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Last update: June 26, 2014
  • Strategic Marketing for Sri Lanka Airlines

    Strategic Marketing for Sri Lanka Airlines

    This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU), in Sri Lanka. The strategies are concerned with the market, product, pricing, distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market

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    Essay Length: 377 Words / 2 Pages
    Submitted: November 16, 2009 By: Vika
  • Strategy of Noble Company

    Strategy of Noble Company

    Oil drilling industry had two inherent risks. One was financial risk that was derived from intensive capital requirement and cyclic fluctuation. The other was operating risk that was involved with employeesЎЇ hazardous working environment below the earth. In spite of these serious risks, Noble Corporation (Noble), one of the major drilling companies, did not, however, regard these risks as threats to its operation, but considered them opportunities for competitive strategies. First of all, Noble extraordinarily

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    Essay Length: 780 Words / 4 Pages
    Submitted: November 16, 2009 By: Tasha
  • Ebay Marketing

    Ebay Marketing

    eBay in 2002: The Challenges of Sustained Growth By Group 1 4849198 Mr. Wuttichai 4849073 Ms. Piyanee 4849078 Ms. Salita 4849195 Ms. Rachna Presented to A. James P. Fitzpatrick MGMG509: Strategic Management College of Management, Mahidol University Company Background eBay is The World's Online Marketplace® with a global customer base of 181 million. Founded in 1995, eBay has created a powerful marketplace for the sale of goods and services by a passionate community of

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: November 16, 2009 By: Tommy
  • Starbucks Strategy

    Starbucks Strategy

    TASK-1 The Internet is the hot topic these days and use of music on the web presents new issues to owners, users, and lawyers. Music is being most popular via internet. Internet plays a important role in popularity of music. Music on the Internet involves the same two important copyrights that affect most other commercial users of music: performing rights and recording (or mechanical) rights. However, they are applied differently. Performance and recordings overlap when

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    Essay Length: 589 Words / 3 Pages
    Submitted: November 16, 2009 By: Anna
  • Agriculture Strategy for Eleventh Plan: Some Critical Issues

    Agriculture Strategy for Eleventh Plan: Some Critical Issues

    PLANNING COMMISSION Agriculture Strategy for Eleventh Plan: Some critical issues INTRODUCTION 1.1 The Approach Paper to the Eleventh Five Year Plan prepared by the Planning Commission, suggested a road map for 9% per annum growth for the economy as a whole, and an agricultural growth target of 4% per annum during the plan period. Agriculture is not only an important driver of macro-economic performance; it is an essential element of the strategy to make growth

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    Essay Length: 6,445 Words / 26 Pages
    Submitted: November 16, 2009 By: Mikki
  • Financial Theories and Strategies

    Financial Theories and Strategies

    Financial Theories and Strategies Paper FIN 554 February 15, 2005 Introduction Financial theories are the building blocks of today’s corporate world. “The basic building blocks of finance theory lay the foundation for many modern tools used in areas such asset pricing and investment. Many of these theoretical concepts such as general equilibrium analysis, information economics and theory of contracts are firmly rooted in classical Microeconomics” (Oaktree, 2005) This paper will define and discuss five

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    Essay Length: 1,533 Words / 7 Pages
    Submitted: November 16, 2009 By: Tommy
  • Marketing Plan: Power Shirts

    Marketing Plan: Power Shirts

    Marketing Plan Powershirts CASE OVERVIEW Powershirts is a potential e-tailing partner for a clothing manufacturer located in Guadalajara, Mexico. The information we were given about Powershirts and the manufacturer is very limited, and we had no direct contact with management. The manufacturer has sold shirts in the Mexican market and has also sold men's slacks in the United States under a label undisclosed to us. They can produce shirts in any color; sleeve length, weight,

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    Essay Length: 1,346 Words / 6 Pages
    Submitted: November 17, 2009 By: Bred
  • Gap Analysis - Marketing

    Gap Analysis - Marketing

    Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer. Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class. A study of the

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    Essay Length: 257 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • America online Strategy Analysis

    America online Strategy Analysis

    Case: America Online Inc., Topic: Strategy Analysis Prior to 1995, AOL was so successful in the commercial online industry relative to its competitors CompuServe and Prodigy primarily because of its pricing rate structure which was the easiest for customers to understand and plan for ahead of time. CompuServe and Prodigy offered the same pricing as AOL for its standard service, but, charged additional fees for premium services and downloading which made it more difficult for

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    Essay Length: 427 Words / 2 Pages
    Submitted: November 17, 2009 By: Monika
  • The Marketing Mix

    The Marketing Mix

    The Marketing Mix There are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren’t mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: November 17, 2009 By: Kevin
  • Evaluate Intel's Shift in Strategy Under Ceo Craig Barrett and New Ceo Paul Otellini

    Evaluate Intel's Shift in Strategy Under Ceo Craig Barrett and New Ceo Paul Otellini

    5. Evaluate Intel’s shift in strategy under CEO Craig Barrett and new CEO Paul Otellini. Craig Barrett’s strategic focus was on innovation and R&D. He aggressively built new businesses thru acquisitions and internal ventures, to the tune of $12 billion. Under his leadership, Intel entered a myriad of new markets – wireless, networks, communications, and online services. In 1999, he changed the corporate mission statement. Intel went from “being the preeminent supplier to the new

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    Essay Length: 750 Words / 3 Pages
    Submitted: November 17, 2009 By: Monika
  • Singtel Broker Report Asian Capital Markets October 2007

    Singtel Broker Report Asian Capital Markets October 2007

    Singapore Telecommunications SingTel Ltd Reuters: STEL.SI Bloomberg: ST SP Exchange: STI Ticker: SGT.SG Regional growth attraction BUY Singtel Performance Highlights SingTel reported 1Q operating revenue of S$3,567m (+10.5% yoy) and net profit of S$927m (+10.4% yoy). Moreover, EBITDA increased to S$1,769m (+9.2% yoy). Its main subsidiaries SingTel and Optus saw slower single digit growth compared to its regional associates which contributed to the strong performance with a recent acquisition of WARID Telecom from Pakistan.

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    Essay Length: 996 Words / 4 Pages
    Submitted: November 17, 2009 By: Steve
  • Marketing Plan for Internet Cafes in India

    Marketing Plan for Internet Cafes in India

    Marketing Plan for INTERNET CAF?S IN INDIA Table Of Contents 1 Executive Summary 2 2 Situation Analysis 3 2.1 Market Summary 4 2.1.1 Market Demographics 5 2.1.2 Market Needs 6 2.1.3 Market Trends 7 2.1.4 Market Growth 9 2.2 SWOT Analysis 10 2.3 Competition 14 2.4 Services 14 2.5 Keys to Success 16 2.6 Critical Issues 16 2.7 Macro Environment 17 3.0 Marketing Strategy 17 3.1 Mission 18 3.2 Marketing Objectives 19 3.3 Financial Objectives

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    Essay Length: 6,022 Words / 25 Pages
    Submitted: November 17, 2009 By: Vika
  • Global Marketing

    Global Marketing

    New and improved products are developed almost daily, they are launched in the marketplace in hopes that the product will be accepted and purchased, the fate of any product is determined by consumers through their acceptance and purchase or rejection of the product. New product introductions are becoming more and more expensive and the product success rate is less than in previous years. The number of promotion methods to choose from can be overwhelming, and

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    Essay Length: 399 Words / 2 Pages
    Submitted: November 17, 2009 By: Yan
  • McDonald’s Business Strategy

    McDonald’s Business Strategy

    A key element of McDonald’s strategy since the beginning has been the policy of the company to own all property on which a McDonald’s outlet was built, regardless of whether that location was franchised or company-owned. Rental income varies from property to property, but it has been estimated that McDonald’s generates more money from its rent than from its franchise fees. McDonald’s real estate holdings and rent generated from these holdings are an important component

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    Essay Length: 858 Words / 4 Pages
    Submitted: November 18, 2009 By: Max
  • Marketing Assignment's Kudler Fine Foods

    Marketing Assignment's Kudler Fine Foods

    Running head: Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods Marketing Assignment – Kudler Fine Foods It is every business’ dream to increase their profitability through the expansion of their products or services. The growth of a business is a sure sign of a business’ success. Kudler Fine Foods, a specialty food store, is interested in expanding the services available at its stores. It currently offers in-store parties and cooking classes.

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    Essay Length: 915 Words / 4 Pages
    Submitted: November 18, 2009 By: Mike
  • It Strategy-Movius

    It Strategy-Movius

    INTRODUCTION About Movius Movius interactive corporation is a leader in messaging, collaboration and mobile media solutions for service providers and enterprise customers globally. Movius solutions include a full suite of value-added services that includes messaging platform as well as different applications for messaging and collaboration. Voice mail, video mail, unified messaging, SMS, MMS, conferencing and video conferencing are some of their key offerings along with Mobile IM. The company has about 600 staffs across the

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    Essay Length: 2,356 Words / 10 Pages
    Submitted: November 18, 2009 By: Jon
  • Customer Service Strategies

    Customer Service Strategies

    TAFE Liverpool College Institute Faculty of Business Assignment Cover sheet Course name: Business Diploma Module Name: Develop Teams and Individual Assignment Tittle: Kendall’s Case Study Student’s Name: Farhana Abdullah Teacher’s Name: Mr Munari Case Study 1) What method of analysing supervisors training needs and what methods of training would you suggest for Kendalls’ supervisory training program? Kendall Department store was established in 1903. It is a very successful business now currently having 22 stores, with

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    Essay Length: 4,607 Words / 19 Pages
    Submitted: November 18, 2009 By: Mikki
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Marketing Mix the 4 P’s

    Marketing Mix the 4 P’s

    Understanding how to position your market offering What is marketing? The definition that many marketers learn as they start out in the industry is: Putting the right product in the right place, at the right price, at the right time.? It’s simple! You just need to create a product that a particularly group of people want, put it on sale some place that those same people visit regularly, and price it at a level which

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    Essay Length: 1,205 Words / 5 Pages
    Submitted: November 18, 2009 By: Bred
  • Derivative Markets

    Derivative Markets

    Plekhanov Russian Academy of Economics International Economics DERIVATIVE MARKETS FUTURES, FORWARDS, OPTIONS, SWAPS, CAPS AND FLOOR MARKETS Prepared by: Zagorskaya Ksenia 1. OVERVIEW OF DERIVATIVE MARKET Derivatives are financial instruments whose value is derived from the value of something else. They generally take the form of contracts under which the parties agree to payments between them based upon the value of an underlying asset or other data at a particular point in time. The main

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    Essay Length: 3,760 Words / 16 Pages
    Submitted: November 18, 2009 By: July
  • Government Intervention in National Markets

    Government Intervention in National Markets

    Government intervention in national markets. Angola is one of those countries that is full of such examples. It is also full of contradictions and inefficiencies that dictate that more than often these interventions are only temporary on not fully abided by. Angola’s socialist turned capitalist market is full of such regulated areas where government intervened directly much to the disarray of the market. I can remember a time when you couldn’t import tires into the

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    Essay Length: 318 Words / 2 Pages
    Submitted: November 18, 2009 By: Andrew
  • My Goals, My Strategies, My Plan of Action!

    My Goals, My Strategies, My Plan of Action!

    Entering this course has challenged me to think about why I chose this path, leading me to identify my goals. My first goal is to obtain my bachelor’s degree in business, with emphasis in accounting. Secondly, I plan to take the CPA/CMA exam to receive my certification. Lastly, as I should say ultimately, I plan to establish my own accounting business, specializing in assisting my community, individuals, and small business with finance and accounting needs.

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    Essay Length: 721 Words / 3 Pages
    Submitted: November 18, 2009 By: Fatih
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from

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    Essay Length: 431 Words / 2 Pages
    Submitted: November 18, 2009 By: regina
  • Marketing

    Marketing

    PERSONAL INFORMATION (*REQUIRED) *FIRST NAME: DO NOT SHOW MY NAME IN MY PROFILE: *LOCATION: *ZIP/POSTAL CODE: *COUNTRY: Select One... USA Afganistan Albania Algeria American Samoa Andorra Angola Anguilla Antigua & Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Azores Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia & Herzegovina Botswana Brazil British Indian Ocean Ter Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Canary Islands Cape Verde Cayman Islands Central African

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    Essay Length: 489 Words / 2 Pages
    Submitted: November 18, 2009 By: Jack

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