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Last update: July 10, 2014
  • Marketing Audit

    Marketing Audit

    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a

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    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2010 By: Janna
  • Marketing Intelligence

    Marketing Intelligence

    Learning Outcomes 4, criteria 4.1 and 4.2 (A) Assessing customer satisfaction is a task that can benefit most companies, as precious and useful data about consumer attitudes can be gained through this typical marketer endeavour. Data on customer opinion relates to satisfaction experienced by the purchase of the product, here cheese sold by the Cheese company. The company can obtain information about whether its customers are happy or, as can be the case, dissatisfied. Various

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    Essay Length: 5,292 Words / 22 Pages
    Submitted: February 5, 2010 By: David
  • Different Characteristics of Classical Political

    Different Characteristics of Classical Political

    The American economic system is the most productive in the world. The reason for this is the unlimited wants’ of people or consumer in a market. For example, a person can satisfy themselves by buying a pair of Nike at your local Footlocker; however, that person may decide to buy a shirt at The Gap after. This show there is no end to a person total wants for goods and services. In the modern economy,

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    Essay Length: 640 Words / 3 Pages
    Submitted: February 5, 2010 By: Victor
  • Defining Marketing

    Defining Marketing

    Marketing Marketing can be described as advertising a product. Marketing occurs when a company is trying to persuade costumers to buy the product that they produce over another company’s product. Marketing includes intensive research so that the company can get an outlook at what is the current trend in the marketplace. The problem is that marketing in theory contains these following activities also known as the 4-Ps which are developing the product, pricing the

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    Essay Length: 770 Words / 4 Pages
    Submitted: February 5, 2010 By: Andrew
  • Assess the Advantages and Disadvantages of the Single Market.

    Assess the Advantages and Disadvantages of the Single Market.

    There have been various stages of economic growth between the countries of the European Union since 1958, when its history began. The pen-ultimate stage of its integration was a common or single market. Within a single market there a no tariffs between member countries and there are common external tariffs against countries outside the agreement. A single market is a strong form of integration involving the establishment of a common system of taxation, common

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    Essay Length: 853 Words / 4 Pages
    Submitted: February 5, 2010 By: Steve
  • The Role of Government in the Economy

    The Role of Government in the Economy

    The Role of Government in the Economy Many early post independence leaders, such as Nehru, were influenced by socialist ideas and advocated government intervention to guide the economy, including state ownership of key industries. The objective was to achieve high and balanced economic development in the general interest while particular programs and measures helped the poor. India’s leaders also believed that industrialization was the key to economic development. This belief was all the more convincing

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    Essay Length: 4,602 Words / 19 Pages
    Submitted: February 5, 2010 By: Vika
  • Market Potential Indicator

    Market Potential Indicator

    Market Potential Indicator Purpose of Indicator As the name states, it is a measure of the market potential of a country using several dimensions, ratings, indexes and percentages. Currently, emerging economies comprise more than half of the world's population, account for a large share of world output and have very high growth rates, which mean an enormous market potential. With global marketing becoming more important, companies and marketers are attempting to determine which international markets

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    Essay Length: 465 Words / 2 Pages
    Submitted: February 5, 2010 By: July
  • Marketing

    Marketing

    The factor proportions model was originally developed by two Swedish economists, Eli Heckscher and his student Bertil Ohlin in the 1920s. Many elaborations of the model were provided by Paul Samuelson after the 1930s and thus sometimes the model is referred to as the Heckscher-Ohlin-Samuelson (or HOS) model. In the 1950s and 60s some noteworthy extensions to the model were made by Jaroslav Vanek and so occasionally the model is called the Heckscher-Ohlin-Vanek model. Here

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    Essay Length: 2,799 Words / 12 Pages
    Submitted: February 5, 2010 By: David
  • Marketing Plan for Fittness Center

    Marketing Plan for Fittness Center

    Table of Contents Page 1. Background 3 2. Strategic Focus and Plan 3 • Mission Statement 3 • Goals 3, 4 • Competitive Advantage 4 3. Situation Analysis 4 • SWOT Analysis 4, 5 • Company Analysis 5 • Customer Analysis 5, 6 • Industry Analysis 6 4. Market-Product Focus 6 • Marketing and Product Objectives 6, 7 • Market-Product Grid 7 • Products 7, 8 • Target Market 8 • Point Difference 8, 9

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    Essay Length: 3,072 Words / 13 Pages
    Submitted: February 5, 2010 By: Tasha
  • Whole Foods Markets

    Whole Foods Markets

    Abstract This paper examines the published case study Whole Foods Markets, 2005: Will There Be Enough Organic Food to Satisfy the Growing Demand? (Hitt, Ireland and Hoskisson, 2007, p. C534). Although the published study addresses numerous aspects of Whole Foods Market’s business as a leading international retailer of “natural” organic foods, the analysis provided herein is focused on Whole Foods Market’s ability to meet future growth demands. This paper explores Whole Foods Market’s basic internal

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: February 5, 2010 By: Tommy
  • Introduction to Forex Market

    Introduction to Forex Market

    The foreign exchange market, also defined as currency market or forex or FX is the biggest and concurrently the only market without any premise, standing floor or headquarter; there is no central exchange, or clearing house. Its daily turnover is much more than 3 trillion dollars, made by transactions between large banks, central banks, currency speculators, multinational corporations, governments. If we combined daily turnovers of all equity stock exchanges on the whole world, we would

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 5, 2010 By: Mike
  • Role of a Financial Manager

    Role of a Financial Manager

    Running Head: The Role of the Financial Manager Paper The Role of the Financial Manager The role of the financial is to maximize a shareholder’s value. A shareholders’ wealth is represented by the market price of a firm’s common stock. The financial manager should seek to maximize the present value of the expected future returns to the owners of the firm. In an efficient market, a financial manager maximizes stock prices and identifies and implements

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    Essay Length: 869 Words / 4 Pages
    Submitted: February 6, 2010 By: Edward
  • The Role of Hbcus in American Society

    The Role of Hbcus in American Society

    For almost two hundred years, Historically Black Colleges and Universities or HBCUs have played a pivotal role in the education of African-American people, and negro people internationally. These schools have provided the majority of black college graduates at the Graduate and Post-Graduate level; schools such as Hampton University, Morehouse University, Spellman University and Howard University are four universities at the forefront of the advanced education of blacks. For sometime there has been a discussion on

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    Essay Length: 858 Words / 4 Pages
    Submitted: February 6, 2010 By: Stenly
  • Market Research

    Market Research

    Market Research Marketing Plan 1 credit @ level 3 1. Introduction: We are an agroalimentary company located at Agadir and we produce vegetable oils, specialy organic argan oil and its derivatives,sea products and we comercialize a large variety of moroccan beauty products . The majority of our customers are located in Europe, the United States and in South Est Asia. Our Process manufacturing is the most modern where Quality standards are respected in each process

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    Essay Length: 495 Words / 2 Pages
    Submitted: February 6, 2010 By: Mike
  • Training Vs. Job Placement and the Role of Human Resources Management Technology

    Training Vs. Job Placement and the Role of Human Resources Management Technology

    Abstract The purpose of this research is to reveal the potential benefits and difficulties that exist between job placement and in-house training. Web-based technology has benefited placement capabilities within the workplace, and simultaneously scaled training efforts for large corporations. These capabilities have expanded human resources scope and job description, which in turn brings skepticism as for their potential benefits or lack thereof. Placement poses an immediate solution for firms that lack an intrinsic corporate culture

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: February 6, 2010 By: Artur
  • Marketing Defined

    Marketing Defined

    Marketing Defined 1 "Marketing Defined" Ulanda Walton Prepared for Professor Jerome Christia Marketing BUSN319 November 4, 2007 Marketing Defined 2 Marketing Defined Over the years, the term "marketing" has been defined, described and redefined in a variety of different ways. Mistaken by many as product advertisement or selling, marketing in itself is bigger than either of these components in successfully capturing and retaining consumer business. Marketing involves and is affected by all members of the

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    Essay Length: 720 Words / 3 Pages
    Submitted: February 6, 2010 By: Tommy
  • Marketing Strategy

    Marketing Strategy

    1 Analyse the role of marketing in the success of Samsung up to the time that the case was written. Samsung, the Korean based electronics brand, has boosted its profile and being listed as 21st valuable brands in the world (Zook, 2007).To become the world leading brand in electronic and digital industry, Samsung focused on using many strategies and understanding the role of marketing in their field of business to share its market with giant

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 6, 2010 By: Venidikt
  • Marketing Kudler Fine Foods

    Marketing Kudler Fine Foods

    Executive Summary This report reviews Kudler Fine Foods interest in expanding its services by adding a catering service in addition to the in-store parties that it currently offers. Because of the company’s interest to expand into catering, its market research and the kinds of opportunities Kudler has in its marketing mix (the 4 P’s) will be examined. The company currently has two market researches that don’t give enough information needed to help consider opening a

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    Essay Length: 436 Words / 2 Pages
    Submitted: February 6, 2010 By: Victor
  • Internet Marketing

    Internet Marketing

    The World Wide Web has attracted considerable attention from marketers in the popular business press (Verity and Hoff, 1994, p. 80-88) and academic marketing (Hoffman and Novak, 1996, p. 50-68) and practitioner (Watson, Pitt, and Akselsen, 1998, p. 36-56) journals. Understandably, at this early stage, the focus has been on the technology from a general marketing perspective or as a marketing communication medium. With few notable exceptions, less attention has been given to the Web

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    Essay Length: 2,174 Words / 9 Pages
    Submitted: February 6, 2010 By: Mike
  • A Good Role Model

    A Good Role Model

    It is easy to answer some hard questions such as what does DNA (Deoxyribonucleic acid) stand for. One who studies in microbiology gets that answer in one second. For some easy questions, where does your character and personality come from? it is hard to answer such easy questions. One needs more time to get the answer. Psychologists may be concerned about one's childhood period and family environment. The character and personality is under the control

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    Essay Length: 862 Words / 4 Pages
    Submitted: February 6, 2010 By: Max
  • Guide for Writing a Marketing Plan

    Guide for Writing a Marketing Plan

    THE MARKETING CONCEPT GUIDE FOR WRITTEN ASSIGNMENTS All marketing subjects place great emphasis on the development of written and oral communications skills. This section sets out style guidelines for written assignments for use in this subject (HBM110). The Harvard style of referencing is required for all written assessments submitted for HBM110. The library has also published a useful guide (free from the information desk) titled “How to find out Bibliographies and Footnotes” – this information

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    Essay Length: 3,261 Words / 14 Pages
    Submitted: February 7, 2010 By: Victor
  • The Role of a Woman

    The Role of a Woman

    The Role of a Woman Lately I’ve been reading a fiction book called The Handmaid’s Tail, by Margaret Atwood that triggers me to think about the roles of women in society. This book’s society is completely altered and limited to the performance bare necessity functions. Women are divided into different rankings with a punishment and reward system in place; their existent becomes "only good for certain things". For me this new society portrayed in the

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    Essay Length: 981 Words / 4 Pages
    Submitted: February 7, 2010 By: Top
  • Capital Markets and Invetsment Banking

    Capital Markets and Invetsment Banking

    Abstract The purpose of this paper is to analyze the effects of international portfolio diversification on an investment portfolio. In doing this, alternative investment vehicles will also be examined. Finally, derivative securities will be discussed, as well as how they can further enhance a portfolio’s performance. Investment Enhancement Paper There are several factors to consider when one is trying to evaluate on how to invest their money. A good starting ground however is to evaluate

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    Essay Length: 960 Words / 4 Pages
    Submitted: February 7, 2010 By: Max
  • Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product 11 Price 12 Place 13 Promotion 15 Organization 15 Executive Summary Siemens Industrial Services and Solutions (I&S) specializes in developing systems solutions for customers, who include some of the world’s largest

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    Essay Length: 640 Words / 3 Pages
    Submitted: February 7, 2010 By: Wendy
  • The Transcending Characteristics of a Mythical Hero

    The Transcending Characteristics of a Mythical Hero

    The Transcending Characteristics of a Mythical Hero Although separated by the wide gulf of time and culture, myths involving supernatural characters and gods exist in almost every society throughout the world. While this commonality may not be spectacular by itself, a detailed comparative study of the myths reveals a more striking similarity. Even in cultures as different and antagonistic as those of the Ancient Greeks and the Sumerians, predecessors of the Persians, there exists a

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    Essay Length: 1,513 Words / 7 Pages
    Submitted: February 7, 2010 By: Mike

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