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Last update: August 8, 2014
  • Today’s Global Market

    Today’s Global Market

    In today's global market the need for efficient and reliable tools is of great importance. One such tool that has helped man is that of the computer. With advances in technology occurring everyday, the computer is still at the forefront of today's economic world. With the versatility to perform many different needs for different users, the computers future looks pretty bright. As an accounting major student, the accounting industry is one that is heavily immersed

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    Essay Length: 1,133 Words / 5 Pages
    Submitted: March 12, 2010 By: Wendy
  • Pharmaceutical Marketing Ethics

    Pharmaceutical Marketing Ethics

    The discovery, development, manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the highest ethical standards

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    Essay Length: 394 Words / 2 Pages
    Submitted: March 12, 2010 By: Stenly
  • Relationship Marketing Marriott International Inc.

    Relationship Marketing Marriott International Inc.

    Relationship Marketing Marriott International Inc. Marriott international inc. is one of the world wide leading companies with thousands of properties in the U.S and 67 other countries. Marriott hotel chains has attracted millions of customers world wide building a strong relationship with those customers and insuring their satisfaction by implementing Market driven strategies which increased the business ability to understand their customers’ needs and habits. “PEOPLE FIRST” that’s the first thing you see when

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    Essay Length: 438 Words / 2 Pages
    Submitted: March 13, 2010 By: Jon
  • Global Markets

    Global Markets

    Executive Summary This report discusses the expansion of Tesco up to date and analyses their future plans to enter into the North American market. Tesco has been very successful because of its good adaptation to the local environment. Tesco have a very flexible store format with a wide range of food and non-food goods. It is currently expanding at a highest rate than any other international retailer and they do have a very good position

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    Essay Length: 873 Words / 4 Pages
    Submitted: March 13, 2010 By: Edward
  • New Jean Company Marketing Plan

    New Jean Company Marketing Plan

    I. Business Analysis Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest quality fabrics and tailored with perfected cuts to fit all the curves of a woman. Never before has there been an upscale premium lifestyle

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    Essay Length: 2,406 Words / 10 Pages
    Submitted: March 13, 2010 By: Mike
  • Rise and Fall of Internet Banking

    Rise and Fall of Internet Banking

    Would you trust your money with an electronic banking system? If you had a million dollars to move from one account into another account would you trust the click of a button or would you prefer to go into your bank and personally interface with a client service representative? These are some of the questions that people consider when their bank begins to advertise internet banking services. Although the ability to transact business and

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    Essay Length: 1,529 Words / 7 Pages
    Submitted: March 13, 2010 By: Kevin
  • The Internet and the Library ( Compare and Contrast )

    The Internet and the Library ( Compare and Contrast )

    The internet and the library , both are the considered to be a big depository of information .Library can be defined as [1]“A collection of literary documents or records kept for reference or borrowing” While Internet is defined as [2]“An electronic network providing access to millions of resources worldwide. University Libraries provide access to many periodical indexes through the Internet. Internet access is available on all floors of the Libraries.” Internet and the library both

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: March 13, 2010 By: Artur
  • Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),

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    Essay Length: 2,382 Words / 10 Pages
    Submitted: March 14, 2010 By: Wendy
  • Internet Affiliate Programs

    Internet Affiliate Programs

    : Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make

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    Essay Length: 5,807 Words / 24 Pages
    Submitted: March 14, 2010 By: July
  • Whole Foods Market:

    Whole Foods Market:

    In the past, Whole Foods was a successful venture and highly regarded as the primary destination for locally-grown organic foods. It was a small store that had mostly college-aged people or hippies as customers. This image of a small store environment that focused on providing food from local growers has drastically changed. Now, Whole Foods stores are much bigger, have more variety, and attempt to target a large market of organic consumers. Despite its tremendous

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    Essay Length: 331 Words / 2 Pages
    Submitted: March 14, 2010 By: Andrew
  • A Brief History of the Internet

    A Brief History of the Internet

    A Brief History of the Internet Within our society there has been a revolution, one that rivals that of the Industrial Revolution. The Technological Revolution. At the head of this revolution is the Internet. A place full of information, adventure, and even for some, romance. In our society today everyone has heard of this technological wonder, and many use it on a daily basis, but for some the question still remains… What is the Internet,

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    Essay Length: 1,525 Words / 7 Pages
    Submitted: March 14, 2010 By: Fonta
  • Marketing Research Report on a Multiplex

    Marketing Research Report on a Multiplex

    TABLE OF CONTENTS Introduction Pg 3 Establishment of a Catchment Area Pg 5 Expected Pattern of Usage Pg 7 Research Process Pg 8 Questionnaire (primary data collection) Pg 11 Limitations of the Research Process Pg 14 Competitor Analysis Pg 15 Fee Structure Pg 16 Conclusion Pg 18 Bibliography Pg 19 INTRODUCTION: Canterbury: Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should

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    Essay Length: 1,678 Words / 7 Pages
    Submitted: March 14, 2010 By: Top
  • Quality of Cars in Today’s Market

    Quality of Cars in Today’s Market

    Quality of Cars in Today's Market In today's society, transportation is becoming a bigger factor in everyday living. People need transportation to get to work, school, events, or even to visit a friend or family member. In order to visit these places, transportation is offered through buses, airplanes, trains, or automobiles. However when considering everyday life transportation, automobiles are by far the most popular way to travel; but how do you know which car to

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 14, 2010 By: Bred
  • Market Segmentation

    Market Segmentation

    Market Segmentation The final stage of the twentieth-century market in America has been characterized as "market segmentation." Fully developed in the 1970s and 1980s, firms sought competitive advantage through the use of demographics and psychographics to more accurately pinpoint and persuade consumers of their products. Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.

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    Essay Length: 778 Words / 4 Pages
    Submitted: March 14, 2010 By: Tommy
  • Pepsi/coke Market Conditions

    Pepsi/coke Market Conditions

    Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: March 15, 2010 By: Tasha
  • Marketing Research Proposal on Baja Fresh

    Marketing Research Proposal on Baja Fresh

    Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out

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    Essay Length: 378 Words / 2 Pages
    Submitted: March 15, 2010 By: Edward
  • The Internet and Development of Information

    The Internet and Development of Information

    The Internet and Development of Information The internet remains an ever growing phenomenon that is here to stay and transforms the world in the manner that business is conducted at an unprecedented pace. From taking courses online and earning degrees, to paying bills in the comfort of your own home. It is not just American society that the internet is transforming, but the rest of the world, especially developing countries are taking notice. Will developing

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    Essay Length: 1,831 Words / 8 Pages
    Submitted: March 15, 2010 By: Yan
  • Marketing Paper

    Marketing Paper

    Executive Summary This report provides an analysis and evaluation of the current and prospective marketing plan of the Xbox 360. Methods of analysis include marketing objectives, target market areas, a marketing mix and an overview of the product, which all can be found in the Table of Contents section of this report. The report finds that the prospects of the company can greatly increase if it is done right. The Xbox 360 is the second

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: March 16, 2010 By: Victor
  • Motivation in Marketing

    Motivation in Marketing

    The product that I recently bought was the MacBook, the Apple laptop. At the time I bought it, I have such a high level of drive that arouses me to satisfy the needs. I finally decide to reduce the tension, occurs from the discrepancy between my present state (of not having it) and my goal (owns a notebook), by buying it. The motivation I had then resulted from my needs, both utilarian and hedonic. On

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    Essay Length: 476 Words / 2 Pages
    Submitted: March 16, 2010 By: Monika
  • Ecommerce and Marketing Strategy

    Ecommerce and Marketing Strategy

    Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology

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    Essay Length: 4,477 Words / 18 Pages
    Submitted: March 16, 2010 By: Edward
  • L’oreal: Conquer the Market of Shampoo

    L’oreal: Conquer the Market of Shampoo

    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following

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    Essay Length: 5,036 Words / 21 Pages
    Submitted: March 16, 2010 By: Mike
  • Trudental Marketing

    Trudental Marketing

    TruDental Marketing Strategy and Tactical plans. Contents 1. Background Analysis 2. Introduction 3. Marketing Objectives 4. Marketing Strategies 5. Marketing tactics and Plans 6. Budget 7. Summary and conclusion 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the

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    Essay Length: 1,820 Words / 8 Pages
    Submitted: March 17, 2010 By: Mike
  • Internet Regarding E-Commerce

    Internet Regarding E-Commerce

    The growth of the internet has a huge impact upon UK Book Industry. A book is a set or collection of written, printed, illustrated, or blank sheets, made of paper, parchment, or other material, usually fastened together to hinge at one side, and within protective covers. Each side of a sheet is called a page, and a single sheet within a book may be called a leaf. A book produced in electronic format is known

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    Essay Length: 1,979 Words / 8 Pages
    Submitted: March 17, 2010 By: Anna
  • B2b Vs. B2c Marketing Stratigies

    B2b Vs. B2c Marketing Stratigies

    B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers. The American Marketing

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    Essay Length: 974 Words / 4 Pages
    Submitted: March 17, 2010 By: Bred
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Kudler Fine Foods Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego area. Each of these stores is located in a fashionable shopping center with nearly 16,000 s.f. of retail space. These stores offer the very best domestic and imported products from organic produce to specialty meats. After experiencing substantial growth, Kudler Fine Foods is now interested on increasing the loyalty and profitability of its consumers through

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    Essay Length: 820 Words / 4 Pages
    Submitted: March 17, 2010 By: Mike

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