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Last update: August 7, 2014
  • Cross Cultural Marketing by Mncs in India

    Cross Cultural Marketing by Mncs in India

    Strategies adopted by MNC’s for Cross Cultural marketing in terms of India Introduction Marketing is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence of the pivotal role that marketing plays in free markets is

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    Essay Length: 3,132 Words / 13 Pages
    Submitted: May 18, 2010 By: Yan
  • Farming: Subsistence: Rice Growing in India and Commercial: Rubber Plantation in Cambodia

    Farming: Subsistence: Rice Growing in India and Commercial: Rubber Plantation in Cambodia

    Farming Agriculture is the process of producing food, feed, fiber and other products by the cultivation of certain plants and the raising of domestic animals. The practice of agriculture is also known as "farming". There are many types of farming. They can be classified into many groups. The groups are Economic status, Specialization, Intensity of land use and land tenure. Economic Status includes subsistence farming and commercial farming. Subsistence is when the food produced is

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    Essay Length: 1,554 Words / 7 Pages
    Submitted: May 19, 2010 By: Artur
  • Price Fixing

    Price Fixing

    Price fixing is defined as, “an arrangement in which two firms coordinate their pricing decisions.” (O’Sullivan & Sheffrin, 2003). The price fixing case I chose was regarding Brown and Toland Medical Group. The company is a multi-specialty, for-profit San Francisco-based independent physicians' association (Rauber, 2004). Brown and Toland Medical Group was charged by the FTC with violating federal antitrust laws by fixing prices and other terms under which it would contract with insurance companies for

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    Essay Length: 349 Words / 2 Pages
    Submitted: May 20, 2010 By: Janna
  • Automobile Industry (pcd) - India

    Automobile Industry (pcd) - India

    Indian Automotive Industry The automotive sector, comprising of the automobile and auto component sub sectors, is one of the key segments of the economy having extensive forward and backward linkages with other key segments of the economy. It contributes about 4 per cent in India's Gross Domestic Product (GDP) and 5 per cent in India's industrial production. The well-developed Indian automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles like

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    Essay Length: 7,796 Words / 32 Pages
    Submitted: May 21, 2010 By: Jon
  • Coca-Cola India

    Coca-Cola India

    St. Agnes College (Mangalore University) Wins The First Jimmy & Rosalynn Carter Partnership Award In India Friday, October 27, 2006 Award initiative brought into the country by Coca-Cola India in Association with Federation of Indian Chambers Of Commerce & Industry (FICCI) * President Jimmy Carter and Rosalynn Carter personally presented the prestigious award during a special ceremony * First for any Campus-Community program to win the coveted award outside the US * Award serves as

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    Essay Length: 513 Words / 3 Pages
    Submitted: May 23, 2010 By: regina
  • Retail Industry in India

    Retail Industry in India

    Pricing Strategy What price is right? Suppose there are two people A and B, they both subscribe to the services of a gym. A pays the annual subscription of INR 12000 while B pays in monthly installment of INR 1000. Both of them pay the same amount but B is more likely to continue exercising at the club than A. A will look forward to get the money worth early in the membership, but this

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    Essay Length: 260 Words / 2 Pages
    Submitted: May 23, 2010 By: Max
  • California Electricity Pricing

    California Electricity Pricing

    Questions for Analysis and Responses Our approach to this case is built on the information that California electricity producers behave as price takers. This statement implies that the electricity market is perfectly competitive. Before answering the questions given, we briefly describe industry supply, marginal costs, and profits for perfectly competitive markets. First, the industry supply curve is a sum of supply curves for individual producers. In turn, each firm’s individual supply curve is the quantity

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    Essay Length: 1,457 Words / 6 Pages
    Submitted: May 23, 2010 By: Max
  • What Factors Led to the Slowdown of the Us Economy in 2001? Have Matters Improved in 2004? Evaluate the Risks of a Downturn in 2005 If Oil Prices Remain over $40 a Barrel. What Are the Effects on the European and Asian Economies?

    What Factors Led to the Slowdown of the Us Economy in 2001? Have Matters Improved in 2004? Evaluate the Risks of a Downturn in 2005 If Oil Prices Remain over $40 a Barrel. What Are the Effects on the European and Asian Economies?

    The United States economy. The economy of the United States has long been one of the most, if not the most, influential capitalist economy in the modern world. Evidence of this can be seen everywhere in modern life: business news reports on television always start with the US markets, the newspapers always have the latest exchange rates between the Pound and the Dollar, the Euro and the Dollar, the Yen and the Dollar. This is

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    Essay Length: 2,267 Words / 10 Pages
    Submitted: May 24, 2010 By: Jessica
  • The Insurance Sector in India

    The Insurance Sector in India

    The Insurance Sector in India The insurance sector in India has been traditionally dominated by state owned Life Insurance Corporation and General Insurance Corporation and its four subsidiaries. The government of India allows FDI in the insurance sector up to 26%. As a result, a number of new joint venture private companies have entered into life and general insurance sectors and their share in the insurance market in rising. Insurance Development and Regulatory Authority (IRDA)

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    Essay Length: 646 Words / 3 Pages
    Submitted: May 24, 2010 By: Top
  • M Butterfly - the Price of a Woman

    M Butterfly - the Price of a Woman

    The Price of a Woman The relationship between a man and a woman has been a constant struggle of inferiority since the beginning of time. The role of a woman has evolved from being someone not allowed to have an opinion, to the owner of a multi-million dollar company. Over the years women have developed the passion and skills in order to fight for what they believe in. However, in some countries women are still

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    Essay Length: 1,479 Words / 6 Pages
    Submitted: May 24, 2010 By: Yan
  • Erp and the Changing Scenario of the Corporate: Case of Osram India Limited

    Erp and the Changing Scenario of the Corporate: Case of Osram India Limited

    ABSTRACT The paper deals with the changing scenario of the corporate where the implementation of the ERP solution proved success and more implementations are carried out at different segments of the industry despite of the fact that the ERP projects failed heavily in India during the previous decade. ERP has a significant impact right from the time it is conceived in the organization. It paves way for restructuring which would not have otherwise happened in

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    Essay Length: 2,854 Words / 12 Pages
    Submitted: May 25, 2010 By: Janna
  • Macro-Economic Factors Affecting Mutual Funds in India

    Macro-Economic Factors Affecting Mutual Funds in India

    Macro-Economic Factors affecting Mutual funds in India & Basis for Evaluating Mutual fund Performance By Amit Gera PGDM 2006-2008 Batch Alliance Business School Bangalore Abstract A mutual fund is a form of collective investment that pools money from investors and invests the money in stocks, bonds, short-term money-market instruments, and/or other securities. The portfolio manager trades the fund's underlying securities, realizing a gain or loss, and collects the dividend or interest income. The investment proceeds

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    Essay Length: 5,604 Words / 23 Pages
    Submitted: May 30, 2010 By: Jack
  • Shall We Put up Our Price

    Shall We Put up Our Price

    Case 4 Shall we put up our price? Competition, price and revenue 1. Why might a restaurant charge very high prices for wine and bottled water and yet quite reasonable prices for food? As it is known price is one of the most important factors in competition. Thus price strategy on products/services should be carefully chosen in order to use it as one of the main competitive advantages and take the upper hand on

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    Essay Length: 621 Words / 3 Pages
    Submitted: May 31, 2010 By: Monika
  • Pricing and Frequent Promotions

    Pricing and Frequent Promotions

    A major consideration in business from both the manufacture’s and customer viewpoints is and has always been the price. The issue discussed here is” should the retailer practice “everyday fair pricing” or engage in “frequent price promotions”? Is it better for a brand to raise its regular price and offer price promotions or is the brand better off offering lower regular price with limited price promotions? In my paper I will support and argue for

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    Essay Length: 1,905 Words / 8 Pages
    Submitted: June 1, 2010 By: Monika
  • Business Needs & Rules of Database Development

    Business Needs & Rules of Database Development

    Business needs & Rules of Database Development The popularity of database software and good design is constantly growing over traditional file processing, as businesses are in need of new ways to innovate data processing, productivity, sharing, querying, relationship, security, and web integration. The implementation of a database system drastically reduces duplication of data and minimizes memory, hard disk space, and other resources usage, as information is stored in the database as a collection of data

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    Essay Length: 356 Words / 2 Pages
    Submitted: June 1, 2010 By: Mike
  • Impacts of Family Traditions and Religion in India

    Impacts of Family Traditions and Religion in India

    Impacts of Family Traditions and Religion in India Family traditions and religion greatly impact the lives of many people in India. These elements of culture are reasons that form the way that Indians lead their lives. Both factors make up what type of person that individual will become. That is the reason why religion and family traditions are so valued in Indian society. Religion is probably the most definitive factor in the way that an

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    Essay Length: 698 Words / 3 Pages
    Submitted: June 4, 2010 By: Mikki
  • Pantaloon Retail (india) Limited

    Pantaloon Retail (india) Limited

    Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer marker. Headquartered in Mumbai (Bombay), the company operates over 7 million square feet of retail space, has over 1000 stores across 51 cities in India and employs over 24,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a

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    Essay Length: 429 Words / 2 Pages
    Submitted: June 5, 2010 By: Mike
  • Setting Export Prices with a Marketing View

    Setting Export Prices with a Marketing View

    Setting export prices with a marketing view Price is the only one of the 4 P’s that produces revenues. Set the right price is fundamental as pricing for the foreign market is more complex than in the home market. Exporter must decide whether its exported product price will be higher, at the same level or lower than in the domestic market. Too often, in fact, companies forget to think about the customers and define prices

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: June 5, 2010 By: Mike
  • Somatic Cell Nuclear Transfer

    Somatic Cell Nuclear Transfer

    Somatic Cell Nuclear Transfer Somatic Cell Nuclear Transfer (SCNT), more commonly known as cloning, is a topic of great controversy and has undergone much research over the past few decades. Scientists have recently been successful at cloning certain mammals and are moving closer to the cloning of humans. Somatic Cell Nuclear Transfer of mammals is a complicated process in which the nucleus of an egg cell ooplasm is removed and replaced by the DNA containing

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    Essay Length: 481 Words / 2 Pages
    Submitted: June 6, 2010 By: Mike
  • Tourism in India

    Tourism in India

    Tourism emerged as the largest global industry of the 20th century and is projected to grow even faster in the 21st century. India has immense possibilities of growth in the tourism sector with vast cultural and religious heritage, varied natural attractions, but a comparatively small role in the world tourism scene. Looking from this angle, India should have been a tourism haven as the country is blessed with tourism destinations and products catering to the

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    Essay Length: 268 Words / 2 Pages
    Submitted: June 6, 2010 By: Bred
  • The Price of Immortality -An Analysis of Homer’s the Iliad

    The Price of Immortality -An Analysis of Homer’s the Iliad

    Through The Iliad, Homer explores the ancient Greek struggle for mortal men to attain immortality through glory in battle, and even death. Those who achieve great kleos, honor and courage in battle, are respected and loved by their families and kinsmen, while those who turn away from it are scorned and disparaged. Even faced with inevitable death, the epic heroes of The Iliad choose to war so they may overcome the impermanence of mortality and

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    Essay Length: 747 Words / 3 Pages
    Submitted: June 6, 2010 By: Stenly
  • Microfinance in India

    Microfinance in India

    CASE :XYZ Electronics Scripting the 2nd edition of their India strategy After a very successful stint in India, Williams, the Managing Director of XYZ's Indian operation during 1998-2001 was ready to relinquish the position to Raj. Williams was leaving India as a satisfied man, not only because he was promoted as Vice President of global sales and marketing of XYZ's display products, but also for having setting XYZ India on a firm foundation. XYZ India

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    Essay Length: 624 Words / 3 Pages
    Submitted: June 7, 2010 By: Mike
  • Infanticide of Females in India

    Infanticide of Females in India

    Every day a baby is killed because it isn’t the gender the parents preferred. In third world countries such as India infanticide of females is common. There have been laws outlawing both infanticide and determining the sex of babies if it is not medically necessary, however it still continues. The killing of female babies has led to many ethical and social issues. Infanticide has also lead to an imbalance in the ratio of men

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    Essay Length: 1,366 Words / 6 Pages
    Submitted: June 7, 2010 By: Stenly
  • Warren Court Ruling: Miranda V. Arizona

    Warren Court Ruling: Miranda V. Arizona

    In 1963, Ernesto Miranda was arrested for robbery, kidnapping and raping a young woman. After being arrested, Miranda was identified in a police line-up, interrogated by the officers, and signed a written confession without having a lawyer present. The case went to court and Miranda was found guilty with the damning evidence of his confession. Although he was declared guilty, Miranda appealed his case on the fact that he did not have a lawyer present

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    Essay Length: 340 Words / 2 Pages
    Submitted: June 9, 2010 By: Steve
  • Transferring Jobs

    Transferring Jobs

    Summary and Conclusion Transferring jobs overseas can be more of a hassle than a blessing and in ValiCert’s case it was. Problems with communications and misunderstandings plagued the company. Before the job transfers, employees who needed a quick chat would just talk over the cubicle wall with the next employee but with the overseas jobs, some assignments would take months to write detailed instructions. New projects would become delayed and mistrust would thrive within the

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    Essay Length: 321 Words / 2 Pages
    Submitted: June 11, 2010 By: Tasha

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