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Last update: July 18, 2014
  • Ecommerce and Marketing Strategy

    Ecommerce and Marketing Strategy

    Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology

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    Essay Length: 4,477 Words / 18 Pages
    Submitted: March 16, 2010 By: Edward
  • L’oreal: Conquer the Market of Shampoo

    L’oreal: Conquer the Market of Shampoo

    FROM SCIENCE TO BEAUTY L'Oréal's research facilities in France, the USA, and Japan bring together more than 3,000 scientists and research staff. Their discoveries are published in leading scientific journals. L’Oréal’s innovations are patented, creating some 586 patents in 2004 alone. Our methodologies for evaluating the safety and efficacy of ingredients and finished products, product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following

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    Essay Length: 5,036 Words / 21 Pages
    Submitted: March 16, 2010 By: Mike
  • Supply and Demand

    Supply and Demand

    Introduction The following paper analyzes the initial release of Microsoft’s XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at

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    Essay Length: 1,018 Words / 5 Pages
    Submitted: March 16, 2010 By: Bred
  • Federal Reserve and the American Economy

    Federal Reserve and the American Economy

    Federal Reserve and the American Economy This paper will focus on the Federal Reserve and the American economy. The American economy is not doing well at all compared it successes in the past. Tuesday, January twenty ninth the Dow Jones industrial average fall to almost 600 points. (Gross, Daniel. The U.S. Economy Faces the Guillotine, Newsweek). The United States economy has entered a time of economic trouble. People are losing there jobs. The prices of

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    Essay Length: 689 Words / 3 Pages
    Submitted: March 17, 2010 By: Kevin
  • Trudental Marketing

    Trudental Marketing

    TruDental Marketing Strategy and Tactical plans. Contents 1. Background Analysis 2. Introduction 3. Marketing Objectives 4. Marketing Strategies 5. Marketing tactics and Plans 6. Budget 7. Summary and conclusion 1. Background analysis The 2005 and 2006 have been educational years for TruDental where by the company had to go through a complicated process of trials and errors to find out what works and want does not as far as the processes, services, benefits and the

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    Essay Length: 1,820 Words / 8 Pages
    Submitted: March 17, 2010 By: Mike
  • B2b Vs. B2c Marketing Stratigies

    B2b Vs. B2c Marketing Stratigies

    B2C vs. B2B Marketing Differences Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers. The American Marketing

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    Essay Length: 974 Words / 4 Pages
    Submitted: March 17, 2010 By: Bred
  • Why an Economy May Enter a Recession

    Why an Economy May Enter a Recession

    Why may an economy enter a recession? Discuss how a government might use fiscal policy to combat recession, and what difficulties it might face in doing so. A recession can be caused firstly by a negative demand shock. Here, fall in Aggregate Demand reduces Price and reduces Y below Y*. Such a shock could arise from a drop in consumer confidence, for example. This pessimism reduces demand for all goods at all prices, shifting AD

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    Essay Length: 266 Words / 2 Pages
    Submitted: March 17, 2010 By: David
  • Kudler Fine Foods Market Research

    Kudler Fine Foods Market Research

    Kudler Fine Foods Kudler Fine Foods is a local upscale specialty food store with three locations in the San Diego area. Each of these stores is located in a fashionable shopping center with nearly 16,000 s.f. of retail space. These stores offer the very best domestic and imported products from organic produce to specialty meats. After experiencing substantial growth, Kudler Fine Foods is now interested on increasing the loyalty and profitability of its consumers through

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    Essay Length: 820 Words / 4 Pages
    Submitted: March 17, 2010 By: Mike
  • Washington Mutual Marketing Plan

    Washington Mutual Marketing Plan

    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual Inc.'s (WaMu) marketing stories and strategies over the past five years are riddled in success. Washington Mutual Bank opened its doors on September 25,

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    Essay Length: 770 Words / 4 Pages
    Submitted: March 18, 2010 By: Vika
  • Australia Economy and the Major 5 Member of Asean Economic

    Australia Economy and the Major 5 Member of Asean Economic

    1. SNAPSHOT OF THE AUSTRALIA ECONOMY AND THE MAJOR 5 MEMBERS OF ASEAN ECONOMICS Item Australia Indonesia Philippine Thailand Malaysia Singapore Populationпј?2006пј‰ 20,434,176 245,452,739 89,468,677 64,631,595 24,385,858 4,492,150 Population growth rate пј?2006пј‰ 0.8% 1.4% 1.8% 0.7% 1.8% 1.4% Population density per sq mi: (2006) 7 351 777 327 192 18,645 Annual inflation rate(2006) 3.3 10.4 6.3 4.8 2.9 1 Unemployment rate(2006) 4.9 12.5 7.9 2.1 3.5 3.1 GDP growth rate(2006) 2.7 5.5 5.4 4.8 5.9

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    Essay Length: 1,812 Words / 8 Pages
    Submitted: March 18, 2010 By: Steve
  • The Murky Murk Demand and Supply Analysis

    The Murky Murk Demand and Supply Analysis

    "The Murky Murk" by Wes Ishmael, Contributing Editor Beef Magazine October 2006 Mandatory livestock ID systems have been a subject focused on repeatedly in beef farming magazines this year. NAIS (National Identification System) is designed to track livestock for animal health purposes, with the ultimate aim to be able to track any head of livestock or any lifetime production group of livestock back to all previous locations of residence within 48 hours. The goal is

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    Essay Length: 678 Words / 3 Pages
    Submitted: March 18, 2010 By: Mike
  • Marketing Analysis

    Marketing Analysis

    Marketing is a very general term that refers to the commercial functions involved in transferring goods and services from a producer to a consumer. It is commonly associated with endeavors such as branding, selling, and advertising, but it also encompasses activities and processes related to production, product development, distribution, and many other functions. Furthermore, on a less tangible level, marketing facilitates the distribution of goods and services within a society, particularly in free markets. Evidence

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    Essay Length: 5,937 Words / 24 Pages
    Submitted: March 18, 2010 By: Jon
  • Germon Economy Between the Wars

    Germon Economy Between the Wars

    The Treaty of Versailles gives the terms to which Germany officially surrendered. Part VIII of the Treaty in particular is important, dealing specifically with reparations from WWI Due to the fact that determing the exact amount of reparation was nearly impossible, Article 233 simply set a deadline. The amount was to be determined by an Inter-Allied Commission. Article 231 states that, Germany accepts the responsibility of Germany and her allies for causing all the loss

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: March 18, 2010 By: Mikki
  • Supply and Demand

    Supply and Demand

    The law of demand and supply in a market is primarily defined as a function of price. However, there are other determining factors likely to influence the demand or supply in a market. These factors include the following: taste and preference, income, price of complementary or substitute goods, expectation, technology, price of resources, price of related goods, and number of consumers or producers in the market. I’ll illustrate several examples of how these factors affect

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    Essay Length: 727 Words / 3 Pages
    Submitted: March 18, 2010 By: Monika
  • What the Mba Marketing Degree Means to Me

    What the Mba Marketing Degree Means to Me

    My mother taught me the value of education and goals of personal achievement. She proved many times that through advanced education new opportunities would become available with financial rewards. As an immunohematologist, continued education was not required to obtain a promotion or increase in salary. Instead, tenure was the basis of these rewards. It was during my first industry position when I started to understand my mother’s teachings and why I must receive a master’s

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    Essay Length: 388 Words / 2 Pages
    Submitted: March 19, 2010 By: Top
  • Nyiit Managerial Marketing Wright Food Task 3

    Nyiit Managerial Marketing Wright Food Task 3

    INTEROFFICE MEMORANDUM TO: Susan Reichert, VP of marketing, Wright Foods FROM: Rajeev Sharma SUBJECT: La Fresh Brand Evaluation/Recommended Promotion Strategy Introduction Wright has a great all natural product in the form of La Fresh for the quality conscious consumers. Wright should use this unique feature of the product to further promote it. Evaluation of the La Fresh Brand La fresh is being promoted to extend the century old legacy associated with the name Wright,

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    Essay Length: 398 Words / 2 Pages
    Submitted: March 19, 2010 By: Mikki
  • Non-Profit Marketing Plan

    Non-Profit Marketing Plan

    I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.

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    Essay Length: 1,792 Words / 8 Pages
    Submitted: March 19, 2010 By: David
  • Sociology - Observation of Marketing

    Sociology - Observation of Marketing

    Rick Kurtz Observation Of Marketing There are a few physical essentials that all people need in order to survive. These necessities are food, water, and shelter. I do believe however a strong argument could be made for the psychological needs of humans, without which the will to live may in itself cease. However for the sake of argument let’s say that the requirements for life are food, water, and shelter. As such, one would expect

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    Essay Length: 309 Words / 2 Pages
    Submitted: March 20, 2010 By: David
  • Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    Frictionless Ecommerce Is a Myth. Do You Agree? What Are the Implications for Marketers of Your Conclusions?

    FRICTIONLESS ECOMMERCE IS A MYTH.” DO YOU AGREE? WHAT ARE THE IMPLICATIONS FOR MARKETERS OF YOUR CONCLUSIONS? E-commerce is the most rapidly expanding sector of the economy throughout the world so far this century. Its growth is exponential with the internet population taking less than a year to double in some countries while it has taken the world population just under 40 years to double in size (Reynolds 2002). E-commerce can be technically defined as

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    Essay Length: 2,590 Words / 11 Pages
    Submitted: March 20, 2010 By: Mike
  • Anheuser-Busch Companies, Inc. Marketing

    Anheuser-Busch Companies, Inc. Marketing

    Table of Contents Executive Summary 4 Mission Statement 5 Organizational Structure 5 Marketing Objectives 6 Situational Analysis 7 Developing a Marketing Strategy 8 Societal, Ethical, and Consumer Issues 9 Consumer Analysis and Target Market Strategy 10 Product Planning 13 Distribution Planning 15 Promotion Planning 16 Price Planning 16 Integrating and Analyzing the Marketing Plan/Revising the Marketing Plan 17 Conclusion 19 Executive Summary Anheuser-Busch Companies, Inc. would like to introduce a new marketing plan for Budweiser

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    Essay Length: 4,741 Words / 19 Pages
    Submitted: March 20, 2010 By: July
  • Puma Marketing Project

    Puma Marketing Project

    Introduction: With a hallmark of mixing it up, PUMA has a top 10 position in the global sporting goods market. We have distinguished ourselves from the competitive landscape and strengthened our hold in our consumer's life. Puma has risen fast to attain sixth place in the global sportswear market, doubling its annual profits in one year. Dedicated to delivering cutting edge products and a long-term growth plan are key drivers in our longevity which result

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    Essay Length: 397 Words / 2 Pages
    Submitted: March 20, 2010 By: Fonta
  • The Internet Economy Within Digital Media

    The Internet Economy Within Digital Media

    The Internet economy within Digital Media Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for

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    Essay Length: 1,052 Words / 5 Pages
    Submitted: March 20, 2010 By: Victor
  • Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations

    Some might consider sales and marketing synonymous, one task split into two. However this could not be further from the truth. Sales are activities that lead to closing the deal and signing an agreement or contract. Marketing is the courses of action implemented to reach and persuade prospects (Lake, n.d.). The relationship between these two departments is analogous to the sibling rivalry of Siamese twins, joined at the hip and constantly arguing. Different in culture

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    Essay Length: 1,246 Words / 5 Pages
    Submitted: March 20, 2010 By: Janna
  • Internet Market Entry into South Korea

    Internet Market Entry into South Korea

    Introduction The basis of this report was to identify a suitable target market that would be best suited to launch Jet.net. On considering many potential candidates, South Korea has been identified as the country to export this service to. The main body will include an analysis of how suitable Jet.net is for the selected market by exploring its existing broadband market and information required for market entry. Market Analysis The broadband market in South Korea

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    Essay Length: 2,396 Words / 10 Pages
    Submitted: March 20, 2010 By: Mike
  • Hyatt Hotels Marketing Strategies

    Hyatt Hotels Marketing Strategies

    The Hyatt Corporation was founded by Jay Pritzker in 1957. The first hotel purchased was located in Los Angeles, California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name, Hyatt Place.

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    Essay Length: 3,024 Words / 13 Pages
    Submitted: March 20, 2010 By: Fatih

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