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Last update: July 23, 2014
  • Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Are There New Sources of Competitive Advantage in Markets, Which Are Being Exploited by Forward Looking Organisations in the 21st Century? Use Examples to Illustrate Your Answer.

    Competitive advantage in today’s dynamic business environment has moved on enormously since the time Michael Porter (1980) devised the generic strategies. This is supported by Jay Kandampully and Ria Duddy whom state “Traditional approaches to management and marketing are an inadequate means of keeping abreast with an escalating competitive market” (Management Decision 1999). They go on further to suggest “A firm’s competitive advantage is their ability to serve customers present and future needs”. Forward looking

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    Essay Length: 1,273 Words / 6 Pages
    Submitted: February 16, 2010 By: Max
  • Marketing Definition Paper

    Marketing Definition Paper

    The American Marketing Association (2008) defines marketing as an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Perreault & McCarthy, Jr. (2004) expand upon this definition calling it “micro-marketing” and defining it as the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow

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    Essay Length: 788 Words / 4 Pages
    Submitted: February 16, 2010 By: Venidikt
  • Ethical Marketing for Competitive Advantage on the Internet

    Ethical Marketing for Competitive Advantage on the Internet

    "The function within business firms most often charged with ethical abuse is Marketing" Murphy and Laczniak, 1981 (p. 251) The development of internet-based technologies opens endless possibilities for Marketers. Marketing research can be carried out subtly by actively archiving the procedures that each individual undertakes on the Web, through Web tracking software. Thus making a whole new set of variables available to the marketer. The technological opportunities are obviously highly appealing for Marketers to explore

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    Essay Length: 546 Words / 3 Pages
    Submitted: February 16, 2010 By: Mikki
  • Bond Market Training

    Bond Market Training

    You have been asked to write a training document about the US Bond Market for use in the new employee training program. In your document, you must make sure to address each of the following: The key players in the market; and the types of investments available to both individual investors and institutional investors, The way transactions are carried out, and The relation, if any, between the bond markets and the stock markets. The bond

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    Essay Length: 870 Words / 4 Pages
    Submitted: February 16, 2010 By: Jon
  • Co-Operate with Government to Improve Tourism

    Co-Operate with Government to Improve Tourism

    Co-operate with government to improve tourism Tourism is important to one's country because apart from generating a variety of tourist and related jobs, it is one of the greatest income too. Country such as Malaysia or Thailand is a beautiful country blessed with many places of interest such as beautiful beaches, cool hill resorts, enchanting islands and a variety of cultural performances in museums and other tourist attractions. Besides that, tourists also can enjoy evergreen

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    Essay Length: 328 Words / 2 Pages
    Submitted: February 16, 2010 By: Max
  • Marketing Cell Phones to India

    Marketing Cell Phones to India

    Part One: Executive Summary Nature of the opportunity 1) India has a young consumer market. a. This will be a potential target market because young adults in the India community want to be up to date with technology. b. Young people of India today are more likely to spend money on technological items. c. India will be advertising cheaper cell phones throughout the country so that more young people can afford them based on their

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    Essay Length: 8,295 Words / 34 Pages
    Submitted: February 16, 2010 By: Jessica
  • Is Government Interference Right?

    Is Government Interference Right?

    Is Government Interference Right? Should government have the right to interfere in our private lives? Does being part of a representative democracy mean that we abdicate our freedom to make our own choices in the name of the good of all? Should the government have the right to interfere in our private lives? Democracy guarantees freedom. One might then argue that a government should allow people to act according to their own free will. But

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    Essay Length: 574 Words / 3 Pages
    Submitted: February 16, 2010 By: Victor
  • Government

    Government

    Conservatives, liberals, and radicals have different perspectives in important areas such as attitudes toward change, views of human nature, individual behavior, family, the social system, and the government and the economic system. Conservatives tend to resist change. They think change is more negative than positive. Social welfare programs generally represent nontraditional means of dealing with problems. So conservatives are very suspicious of almost all social welfare programs, because they strongly emphasize tradition saying that problems

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    Essay Length: 680 Words / 3 Pages
    Submitted: February 17, 2010 By: Fonta
  • Some Say That the World Would Be a Better Place Now If the Automobile Had Never Been Invented

    Some Say That the World Would Be a Better Place Now If the Automobile Had Never Been Invented

    Some say that the world would be a better place now if the automobile had never been invented. Imagine that you have to go to your office, which is five kilometres away by walk. And you got up late from bed and your boss yells at you if you are late by a few minutes. Then what do you do? I hope there will not be any unfortunate person than this in the world. So,

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    Essay Length: 427 Words / 2 Pages
    Submitted: February 17, 2010 By: Stenly
  • Green Marketing

    Green Marketing

                                   ! "   # $  ! % ! & '  (  (       )    * +        : Although environmental issues influence all human activities,

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    Essay Length: 1,261 Words / 6 Pages
    Submitted: February 17, 2010 By: Stenly
  • Foreign Exchange Markets

    Foreign Exchange Markets

    Foreign Exchange Markets Summary Gerald Maurer Axia College of University of Phoenix Introduction In this paper I will write a lecture that explains the gold standard. I will address the functioning of the world’s major foreign exchange markets. I will discuss in detail the positive and negative aspects of using the gold standard. This paper will also talk how currency fluctuates. The U.S. dollar has been the dominant currency in the world’s transactions since the

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: February 18, 2010 By: Venidikt
  • Definition of Marketing

    Definition of Marketing

    Marketing plans can be essential to a company’s success in launching a new product or service. Without the proper research and development of a solid marketing plan, a new product or service could ultimately fail and cost a company a large amount of money. Prior to beginning to develop a marketing plan, one must first understand the definition of marketing. To some, including myself, it could be defined as advertising, price, consumer information and

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 18, 2010 By: Edward
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 18, 2010 By: Mike
  • Mikes Fish Market

    Mikes Fish Market

    Case Study Philips NV 1. Describe changes in Philips environment occurring during the 1960’s and 1970’s (a) Philips operates in a very competitive market domestic and internationally. There have been various changes over the last decade, with the emergence of the company from a position near economic failure to a well-known brand that is still lacking in performance. From the 1960’s onward, a number of significant changes took place. Due to the efforts of the

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    Essay Length: 1,149 Words / 5 Pages
    Submitted: February 18, 2010 By: Anna
  • B&w Corporate Governance

    B&w Corporate Governance

    Corporate Governance Corporate governance refers to the system by which corporations are managed and controlled. It guides the relationship among a company’s shareholders, board of directors and senior management. These relationships provide the framework within which corporate objectives are set and performance is monitored. Three categories of individuals are key to corporate governance success: 1) the common shareholders, who elect the board of directors, 2) the board of directors themselves, 3) top executive officers led

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    Essay Length: 342 Words / 2 Pages
    Submitted: February 18, 2010 By: David
  • Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets

    Regional Pricing and the Grey Markets Companies often establish the price of its products and services tailored for specific markets willingness to pay based on different levels of perceived value. Although this is a valid strategy to try to maximize profits, there is a risk behind it which can jeopardize the ability of the firm to sustain premium prices at most profitable markets. A good example of this issue is the pharmaceutical products price differences

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    Essay Length: 324 Words / 2 Pages
    Submitted: February 18, 2010 By: Monika
  • Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble

    Marketing Tools: Barnes and Noble Barnes and Noble offers a variety of marketing tools to enhance the online shopping experience and add value to their relationships with their customers. The search engine on the site allows the customer to define book searches via a variety of methods including using the ISBN number for a known book. This tool is a very useful feature for academics and serious book lovers. This is a feature also offered

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    Essay Length: 1,963 Words / 8 Pages
    Submitted: February 19, 2010 By: Mike
  • Australian Stock Market Performance

    Australian Stock Market Performance

    SYDNEY, May 18 - Australian shares fell 0.8 percent on Friday, losing steam after a record close in the previous session, with the top miners leading declines following a slide in base metal prices. Losses in Boom Logistics Ltd. and telecoms firm Telstra Corp. Ltd. , following analysts' ratings upgrades, also dragged down the broader market. The benchmark S&P/ASX 200 index lost 53.4 points to 6,312.5, based on the latest available data, easing from a

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    Essay Length: 541 Words / 3 Pages
    Submitted: February 19, 2010 By: Stenly
  • Government Required Service

    Government Required Service

    Some people suggest that everyone between the ages of 18 and 21 should be required to perform one year of community or government service. Such service might include the Peace Corps, Environmental Conservancy Corps, a hospital, the military, a rural or inner-city school, or other community outreach projects. I believe forcing the service of any group of people is a bad idea. In this case, three reasons come to mind as to what makes this

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    Essay Length: 705 Words / 3 Pages
    Submitted: February 19, 2010 By: Tommy
  • India and the Black Market

    India and the Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 1,757 Words / 8 Pages
    Submitted: February 19, 2010 By: Monika
  • B&w Corporate Governance

    B&w Corporate Governance

    In the Bay Area, free daily newspapers are providing an essential service, covering local stories ignored by the dominant dailies. But a review of local stories in the three most prominent free tabloids suggests the quality of reporting falls well short of the journalism provided by newspapers you purchase. The giveaway dailies often push inexperienced, underpaid reporters to churn out short articles that lack context, adequate sources and initiative. The people who run those papers

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    Essay Length: 951 Words / 4 Pages
    Submitted: February 19, 2010 By: Edward
  • Marketing Audit: Wal-Mart

    Marketing Audit: Wal-Mart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Sean Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

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    Essay Length: 7,135 Words / 29 Pages
    Submitted: February 19, 2010 By: Edward
  • Special Place in Stories and Our Hearts

    Special Place in Stories and Our Hearts

    Special Place in Stories and Our Hearts Animals have always had a commanding influence as characters in stories most loved by children. In 20th century children’s literature has seen countless animals and creatures become introduced into the story as a central character. Any creature in a novel serves as an important symbol and has important relationships with the human characters. When animals and creatures are placed in this genre it helps with the development of

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    Essay Length: 2,390 Words / 10 Pages
    Submitted: February 19, 2010 By: Top
  • Haiti Corrupt Government

    Haiti Corrupt Government

    The Haitian government has been plagued with corruption from the beginning of its existence. Haiti has been faced with many foul leaders and thus brought times of despair for the Haitian people. The empowerment of poor leadership has led to a country that "has never known a period free of tyranny, repression, political conflict, racial animosity, and economic hardship" (Haggerty). Haiti's capital, Port-au-Prince, is a place where "kidnappings and street crime are rampant, and the

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    Essay Length: 1,176 Words / 5 Pages
    Submitted: February 19, 2010 By: Tommy
  • Marketing Research

    Marketing Research

    TASK 4 - Marketing Information Marketing information aims to help an organisation make effective marketing decisions which enable it to achieve its objectives. Information is gathered about customers, competitors and the market environment. This information is used to develop new products, devise promotional campaigns and help decide locations where the customer can obtain the product. Different marketing research methods such as surveys, interviews and focus groups are used to establish the lifestyles, preferences and aspirations

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    Essay Length: 259 Words / 2 Pages
    Submitted: February 20, 2010 By: Fonta

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