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Last update: July 24, 2014
  • A Successful Marketing Strategy

    A Successful Marketing Strategy

    More and more individuals have become concerned with their quality of life and have started to become more physically active. Either working out regularly at a fitness facility, developing their own routine at home or becoming a part of an organized sports team, people are exercising for a healthier heart, enjoyment or both. However, the stress of exercise can take its toll on our bodies, especially on our joints. Frank L. VanderSloot, President and

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    Essay Length: 656 Words / 3 Pages
    Submitted: November 25, 2009 By: Vika
  • Mini Case 1 Business Marketing

    Mini Case 1 Business Marketing

    This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids

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    Essay Length: 307 Words / 2 Pages
    Submitted: November 25, 2009 By: Wendy
  • Brief on Measuring Preferences for Really New Markets

    Brief on Measuring Preferences for Really New Markets

    ARTICLE: Measuring Preference for Really New Products RE: MARK: 4100 SYNOPSIS: The article is about the problems faced when trying to evaluate consumer preferences for really new products. These products differ in that there are no products similar in the market. Consumers need some knowledge in order to evaluate the benefits of these RNPs. There is much uncertainty about the benefits of these products, thus it is difficult to obtain credible responses to methods use

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    Essay Length: 569 Words / 3 Pages
    Submitted: November 25, 2009 By: Vika
  • Marketing Strategy in Ecommece

    Marketing Strategy in Ecommece

    Marketin Strategy In E-Commerce • Browse essays using search option • Access free essay links resource page • Need help with paper writing services? • Bookmark our site for future reference Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations

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    Essay Length: 4,506 Words / 19 Pages
    Submitted: November 25, 2009 By: Tasha
  • Starbucks Integrated Marketing Communication Campaign

    Starbucks Integrated Marketing Communication Campaign

    Assessment: Individual Critique of a Current IMC Campaign – Part One Due Date: Wednesday 2nd April 2008 (week 5), 2.00pm Length: 1200 words maximum excluding Reference List Value: 12 marks Links to unit’s learning outcomes: This assessment is specifically linked to learning outcome 1 and 4. Key Task: An IMC campaign refers to a set of interrelated and coordinated marketing communications activities that centre on a single theme or idea that appear in different media

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    Essay Length: 371 Words / 2 Pages
    Submitted: November 25, 2009 By: Max
  • Marketing Plan of Ipod

    Marketing Plan of Ipod

    Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product________________________________________________________8 -Price__________________________________________________________8 -Promotion______________________________________________________9 -Place__________________________________________________________9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive Summary The focus of this report is on new Apple

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    Essay Length: 2,155 Words / 9 Pages
    Submitted: November 25, 2009 By: Jon
  • Ae Target Market

    Ae Target Market

    American Eagle Outfitters has changed quite a bit since 1977, which is when they started to become a well-known clothing company. Back then, American Eagle or AE was a store that mainly sold outdoor gear. Today, AE sells jeans, hoodies, graphic tees, pajamas, shoes, jewelry, and much more. The style of the clothing can be described as preppy, trendy, “vintage”, and athletic. Since the style of the merchandise is very trendy, the target market for

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    Essay Length: 251 Words / 2 Pages
    Submitted: November 25, 2009 By: Venidikt
  • Structure of the Eye and Ear

    Structure of the Eye and Ear

    iffany Goff Margaret Jenkins General psychology 7/11/04 Structures of the eye and ear We use our ears for the hearing sense, and we use our eyes for vision. Both are very important senses and would be hard to get along without. We rely on hearing for communication, navigation, entertainment and many other purposes Now for our eyes we use them for vision, their like our own personal camera’s, both have and use lens to focus

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: November 25, 2009 By: Stenly
  • Capital Structure

    Capital Structure

    Financial Analysis revised Page 22 of 54 pages. Chapter: 13: Module 2.4: Capital Structure and Value... Session 1: Introduction to Capital Structure A telecommunication regulator needs to know about capital structure and the value of the firm in order to assess if the firm is adequately financed. Capital structure gives the early warning indications on the firm’s financial distress. With a number of firms to be regulated the firm’s capital structure becomes important for

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    Essay Length: 811 Words / 4 Pages
    Submitted: November 25, 2009 By: Steve
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • Marketing

    Marketing

    1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: November 25, 2009 By: Wendy
  • Nucor Corporation - Structuring for Efficiency and Effectiveness

    Nucor Corporation - Structuring for Efficiency and Effectiveness

    Nucor Corporation - Structuring for Efficiency and Effectiveness Introduction Nucor achieved its position as one of the largest steel producers in the United States by carefully monitoring costs and paying attention to the needs of its markets. This strategy of providing its customers with a competitive product at competitive prices has brought success and growth to Nucor, in sales, income, and stock price. Recently, however, the control of the organization has been brought into question.

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    Essay Length: 1,527 Words / 7 Pages
    Submitted: November 26, 2009 By: Jack
  • Iphone Marketing Plan

    Iphone Marketing Plan

    Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that

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    Essay Length: 3,500 Words / 14 Pages
    Submitted: November 26, 2009 By: Tasha
  • Marketing Strategy

    Marketing Strategy

    New Era Caps Marketing Plan There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product. Product: The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city.

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 26, 2009 By: Venidikt
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Structural Functionalism

    Structural Functionalism

    Functionalism is referred to as consensus structuralism because it emphasises the central role that agreement between members of a society on morals plays in maintaining social order. It is this moral consensus that creates an equilibrium, which is the normal state of society. Durkheim was concerned with the question of how societies maintain internal stability and survive over time. He sought to explain social cohesion and stability through the concept of solidarity. In "primitive" societies

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    Essay Length: 446 Words / 2 Pages
    Submitted: November 26, 2009 By: Mike
  • Npas in Retail Loan Market

    Npas in Retail Loan Market

    Management of Non-Performing Assets in Indian Public Sector Banks with special reference to Jharkhand Abstract I. Introduction The banking industry has undergone a sea change after the first phase of economic liberalization in 1991 and hence credit management. While the primary function of banks is to lend funds as loans to various sectors such as agriculture, industry, personal loans, housing loans etc., in recent times the banks have become very cautious in extending loans. The

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    Essay Length: 4,878 Words / 20 Pages
    Submitted: November 27, 2009 By: Monika
  • How Would You Account for Changes in Political Cleavage Structures and How Does This Impact on Party Systems?

    How Would You Account for Changes in Political Cleavage Structures and How Does This Impact on Party Systems?

    How would you account for changes in political cleavage structures and how does this impact on party systems? The fundamental nature of this essay is to look at the different explanations of the emergence and development of political cleavage structures and its impact on party systems in Western Europe. The party systems of the Western European states reflect both common lines of development of Western European history and country-specific characteristics of the progress of state

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    Essay Length: 656 Words / 3 Pages
    Submitted: November 27, 2009 By: Artur
  • Market Watch: Regulation of the Stock Market

    Market Watch: Regulation of the Stock Market

    Market Watch 1 Market Watch: Regulation of the Stock Market Samuel Thomas Legal Environment Bus670 Professor Gittens Market Watch 2 The Enrons and Worldcoms made it clear that the financial markets cannot be left under the auspices of corporate directors and officers, without oversight authority. “The corporate abuses and fraud that Enron exemplified, while not a first in the financial markets, they were certainly a first in terms of the magnitude of the losses to

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    Essay Length: 1,666 Words / 7 Pages
    Submitted: November 27, 2009 By: Victor
  • Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing Report on the UK marketing environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with

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    Essay Length: 1,500 Words / 6 Pages
    Submitted: November 27, 2009 By: Max
  • Social Structure of Science

    Social Structure of Science

    The social dynamic of the science world or any world for that matter is an interesting construct. There is a social hierarchy that can be seen in all groups but it is very interesting to look back on the critical decisions and discoveries of our time and see how those relationships between individuals and groups may have impacted those decisions and made discoveries possible. Our simulations were a great experience in my opinion and a

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    Essay Length: 1,059 Words / 5 Pages
    Submitted: November 27, 2009 By: Artur
  • Beach Towel Market Size

    Beach Towel Market Size

    The market size for beach towels in the state of Florida is particularly high. The state of Florida, the state in which the Beach Sheet headquarters will be located, attracts a very high number of visitors per year. Data for the 2006 calendar year shows that over 83 million people visited the state this particular year. Also for 2006, these 83 million people left an economic impact of over $65 billion in tourism spending. Statistics

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Fatih
  • Comparing & Contrasting American & Japanese Marketing

    Comparing & Contrasting American & Japanese Marketing

    Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 27, 2009 By: Mike
  • Marketing Intro

    Marketing Intro

    Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: November 27, 2009 By: Bred
  • Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Introduction - SCA’s global brand, TENA SCA is the world leader in incontinence care product. The International Continence Society defines incontinence as any involuntary leakage of urine. SCA’s global brand, TENA, comprises a complete product portfolio of incontinence products range from large absorbent incontinence protection in a pant model to ultra-thin protective pads. SCA creates it’s value through knowledge of consumer and customer needs, regional presence and efficient production. SCA products are produced nearly exclusively

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    Essay Length: 2,462 Words / 10 Pages
    Submitted: November 27, 2009 By: Bred

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