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Last update: July 19, 2014
  • Marketing

    Marketing

    Every how-to book on the market has a different take on the essential elements of a marketing plan. Those geared toward the big corporate crowd communicate in a language few human beings understand. However, the words you use are much less important than how seriously you approach the task. This section outlines the key elements you need to include in your marketing plan. No matter how it's ultimately organized, your marketing plan should be a

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    Essay Length: 3,615 Words / 15 Pages
    Submitted: December 11, 2009 By: Janna
  • Credit Default Swaps in Emerging Markets

    Credit Default Swaps in Emerging Markets

    I. Correlation Between Recovery Value and Probability of Default .........................................3 II. An Alternate Methodology: The Cheapest-to-Deliver Bonds for Argentina and Brazil .......4 III. Implication of CDS Spreads for Distressed Emerging Markets ...........................................6 Figures 1. Credit Default Swap in Practice .............................................................................................3 2. Argentine Bonds at Default ...................................................................................................4 3. Default Probabilities using Cheapest-to-Deliver Bonds .........................................................5 4. BrazilЎЇs CDS Spreads in 2002 ................................................................................................5 References...................................................................................................................................7 - 3 - An Alternative Methodology for Proxying Recovery Value in Credit Default Swap

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: December 11, 2009 By: Tommy
  • Marketing Research

    Marketing Research

    1.a From the case description we conclude that the research question is mainly focused on analyzing the factors that influence the sales in units of Brand A. In other words, by finding out which factors influence the sales in units of Brand A, we find out how meaningful the marketing efforts were of the managers. In order to evaluate and analyze the managers’ assumptions we design complementary hypotheses which are useful to address the problem

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    Essay Length: 323 Words / 2 Pages
    Submitted: December 12, 2009 By: Max
  • How to Be a "good Sport"

    How to Be a "good Sport"

    1. Strategy In this paper, I will be listing strategies for encouraging sport participation and good sportsmanship in our youth as proposed by Dr. Darrell J. Burnett. Dr. Burnett has written many books, pamphlets, and audio tapes regarding youth sport participation. He has also been a coach himself. He is a licensed clinical psychologist and a certified sports psychologist, specializing in youth sports. The specific strategies I will cite were found from his articles and

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    Essay Length: 1,365 Words / 6 Pages
    Submitted: December 12, 2009 By: David
  • Everything Good

    Everything Good

    In religion, ethics, and philosophy, the phrase, good and evil refers to the evaluation of objects, desires, and behaviors across a dualistic spectrum, wherein in one direction are those aspects which are morally positive, and the other are morally negative. The good is sometimes viewed as whatever entails reverence towards either life, continuity, happiness, or human flourishing, while evil is given to be the support for their opposites. Depending on the context, good and evil

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    Essay Length: 476 Words / 2 Pages
    Submitted: December 12, 2009 By: Fonta
  • Dynamic Industries Marketing Plan

    Dynamic Industries Marketing Plan

    Marketing Analysis The target market of Dynamic Industries is the general population of personal computer companies world wide. We have marketed ourselves to those companies by presenting them with information about our product, followed by negotiating a deal with the companies to formulate a strategic alliance with them. We currently have three production plants set up in the United States and two in Europe. Our capacity at this stage for each plant is 60,000 chips

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    Essay Length: 735 Words / 3 Pages
    Submitted: December 12, 2009 By: Mike
  • Marketing Importance

    Marketing Importance

    Marketing Importance The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women “control more than 80% of all consumer purchases and represent more than half of corporate buyers” (TrendSight. 2007). As well

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    Essay Length: 446 Words / 2 Pages
    Submitted: December 12, 2009 By: Tommy
  • Marketing Plan

    Marketing Plan

    Marketing Plan -------------------------------------------------------------------------------- Marketing Strategy presented in Question and Answer Format How can MLP be sure the CSOs will want the SRC ? How can MLP make money with a SRC design ? Why would an auto maker want to take a risk on producing the SRC ? How can MLP demonstrate that a market exists ? How big must the random sample of end users be ? Where will the SRC be test marketed

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    Essay Length: 3,083 Words / 13 Pages
    Submitted: December 12, 2009 By: Artur
  • Was Lady Macbeth ’evil’?

    Was Lady Macbeth ’evil’?

    Lady Macbeth is the penultimate person in the play, especially at the beginning, next to Macbeth himself. And though she does not survive to the end, her influence on Macbeth lasts throughout. She is most influential person in Macbethґs downfall, next to the witches. However, her relationship with him goes far deeper then that of the witches. It is my belief that the witches act only as a trigger to start the events in the

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    Essay Length: 3,008 Words / 13 Pages
    Submitted: December 12, 2009 By: Edward
  • Lightrail Is a Good Idea

    Lightrail Is a Good Idea

    The installation of a light rail transit system in Austin would be a step in the direction of progress for Austin's traffic problem. Austin's present traffic situation is atrocious. There seems to be no real plan on how it will be fixed and paid for. The Capital Metro buses are the only form of mass transit in Austin. The buses run for college students and go around campus and off campus. The buses that only

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    Essay Length: 1,227 Words / 5 Pages
    Submitted: December 12, 2009 By: Stenly
  • International Marketing

    International Marketing

    1.The International marketing is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it in to valuable information which is vital for marketing decision. The information of host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and

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    Essay Length: 1,688 Words / 7 Pages
    Submitted: December 12, 2009 By: Tommy
  • Genitic Bio Good

    Genitic Bio Good

    Tomatoes, soybeans and McDonald's French fries- what do all of these things have in common? They are all some of the most commonly genetically modified foods on the market today. With scientists in the race to invent newer and better everything’s, genetically modified organisms, or "GMOs" have become a hot topic of research in just the past 10 years. By using the genetic information from one organism, or the "DNA" and splicing it with the

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    Essay Length: 306 Words / 2 Pages
    Submitted: December 12, 2009 By: Tommy
  • Jones Blair - Strategic Marketing Management

    Jones Blair - Strategic Marketing Management

    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings, original equipment manufacturing coatings, and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name. In addition to manufacturing

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    Essay Length: 1,100 Words / 5 Pages
    Submitted: December 12, 2009 By: Bred
  • Marketing Strategies

    Marketing Strategies

    Index. • Product Research and development • Positive Thinking and Effective Marketing Go Hand in Hand: • Marketing Mix • Validity of dead sea products and their health benefits. • Acne Aging and skin problems Arthritic Disorders • Balneotherapy Bromine • Cellulite Calcium Chlorine • Dandruff Dry skin • Firming Breasts • General Stress • Hair • Insomnia Iodine • Magnesium • Pelotherapy Potassium Psoriasis • Rheumatism • Skin Skin Allergies Skin problems Sodium Sulfur

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    Essay Length: 6,304 Words / 26 Pages
    Submitted: December 12, 2009 By: Max
  • Othello: Iago the Evil

    Othello: Iago the Evil

    Of all the characters presented in Shakespeare's literature the most sinister one is without a doubt Iago. He is a ruthless sociopath. No other character can even come close to his evil. Most of the antagonists present in Shakespeare's plays have valid reasons for the troubles the cause. Iago doesn't for the most part he just has a burning hatred for the world especially Othello. Iago is the whole reason there is any conflict in

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    Essay Length: 949 Words / 4 Pages
    Submitted: December 12, 2009 By: David
  • Television Is Good and Bad

    Television Is Good and Bad

    Television is one of the greatest inventions to ever be created, or is it? As a child I always thought television was great. Television was amusing and brought entertainment to the comfort of households. Although, over the years, I’ve learned that television does more harm than good to people’s lives. Television teaches young children bad habits and family values are weakened by peoples’ interest in television. Many people grew up watching television ages ranging

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    Essay Length: 374 Words / 2 Pages
    Submitted: December 13, 2009 By: Tasha
  • A Good Idea

    A Good Idea

    A Good Idea I have lost my faith. At times I even call myself an atheist. I do not believe in god and have not since just recently. My mother was a kind, strong willed, caring individual. She also had cancer. My mother became a symbol of fighting this disease because she fought off six reoccurrences in eight years. God decided she should die. If there was a “God” then why would he let someone

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    Essay Length: 743 Words / 3 Pages
    Submitted: December 13, 2009 By: Andrew
  • Marketing

    Marketing

    Nadia Marais Repro: Definitions GD02RE02 7 May 2008 EPS PostScript printers are designed to separate the colours of an image into CMYK, allowing the colours to be as real as possible. An Encapsulated PostScript file allows this same process for final output. Therefore this file is automatically read by the printer and cannot be corrupted by them, allowing further security of incorruptible colours and data. Where JPEG acts as a preview for a TIFF file

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    Essay Length: 661 Words / 3 Pages
    Submitted: December 13, 2009 By: David
  • B2c and B2b Marketing Comparison

    B2c and B2b Marketing Comparison

    B2C and B2B Marketing Comparison Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs. Often, B2B sites are more informational and technical. There is less

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    Essay Length: 966 Words / 4 Pages
    Submitted: December 13, 2009 By: Tasha
  • What Is the Difference Between Good Leadership and Good Management

    What Is the Difference Between Good Leadership and Good Management

    Difference between Good Leadership and Good Management. Do you want to be led or to be managed? Being led indicate that you are willingly being led by a leader whereas being managed, you are being told what to do and usually not willingly. Warren G. Bennis says “Managers do thing right; leaders do the right thing” I believe this saying is correct because what a Manager does is to complete whatever it is set for

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    Essay Length: 1,051 Words / 5 Pages
    Submitted: December 13, 2009 By: regina
  • School Bus Seatbelts; Are They Really a Good Idea?

    School Bus Seatbelts; Are They Really a Good Idea?

    School Bus Seatbelts; Are they really a good idea? School buses today always seem to be upgrading with different safety features. But the question I’m asking is if these features are really as safe as they are said to be. There are many parents worried about the need for seat belts on a school bus and why they are not enforced and required like they are in other vehicles. Seats are higher now, with significantly

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: December 13, 2009 By: Steve
  • Difference in Marketing

    Difference in Marketing

    Differences in Marketing Tony DiVito University of Phoenix E-Business EBUS 400 Keith Hopkins Jun 11, 2006 Differences in Marketing Introduction Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing also requires knowing the wants and needs of the intended audience but it also requires an in-depth understanding of the company’s internal dynamics, including: competitors, costs, supply chains, distribution, technology

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: December 13, 2009 By: Tasha
  • Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on

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    Essay Length: 851 Words / 4 Pages
    Submitted: December 13, 2009 By: Anna
  • A Few Good Men Essay

    A Few Good Men Essay

    A Few Good Men Essay In the film, A Few Good Men, characters such as the lead role, Lieutenant Daniel Kaffee (played by Tom Cruise) are portrayed to be leaders in society. I believe the movie's main focus was actually on how different a person can be because of something one person says to them. I also believe that one of the movie's main ideas was how to work people with words. This is especially

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    Essay Length: 607 Words / 3 Pages
    Submitted: December 13, 2009 By: Steve
  • Dunkin’ Donuts Marketing Audit

    Dunkin’ Donuts Marketing Audit

    Dunkin' Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary DunkinЎ¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. DunkinЎ¦ Donuts products are unique and tasty which none

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    Essay Length: 3,691 Words / 15 Pages
    Submitted: December 13, 2009 By: Monika