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Last update: August 25, 2014
  • An Exploratory Study and Consumers' Perceptions of E-Reverse Bundling Price in online Retailing

    An Exploratory Study and Consumers' Perceptions of E-Reverse Bundling Price in online Retailing

    Limited information exists about consumer reaction to a potentially major e-nnovation known as e-reverse bundling. This study explores how brand reputation, benefits and word-of-mouth directly affect consumer perceptions in e-reverse bundling. Two experiments were conducted. One shows that diversity of product choice and e-reverse pricing directly affect consumers' perceptions and benefits. In particular, consumers' perceptions of bundles are consistent with the proposition of Stremerch and Tellis (Stremersch, S. and Tellis, G.J. (2002) Strategic bundling of

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    Essay Length: 467 Words / 2 Pages
    Submitted: April 18, 2011 By:
  • A Comparative Study on the Ipo Pricing Efficiency Between China and Hong Kong Stock Market

    A Comparative Study on the Ipo Pricing Efficiency Between China and Hong Kong Stock Market

    This paper carries on a comparative study between China and HK stock market, aiming at finding out the structural discrepancy between the two. The empirical study results as follows: the IPO price in China focuses on the internal factor of firm, little information in the issue factor and market factor. However, the IPO price of HK includes not only the internal factor of firm, but also the information of issue factor and market factor. These

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    Essay Length: 513 Words / 3 Pages
    Submitted: May 12, 2011 By: poro
  • A Comparative Study of the Work of the Devil

    A Comparative Study of the Work of the Devil

    It is true that the study of the devil or evil in general as a part of the world has intrigued man for centuries. This is mostly because it is something people don't have concrete proof of and is also considered taboo in our society. Yet, studies and/or story telling on the devil and his evil forces seems to have been apart of all societies since the beginning of time. Such as, Christpher Marlowe's play,

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    Essay Length: 796 Words / 4 Pages
    Submitted: January 14, 2009 By: Venidikt
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    MEMORANDUM TO: JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL INC." DATE: 11/14/00 CC: HUMAN RESOURCE DIRECTOR OBJECTIVE: After careful review and analysis of the situation and the facts surrounding the company Brinkerhoff International Incorporated (BII), our team has been able to develop a viable course of action to efficiently improve productivity and relations within the organization. PROBLEMS IDENTIFIED: It is apparent through financial records that Rig 1-E by far

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    Essay Length: 2,797 Words / 12 Pages
    Submitted: March 4, 2009 By: David
  • Nafta Case Study

    Nafta Case Study

    NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed the North American Free Trade Agreement (NAFTA). The Mexican legislature ratified NAFTA in 1993 and the treaty went into effect on January 1, 1994, creating the largest free-trade zone in the world. NAFTA's promoters promised 200,000 new jobs per year for the U.S., higher wages in Mexico and a growing

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    Essay Length: 8,025 Words / 33 Pages
    Submitted: March 11, 2009 By: Bred
  • Gas Price Elasticity

    Gas Price Elasticity

    Gas Price Elasticity The Energy Information Administration of the Department of Energy began tracking weekly gasoline prices in 1990 by means of a survey of 800 service stations around the country. The average retail price for unleaded gasoline posted its fourth record high during the week of June 12, 2000, increasing 5 cents a gallon to an average of $1.681. The price at the pump is higher than the same period last year by 56

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    Essay Length: 1,327 Words / 6 Pages
    Submitted: March 11, 2009 By: July
  • Yahoo Inc Case Study

    Yahoo Inc Case Study

    February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World Wide Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household, and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: March 11, 2009 By: July
  • Ibm Case Study

    Ibm Case Study

    I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing-Recording Company, and then in 1924, it took the name of International Business Machines. Nowadays, this multinational company is known as the Ў§Big BlueЎЁ 2. Mission statement IBM main activity is to find solutions

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    Essay Length: 3,684 Words / 15 Pages
    Submitted: March 11, 2009 By: July
  • Case Study: Dell Computer Corporation

    Case Study: Dell Computer Corporation

    CASE STUDY A : DELL COMPUTER CORPORATION Introduction Michael Dell founded Dell Computer Corporation in 1984 with a simple vision and business concept – that personal computers can be built to order and sold directly to consumers. Michael believed his approach had two advantages: (i) by passing distributors and retail dealers eliminated the markups of resellers, and (ii) building to order greatly reduced the costs and risks associated with carrying large stocks of parts, components

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    Essay Length: 1,714 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Ch.23 Study Guide

    Ch.23 Study Guide

    I. 1.Miguel Angel Asturias- A Nobel Prize wining novelist and poet from Guatemala. Wrote about his experience under a dictatorship. Established small-town life and a clash of cultures as themes 2.Frida Kahlo- Started painting in 1925 when she was hospitalized. Married Diego Rivera. Was inspired by retablos, religious paintings. Was a champion of Mexican culture. 3.John F. Kennedy В– Kennedy encouraged Latin American countries to undertake reforms to raise the standard of living for their

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: March 16, 2009 By: Tommy
  • Social Studies

    Social Studies

    Social studies is defined by the Board of Director of the National Council for the social studies as, the integrated study of the social sciences and humanities to promote civic competence. Within the school program, social studies provides coordinated, systematic study drawing upon such disciplines as anthropology, archeology, economics, geography, history, law, philosophy, political science, psychology, religion, and sociology, as well as appropriate content from the humanities, mathematics, and neutral sciences. The primary purpose of

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    Essay Length: 1,231 Words / 5 Pages
    Submitted: March 16, 2009 By: Tommy
  • Microsoft Corp - Gates - Case Study

    Microsoft Corp - Gates - Case Study

    WASHINGTON (CNN/Money) - The government hammered away at Microsoft Corp. chairman Bill Gates in court Tuesday, attempting to portray him as an unreliable witness. And at one point Gates offered to alter his sworn testimony, landing a solid blow against Microsoft's position. The courts have found that Microsoft violated antitrust laws. The current hearings, under U.S. District Judge Colleen Kollar-Kotelly, will decide what restrictions will be imposed on Microsoft as a remedy for that illegal

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    Essay Length: 696 Words / 3 Pages
    Submitted: March 23, 2009 By: Top
  • Dayton Hudson Case Study

    Dayton Hudson Case Study

    CASE STUDY DAYTON HUDSON CORPORATION 1998 I. Brief Background II. Statement of the Problem Dayton-Hudson Corporation should determine ways of how to make its divisions more cost-effective. III. Objectives 1. To be able to observe Dayton Hudson’s strengths and weaknesses. 2. To site Dayton Hudson’s opportunities and threats. IV. Areas of Consideration 1. In 1891, Hudson’s was the largest retailer of men’s clothes in America. 2. Merchandise innovations were return privileges and price marketing in

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    Essay Length: 648 Words / 3 Pages
    Submitted: November 8, 2009 By: Mike
  • Ikea Case Study

    Ikea Case Study

    IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with low prices. This philosophy is maintain and clearly communicated to all customers and their staff, reflected and achieved in their operations management strategies, which play a major role in contributing to IKEA’s success. IKEA sources products globally. Suppliers are

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 8, 2009 By: Max
  • Paharpur Cooling Towers Ltd - Organisation Study

    Paharpur Cooling Towers Ltd - Organisation Study

    1 - PREFACE Although the world’s total fresh water supply is abundant, some areas have water usage demands that are heavily out of balance with natural replenishment. Conservation and efficient re-use of this precious and versatile resource are mandatory if such areas are to achieve proper development. And, the need for water conservation does not limit itself only to arid regions. Recognition of the detrimental environmental impact of high temperature water discharge into an estuary,

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    Essay Length: 3,508 Words / 15 Pages
    Submitted: November 8, 2009 By: Steve
  • Bhopal Disaster Case Study

    Bhopal Disaster Case Study

    On December 3, 1984, one of the worst industrial disasters of all time occurred in Bhopal, India. During the early hours of the morning a poisonous gas, methyl isocyanate (MIC), used in producing the pesticide, Sevin, leaked from a Union Carbide plant. When the gas dissipated it had killed at least 2,000 people and injured over 200,000 others. Under Indian law both a corporation and its officers can be held criminally liable. The Indian Government

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: November 8, 2009 By: Fatih
  • Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Do You Agree That International Organizations Are the Ideal Solution-Providers for the Problems of a Globalizing World? Use Case Studies of Environmental Issues, Refugee Plight and Poverty Where Appropriate.

    Essay Question: Do you agree that International Organizations are the ideal solution-providers for the problems of a globalizing world? Use case studies of environmental issues, refugee plight and poverty where appropriate. It is inevitable that states have to put aside their national boundaries and come together to “cooperate, adjust, accommodate and compromise” to solve global problems and resolve conflicts which by definition of globalisation (the interconnectedness of states) would have spill-over effects on political, economic

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    Essay Length: 2,523 Words / 11 Pages
    Submitted: November 8, 2009 By: Tasha
  • 3g Mobile Telcoms Marketing Study

    3g Mobile Telcoms Marketing Study

    3G Mobile Telecoms Marketing Study What is 3G? 3G - or 3rd generation - technology supports the broadband, packet-based transmission of text, multimedia data - such as audio, video and digitized voice - at a high data rate. It will greatly enhance the next generation of mobile communication services, providing always-on connectivity to phones and other wireless communications, regardless of time and place. 3G has been endorsed by major standards bodies and manufacturers. WCDMA

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    Essay Length: 5,920 Words / 24 Pages
    Submitted: November 8, 2009 By: Monika
  • Case Study on Spinning Mill

    Case Study on Spinning Mill

    “Can i rely on sales force? And do you think it will lessen my burden?” asked Mr.Shargeel Khalid director of Khalid Shafique Spinning Mills Ltd. as we were having a meeting in his office regarding the division of work, and how company can spread its wings in international market. We proposed him to hire a sales force as it will reduce his administrative time and company could sell more. Since its inception Khalid Shafique Spinning

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    Essay Length: 991 Words / 4 Pages
    Submitted: November 9, 2009 By: Bred
  • Cure for High Gas Prices

    Cure for High Gas Prices

    The gas station attendant came outside. Wow, I thought, full serve! Ignoring me, she flung a magnetic price decal on top of the price per gallon. Regular unleaded had gone up 20 cents in the time it took me to drive from the curb to the pump. "You're kidding me," I moaned. "It's 3 o'clock," she shrugged. "Just got the new price." There has to be a better way, I thought. And there is. It

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    Essay Length: 873 Words / 4 Pages
    Submitted: November 9, 2009 By: Monika
  • Oil Prices and the Effects on U.S. Economy

    Oil Prices and the Effects on U.S. Economy

    Oil Prices and the effects on U.S. Economy In May of 2000, Forbes magazine ran an article minimizing the impact that oil prices would have on the US economy. In the article, author Peter Huber writes: Bill Gates is a very rich man, and that lets Alan Greenspan worry less about oil prices than he used to. Greenspan puts it more broadly, of course: "The economy has lessened its needs and ties to energy." Oil

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    Essay Length: 1,008 Words / 5 Pages
    Submitted: November 9, 2009 By: Venidikt
  • Starbucks Case Study

    Starbucks Case Study

    I. Company Profile Starbucks is a #1 specialty coffee retailer in the United States. Worldwide, the company operates about 5,400 coffee shops in a variety of locations (office buildings, shopping centers, airport terminals, supermarkets). Outside of North America, Starbucks has 900 coffeehouses in 22 different markets. The first foreign coffee house was established in 1996 in Tokyo, Japan. By the end of 2001, the company will have approximately 400 stores in Japan, and a total

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    Essay Length: 1,767 Words / 8 Pages
    Submitted: November 9, 2009 By: July
  • Johnson and Johnson Case Study Analysis

    Johnson and Johnson Case Study Analysis

    Introduction The following case study of Johnson and Johnson will present how Johnson and Johnson faced a national crisis when in the fall of 1982 several bottles of Tylenol were laced with cyanide. This resulted in seven deaths around the Chicago area. The crisis became a national development almost immediately. Although the contaminated bottles were confined to the Chicago area this study will show how Johnson and Johnson managed the crisis on a national level.

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 9, 2009 By: Mike
  • Today’s Rising Gas Prices

    Today’s Rising Gas Prices

    Today's Rising Gas Prices At some point in everyone's lives, we are affected by the rising gas prices in today's economy. Natural gas is not a renewable resource, since there is a fixed amount of it trapped in the Earth. However, many people carry the misconception that there is a very limited amount of natural gas, and that we may use all of it up. This isn't true. The gas shortages of the 1970's were

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    Essay Length: 931 Words / 4 Pages
    Submitted: November 9, 2009 By: Vika

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