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Last update: September 20, 2014
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Brief on Measuring Preferences for Really New Markets

    Brief on Measuring Preferences for Really New Markets

    ARTICLE: Measuring Preference for Really New Products RE: MARK: 4100 SYNOPSIS: The article is about the problems faced when trying to evaluate consumer preferences for really new products. These products differ in that there are no products similar in the market. Consumers need some knowledge in order to evaluate the benefits of these RNPs. There is much uncertainty about the benefits of these products, thus it is difficult to obtain credible responses to methods use

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 25, 2009 By: Vika
  • Marketing Strategy in Ecommece

    Marketing Strategy in Ecommece

    Marketin Strategy In E-Commerce • Browse essays using search option • Access free essay links resource page • Need help with paper writing services? • Bookmark our site for future reference Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations

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    Essay Length: 4,506 Words / 19 Pages
    Submitted: November 25, 2009 By: Tasha
  • Starbucks Integrated Marketing Communication Campaign

    Starbucks Integrated Marketing Communication Campaign

    Assessment: Individual Critique of a Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media

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    Essay Length: 371 Words / 2 Pages
    Submitted: November 25, 2009 By: Max
  • Problem Analysis Final Project: Implementation and Evaluation Plan

    Problem Analysis Final Project: Implementation and Evaluation Plan

    Problem Analysis Final Project: Implementation and Evaluation Plan Hurricanes Katrina and Rita affected many companies that are part of the oil and gas production industry. One of the biggest problems these companies faced after the storms was the loss and replacement of employees. Energy Logistics (ELI) was no stranger to this problem. Over half of the company facilities were destroyed, and as a result all sales employees were laid off. As the company began

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    Essay Length: 2,570 Words / 11 Pages
    Submitted: November 25, 2009 By: Yan
  • Ae Target Market

    Ae Target Market

    American Eagle Outfitters has changed quite a bit since 1977, which is when they started to become a well-known clothing company. Back then, American Eagle or AE was a store that mainly sold outdoor gear. Today, AE sells jeans, hoodies, graphic tees, pajamas, shoes, jewelry, and much more. The style of the clothing can be described as preppy, trendy, “vintage”, and athletic. Since the style of the merchandise is very trendy, the target market for

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    Essay Length: 251 Words / 2 Pages
    Submitted: November 25, 2009 By: Venidikt
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • Marketing

    Marketing

    1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: November 25, 2009 By: Wendy
  • Marketing Strategy

    Marketing Strategy

    New Era Caps Marketing Plan There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product. Product: The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city.

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 26, 2009 By: Venidikt
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Plan B-The Emergency Prevention

    Plan B-The Emergency Prevention

    Plan B-The Emergency Prevention The United States Food and Drug Administration (FDA) is allowing a popular contraceptive to be sold over-the-counter, enabling women to pick the drug up immediately after intercourse or even keep it on-hand in case of emergency. According to Nicole Lombardo, the FDA has announced that it will permit the over-the-counter (OTC) sale of the highly, effective, prevention pill, "Plan B" to citizens above 18 years of age (1). The approval of

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    Essay Length: 878 Words / 4 Pages
    Submitted: November 26, 2009 By: Andrew
  • Irs Strategic Plan

    Irs Strategic Plan

    Final Strategic Plan: The Internal Revenue Service Nicola C Baltimore Strategy Formation and Implementation -- MGT 578 Robert Powers January 12, 2005 University of Phoenix Table of Contents TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 4 VISION STATEMENT 4 MISSION STATEMENT 5 VALUES STATEMENT 5 ENVIRONMENTAL ANALYSIS 5 INTERNAL ANALYSIS 5 EXTERNAL ANALYSIS 6 SWOT ANALYSIS LIMITATIONS 6 GOAL 1: IMPROVE TAXPAYER SERVICE 6 GOAL 2 - ENHANCE ENFORCEMENT OF THE TAX LAW 7 GOAL

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    Essay Length: 4,486 Words / 18 Pages
    Submitted: November 26, 2009 By: Andrew
  • Disaster Recovery Planning

    Disaster Recovery Planning

    End User Computing - Policy And Procedure CONTENTS: 1. Introduction.............................................................................................................3 2. Scope .......................................................................................................................3 3. How EUC Successful …...........................................................................................5 Policy……………….......................................................................................................6 Procedure……………..................................................................................................6 END-USER COMPUTING 1. Introduction End-user computing (EUC) may involve a single user on a microcomputer, networks of users downloading data for further processing on workstations, or user-developed mainframe, mini and microcomputer applications using fourth generation or latest languages. End-user computing represents a way of doing business. Users understand the decisions they need to make, the

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    Essay Length: 991 Words / 4 Pages
    Submitted: November 26, 2009 By: Jon
  • Strategic Management Planning Tools

    Strategic Management Planning Tools

    STRATEGIC MANAGEMENT PLANNING TOOLS Strategic planning may be characterized as a systematic effort to produce fundamental decisions and actions that shape and guide what a business organization is, what it does, and why it does it. The objective of strategic planning is to develop a map by which to manage an organization's positioning. Although some would suggest that strategic planning has lost some of its effectiveness, most managers continue to recognize the need for effective

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    Essay Length: 499 Words / 2 Pages
    Submitted: November 26, 2009 By: Stenly
  • Cincinnati Water and Air Pollution Plan

    Cincinnati Water and Air Pollution Plan

    Cincinnati Water and Air Pollution Plan April 1, 2007 Air and water pollution has long been a concern in the major cities of the United States but our concern should not end there. Other cities and even small towns are suffering from the effects of pollution. Cincinnati, Ohio is a city with very poor air and water quality from pollution so a plan is needed to reverse these effects and restore health to the

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    Essay Length: 1,174 Words / 5 Pages
    Submitted: November 26, 2009 By: Janna
  • Fedex Research Planning for Decision Making

    Fedex Research Planning for Decision Making

    CORE SECTION Research Planning for Decision Making Question One June 2005 a. Brief A marketing research brief to examine the attitudes of customers, non-customers and employees to FedEx Express with regard to environmental issues 1) Background FedEx Express is the world's largest express transportation company, providing delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one

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    Essay Length: 1,222 Words / 5 Pages
    Submitted: November 26, 2009 By: Jon
  • Npas in Retail Loan Market

    Npas in Retail Loan Market

    Management of Non-Performing Assets in Indian Public Sector Banks with special reference to Jharkhand Abstract I. Introduction The banking industry has undergone a sea change after the first phase of economic liberalization in 1991 and hence credit management. While the primary function of banks is to lend funds as loans to various sectors such as agriculture, industry, personal loans, housing loans etc., in recent times the banks have become very cautious in extending loans. The

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    Essay Length: 4,878 Words / 20 Pages
    Submitted: November 27, 2009 By: Monika
  • 7 Days to a Winning Attitude

    7 Days to a Winning Attitude

    7 DAYS TO A WINNING ATTITUDE What you are about to learn could change your life. If you will follow the steps outlined below, and remain persistent throughout the process, you will see the world in a new, more exciting light. You will have the power to make each area of your life better, stronger and happier. Begin the Winning Attitude Program on a Monday and continue through to Sunday. To get the most out

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    Essay Length: 2,377 Words / 10 Pages
    Submitted: November 27, 2009 By: Andrew
  • Market Watch: Regulation of the Stock Market

    Market Watch: Regulation of the Stock Market

    Market Watch 1 Market Watch: Regulation of the Stock Market Samuel Thomas Legal Environment Bus670 Professor Gittens Market Watch 2 The Enrons and Worldcoms made it clear that the financial markets cannot be left under the auspices of corporate directors and officers, without oversight authority. “The corporate abuses and fraud that Enron exemplified, while not a first in the financial markets, they were certainly a first in terms of the magnitude of the losses to

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    Essay Length: 1,666 Words / 7 Pages
    Submitted: November 27, 2009 By: Victor
  • Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing Report on the UK marketing environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with

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    Essay Length: 1,500 Words / 6 Pages
    Submitted: November 27, 2009 By: Max
  • Stalin: Nep and the First Five Year Plan

    Stalin: Nep and the First Five Year Plan

    Before the nation of Russia became the international powerhouse that we knew as the USSR, it was first the small backwater country, whose economy ran on the use of serfs, Czar's ruled every aspect, and the chance of growth was limited; however, once the year 1917 came along, the entire aspect of what was to be the Russia nation changed into a very strange and new one, called the United of Soviet Socialist Republics. The

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    Essay Length: 3,298 Words / 14 Pages
    Submitted: November 27, 2009 By: Tommy
  • Adding Butterflies Lesson Plan

    Adding Butterflies Lesson Plan

    Lesson Information Grade Level: Preschool Curriculum: Math Number of Children: 3 Ages of Children: 3-5 Time of Day: Early morning Duration: 15- 20 minutes Concept/Skill Motivator/Rationale: To show that numbers are used to count any item. The skill to achieve is to be able to count 2 sets of number and be able to add them together. The concept will show the students that counting numbers have a sequential order. Procedure: 1.) Explain the rules

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    Essay Length: 652 Words / 3 Pages
    Submitted: November 27, 2009 By: Jon
  • Management Planning and Ethics

    Management Planning and Ethics

    Mgmt Planning and Ethics Renee A Nasco MGT330 Timothy J Shobbrook April 8, 2006 Management Planning and Ethics In Chapter 4 of Management: The New Competitive Landscape, it is explained that “planning is the conscious, systematic process of making decisions about goals and activities that an individual, group, work unit, or organization will pursue in the future.” (Bateman & Snell, 2004) Planning provides employees with a clear chart of what the company expects to

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    Essay Length: 252 Words / 2 Pages
    Submitted: November 27, 2009 By: Steve
  • Three Career Plans

    Three Career Plans

    Three Career Plans Three career plans that I would choose would be, an Automotive Technician, a Diesel Mechanic, or an Auto Body Technician. I would choose these careers because I am a more hands-on learner. I like to take stuff apart, and work on cars. Automotive Technician Job Description- In this career a person would work on cars. Although it’s not just working on cars, a technician goes in and finds the problem, then fixes

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    Essay Length: 908 Words / 4 Pages
    Submitted: November 27, 2009 By: Janna
  • Beach Towel Market Size

    Beach Towel Market Size

    The market size for beach towels in the state of Florida is particularly high. The state of Florida, the state in which the Beach Sheet headquarters will be located, attracts a very high number of visitors per year. Data for the 2006 calendar year shows that over 83 million people visited the state this particular year. Also for 2006, these 83 million people left an economic impact of over $65 billion in tourism spending. Statistics

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Fatih