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Last update: July 18, 2014
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • The Michelin Corporation - Marketing Plan

    The Michelin Corporation - Marketing Plan

    Marketing Plan The Michelin Corporation today is the world’s number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies’ ever more pressing needs

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    Essay Length: 3,306 Words / 14 Pages
    Submitted: December 4, 2009 By: David
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Marketing for online Businesses

    Marketing for online Businesses

    Google Ad Words There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: December 5, 2009 By: Victor
  • Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions – Present and Future Starbucks is a multinational coffee and coffee house chain company founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. This analysis will provide an overview of Starbucks and its industry; examine the

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    Essay Length: 5,356 Words / 22 Pages
    Submitted: December 5, 2009 By: Venidikt
  • Information Systens in Aquarius Marketing

    Information Systens in Aquarius Marketing

    Information systems in Aquarius Marketing Report By Prepared by Adedeji Adewola 10th of January, 2008 TABLE OF CONTENT TASK 1 1.0 INTRODUCTION 4 1.1 ASSUMPTIONS 4 1.2 SYSTEM REQUIREMENTS 4 1.2.1 END-USER REQUIREMENTS 4-5 1.2.2 MANAGEMENT REQUIREMENTS 5 1.2.3 PLATFORM/HARDWARE REQUIREMENT 6 1.3 INFORMATION SYSTEM REQUIREMENT 6 1.3.1 COST 6 1.3.2 TIME 6-7 1.3.3 PERFORMANCE/QUALITY 7 1.3.4 TECHNICAL 7 1.3.5 SCOPE/TEAM 7 1.3.6 POLITICS 7 TASK 2 2.1 PROJECT PLAN 8 2.2 KEY STAGES OF

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    Essay Length: 3,219 Words / 13 Pages
    Submitted: December 5, 2009 By: Steve
  • Magic Milkshakes Market Stall Report

    Magic Milkshakes Market Stall Report

    Magic Milkshakes market stall report Introduction: Our team chose to complete this project by selling milkshakes was because more than half of the resources used were free and they were easy to make. We together made $50.90 however we spent $20 on ice cream so we deducted that from out total sum and then we split the profits by 3 giving us a profit of $10.30 each. The team: Our team consisted of Dylan Marshallsea,

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 5, 2009 By: Fonta
  • Supply, Demand and Price of Residential Heating Oil

    Supply, Demand and Price of Residential Heating Oil

    Supply, Demand and Price of Residential Heating Oil As the year goes on and heads into the colder parts of the winter season one concern of many consumers using heating oil to heat their homes this winter is whether there is adequate supply of the low inventories and what will it cost them. Typically heating oil prices fluctuate month to month with a norm of higher prices in the winter due to a higher demand

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    Essay Length: 889 Words / 4 Pages
    Submitted: December 5, 2009 By: Mike
  • Goblin Market

    Goblin Market

    “For there is no friend like a sister.” -Christina Rossetti Sisterhood has been bond that throughout the ages has changed from only family members, to females that feel a special bond with one another, to females sharing the same interest in religion or education. Christina Rossetti shared the sisterhood bond to her readers when she wrote her poem Goblin Market. The poem has even been centered on by the critics to be the theme of

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: December 5, 2009 By: Top
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Global and Domestic Marketing There are many external environmental factors that marketing. Political, cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company’s goods or services can provide understanding of environmental factors that need to be addressed for a products success. When

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    Essay Length: 825 Words / 4 Pages
    Submitted: December 5, 2009 By: Kevin
  • Cause of Supply and Demand

    Cause of Supply and Demand

    Cause of Supply and Demand The cause for supply and demand in this simulation is caused by rental rate, reduction, reduce vacancy rate, and increase revenue. As Law of Demand describes inverse relationship between price and quantity demanded meaning higher prices raise the opportunity cost of purchasing a good. Consumers demand lower quantities and lower prices reduce the opportunity cost of purchasing a good; therefore consumers demand higher quantities. During year one as property manager

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    Essay Length: 315 Words / 2 Pages
    Submitted: December 5, 2009 By: Artur
  • Ameican Economy 2005-2007

    Ameican Economy 2005-2007

    Over the past three years American government has seen some changes in its economy that were influenced not only by the economical but as well political and environmental factors. We will study the development of economic factors such as, inflation, unemployment, growth, balance of payments and the overall well being of the population and how the wealth of the nation was distributed, on the period going from November 2004 to November 2007. The steady economy

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    Essay Length: 2,123 Words / 9 Pages
    Submitted: December 6, 2009 By: Venidikt
  • Marketing

    Marketing

    Marketing is the process by which we deal with our customers and engage them in buying a product. Sometimes we use catchy phrases to get them interested and sometimes we even go as far as developing something so innovative that they are instantly magnetized by them. Yet, marketing is not only to successfully sell and making commercials, most of the time we must study our market and create new tactics. One of those tactics means

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 6, 2009 By: Jon
  • Marketing Communication Tools Ab.&fitch

    Marketing Communication Tools Ab.&fitch

    MARKETING HOME ASSIGNMENT By: Szeremlei Pйter Seminar Leader: Kapitбny Jуzsef Module Leader: Dr. Tom Owens Topic: Communication Tools Abercrombie & Fitch Co. 1 Introduction In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion’ that is the most prominent ‘P’ in the ‘4 P’s’. In fact to many people promotion is marketing. Promotion is a part of a firm’s overall effort to communicate

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    Essay Length: 4,994 Words / 20 Pages
    Submitted: December 6, 2009 By: Jon
  • Marketing Research

    Marketing Research

    INTRODUCTION Redefining marketing research The board of directors of American Marketing Association (AMA) has approved the following new definition of marketing research on August 2004. �’Marketing research is the function that links the consumer, customer, and public to the marketer through information--information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to

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    Essay Length: 2,791 Words / 12 Pages
    Submitted: December 6, 2009 By: Jack
  • Marketing Management - Promotion

    Marketing Management - Promotion

    Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • A Christian Worldview in a Global Business Economy

    A Christian Worldview in a Global Business Economy

    “The purpose of developing a Christian view of the world is not merely to evaluate and judge the world, but to change it,” (Boa, 2004). Having a Christian worldview is hard enough in American but add in the entire world and it can be a little trickier. Thinking Christianly has a major impact on how someone would do business overseas, in a global economy. When it comes to a Christian worldview in a global economy

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    Essay Length: 1,622 Words / 7 Pages
    Submitted: December 7, 2009 By: David
  • Price Elasticity of Demand

    Price Elasticity of Demand

    Price Elasticity of Demand T’s Jean Shop sells designer jeans. The latest trend setter has been Capri cuffed blue jeans. The demand for the Capri jeans has been very high with teenagers and young women. The business has increased its supply of Capri jeans due to the high demand. The owner, Terri Johnson, contemplates increasing the price from $9.00 to $10.00. Ms. Johnson needs to know the response of the consumers to the increased price.

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    Essay Length: 397 Words / 2 Pages
    Submitted: December 7, 2009 By: Wendy
  • European Biofuels Market

    European Biofuels Market

    The US is flooding Europe with subsidised biofuels that threaten to destroy Europe's domestic refining market, the head of the biofuel company D1 Oils warned today as its shares lost a third of their value. Admitting that some 35 jobs could be lost as a result of the cheap imports, Elliott Mannis, chief executive, said: "The simple fact is that you can buy the subsidised American imported material cheaper than you can buy virgin oil

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    Essay Length: 327 Words / 2 Pages
    Submitted: December 7, 2009 By: Wendy
  • Price/income Elasticity of Demand

    Price/income Elasticity of Demand

    In the ever-changing economy, staying competitive and increasing revenue is a constant battle. Understanding the economics is a main key in remaining or becoming successful in the market. Many tools aid in making economic decisions such as whether to increase or decrease price and understanding income versus demand. The following information will provide insight on using the price elasticity of demand to determine whether to increase or decrease price and using the concept of income

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    Essay Length: 341 Words / 2 Pages
    Submitted: December 7, 2009 By: Max
  • No B.S. Direct Marketing

    No B.S. Direct Marketing

    On my first week with Bay Area House Buyers, I was introduced to “No B.S. Direct Marketing,” written by the great author, Dan Kennedy. My main goal is to learn as much as possible in the field of marketing. At that moment, I was familiar with the term “Direct Marketing,” but was not aware of it in dept. I was hoping to learn who uses it and the effectiveness of this strategy. This new found

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    Essay Length: 608 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Supply and Demand Changes of Verizon

    Supply and Demand Changes of Verizon

    Supply and Demand Changes Of Verizon Verizon has gone through many changes in the last few years. The communication industry is extremely competitive and this company would not have had a chance of forming at all, except for the government ordered breakup of AT&T in 1984. Their targeted areas of communication are cellular, paging and PCS services for corporate and individual customers. They have been trying to expand their business for corporate local goods and

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    Essay Length: 865 Words / 4 Pages
    Submitted: December 7, 2009 By: regina
  • Marketing - Bionade Case

    Marketing - Bionade Case

    MARKET SITUATION AND SEGMENTATION In the 1980s, the mature German beer market experienced declining sales due to the emergence of trendy, lifestyle-softdrinks and alcoholic mixed drinks. Especially the small breweries were suffering from this development, such as the Bavarian Peter Brauerei. Thus the company had to come up with a new idea in order to keep the business running. In 1985, the master brewer Dieter Leipold (see attachment A2) started research on an organically brewed

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    Essay Length: 699 Words / 3 Pages
    Submitted: December 7, 2009 By: Edward
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. 'Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 299 Words / 2 Pages
    Submitted: December 7, 2009 By: Artur
  • Marketing Audit Overview

    Marketing Audit Overview

    The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data. I this

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    Essay Length: 505 Words / 3 Pages
    Submitted: December 7, 2009 By: Mikki

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