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Last update: July 14, 2014
  • Google Us Case Study

    Google Us Case Study

    Google is a US company that has decided to pursue operations overseas and would present an excellent case study in deciding whether a company can benefit from international business. Google was founded by two University of Stanford graduate students Larry Page and Sergey Brin. Their main objective of founding the company was to be able to retrieve specific data from massive amounts of information. The two developed a proprietary technology that would become the ultimate

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    Essay Length: 894 Words / 4 Pages
    Submitted: March 31, 2010 By: Monika
  • Amazon Case Study

    Amazon Case Study

    Amazon.Com is a leading online retailer company, offering many different items such as books, music, DVDs, videos, toys, electronics, software, video games and home improvement products. They have an estimated 22.5 million customers in 150 different countries. Amazon was founded in July 1995 by Jeff Bezos in the state of Washington. Jeff Bezos now 37 years old, received his bachelor’s degree in Electrical Engineering and Computer Science from Princeton University. His professional career started at

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    Essay Length: 645 Words / 3 Pages
    Submitted: March 31, 2010 By: Jack
  • Telekom Malaysia Business Case Study

    Telekom Malaysia Business Case Study

    Exploring Business Growth through Scenario Planning at Telekom Malaysia Berhad ( * ) 1. Telekom Malaysia Berhad: an introduction Telekom Malaysia (TM) Berhad establishes, maintains and provides telecommunication and related services under a license issued by the Ministry of Energy, Telecommunications and Posts of Malaysia. Other business activities include printing and publications, consultancy and engineering services, public telephone services, provision of mobile telecommunication services, investment holding and other services relating to telecommunications. Telekom Malaysia

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    Essay Length: 566 Words / 3 Pages
    Submitted: March 31, 2010 By: regina
  • Exxon Mobil Case Study

    Exxon Mobil Case Study

    ExxonMobil is the largest publicly traded oil and gas producing company. ExxonMobil does business in 200 countries world-wide (1). Some countries are designated for exploring gas and petroleum, and some are designated for manufacturing chemicals, lubricants, and market fuels (1). ExxonMobil's world-class petroleum portfolio gives access to proven reserves of 21.9 billion oil-equivalent barrels of oil and gas, which is the highest in the industry (1). The company's discovered resources consist of 72 billion oil

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: April 1, 2010 By: Wendy
  • Microbiology Study

    Microbiology Study

    41.-50. Lab Questions. Matching. Match the correct letter and number. You may not need to use all the letters, and a letter may be used more than once; but pick only the one letter that best matches with the number. A. high power objective B. oil immersion objective C. iris diaphragm D. mechanical stage E. parfocal F. rod (bacillus) morphology G. coccus morphology H. basic stain I. spiral morphology J. safranin K. resolution L. heat

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    Essay Length: 709 Words / 3 Pages
    Submitted: April 1, 2010 By: Jessica
  • L’oreal Case Study

    L’oreal Case Study

    L’Oreal Introduction L’Oreal is the largest cosmetics company in the world. It shouldn’t be a surprise that L’Oreal doesn’t sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands’ L’Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L’Oreal needs to decide

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    Essay Length: 3,213 Words / 13 Pages
    Submitted: April 2, 2010 By: Edward
  • Tesco Case Study

    Tesco Case Study

    COMPANY OVERVIEW Tesco is the largest retail chain in the UK (31% market share), and the world’s third largest grocery retailer with operations in 12 international markets, & operating over 3,260 stores. The group operates through multiple store formats, including Extra, Superstore, Metro, Express and hypermarkets. Its stores stock roughly 40,000 food products. In addition, the group also sells nonfood items including electrical goods, home entertainment, clothing, health and beauty, stationery, kitchen utensils, soft furnishings

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    Essay Length: 606 Words / 3 Pages
    Submitted: April 2, 2010 By: Mike
  • A.I.S Studies

    A.I.S Studies

    The key concepts that lay at the hearts of Native American studies in the early 1970's are concepts of goals which to be reached and policy that would be implemented on theses goals. What these Native American figures wanted to get across through A.I.S studies was not mainly conflict but the intellectual knowledge and traditions and political issues lying at the base of the culture. They needed to start networking better from nation to nation

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    Essay Length: 531 Words / 3 Pages
    Submitted: April 2, 2010 By: David
  • A Study on the Market Practices of Mettupalayam

    A Study on the Market Practices of Mettupalayam

    ABSTRACT A STUDY ON THE MARKET PRACTICES OF METTUPALAYAM WHOLESALE VEGETABLE MARKET AND MARKETING CHANNELS OF MAJOR VEGETABLES FROM OOTY Name of the student : Satish Maradani I.D. Number : 05-608-021 Chairman : Dr.S.D.Sivakumar, Ph.D. Professor, Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore – 641 003 The study was undertaken with the overall objective to analyse the marketing of major vegetables from Ooty so as to facilitate procurement systems to meet

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: April 2, 2010 By: Jack
  • Marks and Spencer Case Study

    Marks and Spencer Case Study

    PAGE OF CONTENTS Introduction 2 Marks and Spencer (M&S) - Background 3 M&S the wrong way 3 M&S on its way up again thanks to technology 4 M&S stands out from the crowed 5 What is competition doing? 5 M&S Differentiation and focus, the difference between success and failure 5 M&S recognises its mistakes and trying to change 6 REFERENCES 8 Introduction This mini case will mainly focus on Marks and Spencer’s (M&S) food department

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    Essay Length: 2,232 Words / 9 Pages
    Submitted: April 2, 2010 By: Jessica
  • Reliance Industries Limited Case Study

    Reliance Industries Limited Case Study

    RELIANCE INDUSTRIES LIMITED ……..Where growth is a way of life Date: 27/6/2008 Ankit Kumar Sawai The Reliance Group of industries has acquired a leading role in the sphere of Indian industry through the dint of its ability to develop latent demand among the public and maintaining its pre-eminent position in the financial market especially among the small investors. With the new challenges ahead, Reliance needs to modify its strategy and go into diversification in rich

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    Essay Length: 706 Words / 3 Pages
    Submitted: April 2, 2010 By: Jon
  • Toyota Motor Manufacturing Case Study

    Toyota Motor Manufacturing Case Study

    Main problem: Toyota Motor Manufacturing, U.S.A. (TMM) is deviating from the standard assembly line principle of jidoka in an attempt to avoid expenses incurred from stopping the production line for seat quality defects. This deviation has contributed to the inability to identify the root cause of the problem, which has led to decreased run ratios on the line and an excess of defective automobiles in the overflow lot for multiple days. If this problem isn’t

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: April 3, 2010 By: Artur
  • Bestbuy Case Study

    Bestbuy Case Study

    5) Customer centricity refers to the orientation of a company to the needs and behaviours of its customers, rather than internal drivers. There are three steps for customer centricity, customer segementation, store strategy, and store operating model. Costumer segentation consist of profitability, demographics and behaviors, and create value propositions to enhance costumer satisfaction. Store strategy answers the following questions, who lives nears local stores, who shops at the store, and what are the local competitors.

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    Essay Length: 759 Words / 4 Pages
    Submitted: April 3, 2010 By: July
  • Costco Case Study

    Costco Case Study

    A company is only as attractive as the industry they belong. It is key to understand the opportunities and threats imposed on the industry when doing company specific analysis. Michael Porter’s Five Forces Model provides an excellent foundation for company and industry analysis. The IbisWorld™ Warehouse Clubs and Superstores September 18, 2007 report (IW) describes the barriers to entry as high due to the “Dominance of players currently in the industry, The cost of establishing

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    Essay Length: 754 Words / 4 Pages
    Submitted: April 4, 2010 By: Max
  • Studies of Bird Intelligence Through Speech and Vocalization

    Studies of Bird Intelligence Through Speech and Vocalization

    Abstract: Studies of Bird Intelligence through Speech and Vocalization Birds posses a respiratory and nervous system sharing similarities with the human species. Some of these similarities between birds and human beings are even closer than similarities between human beings and chimpanzees. This coupled with a high degree of intelligence allows many birds to go beyond normal songs and vocalization, enabling mimicry of many sounds and words and perhaps even the basic use of language. The

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    Essay Length: 2,348 Words / 10 Pages
    Submitted: April 4, 2010 By: Venidikt
  • A Study of Impact of Nafta and Lessons for Saarc

    A Study of Impact of Nafta and Lessons for Saarc

    A STUDY OF IMPACT OF NAFTA AND LESSONS FOR SAARC The United States, Canada and Mexico started NAFTA and formed free trade agreement in Jan 1994. The express purpose of it was to liberalize trade in goods and services, remove barriers to investment, strengthen the protection of intellectual property rights; and establish a framework for further trilateral cooperation. The agreement is based on principals of non-discriminatory treatment and transparency. It consists of 24 chapters and

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    Essay Length: 2,127 Words / 9 Pages
    Submitted: April 4, 2010 By: regina
  • Wal-Mart Case Study

    Wal-Mart Case Study

    History and Development Over Time Wal-Mart, founded by Sam Walton in 1962, has become the most profitable corporation on Earth. In 2002, Wal-Mart topped the Fortune 500, which was the first time a non-manufacturing firm has done so. Sam Walton built his business on three basic principles: 1) respect for the individual, 2) service to the customer, and 3) striving for excellence (Mikeman, A., Floyd, W.). Capitalizing on those founding principles, Wal-Mart has become the

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: April 5, 2010 By: Monika
  • Oakley Inc. Case Study

    Oakley Inc. Case Study

    Company Background Oakley Inc. is a manufacturer of consumer products that specializes in high end sports eyewear, sunglasses, apparel, and accessories. They also focus on design and development of new advancements in technology for sports optical. Headquartered in Orange County, California, they aim to provide the best product for professional and amateur athletes (Oakley.com). The majority of their product is sold in optical stores, sunglass retailers and specialty sports stores, and department stores throughout the

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    Essay Length: 363 Words / 2 Pages
    Submitted: April 5, 2010 By: Andrew
  • The Human Impact of Mergers and Acquisitions

    The Human Impact of Mergers and Acquisitions

    The Human Impact of Mergers and Acquisitions "It takes only 60 days for a company to match its competition in pricing, 90 days in marketing and three years in distribution. But it takes seven long years to create a competitive corporate culture and build a top team". (Harvard Business School Study) Mergers and acquisitions are commonplace today as businesses restructure to compete in a global marketplace. Despite the economic logic behind them, research indicates that

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    Essay Length: 2,010 Words / 9 Pages
    Submitted: April 5, 2010 By: Anna
  • Case Study Bmw

    Case Study Bmw

    COMPANY PROFILE Bavarian Motor Works (BMW) was formed in 1916 after two small aircraft engine manufacturers merged. In 1923, BMW began to build motorcycles, then its first car in 1928. BMW is now the only multi-brand automaker that utilizes a pure, premium brand strategy .. The objective behind this strategy is to generate higher income per vehicle on the basis of products with a high intrinsic value and an strong brand image. BMW’s white-and-blue logo

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    Essay Length: 955 Words / 4 Pages
    Submitted: April 5, 2010 By: Kevin
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Coca-Cola is a type of carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by The Coca-Cola Company, which is often referred to as Coca-Cola or Coke. “Coke is the world's most recognizable brand”. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke

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    Essay Length: 420 Words / 2 Pages
    Submitted: April 5, 2010 By: July
  • Pran Group Case Study

    Pran Group Case Study

    We would like to thank our faculty Ameer Yusuf Khan for his splendid support and guideline during our completion of this report. We are grateful for the patience and the time he gave us to solve the problems we faced in making the project. We would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company,

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    Essay Length: 4,938 Words / 20 Pages
    Submitted: April 5, 2010 By: Jessica
  • Case Study: Albert Heijn Kies & Kook

    Case Study: Albert Heijn Kies & Kook

    �Kies & Kook’ product group The Dutch grocery store chain Albert Heijn (AH) introduced a new product group that is called �Kies & Kook’, choose and cook, which targets consumers with different preferences concerning their nutrition but the same preference concerning the time the preparation can take. All products are components, which can be combined to different meals and do not involve more than 15 to 30 minutes preparation time. This quality is designated as

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    Essay Length: 590 Words / 3 Pages
    Submitted: April 6, 2010 By: July
  • Toyota Case Study

    Toyota Case Study

    Toyota Financial Services (TFS) recently undertook a major business transition programme to in-source its back-office functions. This required that a large number of Toyota and Lexus retail finance contracts, together with all their associated transaction data, be converted from an external IBM mainframe-based system to an in-house system. The new system was based on the Lynx "Portfolio" software package using Unix and Oracle technology. ATD consultants worked closely with TFS throughout the data conversion project

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    Essay Length: 8,870 Words / 36 Pages
    Submitted: April 7, 2010 By: Artur
  • Uss Vincennes Case Study

    Uss Vincennes Case Study

    Every event in the course of history is filled with clearly defined turning points upon which rests the outcome of the situation. Often times, these critical decision points do not seem extraordinary or even important when they are made, and would merely be recorded in the footnotes of history had their fuller implications been left unrealized. When such events happen that result in needless loss of life, the first questions to come to the

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    Essay Length: 1,799 Words / 8 Pages
    Submitted: April 7, 2010 By: Janna

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