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1,771 Essays on International Marketing. Documents 701 - 725 (showing first 1,000 results)

Last update: July 10, 2014
  • Application of Digital Marketing to the University of Upnorth

    Application of Digital Marketing to the University of Upnorth

    Table of Contents Executive Summary I Introduction 3 1.1 Background of this report 3 1.2 Term of Reference for this report 3 II Current situation of marketing and the Education market 4 2.1 Influence on Marketing from IT Technology 4 2.2 Education Market in the UK 4 2.3 Identification of Target Market segment 7 III Discussion of DIM and Application to University of Upnorth 7 3.1 Summary of current Marketing of the University of Upnorth

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    Essay Length: 419 Words / 2 Pages
    Submitted: January 22, 2010 By: Venidikt
  • Case Studymarketing Verses B2c Marketing

    Case Studymarketing Verses B2c Marketing

    : B2B Marketing Verses B2C Marketing Craig Rintoul University of Phoenix EBUS/400 Group ID: PD05BSM01 Stephen Young B.S., M.B.A. September 14, 2006 B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business

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    Essay Length: 1,064 Words / 5 Pages
    Submitted: January 22, 2010 By: Fonta
  • Marketing: How B2b Differs from B2c

    Marketing: How B2b Differs from B2c

    Marketing: How B2B Differs From B2C Marketing b2b v b2c Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers’ confidence. In today’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs

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    Essay Length: 982 Words / 4 Pages
    Submitted: January 22, 2010 By: Edward
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    Feb 22, 2007 Executive Summary Hewlett-Packard (HP) is one of the largest technology companies in the world. Founded in 1939, HP employs nearly 88,000 worldwide, supports 540 sales and administrative offices, and distributes to more than 120 countries. HP is a technology solutions provider to consumers, businesses and institutions globally. The company offers IT infrastructure, global services, business and home computing, imaging and printing. The case study reflects the appraisal of HP’s high performers, internal

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: January 22, 2010 By: Victor
  • Marketing Research Paper

    Marketing Research Paper

    Running head: MARKETING RESEARCH PAPER Marketing Research Paper Tim Smith University of Phoenix Marketing MKT/421 Prof. Vergil Stewart II March 13, 2008 Marketing Research Paper “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (, ). This paper will justify the importance of marketing research

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: January 23, 2010 By: Mike
  • International Trade Implications and Future of Ready-Made Garments Sector of Bangladesh

    International Trade Implications and Future of Ready-Made Garments Sector of Bangladesh

    INTERNATIONAL TRADE IMPLICATIONS AND FUTURE OF READY-MADE GARMENTS SECTOR OF BANGLADESH Abu Yousuf Md. Abdullah* ABSTRACT The hundred percent export-oriented RMG industry has experienced phenomenal growth during the last 15 years. Within a very short period of time, it has attained great importance in terms of its contribution to GDP, foreign exchange earnings and employment and also as a vehicle of social changes. The export earning data of Bangladesh, shows that in 19884-85, ready-made garment

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    Essay Length: 8,592 Words / 35 Pages
    Submitted: January 23, 2010 By: Artur
  • Uk Bread Market

    Uk Bread Market

    British Bakeries is a part of Rank Hovis, the UK’s largest flour milling business, itself a division of Rank Hovis McDougall or RHM Group One Ltd. The core business of British Bakeries is wrapped sliced bread, both branded and retailer own-label, and it supplies about a third of the UK’s plant bread; approximately 16 million loaves each week. The company also produces speciality bread, rolls and baps and morning goods. There are around 450 different

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    Essay Length: 500 Words / 2 Pages
    Submitted: January 23, 2010 By: Yan
  • Apple Marketing Plan

    Apple Marketing Plan

    Table of Contents Executive Summary 5 Marketing Strategy 6 Background 6 Company 6 Products 7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17

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    Essay Length: 9,684 Words / 39 Pages
    Submitted: January 23, 2010 By: Top
  • The Product Life Cycle (plc) and How It Is Used in Marketing

    The Product Life Cycle (plc) and How It Is Used in Marketing

    The Product Life Cycle (PLC) and how it is used in marketing A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness and develop a market for the product.

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    Essay Length: 412 Words / 2 Pages
    Submitted: January 23, 2010 By: Yan
  • International Behaviors with Strangers

    International Behaviors with Strangers

    Travelling to a foreign country can be exciting, but also frustrating. Many people will encounter difficulty adjusting to a new culture. Speaking each day in a new language can be difficult, even if one has studied it for years. This is because in order to communicate effectively, it is necessary to know more about a language than grammar and vocabulary. One must understand, among other things, the formulas and conventions that make up polite

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    Essay Length: 2,730 Words / 11 Pages
    Submitted: January 23, 2010 By: Mike
  • Synopsis for the Marketing Research Project

    Synopsis for the Marketing Research Project

    SYNOPSIS for the marketing research project The face of the society is changing in India and that too very fast and this change has brought about a major change in the mentality of the Indians. Now-a-days people are broader in their thinking, and are ready to experiment with a lot of new ideas. One of them is ‘Event Management’. Every tiny detail from your entering the venue to your going out is a result of

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    Essay Length: 395 Words / 2 Pages
    Submitted: January 23, 2010 By: Tasha
  • Crm Constitutes the Heart of Business to Business Marketing

    Crm Constitutes the Heart of Business to Business Marketing

    Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as “the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application.” CRM has become a necessity to successfully and profitability manage customers and a firm’s

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    Essay Length: 1,487 Words / 6 Pages
    Submitted: January 23, 2010 By: Victor
  • Branding in Product Marketing

    Branding in Product Marketing

    Brand is defined as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem. Branding is important

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    Essay Length: 477 Words / 2 Pages
    Submitted: January 24, 2010 By: Kevin
  • Hewlett Packard Computers - Marketing Case Study

    Hewlett Packard Computers - Marketing Case Study

    Case Study: Hewlett-Packard 1. Problem Definition 1. Primary Business – Technology Firm 1. Imaging and Printing Group (IPG) 1. Products: Printers and inks 2. Revenue: 30% of total 2. Personal Systems Group (PSG) 1. Products: Desktop PCs, notebooks, servers, flat-screen TVs 2. Revenue: 29% of total 3. Technology Solutions Group (TSG) 1. Technology and IT services for B2B segment 2. Revenue: 37.5% of total 2. Main Issue – HP is struggling to decide whether to

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: January 24, 2010 By: Fatih
  • Action Plan for Marketing Communications

    Action Plan for Marketing Communications

    Action Plan for Marketing Communications Although advertising can be very expense, it is effective! Advertising is a good return on investment because image and brand recognition drive consumers to buy products and services. Therefore, Dirty Deeds Incorporated (DDI) must start an advertising campaign in order to familiarize and charm their target audience. This will assist DDI in moving past the introduction stage, and into the growth stage by establishing a strong and emergent customer base.

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    Essay Length: 1,424 Words / 6 Pages
    Submitted: January 24, 2010 By: Stenly
  • International Trade Theories

    International Trade Theories

    INTERNATIONAL TRADE THEORIES One of the avenues to address this is to seek help from the Embassy of the other country. For example, if the Canadian Embassy in South Korea will not help a Canadian find information on importing some product from South Korea, you can simply go to the office of the South Korean (ROK) Consulate in Toronto or the Korean Embassy in Ottawa and their staff will be pleased to provide assistance. Adam

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    Essay Length: 371 Words / 2 Pages
    Submitted: January 24, 2010 By: Tasha
  • Old Navy Marketing Plan

    Old Navy Marketing Plan

    Old Navy operates a chain of 960 stores in North America. Old Navy offers its own brand if women’s, men’s, and children’s clothing and accessories at discount prices. According to Yahoo Finance, in 2006, the company’s revenue grew 1.6 percent to $6.86 billion. Business Mission Old Navy is a brand owned by Gap, Inc. As a whole, Gap’s purpose is “to make it easy for you to express your personal style throughout your life” (www.gapinc.com).

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    Essay Length: 833 Words / 4 Pages
    Submitted: January 25, 2010 By: Bred
  • Dell’s Marketing Strategy

    Dell’s Marketing Strategy

    Company Overview Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range

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    Essay Length: 1,728 Words / 7 Pages
    Submitted: January 25, 2010 By: regina
  • International Legal & Ethical Issues Simulation

    International Legal & Ethical Issues Simulation

    International Legal and Ethical Issue University of Phoenix 2008 International Legal and Ethical Issues The “Addressing International Legal and Ethical Issues” simulation discusses the contract between a US pharmaceutical company called CadMex Pharma and a company called Gentura in the country of Candore. When international agreements are made, the company has to make sure that the contract is legal and the terms will be enforced. Defining contract terms explicitly is very critical. For example, deciding

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    Essay Length: 516 Words / 3 Pages
    Submitted: January 25, 2010 By: Max
  • International Accounting Paper

    International Accounting Paper

    International Accounting Paper This paper will first discuss the role of the International Accounting Standards Board (IASB). Next, the paper will examine the IASB’s history and evolution. Finally, this paper will discuss the IASB’s stance on ethics issues. The role of the IASB consists of three parts. The first is to develop a single set of global accounting standards in order to help various users of financial statements from various capital markets of the

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    Essay Length: 438 Words / 2 Pages
    Submitted: January 25, 2010 By: Yan
  • Analyzing Marketing Opportunities

    Analyzing Marketing Opportunities

    America is a fat nation in which almost 2/3rds of all Americans are overweight. This national weight problem is causing a variety of severe health problems in both adults and children. For example, four percent of adolescents now have Type II diabetes (which typically never effects youths). Among the reasons for this problem are the decline of the family dinner, the popularity of computers/videogames, increased technology (reducing movement), increased food processing that adds sugar (sugar

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    Essay Length: 615 Words / 3 Pages
    Submitted: January 25, 2010 By: Andrew
  • Relationship Marketing

    Relationship Marketing

    Abstract: This academic paper describes and analyses the term ‘Relationship Marketing’ and ‘Quality of Service’ delivered to the customers in a hotel business. The New Year’s Event was organized by the Pavithra Hotel to attract new customers and retain them by providing them with the best quality service. The theory relationship marketing and quality of service are analyzed with the event and specifically how the hotel has built on its relationship marketing and provided good

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    Essay Length: 3,623 Words / 15 Pages
    Submitted: January 26, 2010 By: Mike
  • Strategic Plan Market Analysis

    Strategic Plan Market Analysis

    Strategic Plan MBA 580 Strategic Plan Summit Medical Center is fortunate to have a defined, working mission, vision, and values statement. In a commitment to these statements, one has devised a strategic roadmap to align with the mission and vision of the organization. In this paper, one will distinguish between strategy and tactics apply strategic choice to determine long-term objectives, create a road map for implementation, develop a tactical plan, forecast financials, and identify controls.

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    Essay Length: 1,078 Words / 5 Pages
    Submitted: January 26, 2010 By: Bred
  • Potential Market Crash

    Potential Market Crash

    The article that I read was about how college cost could lead to a potential market crash. College costs keep rising and almost everyone wants a college degree now. Every year the college graduates debt breaks the record of the debt for the previous year. This generation is the first to shoulder the cost of college primarily through interest bearing loans rather than grants. The debt is not a problem, as long as income keeps

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    Essay Length: 487 Words / 2 Pages
    Submitted: January 26, 2010 By: Mike
  • Injectable Security Solutions Marketing Plan

    Injectable Security Solutions Marketing Plan

    MARKETING PLAN: Injectable Security Solutions 1.0 Executive Summary Injectable Security Solutions is a start-up security solutions research, and development company. ISS is currently developing and marketing a tracking device for current prisoners, new prisoners, and parolees. ISS is not the first to market this technology, but the first to impregnate a RFID tracking chip into the chest cavity of the persons being detained. With the current prison population overcrowding facilities, ISS is offering state, federal

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    Essay Length: 2,442 Words / 10 Pages
    Submitted: January 26, 2010 By: Jack