Business
In the Business section, you can find material dedicated to all things business. This section collects data on the activities of the various companies operating in markets all over the world.
17,334 Essays on Business. Documents 12,631 - 12,660
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Public Relations Campaign Strategy
Executive Summary iPhone® Maxx® adds Mobile Commerce to the iPhone as a breakthrough in consumer purchasing. iPhone Maxx will initially be launched with an existing partnership with Starbucks Coffee. iPhone will build upon the successful iPhone platform and allow consumers enhanced choice in ordering their products and will be notified on the iPhone when the product is ready for pickup. The target public is consumers as well as retail establishments that are aligned with the
Rating:Essay Length: 6,334 Words / 26 PagesSubmitted: June 3, 2010 -
Public Relations Campaign: Strategy Paper
Public Relations Campaign: Strategy Paper Public Relations – MKT 438 Parthiv Shah University of Phoenix January 19, 2008 Introduction Effective marketing has enabled McDonald’s to become one of the largest and most profitable fast food service restaurants in the world. The aim of public relations and marketing is to make selling your product, services and brand name superfluous. McDonald’s public relations and branding strategy is essential in order to build solid relationships and provide healthy
Rating:Essay Length: 543 Words / 3 PagesSubmitted: December 15, 2009 -
Public Relations Defined
Public Relations Defined James Hay University of Phoenix Public Relations MKT 438 Michelle Thyfault, Facilitator 12/1/06 Public relations, what is it? Almost since the beginning of time itself, public relations appear to have been used frequently while still maintaining a air of remaining anonymous and vague. Several individuals have attempted to describe this function commonly associated with business but not two can agree on the specifics behind this powerful corporate tool. Back in 1923, a
Rating:Essay Length: 807 Words / 4 PagesSubmitted: January 13, 2010 -
Public Relations Defined
Public Relations Defined Introduction Once upon a time, XYZ Company made a quality widget. For many years thereafter, it continued to make this product. One day, a bad batch of widgets was sent to market and many individuals purchased them. XYZ Company discovered the mistake and faced a dilemma: should it inform the public and recall the widget to maintain an image of respectability and responsibility or let the product remain in the market, hoping
Rating:Essay Length: 783 Words / 4 PagesSubmitted: February 10, 2010 -
Public Relations Definition
Public Relations What is public relations? There seems to be many different answers to that question. Merriam-Webster’s online dictionary defines public as “of, relating to, or affecting all the people or the whole area of a nation or state.” It defines relations as “the state of being mutually or reciprocally interested” (Merriam-Webster, 2005). These two definitions indicate that public relations affect all the people of a nation or state that are mutually interested. This paper
Rating:Essay Length: 719 Words / 3 PagesSubmitted: February 25, 2010 -
Public Relations Emergency: Shaw's Supermarkets
Public Relations Emergency: Shaw’s Supermarkets Assignment A • Civil Disorders: o Fighting in the store o Massive looting and shoplifting • Labor Unrest: o Union strike (Supermarket Worker’s Union) • Crime: o Any criminal action taken against the company  Arson  Theft • Government Actions: o Raising cost of food prices o Tariffs on foreign foods • System or Product Failure: o Contaminated foods or products o Outdated foods o Sub-par foods • Acts
Rating:Essay Length: 416 Words / 2 PagesSubmitted: November 22, 2009 -
Public Relations Issues
As the public relations manger I have been asked to outline issues with regards to the working conditions within this firm. I have had concerns about a variety of areas and I wish to address you all on them. As new employees you are required to do the same job as others in the same position for the same amount of money. Because you are new does not mean you should be paid any less
Rating:Essay Length: 1,151 Words / 5 PagesSubmitted: December 17, 2009 -
Public Relations Paper
Public Relations Paper Public relations means many different things to many different individuals, businesses, and marketing firms. The true definition of public relations will be determined based on the nature of the work being done and the targeted group for a company to provide its goods and services to. In this paper, a personal definition of public relations will be given. In addition, three extra definitions of public relations will be presented. A thorough comparison
Rating:Essay Length: 689 Words / 3 PagesSubmitted: December 14, 2009 -
Public Relations: Organizational and Societal Functions Reviewed
Public Relations: Organizational and Societal Functions Reviewed Introduction The pituitary gland is a human body part that is no larger than a pea and is located in the base of the brain where the three lobes meet. According to the University of Maryland Medical Center (2007), this master gland of the endocrine system performs a number of functions from controlling skin pigmentation, an external activity, to the internal action of increasing hormones found in the
Rating:Essay Length: 1,250 Words / 5 PagesSubmitted: April 9, 2010 -
Public Servants: Overpaid and Underworked?
Introduction Public servants overpaid and under worked, is this statement fact or fiction? Or could this statement merely represent a deeper underlying resentment to the appearance of the Canadian government's spending gone awry? These are questions that plague today's public service commission, and the millions of people who are employed with the private sector. In an attempt to answer these questions, an analysis has been drawn to show comparisons between the private and public sector.
Rating:Essay Length: 1,551 Words / 7 PagesSubmitted: December 9, 2009 -
Public Service Announcements: Does Deception in Advertising Affect the Public's Intent to Donate?
Public Service Announcements: Does Deception in Advertising Affect the Public’s Intent to Donate? Technical Business Research GENB 5321 Fall 2005 December 12, 2005 Table of Contents I. Executive Summary 3 II. Introduction 6 III. Research Methods and Procedures 8 IV. Managerial Implications 9 V. Data Analysis and Findings 10 A. Scale Reliability 10 B. Factor Analysis 13 C. Analysis of Variance (ANOVA) and Results 14 D. Multiple Regression Analysis and Results 16 VI. Conclusions
Rating:Essay Length: 2,804 Words / 12 PagesSubmitted: March 30, 2010 -
Public Speaking - to Love or to Be Loved?
C:\Users\fyEjOyz\Desktop\download (1).jpg PUBLIC SPEAKING : TO LOVE or TO BE LOVED? Name : Fadhlin Munirah binti Yasin. Ic no : 940614085142 Matric num : 012014050071 Faculty : FHLS Program : Bachelor of Optometry. Module : Communication Skill Lecture : Miss Rafeah Submission : 14/04/2014 Which is most To Love or To Be Loved? First of all, let us know what the definition of love is. How we define love? Biologically, love is a powerful neurological
Rating:Essay Length: 1,044 Words / 5 PagesSubmitted: August 4, 2014 -
Public/private Sector Unions
As far back as I can remember unions have been a large slice of cold war Americana. When I was younger, talks around the dinner table was of union issues and most of all, dependency on a union in some facet. I lived in a Sacramento community that relied heavily on some form of a union and the defense industry. Federally operated defense industries adopted unions in order to regulate employment and have a set
Rating:Essay Length: 585 Words / 3 PagesSubmitted: April 19, 2010 -
Published Financial Statements
ACCT7104: Accounting for Corporate Structures S2 2013Assessment: Financial Statement Project (“Project”) 1.0 Introduction Reporting entities are required to produce financial statements in accordance with Accounting Standards. These statements are available to users such as investors, financial planners, lenders, creditors, employees and shareholders. The Project requires students to review a selected 2012 financial report and answer questions relating to certain aspects of the entity. This is a Group project that requires teamwork and delegation to ensure
Rating:Essay Length: 1,414 Words / 6 PagesSubmitted: August 31, 2014 -
Publishing Industry
Problem Analysis Richards’ cryptic directive to Ash it to “fix it but don’t break it” conveys the sense that change must occur while at the same time preserving the core of Printzhof’s culture and legacy strengths. A closer examination of the opportunities and threats in the external environment along with an assessment of Printzhoff’s internal strengths and weakness will provide a clearer understanding of strategic change challenges facing Ash. Like the rest of the publishing
Rating:Essay Length: 2,113 Words / 9 PagesSubmitted: July 8, 2014 -
Puma Case Study
PUMA Men Women Children Accessories/Extras Footwear Footwear Footwear Sports Equipment Classic Classic Classic Soccer Lifestyle Lifestyle Infants Cricket Motorsport Motorsport Soccer Golf Baseball Running Bikes Running Soccer Clothing Accessories Soccer Golf Eyewear Golf Fragrances APPAREL APPAREL APPAREL Soccer Soccer Infants Running Running Toddlers Motorsport Motorsport Pre-Teens Cricket Golf Golf Swimwear Swimwear Fashion Fashion COLOR OPTIONS WHITES GREYS BLACKS BROWNS BLUES ORANGES REDS GREENS PINKS PURPLES YELLOWS The athletic footwear and apparel are all functional athletic
Rating:Essay Length: 1,331 Words / 6 PagesSubmitted: November 29, 2009 -
Puma Marketing Assignment
company profile vision mission ....................................... PUMA AS A Brand Passion Openness Self- belief Entrepreneurship Design Elements of Puma Logo: Puma logo grips a notion of strong and chic icon with the help of a leaping animal and bold font. A distinguished impression is immediately cast on the spectator, narrating the kind of image the company possesses. Shape of Puma Logo The Puma logo comprises of a courageous representation. A leaping Puma, an animal known as
Rating:Essay Length: 297 Words / 2 PagesSubmitted: February 11, 2011 -
Puma’s Assignement
Puma’s assignement • 1. What is your opinion of the job that Puma’s management has done since CEO J. Zeitz took over? Is the company in good shape and in a good market position? Would Puma management agree with you assessment? How does your Characterization of where Puma is and how well is it doing compare with the message and image that Puma management is trying to get across? The management quickly understood that Zeitz
Rating:Essay Length: 1,157 Words / 5 PagesSubmitted: January 7, 2010 -
Purchase Intention of Sustainable Clothes
Purchase intention for sustainable clothes PURCHASE INTENTION FOR SUSTAINABLE CLOTHES Under the guidance of - Dr. Nicolas Hamelin Submitted By – Shaffali Ajmera MJ18CMM024 Thu Ngoc Anh Bui MJ18CMM026 Vidit Gupta MJ18CMM030 Sydney, September 2018 ACKNOWLEGEMENT We would like to take this opportunity to thank the SP Jain School of Global Management for allowing us the opportunity to work on the Global Immersion Project and allowing us the freedom to explore a topic of our
Rating:Essay Length: 15,819 Words / 64 PagesSubmitted: October 31, 2018 -
Purchase of Something Is Determine by Needs of a Person
The purchase of a product or service by the consumer is usually determined by the needs of a person. Discuss. 1. Needs and Wants The purchase of a product or service by the consumer is usually determined by the needs of a person. However, not only needs are applied, but also wants. Needs can be defined as a term when referring to any human requirements, although there is loads of meaning to needs that may
Rating:Essay Length: 1,730 Words / 7 PagesSubmitted: May 22, 2010 -
Purchase System Analysis
Create Purchase Order This is an activity diagram on creating purchase order and it involves the inventory database and the inventory management. Here a nightly process will run and check all inventory levels. The program will identify any item which has reached it's minimum level and flags it for vendor reorder. The program will create a purchase order and send it to the inventory manager for approval. Once approved, the purchase order is sent to
Rating:Essay Length: 315 Words / 2 PagesSubmitted: May 24, 2010 -
Purchasing Decisions and Transportation Cost
For many years now, remarkable interest has been shown in supply chain management due to its significant potential to improve the efficiency of operations and to reduce costs. Each individual partner in a supply chain, from supplier to buyer in this case, can benefit when both partners work closer together. Successful inventory management involves balancing the costs of inventory with the benefits of inventory. Many companies however fail to appreciate the true costs of carrying
Rating:Essay Length: 356 Words / 2 PagesSubmitted: March 18, 2010 -
Pure and Monopolistic Competition
Pure competition is defined by the economists as one of the four market structures in industries. Theoretically, pure competitive markets provide the foundation of supply and demand and prices in such markets would normally move instantaneously to equilibrium. What type of goods represents “pure competition” market? According to the text, the most common examples are fish products and agricultural commodities such as oats, corn, grains, carrots, eggs and other such products (McConnell & Brue, 2004,
Rating:Essay Length: 740 Words / 3 PagesSubmitted: December 28, 2009 -
Pure Competition and Porter’s 5
The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business manager seeking to develop an edge over rival firms can use this model to better
Rating:Essay Length: 296 Words / 2 PagesSubmitted: March 14, 2010 -
Purpose and Value of Integrated Marketing Paper
Purpose and Value of Integrated Marketing Purpose and Value of Integrated Marketing Paper Vickie Young Malone University of Phoenix MKT/498 Integrated Marketing Strategy Instruction-Deborah Marrano-Lucas August 3, 2015 Organizations have depended on marketing campaigns to effectively advertise their products and services for decades. IMC (Integrated Marketing Communications) is considered the most-recent method to advertise commodities and service in an effective manner. Marketing is a major area for any company who wishes for it brand to
Rating:Essay Length: 1,118 Words / 5 PagesSubmitted: August 17, 2015 -
Purpose of Leadership and Communication
Week 3 Week 3 Derrick Williams, Andrew Coffman, Arthur James, Angel Garcia, Carmen Ramsey March 29, 2016 RES 351 Jonnie Spraggins The purpose of leadership and communication means success on the battlefield. Great leaders start out as great followers, if you can’t follow what makes you think you can lead? Leadership is an action not a position. These two components are arguably the most important things to the ground troops fighting in the battle. Defining
Rating:Essay Length: 966 Words / 4 PagesSubmitted: April 12, 2016 -
Pursue an Mba
Running head: PURSUE MY MBA Why I Decided to Pursue My MBA Nijnis Trebor Dr. Boston Paleale Ph.D., D.B.A University of California February 1, 2007 I decided to pursue my MBA for several reasons. I have identified one as the most important, so I will discuss my primary reason. Upon receiving my bachelor’s degree I was proud of my accomplishment, and filled with anticipation. I pictured myself solving intricate problems in the arena of my
Rating:Essay Length: 470 Words / 2 PagesSubmitted: November 17, 2009 -
Pursuing a Higher Education
The three main reasons that I decided to pursue a higher education are setting an example of my daughter, realizing the need for objective, fair and caring leadership, and higher earning potential for a better quality of life. Decision Mays said, "Not failure, but low aim is sin.: This is the idea that has been instilled into the minset of my daughter for many years, demanding that mediocrity will not suffice. My daughter has high
Rating:Essay Length: 432 Words / 2 PagesSubmitted: April 3, 2010 -
Pursuing a Mba Degree and What to Gain from the Program: Becoming Wealthy
Pursuing a MBA Degree and What to Gain from the Program: Becoming Wealthy Chol Shin University of Phoenix MBA500 Foundations of Problems Based Learning Workshop 2 Personal Perspective Paper Abstract The decision to pursue a MBA degree and choosing one is a huge commitment not only to myself, but my family. It is a sacrifice that I am willing to take in order to make a great investment for the future. Sure everyone wants the
Rating:Essay Length: 518 Words / 3 PagesSubmitted: May 7, 2010 -
Pursuing My Mba
Pursuing my MBA I remember the day as if it was yesterday. July 27, 1998. Ernie Castillo called me into his office, shut the door, and asked me to take a seat. He said, “Laura I am going to be honest with you, this just isn’t working out, we’re going to have to let you go.” I sat there with tears in my eyes and a bewildered look on my face. I had just
Rating:Essay Length: 697 Words / 3 PagesSubmitted: May 22, 2010