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Last update: July 24, 2014
  • White Castle Case Study

    White Castle Case Study

    Running Head: WHITE CASTLE CASE STUDY White Castle Case Study Team B MKT 551/Marketing Management University of Phoenix (Online) Bill Copeland December 04, 2006 White Castle Case Study “More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone” (White Castle, About Us). This is White Castle’s mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how

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    Essay Length: 3,152 Words / 13 Pages
    Submitted: January 7, 2010 By: Vika
  • Financial Services Industry

    Financial Services Industry

    Financial Services Industry Report Financial Services Industry Report Intro With the opening of global markets financial institutions have been playing a key role in globalizations. From securities, stocks, investments, financial institutions have opened markets. For instance in Europe, financial and governmental agencies have established a currency, electronic foreign exchange trading. The World Trade Organization, (WTO) has established markets that are constantly debating ethical issues. World-wide tragedies make financial institutions a key player in relief efforts,

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    Essay Length: 742 Words / 3 Pages
    Submitted: January 7, 2010 By: Jessica
  • Paul Cronan Case Study

    Paul Cronan Case Study

    Paul Cronan Case This case involves a corporate response to AIDS in the workplace. The return to work of Paul Cronan, a person with AIDS, after a much publicized law suit, led to a walkout of his coworkers. This case documents the circumstances which preceded the work stoppage. Analyzing this case from Paul Cronan's supervisors point of view there are three main ethical issues to be considered: duty to protect the interests of the company,

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    Essay Length: 2,642 Words / 11 Pages
    Submitted: January 8, 2010 By: Mike
  • Case Analysis Accor 2007

    Case Analysis Accor 2007

    Introduction The current paper presents the structure, strategy and values according to which Accor has been based upon and tries to find answers to one challenging question about the acquisition of Motel 6: where should Motel 6 fit into Accor’s organization structure? Operating in nearly 100 countries, Accor is the European leader in hotels and global leader in corporate services. The Paris based company, one of the world's largest conglomerates, consists of hotels, restaurants, travel

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    Essay Length: 255 Words / 2 Pages
    Submitted: January 8, 2010 By: Anna
  • Supreme Court Case Miller V. California

    Supreme Court Case Miller V. California

    Introduction There have been many Supreme Court cases that dealed with many concepts of the law, like obscenity for example. As a matter of fact, obscenity is a concept that Miller v. California deals with. To be more specific, this case deals with what is considered obscene, and if the specific obscenity mentioned in this case is protected by the first amendment, the freedom of speech. I will now explain this case in more

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    Essay Length: 829 Words / 4 Pages
    Submitted: January 8, 2010 By: Fatih
  • Comparison Between Light and Electron Microscope

    Comparison Between Light and Electron Microscope

    The introduction of the microscope as a tool for the biologist brought about a complete reappraisal of the micro- composition of biological tissues, organisms and cells. In the infancy of its application to organic materials, it was the implement of anatomists and histologists in particular, where previously unimagined structures in cells were revealed. More recent developments in biological specimen preparation have come from biochemists and physicists who have used the microscope to examine cells and

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    Essay Length: 2,180 Words / 9 Pages
    Submitted: January 8, 2010 By: Mike
  • Frito-Lays Inc Case Study

    Frito-Lays Inc Case Study

    Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this success brings the corporation into a very unique situation as well as bringing up a very good question of “how to develop this further?”

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    Essay Length: 2,585 Words / 11 Pages
    Submitted: January 8, 2010 By: Anna
  • Mit Case - Compexity of Identity

    Mit Case - Compexity of Identity

    “The Complexity of Identity” 1) What is identity marketing, and what how is it superior to demographic or psychographic segmentation and targeting? • Identity marketing, which recognizes the complex process of how customers become strongly attracted to the brands and products that help them to express who they are. • Identity marketing is better than demographic or psychographic segmentation. The potential identities that people possess are numerous and fluid varies over an individual’s lifetime and

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    Essay Length: 761 Words / 4 Pages
    Submitted: January 8, 2010 By: Artur
  • Use Case Template

    Use Case Template

    Prepared by: Man0war777 Use case name: View courses offered by the department Primary actor(s): Academic Staff Brief description: The staff will be able to view the courses offered by the department upon logging into the system. Preconditions (what must be true before the use case can start): The staff must first log in to the University’s online registration system; the system then authenticates the staff’s information before granting access. Postconditions (what must be true

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    Essay Length: 1,209 Words / 5 Pages
    Submitted: January 8, 2010 By: regina
  • Advertsing Industry

    Advertsing Industry

    The Advertising Industry While watching this film I felt appalled to see how these advertisers went about their work. Advertisers aren't always what they seem. For example, there was a party held by MTV and sponsored by Sprite that paid each guest fifty dollars to come and have a good time with some of hip-hops greatest. Seeing things on television like this set the trend and show you a good time; like this is what

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    Essay Length: 294 Words / 2 Pages
    Submitted: January 8, 2010 By: Victor
  • Royal Caribbean Case Study

    Royal Caribbean Case Study

    Introduction: In 1968, Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships, with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational

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    Essay Length: 1,041 Words / 5 Pages
    Submitted: January 9, 2010 By: Mike
  • Tata Motors’ Acquisition of Daewoo - Case Study

    Tata Motors’ Acquisition of Daewoo - Case Study

    Introduction: Over the past three to four years, overseas acquisitions by Indian firms have increased in terms of number and average deal size. According to UBS Investment Research Report 2007, they believe this is a consequence of Indian corporate' strong balance sheets and rising global ambitions. In this essay I am going to use a specific acquisition example based on the article named “Tata Motors’ Acquisition of Daewoo Commercial Vehicles” to illustrate the Indian Acquisition

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    Essay Length: 2,341 Words / 10 Pages
    Submitted: January 9, 2010 By: Artur
  • Mis Case Study Chp 7-Homeland Security

    Mis Case Study Chp 7-Homeland Security

    MIS Case Study: Ch. 7 Database Woes Plague Homeland Security and Law Enforcement 1. It is important to connect as much of the data in many of the federal, state, and local information systems because it will help stop future attacks and events to happen to the United States. After September 11, the federal government created a new cabinet called the homeland security. The cabinet has a database of thousands of federal, state and local

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: January 9, 2010 By: Tommy
  • Malacca Case Study

    Malacca Case Study

    Brief History Malacca’s (one of the states in Malaysia) strategic location as the bridge between Europe and East Asia made Malacca a major regional entrepot in the 16th century, where Chinese, Arab, Malay, and Indian merchants traded goods. Ships from the east traveling to the west and vice versa have to pass through the Straits of Malacca which makes it a natural trading port. This potential jewel of economy attracted the attention of many European

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 9, 2010 By: Janna
  • Netflix Inc. Case Study

    Netflix Inc. Case Study

    Company Background Netflix Inc. incorporated in 1997 and made its first public offering in 2002. Netflix is an online movie rental service which provides its 3,000,000 subscribers access to over 40,000 DVD titles. Although Netflix stocks nearly every title available on DVD, it does not stock titles containing adult content. The Netflix program allows subscribers to rent as many DVD’s as they want, and keep them for as long as they want. Three DVD’s

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: January 9, 2010 By: Jessica
  • Problem Solution: Lester Electronics Corporation

    Problem Solution: Lester Electronics Corporation

    Problem Solution: Lester Electronics Corporation Lester Electronics and Shang-Wa Electronics have a long-standing business relationship. The owners of these firms are close friends, both working diligently to increase market share, profits, and the reputation of their companies. Both companies are financially solvent, and both companies are making strides to address the growing demand for their products and services. Their exclusive business agreement has been extremely successful and to date has ensured a competitive edge in

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    Essay Length: 444 Words / 2 Pages
    Submitted: January 9, 2010 By: Tasha
  • Case Analysis: Virgin Mobile Usa

    Case Analysis: Virgin Mobile Usa

    Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated, as it has reached maturity, is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before

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    Essay Length: 2,191 Words / 9 Pages
    Submitted: January 9, 2010 By: Fatih
  • Caregroup Case Study

    Caregroup Case Study

    CASE ANALYSIS: CAREGROUP Introduction CareGroup was born in late 1996 from the merger of several hospitals in eastern Massachusetts. Intense financial pressure and competitiveness in the healthcare community was the driving force for the merger. As the second largest hospital group in the area, CareGroup was now a formidable force in the medical cost war that included healthcare providers and employers. The Network Collapse While most companies are not completely “paperless,” many organizations use technologies

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    Essay Length: 511 Words / 3 Pages
    Submitted: January 9, 2010 By: Artur
  • Wine Industry

    Wine Industry

    America’s winemakers are making superior wines and reaping global acclaim. In a single generation the United States wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. The American industry has new innovations, new competition, and new markets, which make the future look bright for the wine industry. In terms of worldwide recognition and success, individual American wineries have made their mark only in the last 50 years. Not until the

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    Essay Length: 2,293 Words / 10 Pages
    Submitted: January 9, 2010 By: Jack
  • Tiscali Case Study

    Tiscali Case Study

    1998 In the land of silence, a new communication is born. Now our village is the world. S.p.A. was founded by Renato Soru, in January 1998, following the deregulation of the Italian telecommunications market. Based in Cagliari, the company takes its name from a 2,000-year-old nuragic village hidden in the centre of Sardinia. For centuries, the village was the shelter to the Sardinian population from invaders' attacks, a shelter whose main protection was silence. Communication

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    Essay Length: 549 Words / 3 Pages
    Submitted: January 10, 2010 By: Fatih
  • Lester Electronics Financing Problem

    Lester Electronics Financing Problem

    Lester Electronics Financing Problem “Corporations are very adept at creating hybrid securities that look like equity but are called debt. Obviously, the distinction between debt and equity is important for tax purposes. When corporations try to create a debt security that is really equity, they are trying to obtain the tax benefits of debt while eliminating its bankruptcy costs” (Ross, Westerfield & Laffe, 2004). Since CEO and board of Lester Electronics have decided to acquire

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    Essay Length: 1,181 Words / 5 Pages
    Submitted: January 10, 2010 By: Bred
  • Ups: Case Analysis

    Ups: Case Analysis

    Current Situation The overall performance of United Parcel Service (UPS) during the past year was good. The company’s ROI for the last five year is 14.27 while the industry average is only 12.70. UPS is the market share leader in the express delivery market with a 53% share of the market, and 50% in the ground shipping industry (Lazich, 2007). Based on its Net Profit Margin, Return on Assets, and Earnings per Share the company’s

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    Essay Length: 2,768 Words / 12 Pages
    Submitted: January 10, 2010 By: Fonta
  • Landmake Court Cases

    Landmake Court Cases

    ~Dred Scott v. Sanford, 1857 This was a landmark United States Supreme Court case, in 1846 a slave named Dred Scott and his wife, Harriet, sued for their freedom in a St. Louis city court. They had lived with their owner, an army surgeon, at Fort Snelling, then in the free Territory of Wisconsin. The Scotts' freedom could be established on the grounds that they had been held in relationship for long time in a

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    Essay Length: 1,964 Words / 8 Pages
    Submitted: January 10, 2010 By: Edward
  • Forms of Industrial Organization, Market Structure, and Pricing

    Forms of Industrial Organization, Market Structure, and Pricing

    Forms of Industrial Organization, Market Structure, and Pricing Karl University MBA 501 Abstract The team will identify the four market structures, Pure Monopoly, Oligopoly, Monopolist Competition and Pure Competition in the forms of industrial organization. Pure Monopoly is one firm or company that controls the whole market whether there may not or may be substitutes. Oligopoly is a market dominated by a few large producers of a “homogeneous” or differentiated product. Monopolistic Competition consists of

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    Essay Length: 1,771 Words / 8 Pages
    Submitted: January 10, 2010 By: Stenly
  • Airline Industry: A History of Southwest Airlines

    Airline Industry: A History of Southwest Airlines

    Airline Industry: A History of Southwest Airlines In 1967 Southwest Airlines was a vision by and investment advisor Rollin Kind and his lawyer Herb Kelleher, they wanted to start a different kind of airline. Rollin King already had a small charter that ran between the smaller Texas cities. This new airline at first was to fly between the three largest cities in Texas, Dallas, Houston, and San Antonio. The company was first names Air Southwest

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    Essay Length: 663 Words / 3 Pages
    Submitted: January 10, 2010 By: Stenly

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