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Last update: August 3, 2014
  • Marketing Myopia

    Marketing Myopia

    PAPER Marketing myopia By John D Marketing myopia is a term created by Theodore Lewitt, to describe a common managerial problem that many businesses have had in the past and now have in the present. It is a problem where the business fails to look into the future of their company and the industry they are in, and fail to plan ahead for it. Therefore in myopia suffering businesses, business decisions are usually based on

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    Essay Length: 524 Words / 3 Pages
    Submitted: January 27, 2010 By: Andrew
  • Internet Censorship

    Internet Censorship

    "Inevitably, being an uncontrolled system, means that the Internet will be subjected to subversive applications of some unscrupulous users." (Kershaw) The concept of the Internet was created in answer to a strategic problem faced by the United States government during the Cold war era. A nuclear attack would easily disrupt a traditional computer network and hence make communication impossible. The solution was found in a new type of network. A network where all nodes would

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    Essay Length: 2,979 Words / 12 Pages
    Submitted: January 27, 2010 By: David
  • Internet and the Workplace

    Internet and the Workplace

    The Internet and the Workplace The Internet has become a pervasive presence in the American workplace. Two-thirds of employees in medium and large companies in the United States now have Internet access, compared with fifteen percent only two years ago, according to a sampling of 500 companies surveyed by the IntelliQuest Corporation. (IntelliQuest) Workers with Web access typically spend five to ten hours per week sending personal e-mail or searching for information not specifically related

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    Essay Length: 1,845 Words / 8 Pages
    Submitted: January 27, 2010 By: Artur
  • L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data

    L’oreal’s Soft Sheen/carson Selects Bristol’s Sales & Marketing Analytics to Maximize the Efficiencies of Their Data

    Ѓ6¦1 Bristol Technology announced today that Soft Sheen/Carson, the leading manufacturer and marketer of Black hair care products, has implemented Bristol's Sales & Marketing Analytics Solution, DataAlchemy, to significantly expand their business analysis and reporting capabilities. DataAlchemy is the industry leading software platform that transforms retail data into knowledge that drives better business decisions. Soft Sheen/Carson's selection of DataAlchemy enables their business development department to focus on understanding the ever-changing consumer demand patterns and

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    Essay Length: 422 Words / 2 Pages
    Submitted: January 27, 2010 By: Anna
  • Piracy on the Internet

    Piracy on the Internet

    Shane Richardson Burbs: Verizon Wireless seeks 200 workers Last year Verizon Wireless cut 850 call-center jobs. Yesterday 8/4/05 Verizon Wireless announced they need to fill 200 jobs throughout the New York metropolitan area. Through this year Verizon has hired over 300 people in the New York area. The job requirements are a high school diploma, and at least two years in retail-sales experience. A college degree is desirable. I think this is a good experience

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    Essay Length: 270 Words / 2 Pages
    Submitted: January 28, 2010 By: Fonta
  • Marketing Plan - Warid Telecomnmunication

    Marketing Plan - Warid Telecomnmunication

    MARKETTING MARKETING PLAN Warid Telecom. 2. Situation Analysis: A) Company History: Warid Telecom takes pride in being backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a diversified business interest in the institutions that have enjoyed commercial success as a result of its strong financial resources and extensive management expertise. The Abu Dhabi Group's major investments are in

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    Essay Length: 613 Words / 3 Pages
    Submitted: January 28, 2010 By: Anna
  • Experience and Internet News: The Real Reason for The online New Reading Gender Gap

    Experience and Internet News: The Real Reason for The online New Reading Gender Gap

    Experience and Internet News: The Real Reason for the Online News Reading Gender Gap by Amy Schmitz Weiss, Master's Student Sharon Meraz, Master's Student Nilo Figur, Doctoral Student Paula M. Poindexter, Associate Professor School of Journalism University of Texas at Austin Austin, TX 78712 Presented to: Newspaper Division AEJMC Annual Convention Kansas City, MO July 2003 Introduction Reading news is now the third most popular activity on the Internet behind e-mailing and Web browsing. According

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    Essay Length: 2,491 Words / 10 Pages
    Submitted: January 28, 2010 By: Victor
  • Consumer Analysis in a Dynamic Food Market

    Consumer Analysis in a Dynamic Food Market

    CONSUMER ANALYSIS IN A DYNAMIC FOOD MARKET ABSTRACT Consumer analysis is a very complex matter. There is an increasing interest to study it for more intensively due to the political dimension of some food safety problems in the last decade. The concern on health and nutrition has stimulated the research on different attributes and comparative advantages of consumption habits and diets. However, under a practical point of view, we should focus our attention in a

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    Essay Length: 3,262 Words / 14 Pages
    Submitted: January 29, 2010 By: Mike
  • Internet

    Internet

    SAN FRANCISCO -- Intel is getting down to business. Business branding that is. With its new vPro brand, unveiled at an event here, Intel hopes to establish a business desktop brand distinguished by its built-in management and security features. Today's event was a step in a long process. The first systems to use vPro will be based on Intel's "Conroe" processor due out this summer. Conroe offers about a four times energy savings over the

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    Essay Length: 469 Words / 2 Pages
    Submitted: January 29, 2010 By: Monika
  • Stock Market Crash

    Stock Market Crash

    The Stock Market crash of 1929 has been looked at as the greatest symbol of depression is our countries history. Although the Stock Market crashing had a huge effect on the beginning of the Great Depression, there are still factors to consider when looking for a source to blame. It’s hard to put responsibility on the stock market for something so huge and disheartening. The Great Depression is seen as a slippery road downward, not

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    Essay Length: 680 Words / 3 Pages
    Submitted: January 29, 2010 By: Max
  • Redwin Strategic Marketing Plan

    Redwin Strategic Marketing Plan

    Redwin Strategic Marketing Plan Table of Contents Title Page 1 Introduction 3 Situation Analysis 4 Market Analysis 5 Customer Analysis 8 Competitor Analysis 15 Internal Analysis 22 S.W.O.T Analysis 28 Strategic Position 31 Vision and Mission 32 Marketing Mix Strategies 33 References 35 Introduction Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product

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    Essay Length: 6,436 Words / 26 Pages
    Submitted: January 29, 2010 By: Anna
  • Marketing

    Marketing

    1. What is a sustainable competitive advantage? To achieve a temporary competitive advantage is hard to do but to develop a competitive advantage into a sustainable competitive advantage is even harder to do, because this means that the company must possess value-creating things or capabilities that cannot be duplicated or imitated by other firms, nor can they made redundant -overbodig- by developments in the environment Therefore SCA could be defined as the prolonged -verlengd- benefit

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    Essay Length: 256 Words / 2 Pages
    Submitted: January 29, 2010 By: Mike
  • Notas De Marketing Fiat Stilo

    Notas De Marketing Fiat Stilo

    earnings performance and to become more competitive. This effort is aimed at: -- updating its product line to improve its presence in more profitable market segments, including entry in segments where Fiat Auto currently does not have a presence -- increasing sales on European markets, thereby reducing its dependence on the Italian market -- increasing sales through more profitable channels. In view of these goals, Fiat Auto undertook a tough, detailed plan of action at

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    Essay Length: 451 Words / 2 Pages
    Submitted: January 30, 2010 By: Mike
  • Freedoms on the Internet

    Freedoms on the Internet

    The internet is the world’s only remaining “free” medium, not in the financial sense, but the free speech sense. There are people who want to limit those freedoms for financial gain for themselves and their organizations. The internet is almost completely decentralized and unregulated; this allows anyone with access to a computer to look up any side of any given topic. It allows a high school band, the same medium for exposure as a

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    Essay Length: 835 Words / 4 Pages
    Submitted: January 30, 2010 By: Vika
  • Environment Marketing Management

    Environment Marketing Management

    INTRODUCTION I engage in this course because I’m really interested in the environment, from the last years following different news and changing in the public interest in the matter. I think that nature is important subject of great relevance. In this way I decided to attend the course of environmental marketing management, in critical way to everything I was learning and studying. This moved from my personal idea that each writing or article that we

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    Essay Length: 1,807 Words / 8 Pages
    Submitted: January 30, 2010 By: Tommy
  • Internet Censorship

    Internet Censorship

    Looking at the First Amendment, Americans are given numerous freedoms. These freedoms are constitutional rights that can not be taken away, but many people take these freedoms to the extreme, and the internet proves this point well. Serious action must be taken when it comes to the censorship on the internet. What is internet censorship? Internet censorship is control or suppression of the publishing or accessing of information on the Internet. Exploration of the Internet

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    Essay Length: 889 Words / 4 Pages
    Submitted: January 30, 2010 By: Venidikt
  • Security on the Internet

    Security on the Internet

    Security on the Internet How do you secure something that is changing faster than you can fix it? The Internet has had security problems since its earliest days as a pure research project. Today, after several years and orders of magnitude of growth, is still has security problems. It is being used for a purpose for which it was never intended: commerce. It is somewhat ironic that the early Internet was design as a prototype

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    Essay Length: 2,385 Words / 10 Pages
    Submitted: January 30, 2010 By: Andrew
  • Internet Payments

    Internet Payments

    Internet Payments Recent years have witnessed substantial growth in the use of both Internet and electronic documents. Information is flowing more freely than ever before. Goods and services are now being bought and sold electronically. Increasingly, business communications are being conducted online and are adapting their operations to an electronic environment. Internationally and in Canada, the widening application of the Internet in commercial transactions is evident. Current statistics reveal that $195.39 billion (CDN) in revenue

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    Essay Length: 881 Words / 4 Pages
    Submitted: January 30, 2010 By: regina
  • Marketing Differences B2c & B2b

    Marketing Differences B2c & B2b

    Marketing Differences B2C and B2B Sites The Internet has changed the way marketing professionals implement new ideas to promote and sell products. The challenge nowadays is centered towards tendencies and trends established in the last 10 years by Internet users. Creativity and innovation have become necessary to lure customer’s attention through B2C and B2B websites; hence, it is imperative to constantly improve sites without losing attention on customer needs. However, since there are sound differences

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    Essay Length: 992 Words / 4 Pages
    Submitted: January 30, 2010 By: Wendy
  • The Internet

    The Internet

    I understand this only works when i turn in a paper, so I keep trying otherwise this site is worthless. The Internet was first conceived in the early '60s, under the leadership of the Department of Defense's Advanced Research Project Agency (ARPA). DARPA grew from a paper architecture into a small Advanced Research Project Agency network (ARPANET) intended to promote the sharing of super-computers amongst researchers in the United States. The researchers had to work

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    Essay Length: 338 Words / 2 Pages
    Submitted: January 30, 2010 By: Mike
  • Marketing Mix

    Marketing Mix

    Abstract This paper defines one of the strategies of marketing research “Marketing Mix”. The major marketing management decisions can be classified in one of the following four categories, Product, Price, Place (distribution), and Promotion. These variables are known as the marketing mixer the 4 P's of marketing. Product is the entity that is for sale. Price is the monetary value that would be charged from a prospective buyer, in the market, in exchange for the

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    Essay Length: 865 Words / 4 Pages
    Submitted: January 30, 2010 By: Edward
  • Communication Before and After Internet

    Communication Before and After Internet

    Communication before and after Internet Days, months, and years go by and we do not notice them. Living in such a busy world, we are not always aware of the changes in our lives. Twenty years ago, if someone was told we would be able to buy groceries, pay our bills, buy stocks or even a car through the use of a computer, we might have laughed and blamed too much science fiction television for

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    Essay Length: 621 Words / 3 Pages
    Submitted: January 30, 2010 By: Vika
  • Marketing Plans

    Marketing Plans

    A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a

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    Essay Length: 4,508 Words / 19 Pages
    Submitted: January 31, 2010 By: Tommy
  • New Wave of Internet Technology and the Effects on off-Line Relationships

    New Wave of Internet Technology and the Effects on off-Line Relationships

    Abstract There is a new place for exploration in regards to relationships; traditionally we meet people on the street, at bars or by other friends. However, since the vast expansion of Internet users, there have risen new ways of interacting and communicating with others. There are places on line that are specifically made to meet people in different context and environments. Some of these areas include instant message engines, chat rooms, and different other Internet

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    Essay Length: 3,509 Words / 15 Pages
    Submitted: January 31, 2010 By: Fatih
  • Marketing in B2b Compared to B2c

    Marketing in B2b Compared to B2c

    How do Business 2 Consumer sites market differently from Business 2 Business sites? This question will be discussed and examined in detail to decide the determining factors that separate the two. This paper will also give examples to support some determining factors. Although the marketing programs are the same for each type of business, how they are executed, what they say, and the outcome of the marketing activities differ (Murphy, 2002). A brief comparison of

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    Essay Length: 836 Words / 4 Pages
    Submitted: January 31, 2010 By: Jon