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Last update: February 13, 2017
  • Ups Case Study

    Ups Case Study

    History 100 years of Service UPS began as a private messenger service in Seattle, Washington in 1907. Jim Casey was 19 years old when he borrowed $100.00 from a friend and started the American Messenger Company. Initially the company delivered for department stores, carried notes and messages, and carried trays of food from local restaurants to customers. Deliveries were made on foot or bicycle. For large department store purchases, a horse and wagon were used.

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    Essay Length: 2,124 Words / 9 Pages
    Submitted: February 8, 2010 By: Mike
  • Virgin Group - Case Study

    Virgin Group - Case Study

    1. What are the key strategic questions that the Virgin Group asks when starting a new business venture? Virgin Group started their new businesses with the keyword: “Enthusiasm”. The main question they asked themselves was “What would be the real value that Virgin can add to the customers”. So they always (at least according to the case) started to walk ahead for creating unique and valuable position which will meet the needs of the customers.

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    Essay Length: 2,078 Words / 9 Pages
    Submitted: February 8, 2010 By: Victor
  • Fed-Ex Case Study

    Fed-Ex Case Study

    Fed-Ex Case Study In 1971 FedEx Express developed the modern air/ground express industry; in 1998 the corporation was created as FDX Corp. and became FedEx Corp. in January of 2000. 1. History and Background of the company 2. Identifying the success in Management 3. Analysis and Evaluation 4. Action Plan and Recommendations 5. Fed-Ex Today History Throughout its history, FedEx has been a leader in the transportation and information industry. In 1965, Yale University undergraduate

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: February 8, 2010 By: David
  • Sms Case Study

    Sms Case Study

    In the journal of Focus On Autism And Other Developmental Disabilities, volume 21, number 3, fall 2006; I found an interesting case study: A Case Study of Early Development in Smith-Magenis Syndrome( pp. 130-137), written by Authors: Deborah J. Fidler; Amy D. Philofsky; and Susan L. Hepburn. This case study focuses on early development in a young child with Smith-Magenis Syndrome (SMS). Smith-Magenis Syndrome (SMS) is a multi-system, neurodevelopment-al genetic disorder associated with mental

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: February 8, 2010 By: Bred
  • Boeing Case Study

    Boeing Case Study

    Summary William Boeing founded the Boeing airplane company in early 20th century. After strings of acquisition and mergers, this company grew and became the current largest world aerospace industry. Followed by previous reorganizations in 19990s, this company decided to start its branding campaign in May 2001. This campaign was consisting of lots of effort and structural changes for the first time in this corporate history. The media was showing the initial success of this campaign

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    Essay Length: 550 Words / 3 Pages
    Submitted: February 8, 2010 By: Anna
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product’s image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola’s greatest strengths. “Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 767 Words / 4 Pages
    Submitted: February 8, 2010 By: Mikki
  • Case Study: Tendercare Disposible Diapers

    Case Study: Tendercare Disposible Diapers

    Market Analysis: The TenderCare is marketing TenderCare products throughout the United States and Canada and also other parts of the world to natural and health products stores, upscale pharmacies, baby product stores and specialty supermarkets. TenderCare Diapers have drawn response from two diverse market segments. The first and largest segment of the market consists of those consumers who use disposable diapers with artificial chemical absorbents. The second market segment consists of those consumers who use

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    Essay Length: 1,313 Words / 6 Pages
    Submitted: February 8, 2010 By: Stenly
  • Starbucks Case Study

    Starbucks Case Study

    1.0 Overview of Starbucks and its business situation Starbucks founded in 1971, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh, rich-brewed, Italian style espresso beverages, a variety of pastries and confections, and coffee-related accessories and equipment, primarily through its company-operated retail stores. On its

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    Essay Length: 912 Words / 4 Pages
    Submitted: February 9, 2010 By: David
  • Ipod Case Study

    Ipod Case Study

    When Apple first entered the mobile music market in September 2005 with their partnership announcement between Motorola and Cingular Wireless to produce the ROKR, Apple’s strategy was to tap into the potentially huge market for mobile music devices and services. Apple’s contribution to the partnership was to offer access to their highly successful iTunes music service, allowing Motorola to design and develop the physical handheld mobile device and Cingular to provide the wireless data services.

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: February 9, 2010 By: Mike
  • Callaway Golf Case Study

    Callaway Golf Case Study

    1. Callaway’s strategy from 1988-1997 with respect to: A. Research and Development From its initial existence R&D and innovative products had been the lifeline of CGC. When Callaway bought into the company his first initiative was to develop original products. Innovation and superior performing products are important in golf because equipment is thought to have a significant impact on player performance. Moreover, innovation was important because CGC had to be the technological leader to sell

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    Essay Length: 1,446 Words / 6 Pages
    Submitted: February 9, 2010 By: Yan
  • Starbucks Case Study

    Starbucks Case Study

    Executive Summary Starbucks performed well in fiscal 2007 under the care and guidance of Howard Shultz, the founder of the Company, Chairman, President and Chief Executive Officer all rolled into one. Starbucks does not rule the coffee realm unchallenged. The Company’s primary domestic competitors for coffee beverage sales are quick-service restaurants and specialty coffee shops. Starbucks also faces well-established competitors in many International markets and increased competition in the U.S. ready-to-drink coffee beverage market. The

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    Essay Length: 1,585 Words / 7 Pages
    Submitted: February 9, 2010 By: Edward
  • Case Study on Ust

    Case Study on Ust

    1. What are the primary business risks associated with UST Inc.? What are the attributes of UST Inc.? Evaluate from the viewpoint of credit analyst or bond holder. UST Inc. is a smokeless tobacco company with a long tradition and a recognizable brand name. A strong brand name can have lots of associations with high quality, revenues, soundness, growth, etc. But, this is one of the characteristics that can be like two edged sward.

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    Essay Length: 265 Words / 2 Pages
    Submitted: February 9, 2010 By: regina
  • Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization

    Harvard Case Study: Bausch & Lomb: Regional Organization Case Overview The Daniel Gill, the chairman and CEO faces the possibility of changing the organizational structure of Europe, Asia/Pacific, and the Western Hemisphere. The current organization includes an International Division which oversees production and marketing for countries outside the United States. The goal of changing the organizational structure of these three regions is to increase sales growth internationally and decentralize responsibility away from headquarters to field

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    Essay Length: 2,211 Words / 9 Pages
    Submitted: February 10, 2010 By: Jack
  • Lotus Case Study

    Lotus Case Study

    Executive Summary & Problems In The Beginning Lotus Development Corporation was created by Mitch Kapor, a software designer whose initial goal was to develop a sophisticated spreadsheet program. The company was founded in 1982 and its headquarters based in Cambridge, Massachusetts. In 1983 Lotus created the first killer application, 1-2-3 DOS for the IBM PC, catapulting them into the largest software company in the world. Lotus was noted as being one of the finest franchises

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    Essay Length: 987 Words / 4 Pages
    Submitted: February 10, 2010 By: Jessica
  • Critical Thinking Case Study

    Critical Thinking Case Study

    Critical Thinking Case Study "I swear by Apollo Physician and Asclepius and Hygieia and Panaceia and all the gods and goddesses, making them my witnesses, that I will fulfill according to my ability and judgment this oath and this covenant: To hold him who has taught me this art as equal to my parents and to live my life in partnership with him, and if he is in need of money to give him a

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    Essay Length: 2,300 Words / 10 Pages
    Submitted: February 10, 2010 By: Mike
  • Employee Relations - Case Study Analysis

    Employee Relations - Case Study Analysis

    This essay will explore three case studies: Outsourcing in electricity generation, The non-unionised company and Cost minimisation and the flexible workforce. With reference to the first case study, Outsourcing in electricity generation, this essay will identify where management has used specific human relations techniques to develop their outsourcing strategy, show evidence that management adopted a HRM approach to downsizing and outsourcing, explore whether the approach was hard or soft HRM and discuss strategies various unions

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    Essay Length: 2,454 Words / 10 Pages
    Submitted: February 11, 2010 By: Wendy
  • Bug Inc Case Study

    Bug Inc Case Study

    BUG, Inc. is a company that is a manufacturer and seller of electronic recording devices. Many of their clients are state and federal law enforcement agencies. Because of the nature of its business and its clients, it has many developments and designs that need to be protected from others trying to replicate its work. Below describes many different situations of needed protection and how to protect its products. Intellectual Property Protection BUG, Inc. needs to

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: February 11, 2010 By: Edward
  • Ask.Com Case Study

    Ask.Com Case Study

    Ask.com "Just when you thought Microsoft and Yahoo were going to get on with their lives, it’s (Ask.com) going to paralyze them once again." CEO of Ask.com after acquisition of Lexcio Publishing Group1 Ask.com is America’s fourth largest search engine with a considerable fan following and market share of around 4%. Recently Ask.com has expanded into European and Asian market. Ask.com is known for its technical innovation even thought it is not a market leader

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    Essay Length: 3,996 Words / 16 Pages
    Submitted: February 11, 2010 By: Tasha
  • Starbucks Case Study

    Starbucks Case Study

    Introduction Since its’ 1992 IPO, Starbucks has continually focused on growth. Initially, the growth was targeted to enable Starbucks to achieve their goal of becoming the leading North American retailer of specialty coffee. The early success they achieved resulted in Starbucks expanding their original goal to that of becoming the most recognized and respected coffee brand in the world. By way of example, this case study focuses on a request by McDonalds to serve Starbucks

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    Essay Length: 1,449 Words / 6 Pages
    Submitted: February 11, 2010 By: Jon
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Provel Case Study

    Provel Case Study

    International Marketing Communications Case Study: Provel A. Situational Assesment: Eli Lilly Canada Inc. is a pharmaceutical company which established a new divison called Provel, to provide pharmaceutical products and technical services exclusively to veterinarians. Before Provel was established, the over-the-counter market and the ethical market were both served by Elanco, another division of Eli Lilly Canada. The over-the-counter market consists of selling pharmaceutical products to farmers through retail outlets and farm supply dealers, while the

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    Essay Length: 2,839 Words / 12 Pages
    Submitted: February 12, 2010 By: regina
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    The Scoop Introducing some familiar names What would the world be like without Procter & Gamble? Simply put, there'd be no Ivory soap, no Olay, no Pampers, no Tide detergent, no Crest toothpaste -- we'd be bereft of many of the brands that have earned our love and loyalty over the years. And for Procter & Gamble, loyalty is what it's all about: of the company's nearly 300 brands, 22 produce over $1 billion

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    Essay Length: 3,073 Words / 13 Pages
    Submitted: February 13, 2010 By: Victor
  • Chemco Coatings Case Study

    Chemco Coatings Case Study

    Question 1: Using the given income statement and balance sheet data, I've generated a cash-based income statement for Chem-Co for 2005 below. Chem-Co Jennifer Haggerty 2005 CASH BASED INCOME STATEMENT $ 1,000,000 Cash Flow Impact Net sales 861 Source Revenue Change in accounts receivable (113) Use Asset Increase Cash receipts from sales 748 Cost of goods sold (680) Use Expense Change in inventory (39) Use Asset Increase Change in accounts payable 17 Source Liability Increase

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    Essay Length: 585 Words / 3 Pages
    Submitted: February 13, 2010 By: Venidikt
  • Boeing/airbus Case Study

    Boeing/airbus Case Study

    Memorandum To: The Boeing Company, Board of Directors From: Consultant Date: October 3, 2005 Re: Options and Recommendations in Response to Airbus We have recently discussed Airbus’s effective effort in capturing market share in the past few years. We have also agreed that I will conduct an analysis of the underlying circumstances concerning the situation, address the challenges facing Boeing, provide options available to Boeing, and recommend actions to be taken. I will provide an

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    Essay Length: 512 Words / 3 Pages
    Submitted: February 13, 2010 By: Janna
  • Solagen Case Study

    Solagen Case Study

    1) Why has Kodak learned so little about the gelatin manufacturing process in 150 years? Why is the learning curve so flat in gelatin manufacture? The gelatin current process: It was a almost a craft production It has been passed from generations to generations It has relatively worked well The process was largely uninfluenced by new technologies Why? No one has stopped to look at the process with a scientific approach. Kodak had a culture

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    Essay Length: 1,063 Words / 5 Pages
    Submitted: February 13, 2010 By: Top