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Last update: August 20, 2014
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand

    Domino’s Pizza, Inc In 1960 Tom Monaghan and his brother James bought DomiNicks, a pizza store in Ypsilanti, Michigan. In 1965 the company name was changed to Domino’s Pizza. Domino’s Pizza is one of the leading companies in the pizza delivery industry in the United States and around the world. The company headquarters is located in Ann Arbor, Michigan and they employ approximately 13,500 people. Total revenue was registered at $1,511.6 million during the fourth

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    Essay Length: 922 Words / 4 Pages
    Submitted: February 22, 2010 By: Kevin
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Building a House

    Building a House

    Building A House The process of building a house is a very complex and difficult task. In the following paragraphs, I will be explaining the many different steps that are required to build a house. The first thing in building a house is selecting a lot and lot preparation. The land has to be cleared of trees and brush and graded to ensure a level building area. This process is usually called excavating and grading.

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    Essay Length: 684 Words / 3 Pages
    Submitted: February 23, 2010 By: Mikki
  • The Old House on the Hill

    The Old House on the Hill

    The Old House on the Hill Crimson rays of sunlight speckled through and glittered the autumn leaves, making their colorful silhouette seem to dance on the mountain horizon. These fluttering hills rise up from the back of a vast plateau like pasture as if they were titans, peacefully awaiting the turn from day to dusk. A calm breeze feathers the tall sun spotted grasses with an inconsistent motion making the ground appear alive. In the

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    Essay Length: 671 Words / 3 Pages
    Submitted: February 23, 2010 By: Mikki
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: February 23, 2010 By: Mikki
  • Balanced Score Card

    Balanced Score Card

    4. The Financial Perspective Kaplan and Norton do not disregard the traditional need for financial data. Timely and accurate funding data will always be a priority, and managers will do whatever necessary to provide it. In fact, often there is more than enough handling and processing of financial data. With the implementation of a corporate database, it is hoped that more of the processing can be centralized and automated. But the point is that the

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    Essay Length: 759 Words / 4 Pages
    Submitted: February 23, 2010 By: Mike
  • A Doll's House Essay: Money Matters

    A Doll's House Essay: Money Matters

    A Doll's House Essay: Money Matters Henrik Ibsen was born in 1828 to a wealthy family, however, when he was just eight years old his family went bankrupt, and they lost their status in society. Ibsen knew how the issue of money could destroy a person’s reputation in no time at all. Perhaps that is how he makes the characters in his play, A Doll's House , so believable. Nora and Mrs. Linde, the two

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    Essay Length: 661 Words / 3 Pages
    Submitted: February 24, 2010 By: Wendy
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 25, 2010 By: Mike
  • A Doll’s House

    A Doll’s House

    1. How does Nora choose what to say to her husband and what is to keep hidden? Nora only tells her husband what he wants to hear. In the beginning of the play Nora acts like his “toy”. Trovald treats Nora like she is a possession to him. She does not realize that this is how she is being treated; she doesn’t understand that Trovald is treating her like a child, like someone he has

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    Essay Length: 924 Words / 4 Pages
    Submitted: February 25, 2010 By: Mike
  • Paint a House

    Paint a House

    A home is the biggest investment you will ever make. It only makes sense to keep the biggest investment of your life in the best shape possible. The appearance of the home is a major factor in keeping its value. Painting the exterior of the house is not as hard as it appears; in fact it's quite simple. In order to paint the house efficiently you will need a crew kit and a few different

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 25, 2010 By: Anna
  • Don’t Let Credit Cards Rule Your Life

    Don’t Let Credit Cards Rule Your Life

    Don't Let Credit Cards Rule Your Life Did you know that the average credit-card holder in this country has ten cards, and the average family owes over $7,500? That’s a record. And did you know that one dollar of every three in consumer debt is in credit cards? The fact is, credit card debt is rising faster than Americans' income, and more folks are falling behind in their payments. So today I’m going to look

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    Essay Length: 895 Words / 4 Pages
    Submitted: February 25, 2010 By: Wendy
  • Real Life Violence Vs Media

    Real Life Violence Vs Media

    Keep Our Rights; Lose the Real-Life Violence Popular culture can easily be defined as today's trends, music, film, TV, vocabulary, video games and fashion (in this essay, only film, TV and video games will be discussed). It can be seen and heard at anytime, anyplace, it’s literally everywhere. It can be seen my millions, including our youth. However, some might argue that that is a negative matter, and that we as a society need to

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    Essay Length: 730 Words / 3 Pages
    Submitted: February 26, 2010 By: Kevin
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna
  • The 1929 Stock Market Crash

    The 1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 26, 2010 By: Tasha
  • Smith, Inc. Market Research

    Smith, Inc. Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: February 26, 2010 By: Steve
  • Proton International Market

    Proton International Market

    1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: February 26, 2010 By: regina
  • Discuss the Evidence of the Tests Carried out to See If the Cap-M Does Describe the Real World.

    Discuss the Evidence of the Tests Carried out to See If the Cap-M Does Describe the Real World.

    Since this model was presented analysts and researchers have carried out ongoing observations and experiments to test the theory behind the capital asset pricing model. Some of the tests are carried out to prove the model more accurately and improve it and some are to question it. Capital asset pricing model was developed to simplify Markowitz theory using real world assumptions. It states that high beta stock should have a higher expected return. This goes

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    Essay Length: 644 Words / 3 Pages
    Submitted: February 26, 2010 By: Fonta
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: February 26, 2010 By: David
  • Nora in a Doll’s House

    Nora in a Doll’s House

    In the Victorian age many woman were thought of as mere objects. Most woman has no real social status and were not allowed to express themselves freely. A Doll's House, a play by Henrik Ibsen, has brought controversy to the conclusion in which Nora leaves her family. Nora perceived in many different ways is the catalyst that forces Nora to leave her family. Many people had found it difficult to understand how Nora could

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    Essay Length: 2,895 Words / 12 Pages
    Submitted: February 27, 2010 By: Andrew
  • Five Challenges Facing Entry into the Asian Markets

    Five Challenges Facing Entry into the Asian Markets

    Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 27, 2010 By: Anna
  • Market Structures

    Market Structures

    Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic

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    Essay Length: 575 Words / 3 Pages
    Submitted: February 27, 2010 By: Top
  • Operation Market Garden

    Operation Market Garden

    Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 27, 2010 By: David

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