moreover the brand is not the one directly communicating on the product: journalists, medias, or consumers will do the job communication for the

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    Essay Length: 279 Words / 2 Pages
    Submitted: February 15, 2010 By: Stenly
  • Why Is Business Ethics a Utilitarian Action in the Real World?

    Why Is Business Ethics a Utilitarian Action in the Real World?

    Why is business ethics a utilitarian action in the real world? Within the recent decade there has been a rise in awareness of global warming and ethical business practices within the general public and consumers. Just like human beings businesses are held liable and accountable for their practices. In the recent decade there has being a rise in their using these ethical standards as a means to create an image in consumers minds that their

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: February 15, 2010 By: Fatih
  • Real Window Review

    Real Window Review

    There is a conflict in the relationship of the two main charactersЎXJeffery and Lisa. And the source of this conflict traces back to the different living styles as well as different personal characteristics of the two. A clear example of this conflict may reveal itself in the perfect dinner arranged by Lisa alone. In one way, Jeffery acts more like an outcast in the society, compared to the success of Lisa and his detective

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    Essay Length: 427 Words / 2 Pages
    Submitted: February 15, 2010 By: Janna
  • Hiding and Seeking the Truth in a Dollвђ™s House

    Hiding and Seeking the Truth in a Dollвђ™s House

    When reading a play, the purpose is to use words and written stage directions to allow both the performer and the reader to visualize the movements of the characters and the setting. In his play, A Doll House, Henrik Ibsen uses tones to set the mood of the characters, the single room in the residence for setting, and minimal symbols to interpret alternate agendas. Most importantly, Ibsen uses chaos to end it all. For the

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    Essay Length: 996 Words / 4 Pages
    Submitted: February 15, 2010 By: Max
  • Boeing Market Analysis

    Boeing Market Analysis

    The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom

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    Essay Length: 6,452 Words / 26 Pages
    Submitted: February 15, 2010 By: Vika
  • The Marketing Concept

    The Marketing Concept

    Simply stated, the marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. The concept is very straightforward and has a great deal of commonsense validity. Perhaps this is why it is often misunderstood, forgotten, or overlooked. The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation), rather than on the firm’s current

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    Essay Length: 294 Words / 2 Pages
    Submitted: February 15, 2010 By: Mike
  • Movie Marketing in India

    Movie Marketing in India

    Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today, there are far more avenues to make money out of a movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights etc all form a part of the earnings. This has been a slow process

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    Essay Length: 327 Words / 2 Pages
    Submitted: February 15, 2010 By: Wendy
  • Marketing Analysis: Biofuel Demand Hits Food

    Marketing Analysis: Biofuel Demand Hits Food

    The article “Bio-fuel demand hits food” in The Australian on 21st July 2006 shows how the changing natural environment is the effecting the demand for food as well as how marketers analyze the macro environment to benefit a firm. There is an apparent shortage of raw materials (crops) available to food producers. If raw materials are not properly utilized, it could be a major problem to the world’s economy. This is due to the fact

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 16, 2010 By: Tasha
  • Continue to Develop the Chip Dip Market

    Continue to Develop the Chip Dip Market

    Alternative #1: Continue to Develop the Chip Dip Market The first alternative suggested is for Frito-Lay to continue developing the chip dip market only, in an effort to expand the market and grow their market share. Currently, Frito-Lay offers a wide range of dip products. Where most dip competitors compete for shelf space near the salty snacks, Frito-Lay is already the major competitor in shelf-stable dips. Frito-Lay is then followed by regional manufacturers. In order

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    Essay Length: 539 Words / 3 Pages
    Submitted: February 16, 2010 By: Wendy
  • Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: February 16, 2010 By: Max
  • Marketing Definition Paper

    Marketing Definition Paper

    The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Venidikt
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Bond Market Training

    Bond Market Training

    You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond

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    Essay Length: 870 Words / 4 Pages
    Submitted: February 16, 2010 By: Jon
  • Career in Real Esstate Development

    Career in Real Esstate Development

    Career in Real Estate Development One of the biggest decisions one will ever have to make is what career to pursue after graduation. Believe it or not but this decision is not one to take lightly for it is what one will doing for the rest of their life. There are thousands of careers to choose from and a frequently asked question is “how do I choose what I want to be.” The answer

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: February 16, 2010 By: Yan
  • Marketing Cell Phones to India

    Marketing Cell Phones to India

    Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their

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    Essay Length: 8,295 Words / 34 Pages
    Submitted: February 16, 2010 By: Jessica
  • Fears of National Id Cards

    Fears of National Id Cards

    Fears of National ID Cards Making everyday routines more convenient seems to be a major selling point in every American market. We want to do as little as possible while wasting a minimal amount of time. What if there was a card that could help speed up the process of our daily routines but at the same time would reveal more about us than we would probably want? In his short essay “Why Fear national

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    Essay Length: 563 Words / 3 Pages
    Submitted: February 16, 2010 By: Tommy
  • Nora in a Dolls House and Willy Loman in Death of Salesman

    Nora in a Dolls House and Willy Loman in Death of Salesman

    Dramatists such as Aristotle started to write a series of plays called tragedies. They were as follows: the play revolved around a great man such as a king or war hero, who possessed a tragic flaw. This flaw or discrepancy would eventually become his downfall. These types of plays are still written today, for example, Arthur Millers "Death of Salesman" and Henrik Ibsens "A Dolls House." "Death of Salesman" shows the downfall of the modern

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    Essay Length: 1,698 Words / 7 Pages
    Submitted: February 17, 2010 By: Mikki
  • Green Marketing

    Green Marketing

                                   ! "   # $  ! % ! & '  (  (       )    * +        : Although environmental issues influence all human activities,

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: February 17, 2010 By: Stenly
  • Doll House by Henrik Ibsen

    Doll House by Henrik Ibsen

    Doll house is a play by Henrik Ibsen. It is about Nora and her husband Torvald. Their marriage is not stable it changes from time to time.Nora is not happy with her marrige because her husband treats her like a child.So that, Nora decides to change her life from being an animal and a kid to be a real adult woman. In the beginning of the play, Torvald,reffering to Nora, asks "Is that my skylark

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    Essay Length: 353 Words / 2 Pages
    Submitted: February 17, 2010 By: Tasha
  • Real Exchange Rate Stabilisation and Managed Floating: Exchange Rate Policy in India

    Real Exchange Rate Stabilisation and Managed Floating: Exchange Rate Policy in India

    Real Exchange Rate Stabilisation and Managed Floating: Exchange Rate Policy in India, 1993-99 Renu Kohli* The paper examines the exchange rate management strategy of the Indian central bank after the shift to a floating exchange rate regime in 1993. A policy reaction function tests for its intervention behaviour and finds significant effort to lean against the wind during 1993-99. This is tempered with purchasing power parity considerations as evidenced by the central bank’s response to

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    Essay Length: 682 Words / 3 Pages
    Submitted: February 18, 2010 By: Jon
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets Summary Gerald Maurer Axia College of University of Phoenix Introduction In this paper I will write a lecture that explains the gold standard. I will address the functioning of the world’s major foreign exchange markets. I will discuss in detail the positive and negative aspects of using the gold standard. This paper will also talk how currency fluctuates. The U.S. dollar has been the dominant currency in the world’s transactions since the

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 18, 2010 By: Venidikt
  • Definition of Marketing

    Definition of Marketing

    Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 18, 2010 By: Edward
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 18, 2010 By: Mike
  • Mikes Fish Market

    Mikes Fish Market

    Case Study Philips NV 1. Describe changes in Philips environment occurring during the 1960’s and 1970’s (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: February 18, 2010 By: Anna
  • A Broken Doll’s House

    A Broken Doll’s House

    Nora is a captivating character in Ibsen's A Doll's House. She swings between extremes: she is either very happy or immensely depressed, prosperous or completely desperate, wise or naive, impotent or purposeful. You can understand this range in Nora, because she staggers between the person she pretends to be and the one she someday hopes to become. Throughout the play, Nora is portrayed as subordinate to her male counterpart, Torvald. As most other men during

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    Essay Length: 1,239 Words / 5 Pages
    Submitted: February 18, 2010 By: Yan

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