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Last update: July 24, 2014
  • Tobacco Industry Analysis

    Tobacco Industry Analysis

    The tobacco industry involves companies that sell and produce tobacco products all around the world. Tobacco products include cigarette, cigar, pipe, and chewing tobacco. Tobacco smoking is “the single largest cause of preventable death and disease in our community.” (Tobacco. 2006) With a society becoming more prosperous, education is improving and a concern for quality of life is resulting in a strong anti-smoking sentiment on all levels of society. Therefore the present and future marketing

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    Essay Length: 2,065 Words / 9 Pages
    Submitted: January 12, 2010 By: Mike
  • John M. Case Analysis

    John M. Case Analysis

    Overview History/Growth This case concerns the John M. Case Company, which at one time was the leading producer of business calendars in the United States. The company was founded by the grandfather of John M. Case in 1920 and was inherited in 1951. The company had experienced profitable operations every year since 1932, and held approximately a 60-65% market share by 1984. Sales had been increasing annually at about a 7% compound rate, and the

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    Essay Length: 1,319 Words / 6 Pages
    Submitted: January 12, 2010 By: Fatih
  • Asses the Positions of Sandy, Len and Starburst Electronics

    Asses the Positions of Sandy, Len and Starburst Electronics

    Assignment Two: Introduction to English Law Introduction My Aim of this assignment is to asses the positions of Sandy, Len and Starburst Electronics. There seems to be several points in which there may be legal issues. They are Fraudulent Misrepresentation, Negligence and Exclusion Clauses. I am going to examine these areas and try to give the suitable legal advice to all three parties. The Scenario White goods PLC is a large manufacturer of washing

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    Essay Length: 460 Words / 2 Pages
    Submitted: January 12, 2010 By: David
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola’s marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Darby Case Study

    Darby Case Study

    I. Problem Description The Darby Company is re-evaluating its current production and distribution system in order to determine whether it is cost-effective or if a different approach should be considered. The company produces meters that measure the consumption of electrical power. Currently, they produce these meters are two locations – El Paso, Texas and San Bernardino, California. The San Bernardino plant is newer, and therefore the technology is more effective, meaning that their cost per

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    Essay Length: 318 Words / 2 Pages
    Submitted: January 13, 2010 By: Mike
  • Selecting Critical Business Processes: A Case Study

    Selecting Critical Business Processes: A Case Study

    HEADNOTE Organizations often struggle with assessing the impact their critical business processes makes on their overall competitiveness. Often, critical processes that perform at acceptable levels can be enhanced to improve the competitive advantage. We present a methodology to assist managers in determining not only a critical business process through comprehensive selection criteria, but also its impact on the vision of the firm. The methodology has been tested in several organizations. One firm's results are presented

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    Essay Length: 537 Words / 3 Pages
    Submitted: January 13, 2010 By: Monika
  • Whole Foods Case Analysis

    Whole Foods Case Analysis

    Mission/External Analysis According to Whole Foods Market, Inc.’s Form 10-K from 2002, the company’s “goal is to become an international brand synonymous with not just natural and organic foods, but with being the best food retailer in every community in which we are located.” The vision of Whole Foods goes deeper than just being a successful grocery store. The company is dedicated to ultimately improving the world in general; it plans to do this by

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    Essay Length: 2,069 Words / 9 Pages
    Submitted: January 13, 2010 By: Jon
  • Coach, Inc. Case Study

    Coach, Inc. Case Study

    Abstract Coach, Inc began operations in 1941 in New York to produce women’s handbags. It’s initial strategy focused on being the lowest cost provider by setting prices approximately 50 percent lower than more luxurious brands. This strategy was very effective until the mid-1990’s when consumer preferences began to change away from traditional leather bags (Gamble, 2007). Coach began a restructuring of its approach to sales in 1996 with the introduction of market research to determine

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    Essay Length: 1,048 Words / 5 Pages
    Submitted: January 13, 2010 By: Jack
  • E-Bay Case Study

    E-Bay Case Study

    Since eBay was launched in 1995 the company has grown at an incredible rate. It is the founder of online auctioning and it has been difficult from a leadership point of view to accommodate the needs of the company and clients as development of services are being established. As a leader of this company it is important to shape the organizations goals, motivate behavior toward the achievement of those goals, and help define the organizational

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: January 13, 2010 By: Mike
  • Case Study Consumer Research Inc.

    Case Study Consumer Research Inc.

    This case study included information on a sample of fifty credit card accounts. This information, table one, included household size, annual income, and the amount charged to the account. Scatter plots of the data were produced. Figure one shows household size vs. amount charged. This graph shows that the positive linear relationship of the data is somewhat strong. The r squared is 0.56, analyzing the graph there is a correlation of household size to amount

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    Essay Length: 1,025 Words / 5 Pages
    Submitted: January 13, 2010 By: Mikki
  • Fair and Lovely Case Analysis

    Fair and Lovely Case Analysis

    Discussion of the case: - cultural norms, Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best, only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand

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    Essay Length: 633 Words / 3 Pages
    Submitted: January 13, 2010 By: Stenly
  • The Unavoidable Industrial Revolution

    The Unavoidable Industrial Revolution

    From 10-1830 the Industrial Revolution changed the society and when the society changes so do the individuals. In the Industrial Revolution many farmers would fence / close up their land and get machines to do the work for them. That causing many farm-workers to loose their job and move to the cities and to work in factories. It did have many negative and positive effects on the society. But I think the Industrial Revolution would

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    Essay Length: 333 Words / 2 Pages
    Submitted: January 13, 2010 By: Monika
  • Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry

    Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry

    Nucor Corporation in 2001: Pursuing Growth in a Troubled Steel Industry Table of Contents Introduction 3 Nucor's History 3 Current Strategy and Future Expectation 4 Analysis and evaluation 4 Dominant Economic Characteristics of the Steel Industry Environment 4 Competition analysis in the Steel Industry 5 SWOT Analysis 6 Recommendations 9 Introduction Nucor's History Nucor Corporation is the second-largest steel producer in the United States and has had net sales of $4.6 billion in 2000. Nucor

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    Essay Length: 1,886 Words / 8 Pages
    Submitted: January 13, 2010 By: Vika
  • Unilever Case Analysis

    Unilever Case Analysis

    External Assessment Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries. The key is that it gave decision-making power to its managers in different countries so that they could tailor

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    Essay Length: 871 Words / 4 Pages
    Submitted: January 14, 2010 By: Jessica
  • Procter & Gamble Case Study

    Procter & Gamble Case Study

    BRIEF HISTORY Procter & Gamble was established in 1837 when candle maker William Procter and his brother-in-law, soap maker James Gamble merged their small businesses. They set up a shop in Cincinnati and nicknamed it "porkopolis" because of its dependence on swine slaughterhouses. The shop made candles and soaps from the leftover fats. By 1859, P&G had become one of the largest companies in Cincinnati, with sales of $1 million. The company introduced Ivory, a

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: January 14, 2010 By: Victor
  • Life as a Mill Town Worker During the Industrial Revolution

    Life as a Mill Town Worker During the Industrial Revolution

    1816: Hello, my name is Elizabeth Crabtree. I work at a cotton mill in Great Britain. My job at the mill is doffing, but I'll get into that later. I'm twenty years old, but I'm not married, yet (I'm still crossing my fingers). I live with my mother and father in a village of mill workers, which happens to be less than a mile away from the mill that I work at. My father works

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    Essay Length: 492 Words / 2 Pages
    Submitted: January 14, 2010 By: Tasha
  • An Approach to the Development of a Quality Metric for Electronic Learning

    An Approach to the Development of a Quality Metric for Electronic Learning

    Education is life long learning endeavor. It is a process of constantly elicitating, acquiring, organizing and integrating specialized knowledge into a single whole that can be used to help improve one's thinking skills. It is an exciting, relevant and vibrant process. The taxonomy of educational objectives can be found in Bloom (1956). He described the order of sequencing the content of the subject and assessing the learning progress based on the learner behavior. Educating, nevertheless

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    Essay Length: 2,657 Words / 11 Pages
    Submitted: January 14, 2010 By: Mike
  • Boeing Case Analysis

    Boeing Case Analysis

    Boeing/Airbus Case Write Up Competition in the Commercial Aircraft Business With only a few large companies across the globe (Boeing, MD, and Airbus), the commercial aircraft industry essentially exhibits the qualities of an oligopolistic competition with intense rivalry. Here is an analysis of competition in the commercial aircraft business using Porter’s Five Forces. Figure 1: Porter’s Five Forces Applied to Aircraft Industry Barrier to entry: - High barriers to entry, to a certain extent help

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    Essay Length: 1,839 Words / 8 Pages
    Submitted: January 14, 2010 By: Victor
  • Jose Ignacio Lopez De Arriortua Case

    Jose Ignacio Lopez De Arriortua Case

    1. A buyer should be ultimately striving to maintain a dominant power leverage position over their supply base. It is never wise to allow a supplier to have more power or the dominance position. It is possible to maintain a buyer dominant power position and simultaneously build a collaborative alliance with a supplier. This is shown in the end of the case when VW builds the factory in Brazil. VW is still in the dominant

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    Essay Length: 1,236 Words / 5 Pages
    Submitted: January 14, 2010 By: Mike
  • Ge Vs Westinghouse Case

    Ge Vs Westinghouse Case

    1.Comment on what is GE's source of competitive advantage in the large turbine industry. G.E. had a large competitive advantage in the large turbine industry for three primary reasons: better r&d and hence improved technology, a clear focus on larger, more technologically sophisticated units, and its status as a price leader in the market. GE had almost twice the R&D budget of both of its major competitors, while simultaneously spending less on R&D as a

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    Essay Length: 512 Words / 3 Pages
    Submitted: January 14, 2010 By: Mike
  • Hydrocan - Stagreen Case Study

    Hydrocan - Stagreen Case Study

    Summary Overview The company HydroCan is planning to launch a new type of lawn car product called “StaGreen”. They have hired a consulting group called “Stone Age Marketing Consultants” to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is

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    Essay Length: 750 Words / 3 Pages
    Submitted: January 14, 2010 By: July
  • Cathay Pacific Hbs Case Analysis

    Cathay Pacific Hbs Case Analysis

    Cathay Pacific Case Analysis 10/25/2007 Cathay Pacific (CP) is an interesting case because it is an example of a company attempting to work in isolation, vertically integrated and developing all their needs themselves. Truth is however; in today’s interconnected economy a company working independently simply can not compete. The world has become too dynamic and contains too many other companies developing better solutions to rely solely on one’s internal organization. Cathay eventually recognized this fact

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    Essay Length: 626 Words / 3 Pages
    Submitted: January 14, 2010 By: Mike
  • Marlboro Case Study

    Marlboro Case Study

    Product Attributes: • Brand: Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Marlboro has successfully placed itself on a world market for cigarettes along with Benson, Newport and Camel. It has become one of the most emblematic logos in the cigarette world market. • Package and label: The geometric design of the red, white and black-lettered flip-top Marlboro package boosted

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    Essay Length: 525 Words / 3 Pages
    Submitted: January 14, 2010 By: Jessica
  • Current Status of the Industry in Lebanon Compared to the Middle East

    Current Status of the Industry in Lebanon Compared to the Middle East

    Introduction Current Status of the Industry in Lebanon Compared to the Middle East Nowadays the male grooming routine has changed dramatically. It no longer consists of the three S's: Shaving, Showering and Shampooing; males are becoming more interested in improving their looks. Fashion for men has been becoming more and more important in the last decade, especially in the Middle East. Today, in order to tailor the man's appearance to perfection, cosmetics companies have created

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    Essay Length: 295 Words / 2 Pages
    Submitted: January 14, 2010 By: Yan
  • Spyware Case Study

    Spyware Case Study

    CASE STUDY: SPYWARE Shante Bourne MIS-5147 There are many PC surveillance tools that allow a user to monitor all kinds of activity on a computer, ranging from keystroke capture, snapshots, email logging, and chat logging just to name a few. These tools are often designed for parents, businesses and similar environments, but can be easily abused if they are installed on your computer without your knowledge. Tools such as these are perfectly legal in most

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 14, 2010 By: Steve

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