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Last update: July 23, 2014
  • Corporate Governance in Australia

    Corporate Governance in Australia

    Introduction: A discussion on corporate regulation and governance is of great importance in today’s economic world. A number of high profile collapses such as HIH, One Tel, Harris Scarfe, Ansett, focuses ones attention on governance issues. Nevertheless, corporate governance is not a static thing and even if basic structures remain the same, policies and procedures surrounding those structures should constantly be reviewed to ensure that the structure is working properly. Globalisation yields challenges not only

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    Essay Length: 2,769 Words / 12 Pages
    Submitted: March 1, 2010 By: Vika
  • Marketing the Business Enterprise

    Marketing the Business Enterprise

    Introduction Kudler Fine Foods a rising gourmet specialty food store chain who plans to increase client dependability by presenting extra high scope services, leveraging the firm’s better understanding of customer acquisition patterns, and providing more efficient operations. Fresh consumers will be acquired through social system marketing and word of mouth.” (University of Phoenix, 2007) This essay will discuss the value of the marketplace study presented to KFF, the expected market join manufactured goods, place, price

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    Essay Length: 1,758 Words / 8 Pages
    Submitted: March 1, 2010 By: Jessica
  • Work Place Fishbowl

    Work Place Fishbowl

    Workplace Fishbowl xxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxx Workplace Fishbowl In recent times our right to privacy has been under fire, particularly in the workplace. With the fear of terrorists in today’s world, we have been willing to sacrifice some of our individual rights for the rights of a society as a whole. A majority of these changes have taken place since September 11, 2001, in an attempt to prevent future terrorist attacks. New legislation, such as

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    Essay Length: 743 Words / 3 Pages
    Submitted: March 1, 2010 By: Anna
  • Introducing New Product into Foreign Market

    Introducing New Product into Foreign Market

    Here at American Interests United, we believe in great food products. AIU’s marketing department has brought to our attention an opportunity to expand our market place internationally. The target country we will discuss is Puerto Rico. Puerto Rico is a commonwealth of the Unites States. All island residents are US citizens. The legal system is based on Spanish Civil Code and it’s within the US Federal system of justice. The economy is encouraged by duty-free

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    Essay Length: 491 Words / 2 Pages
    Submitted: March 1, 2010 By: Victor
  • Marketing Concept

    Marketing Concept

    1. The phrase, “Physical Distribution [PD] is customer service” is based on meeting the customers’ needs. Basically, the customer does not care about the logistics side of how, when, and from where the product they want is being provided to them. The main concern to the customer is that the product is there when they want to purchase it- no excuses. A fine balance of customer service and the logistic service level (PD) play an

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    Essay Length: 253 Words / 2 Pages
    Submitted: March 1, 2010 By: Mike
  • Marketing Portfolio of Airlines Industry

    Marketing Portfolio of Airlines Industry

    1. 2. MARKETING CONSIDERATIONS In order to understand the most important challenges of the techniques and strategies adopted in the adverts included in the portfolio, it is important starting with the following MARKETING CONSIDERATIONS about this Industry: 1. It is very important to recognize this market as a typical market of services. That is going to have consequences in all the analysis, but mainly two: - In the consideration of not only four "p"

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    Essay Length: 2,530 Words / 11 Pages
    Submitted: March 2, 2010 By: Jack
  • Marketing Plan

    Marketing Plan

    Background Information This project outlines the marketing plan for a new all-inclusive resort in Scottsdale, Arizona. Sands of Time Resort is the first all-inclusive resort located in Scottsdale, Arizona with the best 18-hole championship golf course, luxurious swimming pools, exquisite spa facilities, and excellent dining experiences. Sands of Time Resort represents relaxation, quality service, and rejuvenation. This establishment was started in 2003 by a group of graduate business students from the University of Phoenix, who

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: March 2, 2010 By: Edward
  • Marketing Mix

    Marketing Mix

    Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P’s of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor

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    Essay Length: 1,933 Words / 8 Pages
    Submitted: March 2, 2010 By: Andrew
  • Marketing Study: Purchasing Gps

    Marketing Study: Purchasing Gps

    1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.) This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: March 2, 2010 By: Jack
  • The Five P’s of Marketing

    The Five P’s of Marketing

    Do you think a market segment can be found that will be responsive to the concept of leisure suits? Yes, a market group can be found that will be responsive to the idea of leisure suits. Any, if not all products or services that are produced have a potential buyer (market). It is up to the people producing the item or service to seek out their target buyers or customer and cater the product to

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    Essay Length: 688 Words / 3 Pages
    Submitted: March 2, 2010 By: July
  • What Causes House Prices to Rise in the Uk Market

    What Causes House Prices to Rise in the Uk Market

    Housing markets are peculiar for a number of reasons. First, houses take time to build, so when demand rises, supply can only respond with a considerable lag What causes house prices to rise? Prices rise through a combination of factors on both the supply and demand side of the housing market. When demand is rising and the short run supply of housing available in the market is limited, it is quite easy for market values

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    Essay Length: 401 Words / 2 Pages
    Submitted: March 2, 2010 By: regina
  • Human Rights-Letter to the Burundian Government

    Human Rights-Letter to the Burundian Government

    To whom it may concern, I am writing this letter as a member of the new established organization, the Protectors of Children Rights. PCR is created by the concerns of the people, in variety of countries, about the children rights. We believe that NCOs are not capable of detecting of all the unfair acts done on children. This is why we established the 29th group of PCR which is right here in Burundi. We had

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    Essay Length: 556 Words / 3 Pages
    Submitted: March 2, 2010 By: Mike
  • Marketing

    Marketing

    Marketing Term Paper Sean Gamble When deciding to write this term paper, I had a lot of topics to choose from that were both interesting and exciting. In the end, I decided to right this term paper on identifying market segments and targets. I found this subject in the course by far the most interesting of any topic covered. In the research that I conducted, I noticed many similarities in all the texts that I

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: March 2, 2010 By: Yan
  • Somoza, Sandinistas, and the Ever-Changing Government of Nicaragua

    Somoza, Sandinistas, and the Ever-Changing Government of Nicaragua

    The three decades that passed between 1970 and the new millennium represented a period of significant change in Nicaragua. At the center of this transformation lay the government and its constant turnovers in leadership. As a result of these vicissitudes, a considerable modification in general attitude is seen as well. Gioconda Belli’s life has been nothing short of a whirlwind, but appropriately, the country to which she has dedicated all of her efforts has also

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    Essay Length: 380 Words / 2 Pages
    Submitted: March 2, 2010 By: Fatih
  • Marketers and Cool

    Marketers and Cool

    Marketers determine “Cool” Marketing plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of teens life in our society. By satisfying teens’ needs and wants, marketers have managed to improve the quality of life for them, by making it so easy to follow the trend as much as possible and sometime even to be ahead of the trend in society just so they

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    Essay Length: 1,152 Words / 5 Pages
    Submitted: March 3, 2010 By: Fatih
  • The Independence of Uzbekistan Was Good for the Uzbeks Even Though They Have Basically the Same System of Government as in the Soviet Union

    The Independence of Uzbekistan Was Good for the Uzbeks Even Though They Have Basically the Same System of Government as in the Soviet Union

    It is in the nature of things for people of countries under some forced union of a unifying power to become content or to have a higher standard of living when their country acquires its independence. The Union of Soviet Socialist Republics was one of these unifying powers, which influenced several regions to unite as Soviet Socialist Republics (SSRs), in 1922, under the same government. Uzbekistan was a land divided by khanates when it became

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    Essay Length: 1,489 Words / 6 Pages
    Submitted: March 3, 2010 By: regina
  • Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    Do You Think Coca-Cola Is Driven by a Production, Selling or Marketing Philosophy? Why?

    1.Do you think Coca-Cola is driven by a production, selling or marketing philosophy? Why? i. In my opinion, before 1995 under the top management Reberto Goizueta , Donald Keough and Dough Ivester, Coca-cola is driven by selling orientation. Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year,

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    Essay Length: 863 Words / 4 Pages
    Submitted: March 3, 2010 By: Top
  • Gym Marketing

    Gym Marketing

    Gym Target Market Target Market is the market segment that I am hoping to have joined the gym based on the improved advertising by focusing on 3 main target areas. Age, gender, geography, and socio-economic grouping define these markets. With a gym there is more than one target market and you have to market to each one in different ways; but at the same time find marketing that will reach all of them without bringing

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    Essay Length: 920 Words / 4 Pages
    Submitted: March 3, 2010 By: Tasha
  • Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters

    Nike Inc., Marketing Masters Uploaded by SamSkillz (552) on Feb 22, 2004 ________________________________________ Nike Inc., Research Paper Basketball players “wanna be like Mike”, but shoe companies “wanna be like NIKE.” NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and

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    Essay Length: 3,026 Words / 13 Pages
    Submitted: March 3, 2010 By: Mike
  • Government in Usa

    Government in Usa

    The Stile of this Confederacy shall be "The United States of America". II. Each state retains its sovereignty, freedom, and independence, and every power, jurisdiction, and right, which is not by this Confederation expressly delegated to the United States, in Congress assembled. III. The said States hereby severally enter into a firm league of friendship with each other, for their common defense, the security of their liberties, and their mutual and general welfare, binding themselves

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    Essay Length: 5,793 Words / 24 Pages
    Submitted: March 3, 2010 By: Top
  • How Democratic Was the Government of Periclean Athens?

    How Democratic Was the Government of Periclean Athens?

    1. How democratic was the government of Periclean Athens? �Democracy is the worst form of government except all the other forms that have been tried from time to time’, Winston Church Speech, UK House of Commons (1947). Democracy derived from the Greek word kratos meaning �rule by the demos’, rule by the people is an internationally recognised and universally understood word which seems to captivate and intrigue the minds of the oppressed and to represent

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    Essay Length: 1,687 Words / 7 Pages
    Submitted: March 3, 2010 By: Bred
  • Nokia - the Creation of New Markets

    Nokia - the Creation of New Markets

    Hien Tran BA 4305-001 9/27/05 NOKIA- The Creation of New Markets By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia’s Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: March 3, 2010 By: Tommy
  • United States Government and Research Paper

    United States Government and Research Paper

    Bush is soon going to declare a policy change in Iraq. His plan is to send more troops there as a last attempt to stabilize the heart of Iraq. The issue in this research paper will be: Should the US do one last "Big Push" in Iraq and send in an additional 20000 to 40000 troops in an attempt to win the war or should Bush make a fixed plan to slowly pull out

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    Essay Length: 1,507 Words / 7 Pages
    Submitted: March 3, 2010 By: David
  • Kudler Fine Foods Marketing Research

    Kudler Fine Foods Marketing Research

    Kudler Fine Foods is a local high-end specialty food store located in the San Diego Metro area. The company has three locations, La Jolla, Del Mar and Encinitas. The stores are stocked with the very best domestic and imported foodstuffs. Due to a rapid growth cycle, Kudler Fine Foods is looking to expand its consumer base through a systematic introduction of new services. This paper will examine the importance of the companies marketing strategy and

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    Essay Length: 723 Words / 3 Pages
    Submitted: March 3, 2010 By: Bred
  • Psychology of Marketing

    Psychology of Marketing

    Chinese Art Chinese art is by far one of the most original and most talked about forms of art in the world. Its origins trace back all the way to 10,000 BC (Sullivan 15). The first forms of art by the Chinese culture mostly consisted of pottery and different types of sculptures. Throughout the centuries Chinese art has changed and has taken various forms. There were several art dynasties that had significant impact on

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    Essay Length: 943 Words / 4 Pages
    Submitted: March 4, 2010 By: Venidikt

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