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153 Essays on Adidas Brand. Documents 1 - 25

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Last update: August 2, 2014
  • Brand Equity

    Brand Equity

    What is Brand Equity? Brand Equity is defined in many ways. Our text book defines brand equity as ********************************************** Even though there may be are many different definitions of brand equity, they all have several factors in common: Monetary Value. The amount of additional income expected from a branded product over and above what might be expected from an identical, but unbranded product. For example, grocery stores frequently sell unbranded versions of name brand products.

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    Essay Length: 2,429 Words / 10 Pages
    Submitted: November 10, 2009 By: Stenly
  • Brand Inventory of Spike Tv

    Brand Inventory of Spike Tv

    BRAND INVENTORY Spike TV is a sub-brand of parent company Viacom Inc. Viacom is a global media company that operates in six categories of businesses: motion pictures, broadcast television, cable television, radio and outdoor, retail and recreation, and publishing, online, and other. Within the cable television division, Viacom owns MTV Networks, BET, and Showtime Networks. Spike TV is a division of MTV Networks which also owns and operates the following television programming services: MTV: Music

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    Essay Length: 2,915 Words / 12 Pages
    Submitted: November 10, 2009 By: Wendy
  • Individual Brand Development

    Individual Brand Development

    Chapter 1: Selection of Product or Service I have been assigned to create a value of a bulb which is unique, a category of its own, a novelty, differentiated enough to compete in a non-competitive environment. Since I’m a brand, I love to take challenges. Since I’m an innovator, as I’m not an ape I would like to engineer enough value to delight my customers again in a non-competitive market space. The uniqueness of the

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    Essay Length: 1,664 Words / 7 Pages
    Submitted: November 13, 2009 By: Top
  • Nokia Brand Marketing

    Nokia Brand Marketing

    Has the brand done a great job wit relationship marketing: marketing, experiential marketing to one-to-one marketing? What did the brand do? Why was it effective? Could others learn from that? Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see

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    Essay Length: 742 Words / 3 Pages
    Submitted: November 18, 2009 By: Yan
  • Cosmetic Brands

    Cosmetic Brands

    Diverse cultures and backgrounds lead to people having different perceptions and understandings about a product. Advertising is thus an art to communicate, the qualities of a product and its use to the people in their percieved language. And in doing so, advertising definetely will tells us a lot about a country. People tend to place a lot of significance on details like color, packaging style, special symbols, celebrities who model for the product, relgious and

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    Essay Length: 497 Words / 2 Pages
    Submitted: November 21, 2009 By: Max
  • Branded by Alissa Quart

    Branded by Alissa Quart

    The book Branded, by Alissa Quart is an amazing book that talks about how much money, time, and energy is spent by our corporate culture to effectively change the lives and habits of teenagers. The book is written by, and she does a marvelous job of documenting the teenage-corporate-media relationship throughout American history. With degrees from Brown University and Columbia, her journalism and research skills are unparalleled. Every statement and point is backed up by

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    Essay Length: 785 Words / 4 Pages
    Submitted: November 21, 2009 By: regina
  • Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria & Alfred Waterfront Company

    Brand Positioning the Victoria &Alfred Waterfront Company The Victoria & Alfred (V&A) Waterfront has become one of the top tourist destinations in South Africa. Attracting approximately 20 million visitors annually, it is located around Cape Town’s original harbour, the Victoria and Alfred basins. The V&A Waterfront is a working harbour which provides for leisure, residential, commercial and retail purposes. In addition, the V&A Waterfront Company is involved in the development of other local and international

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    Essay Length: 279 Words / 2 Pages
    Submitted: November 22, 2009 By: July
  • Dynamics of International Brand Architecture - Overview and Directions for Future Research

    Dynamics of International Brand Architecture - Overview and Directions for Future Research

    DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different

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    Essay Length: 6,712 Words / 27 Pages
    Submitted: November 26, 2009 By: Max
  • Adidas Human Rights Policy and Euro 2000

    Adidas Human Rights Policy and Euro 2000

    Adidas Human Rights Policy and Euro 2000 Since the late 1990 Adidas has struggled to find a new strategy concerning 4 principal trends: carry out a total organizational restructure face a growing environmental uncertainty by elaborating a contingency strategy maintain and improve it's public image threatened by social activist programs manage an external supply chain In the end of 1980 and the beginning of 1990 adidas was brought to the brink of bankruptcy, representing inflexible,

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    Essay Length: 760 Words / 4 Pages
    Submitted: November 27, 2009 By: Mikki
  • Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity

    Building Customer-Based Brand Equity Why is building Customer Brand equity so important to establish for a company that is just starting up. Kevin Keller offers many answers why it is so important to do so. First we must understand what customer based brand equity is. It is establishing a name for your product or service. It is quite easy to understand customer based brand equity. The hard part is actually building customer based equity. Before

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    Essay Length: 1,045 Words / 5 Pages
    Submitted: November 27, 2009 By: Jessica
  • Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    Grounded Theory Study of Unethical Labour Practices Associated with Global Brands in Developing Countries

    (2006, 2845 words, 80%) Abstract This is a grounded theory study about unethical labour practices associated with global brands’ operations in developing countries. The research paper develops a substantive theory or at least a set of propositions explaining the wider contextual underpinnings of unethical labour practices deriving from the operations of global brand companies. The grounded theory method chosen to undertake the research necessitates theoretical sampling of global brand companies that can substantiate the phenomenon

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    Essay Length: 585 Words / 3 Pages
    Submitted: November 28, 2009 By: Vika
  • Lvmh: Expanding Brand Dominace in Asia

    Lvmh: Expanding Brand Dominace in Asia

    1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH, which is originated from France, can benefit from some privileges of France: Country of Origin: Ў§Made in FranceЎЁ represents classics and quality so that people are loyal to the luxurious products manufactured in France. France is also a leading luxurious market worldwide which brings France reputation on high-end product. Good supply: Excellent and the best

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    Essay Length: 935 Words / 4 Pages
    Submitted: November 29, 2009 By: July
  • Cult Brands

    Cult Brands

    Cult Brands Maslow's postulated that we humans have an ascending order of needs and used a hierarchal pyramid to prioritize them. At the bottom levels of the pyramid are our physiological needs, which include basic things like food, shelter, and clothing that we all need to survive. At progressively higher levels in Maslow's Hierarchy are the needs for safety and security, social interaction, and self-esteem. At the very top is self-actualization, a term Maslow coined

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    Essay Length: 1,875 Words / 8 Pages
    Submitted: December 1, 2009 By: regina
  • Apple Brand Shadowing

    Apple Brand Shadowing

    Introduction Using knowledge gained through Brand and Agency shadowing of Apple Computers and its appointed agencies this essay will examine and assess possible working arrangements in place to managing their Integrated Marketing Communications and their overall advertising and communication strategy and tactics. Company History Steven Wozniak and Steven Jobs had been friends at High School, and they kept in touch after graduation. They both ended up dropping out of school and getting jobs for

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    Essay Length: 323 Words / 2 Pages
    Submitted: December 2, 2009 By: Tasha
  • Building Global Brand

    Building Global Brand

    Contents I. Introduction 2 II. Brand 1. Definition of Brand 3 2. What Makes a Brand Great 4 3. Brand as a Business Asset 6 III. Global brand 1. Globalization and Brand 7 2. Brand Building Focus on the Brand Identity 7 IV. Building Brand with Brand Advertising 1. Building Brand – The Role of Sponsorship 10 2. Building Brand – The Role of Web 13 3. Building Brand – The Role of Media Advertising

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    Essay Length: 4,527 Words / 19 Pages
    Submitted: December 2, 2009 By: Tommy
  • Global Branding

    Global Branding

    Table of contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus

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    Essay Length: 546 Words / 3 Pages
    Submitted: December 3, 2009 By: Edward
  • Intel: A Case Study in Corporate Branding

    Intel: A Case Study in Corporate Branding

    Perhaps the most successful technology company to balance the dual requirements of innovation and reliability in its branding is Intel. Because of the fears consumers have, when things go wrong with technology products they react disproportionately. Take the well documented example of Intel, when initial faults discovered by customers after the launch of the Pentium chip by Intel were potentially devastating,and the company was receiving up to 10,000 calls a day from dissatisfied or unhappy

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    Essay Length: 542 Words / 3 Pages
    Submitted: December 4, 2009 By: Max
  • A Case for Brand Loyalty

    A Case for Brand Loyalty

    1. Para cada uno de los 7 entrevistados, indique si usted considera que la persona es leal o no a la marca, y explique el por quй de cada una de sus respuestas. 1.1. Anne De acuerdo a lo seсalado en el Caso de Estudio “A case for brand loyalty” considero que Anne es una persona leal a la marca. Los elementos que me llevan a la apreciaciуn anterior, son los siguientes: - Quiйn es

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    Essay Length: 2,098 Words / 9 Pages
    Submitted: December 5, 2009 By: Kevin
  • The Role and Development of a Corporate Brand Personality for Modern Businesses

    The Role and Development of a Corporate Brand Personality for Modern Businesses

    In this essay I intend to assess the growing roll that corporate branding is playing in today’s business environment. This assessment will be based on three peer reviewed academic journal articles, core texts and notes from the class. Academic Journal Articles Reviewed: Keller, K.L. (2006), �The Importance of Corporate Brand Personality Traits to a Successful 21st Century Business.’ Journal of Brand Management. Vol. 14. Nos. 1/2, 74-81. Reckom, J. V. (2006), �Capturing the Essense of

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    Essay Length: 756 Words / 4 Pages
    Submitted: December 9, 2009 By: Jessica
  • International Hotel Branding

    International Hotel Branding

    Introduction: Irish Hotel Market The number of hotel rooms in Ireland has increased by more than 70 per cent to 50,000 over the last decade. Last year, hotel room capacity grew by 6 per cent, according to figures published by Failte Ireland. The Hotel industry in Ireland has become extremely competitive. Faced with competition from new hotels, some established players have decided to leave the market. The government sold off the Great Southern Hotel chain,

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    Essay Length: 2,773 Words / 12 Pages
    Submitted: December 9, 2009 By: Fatih
  • Branding

    Branding

    There are several logos to choose from that I can consider favorites. Nike, New Balance, Northface, Sony, Adobe, Macromedia, Microsoft, Everlast, Electronic Arts (EA), and Casio to name a few. However, the one that stands out from the rest, in my eyes, is Nike. The Nike Corporation or Nike, has revolutionized the sporting goods industry. Nike sets the standard on how shoes should look, perform, and price in comparison to the mountain of competition. According

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    Essay Length: 458 Words / 2 Pages
    Submitted: December 9, 2009 By: Edward
  • Unilever Shakes up Brands Marketing

    Unilever Shakes up Brands Marketing

    Unilever shakes up brands marketing Anonymous. Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs » Jump to full text » Translate document into: Select languageChinese (Simplified)Chinese (Traditional)FrenchGermanItalianJapaneseKoreanPortugueseRussianSpanishTurkish » More Like This - Find similar documents Author(s): Anonymous Document types: General Information Publication title: Campaign. Teddington: Mar 17, 2006. pg. 2, 1 pgs Source type: Periodical ISSN/ISBN: 00082309 ProQuest document ID: 1015496231 Text Word Count 176 Document URL: http://0-proquest.umi.com.library.newcastle.edu.au:80/pqdweb?did=1015496231&sid=1&Fmt=3&clientId=29744&RQT=309&VName=PQD Full Text (176 words) Copyright Haymarket

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    Essay Length: 266 Words / 2 Pages
    Submitted: December 10, 2009 By: Yan
  • Branding

    Branding

    BRANDING Branding is a trademark or distinctive name identifying a product or a manufacturer. For example, when we here the slogan “Just do it”, we immediately associate the phrase with Nike, a popular sporting goods company, which is mostly affiliated with basketball, and mostly recognized for there sneakers. Many big time companies need to use branding, or otherwise it will be very hard to “stay afloat”. Branding in today’s business world is almost a necessity,

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    Essay Length: 345 Words / 2 Pages
    Submitted: December 13, 2009 By: Edward
  • Branding

    Branding

    1. BRANDING „« Primary Research is essential. Even if it is only anecdotal and informal. You need to determine your core brand (extended values and brand history/story). It will be important for you to find out what your businesses current customers think of the current brand and where the problems lie. Time needs to be taken and corners must not be cut. A renaming and rebranding exercise has the potential for a business to lose

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    Essay Length: 891 Words / 4 Pages
    Submitted: December 13, 2009 By: Fonta
  • Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth of the Internet in 1969 to its commercial adoption in the 1990s, the World Wide Web has enabled businesses and consumers to connect with one another to exchange and share information, anywhere and anytime. The web has provided consumers and businesses with enormous advantages by reducing the transaction time and increasing the level of convenience. As we leap into

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    Essay Length: 675 Words / 3 Pages
    Submitted: December 13, 2009 By: Victor

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