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Last update: August 16, 2014
  • Mercator Case Study

    Mercator Case Study

    MERCATOR AT A GLANCE The Company The Mission The Products The Customers The Employees The Management Team The Headquarters The PR Contacts The Company Mercator, the Information Technology (IT) division of the Emirates Group, is a leading supplier of IT solutions to the global air travel industry. The company also meets and satisfies the full range of the demanding IT needs of the main constituent parts of the Emirates Group - the award winning Emirates

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    Essay Length: 525 Words / 3 Pages
    Submitted: December 2, 2009 By: Mike
  • Diageo Case Study

    Diageo Case Study

    Executive Summary This is a strategic options case regarding Diageo, PLC. Diageo is a conglomerate focusing on premium alcoholic beverages. The firm originated in 1997 with the merger of Guinness and GrandMet. The company began with the mission to be the strongest premium alcoholic beverage producer worldwide. To that end, they have acquired a majority of premium brands in the spirits industry and a large portfolio of premium wines, while at the same time divesting

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    Essay Length: 2,394 Words / 10 Pages
    Submitted: December 2, 2009 By: Monika
  • Case Study: Forms of Business

    Case Study: Forms of Business

    There are a number of alternatives to choose from when developing a business. Some of them include corporations, partnerships, limited liability companies, and your current business type, a sole proprietorship. There are also a number of advantages and disadvantages to each one. I’ll be presenting you with a number of the pros and cons of each business, in order to assist you with your decision. Your current business is run as a sole proprietorship. This

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    Essay Length: 1,241 Words / 5 Pages
    Submitted: December 2, 2009 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Entry strategy Among 30 years, Starbucks asserts that it will not accept franchised stores all over the world. There are four types of structures which Starbucks uses to enter oversea markets. The difference of these structures mainly depends on the percentage of StarbucksЎЇ stake in the local Starbucks Company. The first type is that Starbucks hold one hundred percent of the oversea Starbucks companyЎЇs stake, such as in the UK, Thailand and Australia. The second

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    Essay Length: 531 Words / 3 Pages
    Submitted: December 2, 2009 By: Mikki
  • Starbucks Case Study

    Starbucks Case Study

    4. WHERE THE MARKET IS DIRECTED Economic factors are an important aspect that concern the nature and direction of the economy in which a firm operates. Since the relative affluence of various market segments will affect the consumption patterns, companies must take this into consideration when planning its strategy. In periods of normal price variation, the demand for coffee is price inelastic. However, when coffee prices show big increases, consumers tend to reduce their consumption

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 2, 2009 By: Janna
  • Shackelton Case Study

    Shackelton Case Study

    1. The primary questions and issues you debated and discussed (ie. what did your team think was most relevant about the case?). Issues discussed: • Impetuous hiring process o One member commented  He didn't have a set of hiring criteria.  Hired crew based on instinct and previously worked together in the past  Due to lack of time had 5000 applicants but didn't review all of them. o Other members thought it was

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    Essay Length: 1,293 Words / 6 Pages
    Submitted: December 2, 2009 By: Wendy
  • Aol Case Study

    Aol Case Study

    AOL (America Online) was founded in 1985 originally as Quantum Computer Services. In November 1985, it released the first online service called Q-Link with 10,000 users. In 1993, AOL offered internet access and their own online information and services aimed to the average American consumer. AOL surpassed its rival MSN with over 4.5 million members and voted the “Best Consumer Online Service” by leading computer magazines. AOL and Bell Atlantic announced their partnership in January

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    Essay Length: 645 Words / 3 Pages
    Submitted: December 2, 2009 By: Tommy
  • Kuiper Leda Case Study

    Kuiper Leda Case Study

    Kuiper Leda Terri Estrada University of Phoenix ON05MBA06B; MBA/550 David Gobeli April 26, 2006 Situation Analysis and Problem Statement Kuiper Leda is a supply chain manufacturer of Electronic Control Units (ECU) who also assembles Radio Frequency Identification Devices (RFID). These devices are used to facilitate inventory control for many companies. Midland Motors, an American Original Equipment Manufacturer (OEM) purchases these products in big quantities from Kuiper Leda as well as other OEM’s.. Kuiper Leda has

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    Essay Length: 1,084 Words / 5 Pages
    Submitted: December 2, 2009 By: Steve
  • Winona Ryder Steals the Show: Public Relations Case Study

    Winona Ryder Steals the Show: Public Relations Case Study

    Winona Ryder: Public Relations Case Study By the mid-1990s, Winona Ryder, a fresh-faced young actress, was one of the most prominent screen starlets of the time. She had many hit movies under her belt, including “Heathers”, “Edward Scissorhands”, “Beetle Juice”, and “Reality Bites”. Ryder, a native of Minnesota, was on top of the world. However, a few years down the line, Ryder had a brush with the law that was widely publicized. Both negative and

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    Essay Length: 1,047 Words / 5 Pages
    Submitted: December 3, 2009 By: Jack
  • Zara Case Study

    Zara Case Study

    Content Introduction…………………………………………………………………………………….2 1. The product………………………………………………………………………………..3-4 2. About ZARA……………………………………………………………………………...5-6 2.1 Market Share……………………………………………………………………………..6-7 2.2 Competition…………………………………………………………..…………………….7 3. Timetable……………………………………………………………………………………8 Conclusion……………………………………………………………………………………..9 Bibliography…………………………………………………………………………………..10 Introduction During the course of the module I decided to focus on the high street retailer ZARA with a main focus on their winter shorts. In order to obtain more information about their design process I will try to get in touch with the company headquarters to systematically explain the production procedure. Following, there is an example of

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    Essay Length: 946 Words / 4 Pages
    Submitted: December 3, 2009 By: Kevin
  • Ikea Group Case Study

    Ikea Group Case Study

    Executive summary IKEA group is undoubtedly one of the top furniture retailers in the world. With its unique combination of form, function and affordability, IKEA distinguished itself from other furniture retailers. With its overwhelming success in Europe, IKEA entered the American market with the hope of continuing its success. Though not very successful initially, through its market research and impulsive advertisements, IKEA captured major market share in the US market and also the reputation of

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    Essay Length: 340 Words / 2 Pages
    Submitted: December 4, 2009 By: Bred
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt
  • Money Change Case Study

    Money Change Case Study

    Money Change Case Study (1). What are the implications of the establishment of the euro for (a) European consumers, (b) businesses based in the EU, and (c) businesses based elsewhere in the world? According to the European Union, the benefits of the Euro include creating a single marketplace for consumer goods and services, making travel between European countries easier, creating a single financial market, integrating European countries politically, creating a macroeconomic framework, and advancing Europe’s

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    Essay Length: 1,322 Words / 6 Pages
    Submitted: December 4, 2009 By: Wendy
  • Walmart Case Study

    Walmart Case Study

    Sam Walton, a graduate fro University of Missouri in 1940, is the founder of Wal-Mart. Sam franchised his first retail store as a Ben Franklin affiliated store in Newport, Arkansas after he returned from World War II. As an ambitious businessOrganizational structure may be defined as the system of relations that subsist among a variety of positions and position holders. Formal structure is a blueprint of relations that has been knowingly deliberated and put into

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    Essay Length: 1,656 Words / 7 Pages
    Submitted: December 5, 2009 By: Anna
  • Mgmt 322 - Case Study of Euro Disney

    Mgmt 322 - Case Study of Euro Disney

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... -------------------------------------------------------------------------------- For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 5, 2009 By: Mikki
  • Byte Products, Inc Case Study

    Byte Products, Inc Case Study

    Byte Products, Incorporated: Problems, Recommendations, & Commitment Mary R. Johnson American InterContinental University-Dunwoody Campus PROBLEM FACING BYTE PRODUCTS INC. In my opinion, and as stated in Section A on page 1-3 of the textbook, the problem facing Byte Products, Inc. is that they cannot adequately meet the demand of its customers (Wheelen & Hunger, 2006) while trying to remain the leading company in the production of electronic components for computers. Byte Products, Inc. operates

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    Essay Length: 1,035 Words / 5 Pages
    Submitted: December 5, 2009 By: Jon
  • A Case Study - 3m and Norton

    A Case Study - 3m and Norton

    3M and Norton Evolutionary vs. Classical Strategic Management A Case Study from Jim Collins & Jerry Porras, Built to Last, 1997 Questions for Discussion (1) 3M’s strategy contradicts nearly everything that an MBA program is supposed to teach you about planning and control. Explain: a. How would marketing studies and product planning benefit 3M in producing more successful products? b. How 3M can expect to survive in the long run if it is unable to

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    Essay Length: 2,674 Words / 11 Pages
    Submitted: December 5, 2009 By: Stenly
  • Abc Inc Case Study Analysis Ppaer

    Abc Inc Case Study Analysis Ppaer

    Case Study Analysis Paper Tina Walton Com 215 April 21, 2005 ABC Inc. Case Study Analysis • Introduction A number of problems were made during the recent hiring process. This case Study is an attempt to identify and recommend ways to improve this process. From the information that has been obtained, I believe that a lack of employee experience and a lack of prior planning and follow up resulted in a failure to accomplish all

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    Essay Length: 550 Words / 3 Pages
    Submitted: December 6, 2009 By: Jessica
  • Kodak Case Study

    Kodak Case Study

    With the emergence of digital photography as a commonplace alternative to traditional photography in the late 90’s and early 2000’s, Kodak’s film sales had dropped 5% and their revenues 3% down to $12.8 billion, and they were planning to cut 2,200 jobs. Daniel A. Carp, as CEO, was tasked with the job of figuring out what to do to start turning the companies downward slope up again. From 1983 to 1993 Fuji began to creep

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    Essay Length: 656 Words / 3 Pages
    Submitted: December 6, 2009 By: Kevin
  • Case Study

    Case Study

    CASES Quick Summary Outcome/Historical Significance CONSTITUTIONAL CONCEPTS/Enduring Issues Marbury v. Madison(1803)* Appointment of midnight justices by John Adams rejected by Jefferson. Supreme Court must decide constitutionality of Judiciary Act. John Marshall declares Judiciary Act unconstitutional The Supreme Court has the right of Judicial Review. Impact of Marshall Court Judicial v. Executive and Congressional Power Judicial Review/Separation of powers Gideon v Wainwright (1963)* Gideon was accused of a felony by Florida and did not have attorney

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: December 6, 2009 By: Bred
  • Case Study of Andrew Bartlett’s Plumbing Business

    Case Study of Andrew Bartlett’s Plumbing Business

    This model of the Research Report addresses the case study of Andrew Bartlett’s plumbing business in Western Australia. See attached copy of the case, taken from ‘Andrew Bartlett: Managerial dilemmas’. In Bartol, K., Tein, M., Matthews, G. & Martin, D. (2005). Management: A Pacific Focus, McGraw-Hill and Irwin, p.p. 471-2 Introduction [1] Team-structured organisations are becoming increasingly popular in many different industries and in situations where companies have geographically distributed offices. Jehn and Mannix (2001,

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: December 6, 2009 By: David
  • Tylenol Case Study

    Tylenol Case Study

    Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to

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    Essay Length: 1,345 Words / 6 Pages
    Submitted: December 7, 2009 By: Monika
  • Harley-Davidson Case Study

    Harley-Davidson Case Study

    MARKETING Harley-Davidson enjoyed a monopoly in the motorcycle industry for many decades. In the 1970's, Japanese manufacturers flooded the market with high quality, low priced bikes. From 1973 - 1983, Harley's market share went from 77.5% to 23.3% with Honda having 44% of the market by 1983. Harley-Davidson could not compete on price against the Japanese motorcycle producers, so it had to establish other market values and improve quality. Simultaneously, the United States consumer base

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: December 7, 2009 By: Jon
  • Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: December 7, 2009 By: Victor
  • Case Study on Sears

    Case Study on Sears

    SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise, to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When it runs well, both

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    Essay Length: 8,831 Words / 36 Pages
    Submitted: December 7, 2009 By: Mikki

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