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Last update: July 18, 2014
  • Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Business to Business Marketing Plan

    Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY………….………………………………………………...4 MISSION STATEMENT……………………………………………………………...5 CURRENT MARKET POSITION….……………………………………………....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW.…..……………………………………………………....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS………………………………………………………………10-13 Strengths Weaknesses Opportunities Threats Key Issues Key Opportunities Competitor Analysis ASSUMPTIONS……………………………………………………………………..13 Sales Revenue Customer Base OBJECTIVES…………………………………..………………………………...13-15 ANSOFF’S MATRIX………………………………………………………………..15 STRATEGY………………………………………………………………………16-21 Corporate Strategies Target Market Positioning Statement Brand Development Strategy Pricing

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    Essay Length: 6,568 Words / 27 Pages
    Submitted: December 13, 2009 By: Monika
  • International Business Management

    International Business Management

    The fundamental aim of a global multinational is to create and sustain competitive advantage if they want to survive and prosper. The global context in which firms develop and implement business strategies has changed significantly. The knowledge-based economy has made multinational companies increase the transfer of innovation processes to their foreign subsidiaries in order to adapt their products and services to local needs and to make use of the knowledge locally available. The initiatives to

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    Essay Length: 842 Words / 4 Pages
    Submitted: December 13, 2009 By: Mike
  • The Importance of Physical Fitness During Pregnancy

    The Importance of Physical Fitness During Pregnancy

    It is good for any woman to be physically fit throughout her life. However, being in good physical condition before becoming pregnant is substantial. Being fit helps a woman’s body meet the physical demands of carrying and delivering a baby. Regular exercise reduces the occurrence of common pregnancy ailments. Unless a doctor decides against it for medical reasons, pregnant women can and should be active before, during and after pregnancy. It is recommended that

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    Essay Length: 862 Words / 4 Pages
    Submitted: December 13, 2009 By: Yan
  • An Analysis of the Business Cultural Issues Raised by the Article; Knowledge Transfer, Knowledge Replication, and Learning in Non-Equity Alliances: Operating Contractual Joint Ventures in China (wang, Y. Nicholas, S. 2005)

    An Analysis of the Business Cultural Issues Raised by the Article; Knowledge Transfer, Knowledge Replication, and Learning in Non-Equity Alliances: Operating Contractual Joint Ventures in China (wang, Y. Nicholas, S. 2005)

    An Analysis of the Business Cultural Issues Raised by the Article; Knowledge Transfer, Knowledge Replication, and Learning in Non-equity Alliances: Operating Contractual Joint Ventures in China (Wang, Y. Nicholas, S. 2005) Introduction The objective of this report is to discuss the business culture that exists in China and Hong Kong, through the examination of the influence of the historical and philosophical developments of the two countries and hence evaluate the reasons for the successful development

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    Essay Length: 5,167 Words / 21 Pages
    Submitted: December 13, 2009 By: regina
  • The Impact of Employee Satisfaction on Business Outcomes

    The Impact of Employee Satisfaction on Business Outcomes

    Introduction Let me tell you a little story. Randy, who works for Gunderson as an equipment designer, is an unhappy employee. He has worked for Gunderson for 16 years, first starting out as a AutoCAD designer, drawing freight trains for manufacturing, and moving into an equipment designer position, designing braking systems for freight trains. He has been unhappy in his job for the whole time because of the divide that he feels with his boss.

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    Essay Length: 833 Words / 4 Pages
    Submitted: December 13, 2009 By: Edward
  • Managing Business Information Systems

    Managing Business Information Systems

    Final Project Managing Business Information Systems The Need for Network Security By: Jose L. Rodriguez The Need for Network Security The primary objective with this paper deals with how network security systems protect, detect, adapt, recover and/or reconfigured from anomalies in order to provide some desired level of security services. This paper is a strategy for the development of a general security mechanism/countermeasure valuation scheme. The general objective addresses the question, “Given the value

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 13, 2009 By: Mike
  • Japanese Business Eqtiquette

    Japanese Business Eqtiquette

    Content: I. Introduction II. History a. What is the countryЎ¦s political tradition? b. Is there a dictatorship or other form of the government which means that the government will be closely involved in your efforts? c. Is there a history of colonization or occupation by another state? d. Are there any tensions with neighbors? e. Is the country secular or not? f. Religion? III. Concepts for doing business a. How does this culture see time?

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    Essay Length: 3,897 Words / 16 Pages
    Submitted: December 13, 2009 By: Top
  • Business Life Vs. Family Life

    Business Life Vs. Family Life

    Business Life vs. Family Life “The Metamorphosis” written in 1912 by Frank Kafka is one most popular and read novellas of twentieth century literature. A story, which captures the life of Gregor Samsa a businessman who strives to keep his family (parents and sister) financially stable. Until one day, Gregor awakes to find himself morphed into a “vermin”. However, this metamorphosis is not what dehumanizes Gregor. Gregor had alienated himself long before his metamorphosis into

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    Essay Length: 865 Words / 4 Pages
    Submitted: December 14, 2009 By: Max
  • “crafting a Vision at Daimler-Chrysler” Case Analysis

    “crafting a Vision at Daimler-Chrysler” Case Analysis

    In reviewing this article it was observed that some employees were skeptical of the merger between Chrysler and Daimler-Benz. Daimler-Benz employees were proud of the elite image and were concerned about having that tarnished by another company. Chrysler employees voiced concerns about the addition of a foreign partner to one of America’s auto manufacturers. Employees needed reassurance that this merger was going to be a success! In light of all the adversity both companies faced

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    Essay Length: 773 Words / 4 Pages
    Submitted: December 14, 2009 By: Steve
  • Aircraft Rental Instruction Business Plan

    Aircraft Rental Instruction Business Plan

    Aircraft Rental Instruction Business Plan 1.0 Executive Summary Introduction Lansing Aviation is being formed as a private company offering services to student pilots. Lansing Aviation will offer well-maintained aircraft for individual rental and for flight training. Lansing Aviation will also provide primary and advanced flight instruction through the use of independent flight instructors possessing corporate and airline backgrounds. Lansing Aviation will offer professional aviation consulting for corporate, airline, and individual aviation needs. The Company Lansing

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    Essay Length: 754 Words / 4 Pages
    Submitted: December 14, 2009 By: Andrew
  • Business Regulation Simulation: Alumina, Inc.

    Business Regulation Simulation: Alumina, Inc.

    Running head: BUSINESS REGULATION SIMULATION: ALUMINA, INC. Business Regulation Simulation: Alumina, Inc. Alumina is a US-based aluminum maker that operates in eight countries. 70% of its sales are accounted for in the United States. Five Years ago, Alumina was found to have been in violation of an EPA compliance inspection. The EPA or Environmental Protection Agency is responsible for the enforcement of the pollution of air and water, solid waste and toxic substance disposal, pesticide

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    Essay Length: 2,963 Words / 12 Pages
    Submitted: December 14, 2009 By: Edward
  • Business Communications

    Business Communications

    Housing Woes in U.S. Spread around Globe This article is about the housing woes is not just in the U.S. its spreading around the Globe. The real estate prices are going up all over the globe in Irish countryside, Spanish coast, Baltic seaports, and northern India. This is happening all because of economic growth all around the world, its not just affect the homes also the jobs as well. These other countries housing markets that

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    Essay Length: 339 Words / 2 Pages
    Submitted: December 14, 2009 By: Mikki
  • Body Shop and Its Csr-Impact of Social Responsibility on Business Profitability and Social Welfare

    Body Shop and Its Csr-Impact of Social Responsibility on Business Profitability and Social Welfare

    Introduction to CSR As the world business environment changes, so do the requirements for success and competitiveness. Thus building deeper and more strategic relationships with customers, suppliers, employees, communities and other stakeholders (the corporate eco-system) can become central to competitiveness and even survival. According to Pallazi and Starcher (2006), building these relationships and being responsible to them rather than looking into the profit can form the foundation for a new, progressive and people-centered corporate strategy.

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    Essay Length: 1,359 Words / 6 Pages
    Submitted: December 14, 2009 By: Mikki
  • Important Quotes from Kiterunner

    Important Quotes from Kiterunner

    Quotes: 1. When Hassan is telling Amir of his dream at the lake: “But you can’t swim.” (Amir) “It’s a dream, Amir agha, you can do anything.” (Pg.63) 2. “For you a thousand times over!” (Pg. 71) 3. “A loyal Hazara. Loyal as a dog,” Assef said. (Pg. 77) 4. Then Hassan did pick up a pomegranate. He walked toward me. He opened it and crushed it against his own forehead. “There,” he croaked, red

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    Essay Length: 485 Words / 2 Pages
    Submitted: December 14, 2009 By: Top
  • Exporting Lumber

    Exporting Lumber

    The decision to enter the export market requires the producer to commit sufficient managerial, economic, and financial resources to the task. Tampa International Forest Products must weigh the advantages and disadvantages of exporting to determine if projected profits, possible losses, and inherent risks justify management’s commitment to exporting. In 2006 the United States exported $6.9 billion of solid wood products. In 2006, global imports of solid wood products imports were valued at $62.7 billion. The

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    Essay Length: 703 Words / 3 Pages
    Submitted: December 14, 2009 By: Edward
  • Is Studying Culture Important

    Is Studying Culture Important

    If you see in any given situation only what everybody else can see, you can be said to be so much a representative of your culture than you are a victim of it. (S. I. Hayakawa) From the highest parts of Canada to the lowest plains in Australia cultures vary from country to country, city to city, and region to region. The world with its advancements in technology has become smaller and smaller. We are

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    Essay Length: 430 Words / 2 Pages
    Submitted: December 14, 2009 By: Top
  • Cross Cultural Business Experience in Middle East

    Cross Cultural Business Experience in Middle East

    1. Introduction Almost everyone in business these days is working in some type of multi-cultural environment - at the office or with customers & colleagues around the world. Dealing in a multi-cultural environment requires proper understanding of basic etiquette at work, communication processes and behavioral aspects. All communication is cultural. It draws on ways we have learned to speak and give nonverbal messages. We do not always communicate the same way from day to

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    Essay Length: 1,344 Words / 6 Pages
    Submitted: December 14, 2009 By: Janna
  • Memorandum: Dell Business Risk Evaluation

    Memorandum: Dell Business Risk Evaluation

    Memorandum: Dell Business Risk Evaluation Dell Inc., with fiscal 2005 net revenue of $49.2 billion, is a premier provider of products and services worldwide that enable customers to build their information-technology and Internet infrastructures. Dell offers a broad range of enterprise systems (servers, storage, workstations, and networking products), client systems (notebook and desktop computer systems), printing and imaging systems, software and peripherals, and global services. During calendar 2004, Dell was the number one supplier of

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: December 14, 2009 By: Mike
  • Business Forum Internship Program Paper

    Business Forum Internship Program Paper

    Company for Internship Program Subject: “An Evaluation of PepsiCo for the Internship Program at Daniel University” It is important for students at the Daniel University Business School to become affiliated with companies that can offer a high potential for success in the near future. The Daniel University internship program looks for companies that maintain a strong economic outlook, sustainable development, and corporate social responsibility. That being said, one company that will be taken into consideration

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    Essay Length: 744 Words / 3 Pages
    Submitted: December 15, 2009 By: Fatih
  • One Flew over the Cuckoo's Nest and Female Importance

    One Flew over the Cuckoo's Nest and Female Importance

    "One Flew Over the Cuckoo's Nest" and Female Importance Until modern times, society validated that a man's role was at work, while a woman was required to stay home and play the role of the main caregiver. Men were given power and authority, and women, contradictory to men, were expected to be humble and subservient. In One Flew Over the Cuckoo's Nest, Ken Kesey reverses the stereotypical gender roles to show that the chaotic and

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    Essay Length: 853 Words / 4 Pages
    Submitted: December 15, 2009 By: Wendy
  • Industry Analysis on Outsourcing Business in China

    Industry Analysis on Outsourcing Business in China

    China has an ambitious plan to attract foreign investment in business process outsourcing (BPO) and IT outsourcing (ITO) services. This research will examine the strengths, weaknesses, opportunities and threats (SWOT) of offshore BPO and ITO in China. Key Findings China has most of the crucial ingredients necessary to succeed as a destination for offshore BPO and ITO, but it’s currently better suited to serve Japanese and South Korean enterprises. The lack of quality English-language skills,

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    Essay Length: 268 Words / 2 Pages
    Submitted: December 15, 2009 By: July
  • Ethical Dilemmas in Todays Business

    Ethical Dilemmas in Todays Business

    ETHICAL DILEMMAS IN TODAYS BUSINESS Ethical Dilemmas in Today’s Business Environment Rick Jones University of Maryland University College ADMN 630 December 18, 2002 It is almost impossible to pick up any American newspaper and avoid reading an article dealing with the unethical and possibly even illegal conduct of those who run our businesses. Whether it is insider stock manipulation, off balance sheet partnerships, questionable accounting practices, dumping of environmental contaminants, the stories continue to

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    Essay Length: 4,638 Words / 19 Pages
    Submitted: December 15, 2009 By: Mike
  • International Business

    International Business

    Table of Contents Abstracts 3 Introduction 4 Government intervention on beneficial FDI inflow 6 Government intervention to prevent negative impact of FDI 10 Conclusion 13 Reference 14 Abstracts The essay outlines the importance of the government intervention on Foreign Direct Investment (FDI) inflow. FDI inflow is considered to bring benefit to the host countries regarding to the advanced technology transfer, know how demonstration effect as well as new ideas and entrepreneurial skills attached with FDI

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    Essay Length: 3,002 Words / 13 Pages
    Submitted: December 15, 2009 By: Top
  • Implementing New Technology to Drive Business

    Implementing New Technology to Drive Business

    The U.S. furniture industry is currently facing a serious dilemma. With the economy in dire straits and the housing and job market crisis, there is little room for business expansion. These events have currently left La-Z-Boy Incorporated hanging in the balance. Competition is no longer restricted to sales; La-Z-Boy must now implement new technologies and use savvy business strategies in order to sustain profitability. The era of paper documentation has since been traded in for

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    Essay Length: 2,834 Words / 12 Pages
    Submitted: December 15, 2009 By: Vika
  • Business Management Unit 5 Individual Project

    Business Management Unit 5 Individual Project

    1. Why did Nolan decide no to reduce customer service staff in the cable operation? Nolan decided not to reduce customer service staff, because Cablevision was already in hot water with New Yorkers for not carrying the Yankee games. He didn’t want to loose more customers then he might have already lost. He also wanted to keep existing customer service members to handle the high call volumes they expected due to inquires. 2. How did

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    Essay Length: 366 Words / 2 Pages
    Submitted: December 15, 2009 By: Steve