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Last update: July 10, 2014
  • Research Paper on Clarence Williams

    Research Paper on Clarence Williams

    Clarence Williams was both an artist and an entrepreneur. Highly energetic and adept at all sides of the music business from writing, publishing, and performing to managing other artists, he worked with the most famous early female blues singer, Bessie Smith. The songs he wrote were popular across the United States; some of his compositions in the Dixieland style have become classics. Williams was born on the outskirts of New Orleans, in Plaquemine, Louisiana, on

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: February 11, 2010 By: Fatih
  • Singapore Flyer Marketing

    Singapore Flyer Marketing

    Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation, we have targeted the age group and the income group factor. Firstly, for the age group, Singapore flyer should segment the market into four different age groups. They are the children, youths, adults and elderly. We have chosen to target the youths and adults (age 13 to 45), mainly because they are the ones who are willing to

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: February 11, 2010 By: Artur
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Understanding Marketing

    Understanding Marketing

    Understanding Marketing Ben Yoder July 15, 2006 AIU Online Abstract A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong customer relationship is more important then mass marketing and having many customers. They are finding that retaining existing customers is more efficient then having more customers who are not repeat

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    Essay Length: 2,007 Words / 9 Pages
    Submitted: February 12, 2010 By: Vika
  • Researcher

    Researcher

    Scenario 1 Many employees in company A are not likely to have needs for the specifict benefit programs that the company offers, hence it makes sense to get rid of the benefit programs that some employees use and others do not use. The level of benefits provided must meet the needs or objectives of the employees and employers in order to attract employees’ willingness to receive benefits instead of direct cash compensations. For company A,

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    Essay Length: 1,658 Words / 7 Pages
    Submitted: February 12, 2010 By: Andrew
  • Marketing and online Dating

    Marketing and online Dating

    In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business’s audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks,

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    Essay Length: 771 Words / 4 Pages
    Submitted: February 12, 2010 By: July
  • Utilizing Primary and Secondary Research

    Utilizing Primary and Secondary Research

    The majority of successful companies would affirm that they are market driven. Such organizations express a belief in the value of the marketing concept and the relationship between a market orientation and firm success and profitability. A key component within the marketing concept is marketing research. This is the process of gathering information on the market through primary methods, on our own, and secondary methods, through outside sources. This paper presents a brief overview

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    Essay Length: 2,135 Words / 9 Pages
    Submitted: February 12, 2010 By: Monika
  • Benefits of Stem Cell Research

    Benefits of Stem Cell Research

    Benefits of Stem Cell Research Medical research has brought to the world many great improvements: cures for numerous types of illnesses, pain medications, and an infinite number of things that have changed the way people look at the scientific side of medical research. Along with the remarkable breakthroughs of medical research comes the cons that have derived from the practice. This includes nerve agents that have been used in chemical warfare. Medical research has the

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    Essay Length: 1,361 Words / 6 Pages
    Submitted: February 12, 2010 By: Artur
  • Business and Market Exposure Maersk Line

    Business and Market Exposure Maersk Line

    Business and market exposure Maersk Line Dependency on global economy and world trade Being in an international industry, the market for Maersk Line is global and the demand for its container shipping services is directly correlated with the development in the global economy and the world trade situation. Globalization of world industries, spurred by deregulation policies and trade liberalization, as well as an increase of export volume from e.g. China has in recent years been

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    Essay Length: 538 Words / 3 Pages
    Submitted: February 12, 2010 By: Mike
  • The Research Paper

    The Research Paper

    THE RESEARCH PAPER There is a standard format for all research reports, whether they be of the natural or social sciences. The ultimate goal is to test hypotheses, the predictions derived from one's theory and built upon the findings of others. The structure of the research paper reflects the profound relationship between theory and fact. Facts do not speak for themselves. As Marvin Harris (Cultural Materialism 1979:7) observed, "facts are always unreliable without theories that

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    Essay Length: 1,932 Words / 8 Pages
    Submitted: February 12, 2010 By: Wendy
  • Oligopolistic Market

    Oligopolistic Market

    Oligopolistic Market An oligopoly exists when a few companies dominate an industry. This concentration often leads to collusion among manufacturers, so that prices are set by agreement rather than by the operation of the supply and demand mechanism. For an oligopoly to exist, the few companies do not need to control all the production or sale of a particular commodity or service. They only need to control a significant share of the total production or

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    Essay Length: 852 Words / 4 Pages
    Submitted: February 13, 2010 By: Victor
  • Marketing: The Importance of Marketing in Organizational Success

    Marketing: The Importance of Marketing in Organizational Success

    Marketing: The Importance of Marketing in Organizational Success Marketing: The Importance of Marketing in Organizational Success In the corporate world today, in 2008 creating a thriving corporation faces many challenges. These obstacles often affect their rate of longevity. Even industries that are internationally recognized and set the standards struggle daily to maintain status quo. Marketing is a vital component to the prosperity of all organizations. The marketing strategies include obtaining new clients, branding, and influencing

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    Essay Length: 687 Words / 3 Pages
    Submitted: February 13, 2010 By: Wendy
  • Making Money When the Market Is Mistaken!

    Making Money When the Market Is Mistaken!

    Making Money When the Market is Mistaken! Part 1.) I did my program review on a one-hour show I watched straight through. It was called, “Making Money when the Market is Mistaken.” The lead man basically running the show was Conrad De Aenlle. He is also a writer for the New York Times and is an expert on making money. The show was basically on Stocks and how J.P. Morgan runs their company. Now nobody

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: February 13, 2010 By: Mike
  • Differences in B2b Vs B2c Marketing

    Differences in B2b Vs B2c Marketing

    Differences in B2B Marketing vs B2C In the following paper differences in marketing techniques that focus on B2B customers as opposed to marketing to B2C customers will be examined. The different goals and approaches used in marketing to these different business types will also be examined. In the Business to Business (B2B) marketing as well as Business to Consumer (B2C) marketing, many of the same techniques and methods of marketing are utilized. For example internet

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    Essay Length: 1,046 Words / 5 Pages
    Submitted: February 13, 2010 By: Fatih
  • Marketing

    Marketing

    1.0 Executive Summary Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market. American Technology will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small business and high-end home office for reliable information technology including hardware, software, and all

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    Essay Length: 2,821 Words / 12 Pages
    Submitted: February 13, 2010 By: Anna
  • Mkt421 Marketing Mix

    Mkt421 Marketing Mix

    University of Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix,

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: February 13, 2010 By: Monika
  • Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Diesel for Successful Living - Branding Strategies for an Up-Market Line Extension in the Fashion Industry

    Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel

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    Essay Length: 3,490 Words / 14 Pages
    Submitted: February 13, 2010 By: Tasha
  • Nike Maxsight Contact Lenses Descriptive Research Design

    Nike Maxsight Contact Lenses Descriptive Research Design

    Nike Maxsight Contact Lenses Descriptive Research Design Designed for athletic individuals in need of vision correction, Nike’s Maxsight contact lenses were developed through a partnership with Bausch and Lomb. The new lenses are available in grey-green or amber colors, depending on the primary sport of choice. Offering distortion-free optics by reducing glare and boosting contrast help Nike athletes “See Sport Better.” In addition, the Maxsight lenses filter over 90% of harmful blue light and UVA

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    Essay Length: 734 Words / 3 Pages
    Submitted: February 14, 2010 By: regina
  • Research Writting 220

    Research Writting 220

    According to polls, at least 80 percent of the Americans now favor cutbacks in immigration quotas. More than 90 percent support an all-out effort to curb the massive illegal immigration issue. There are anywhere between 2 and 12 million illegal immigrants in the United States. Since the 1990 it is report that in a single year, 800,000 to 1 million illegal immigrants enter into the country every year. Most of these immigrants cross the boarder

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    Essay Length: 2,029 Words / 9 Pages
    Submitted: February 14, 2010 By: Artur
  • Market Segmentation

    Market Segmentation

    Market Segmentation ________________________________________ Targeting a segment of the market can be a powerful strategy. It’s the concentration of marketing effort to dominate a market niche. Market segmentation is the process of identifying and targeting groups of individuals who are similar to one another. Markets can be segmented in many different ways: by product or service needs, by sensitivity to price, by geographic area, by demographic segment, or by psychographics and lifestyles. Successful segmentation depends on

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 14, 2010 By: Top
  • Marketing-Cadbury’s

    Marketing-Cadbury’s

    Definition Of Marketing Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and

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    Essay Length: 949 Words / 4 Pages
    Submitted: February 14, 2010 By: Mike
  • Marketing

    Marketing

    Steroids are known as synthetic versions of the naturally occurring male sex hormone testosterone. Although some people think that there are only positive effects from the use of steroids, there are far more negative effects than there are positive ones. Steroids may make you look bigger and feel stronger, but eventually they will become very detrimental to your body. There are physical and mental side effects to the use of steroids, and the continued use

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    Essay Length: 897 Words / 4 Pages
    Submitted: February 14, 2010 By: Wendy
  • Analysis of Financial Markets and Institutions

    Analysis of Financial Markets and Institutions

    Financial Markets and Institutions Looking at John’s portfolio it is clear that he has decided to invest in many different types of company, that range from Banking to Information Technology. This spreads the risk factor and means that john has a much better chance of not making a big loss as his investments are widely spread. Obviously John’s main investment objective is to get the biggest return on his investments. Looking at his investments John

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    Essay Length: 1,172 Words / 5 Pages
    Submitted: February 15, 2010 By: Mike
  • Non-Traditional Marketing

    Non-Traditional Marketing

    On the one hand it is true that non-traditional marketing can offer great opportunities and has shown great results. It has many advantages that I already listed and mentioned in the answer 1 and 2. Among all other big advantage, non-tradional marketing enable marketers to attract consumer’s attention which is really imported. Moreover the brand is not the one directly communicating on the product: journalists, medias, or consumers will do the job communication for the

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    Essay Length: 279 Words / 2 Pages
    Submitted: February 15, 2010 By: Stenly
  • Boeing Market Analysis

    Boeing Market Analysis

    The Boeing Company is a major player in the aerospace and defense industry with over 150,000 employees. As of 2006 they led the commercial and defense aircraft market as the company with the largest total revenue. (Defense News , 2007). The corporation is divided into five separate business units/services. Commercial Airplanes and Integrated Defense Systems are the two major components. The other three units span control over research and development, services and financial services; Phantom

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    Essay Length: 6,452 Words / 26 Pages
    Submitted: February 15, 2010 By: Vika

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