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Last update: March 24, 2015
  • Tylenol Case Study

    Tylenol Case Study

    Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 7, 2009 By: Monika
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970's, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 - 1983, Harley's market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson could not compete on price against the Japanese motorcycle producers, so it had to establish other market values and improve quality. Simultaneously, the United States consumer base

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: December 7, 2009 By: Jon
  • Garlic's Restaurant Case

    Garlic's Restaurant Case

    Garlic’s Restaurant Case Product and Service Feasibility Garlic’s Restaurant will offer a variety of dishes that will be garlic focused and of international origin. The menu items will be offered in appetizer portions in order for customers to sample an assortment of dishes. In addition, there will also be a few items on the menu not seasoned with garlic. Garlic’s will focus on creative presentation of the food along with affordable prices ranging from $4.95

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    Essay Length: 329 Words / 2 Pages
    Submitted: December 7, 2009 By: Venidikt
  • Shouldice Hospital Limited

    Shouldice Hospital Limited

    1. Executive Summary Shouldice hospital is a specialized hospital in the repair of external abdominal hernias in Canada. The hospital was established by Dr. Shouldice the founder of a new and superior surgical technique, now known as the Shouldice method, for repairing hernias which yields better medical results as well as a significantly shorter recovery time. The Shouldice Hospital is a successful organization and admired by most of the people who had relation with it

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    Essay Length: 3,445 Words / 14 Pages
    Submitted: December 7, 2009 By: Andrew
  • Case 6.2: The Overhead Door Company

    Case 6.2: The Overhead Door Company

    Mary’s current method of initiating contact with her customers is by adopting the “introductory approach”. This approach focuses on Mary introducing herself as the name of the company, followed by a short remark and then she moves straight into her selling presentation (Ingram et al, p.176). This approach is one of the most common approaches used by personal sellers, however, it can also be the vulnerable approach. This style often fails to attract the attention

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    Essay Length: 680 Words / 3 Pages
    Submitted: December 7, 2009 By: Mike
  • Louis Xiv

    Louis Xiv

    Louis XIV Louis XIV gained power for himself and his national government through absolutism. Absolutism is unlimited power in government and society. In government to be an absolutist the king would have unlimited power in all forms of the government such as the legislative, judicial, executive, and revenues. As an absolutist Louis would have unlimited power in the society by controlling the economy and church. To control the church he would follow the divine right

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Jessica
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Prevalence and Documentation of Malnutrition in Hospitals

    Prevalence and Documentation of Malnutrition in Hospitals

    Objectives: To determine the prevalence of malnutrition and whether the malnourished participants were being identified and documented as malnourished. To evaluate the impact of poor documentation on financial reimbursement to the hospital. Subjects: Three hundred and twenty-four inpatients from a total of 690 randomly selected patients consented to participate in the study. Design and setting: Subjective Global Assessment (SGA) was used to assess the nutritional status of inpatients. There were 1906 patients were admitted over

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    Essay Length: 335 Words / 2 Pages
    Submitted: December 7, 2009 By: Jack
  • Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 7, 2009 By: Victor
  • Case Study on Sears

    Case Study on Sears

    SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise, to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When it runs well, both

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    Essay Length: 8,831 Words / 36 Pages
    Submitted: December 7, 2009 By: Mikki
  • On the Construction, Organization and General Arrangements of Hospitals for the Insane (1854)

    On the Construction, Organization and General Arrangements of Hospitals for the Insane (1854)

    Dr. Thomas Kirkbride was born in 1809 in Pennsylvania. He went to the University of Pennsylvania Medical School originally intending to become a surgeon. However, in 1840 after his training and internship at Friends‘ Asylum, he was offered to become the superintendent of the newly established Pennsylvania Hospital of the Insane. “His ambition, intellect, and strong sense of purpose enabled him to use that position to become one of the most prominent authorities on

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    Essay Length: 1,187 Words / 5 Pages
    Submitted: December 7, 2009 By: Tasha
  • Ethics Theory - Vicky Case

    Ethics Theory - Vicky Case

    Ethics Theory/ Vicky Green Case Right to be Informed: Since key personnel of other companies are certainly going to face the risk of losing their jobs if they decide to accept the K.I., Koke International, 50 percent raise, then Vicky must consider the key personnel’s right to be informed about the aftermath of such a decision. Wendy McGee, Vicky’s boss, has made it clear to her senior staff members that key personnel of the other

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    Essay Length: 2,722 Words / 11 Pages
    Submitted: December 8, 2009 By: Edward
  • Hospitality Industry - Human Resource Management

    Hospitality Industry - Human Resource Management

    TABLE OF CONTENTS APPROACH 2 DEFINING HUMAN RESOURCE MANAGEMENT 3 FUNCTIONS OF HUMAN RESOURCE MANAGEMENT 4 Human Resource Planning 6 Recruitment and Selection 7 Training 8 Job Evaluation 8 Job Analysis 10 Role Analysis 10 Immense growth of hospitality industry with shortage of skilled labour 13 Workplace Diversity 15 Managing workforce diversity 17 MULTI – GENERATIONAL CHALLENGES AND HR APPROACH 19 ATTRITION OR EMPLOYEE TURNOVER 23 Organizational commitment 25 COST OF EMPLOYEE TURNOVER 28 STRATEGIES

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    Essay Length: 9,112 Words / 37 Pages
    Submitted: December 8, 2009 By: regina
  • Birch Paper Company Case Study

    Birch Paper Company Case Study

    Case 6-2: Birch Paper Company 1. Which bid should Northern Division accept that is in the best interests of Birch Paper Company? Northern Division should accept the bid of the Thompson division even though the bid from West Paper seems at first to be the best choice. In you calculate out the cost you find that Thompson actually has the lowest costs associated with them. Costs for Thompson are as follows: Linearboard and corrugating medium:

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    Essay Length: 401 Words / 2 Pages
    Submitted: December 8, 2009 By: Top
  • Case Study Ryanair

    Case Study Ryanair

    CASE STUDY 7/01 Ryanair – on-line booking – delayed credit card charge – whether charge activated upon a subsequent transaction – question of disclosure of passenger data The complainant booked an airline ticket from Ryanair, a major �low-cost’ carrier, on the internet using her credit card. However, the charge did not appear on her subsequent credit cards bills. Over ten months later, however, she booked another flight with the same airline. Her next credit card

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    Essay Length: 637 Words / 3 Pages
    Submitted: December 8, 2009 By: Anna
  • Indian Automobile Industry : Maruti Case Study

    Indian Automobile Industry : Maruti Case Study

    MARUTI UDYOG LIMITED – Managing competition successfully Maruti Udyog Limited (MUL) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian

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    Essay Length: 6,981 Words / 28 Pages
    Submitted: December 8, 2009 By: Mike
  • Case Study Review Using Source Tax Documents

    Case Study Review Using Source Tax Documents

    Dr. Tooth, a dentist from Small Town, USA, has been awarded $3,600,000 from a jury verdict due to a former patient spreading a cruel rumor about him, after having a billing disagreement. The rumor destroyed the dentist’s patient base, which caused him financial strain. After the rumor was spread and financial strain set it, the doctor’s health began to suffer. Dr. Tooth then sued the patient for defamation and intentional infliction of emotional distress. Dr.

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 8, 2009 By: Mike
  • Dell Inc. Case Study

    Dell Inc. Case Study

    Brief Background Summary How would you like to take a $1,000 investment to start a company and turn it into 41 billion dollars revenue producing enterprise in just twenty years? I'm sure everyone would, but it became a reality for one man, Michael Dell. Michael Dell is the current CEO of Dell, Inc, one of the largest companies in the world. He started this company back in 1984 with just $1,000 at the age of

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    Essay Length: 1,653 Words / 7 Pages
    Submitted: December 8, 2009 By: Mike
  • Shell Case Analysis

    Shell Case Analysis

    1. INTRODUCTION_________________________________________________________________ Royal Dutch/Shell officially opened an oil extraction facility on June 19, 2003 in Alberta, Canada where an estimated 180billion barrels lie beneath the tar sands. With the plant rolling out less than 200 000 barrels per day at $12 each, the company faces increased competitive pressures and a growing number of uncertainties. At this point in time, the strategic decision must be made of whether to expand capacity in the tar sands and

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    Essay Length: 300 Words / 2 Pages
    Submitted: December 8, 2009 By: Mike
  • Melissa - Good Friend - Case

    Melissa - Good Friend - Case

    My good friend Melissa, who is currently attending GVSU is drinking a lot, more then just socially and I am worried about her. She drinks frequently during the week and gets completely wasted on weekends. I think there are many things that could possibly cause her to be preoccupied with alcohol. First of all, I would say the number one influence on her drinking is peer pressure. In college drinking is considered the “cool”

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    Essay Length: 768 Words / 4 Pages
    Submitted: December 8, 2009 By: Tasha
  • Loui Xiv

    Loui Xiv

    Sara Schneider Mr. Curwen Louis XIV In the seventeenth century there were different types of leaders in Europe. The classic monarchial rule was giving way to absolutist rule. Absolute kings claimed to be ruling directly from God, therefore having divine rule that could not be interfered with. In 1643 Louis XIV began his reign over France as an absolute king. When Louis the XIV began his rule in 1643, his actions immediately began to suggest

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    Essay Length: 821 Words / 4 Pages
    Submitted: December 9, 2009 By: regina
  • Louis and Clark

    Louis and Clark

    The tremendous success of Meriwether Lewis and William Clark’s expedition of the new frontier created an eagerness of a nation coming into a new era. The journey was phenomenally successful in terms of accomplishing it’s goals of expanding human knowledge, and inspiring further curiosity about America’s newly obtained territory. In the early 1800’s everything west of the Mississippi was unexplored territory. In 1763 the French and Indian War ended and France lost their land east

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    Essay Length: 2,366 Words / 10 Pages
    Submitted: December 9, 2009 By: Victor
  • Case Study on Unitedhealth Group

    Case Study on Unitedhealth Group

    With health care insurance being the most popular business in the United States UnitedHealth Group now faces federal investigation for compensating Chief Executive Officer (CEO) William McGuire with option profits profiting $1.6 billion. Many other chief executives are questioning if this types of practice in legal, while others are say that the boards of directors of UnitedHealth Group are too easy at the same time generous. History In 1974, Charter Med Inc. was founded by

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: December 9, 2009 By: Fatih
  • Daewoo Case Study

    Daewoo Case Study

    BACKGROUND In the late 1990s, the leading South Korean car manufacturer, Daewoo Motors (Daewoo), was in deep financial trouble. For the financial year ending 1999-2000, Daewoo generated revenues of $197.8 million and a net loss after tax of $10.43 billion (13.7 trillion won). The company's revenues had dropped by 94% since 1999. The loss reported was also three times higher than that reported in 1999, and was ranked as South Korea's largest ever corporate loss.

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    Essay Length: 9,234 Words / 37 Pages
    Submitted: December 9, 2009 By: Stenly
  • Analytical Examination of Involuntary Psychiatric Hospitalization

    Analytical Examination of Involuntary Psychiatric Hospitalization

    An Analytical Examination of Involuntary Psychiatric Hospitalization Flavia Spiroiu CPHL 406: Contemporary Moral Issues 2 Professor: Paul Los April 6, 2006 In “The Crime of Punishment”, psychiatrist Karl Menninger resolutely affirms that crime is preventable through psychiatric treatment, whereas punishment is a brutal and inefficient remnant of the past. His conviction is that the social sciences have proven that individuals are not responsible for their conduct, and that human actions are determined by circumstances,

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    Essay Length: 4,293 Words / 18 Pages
    Submitted: December 9, 2009 By: Mike

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