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Last update: July 18, 2014
  • Home Construction Market

    Home Construction Market

    With low finance rates more Americans are purchasing homes than ever before, but the quality of these mass constructed homes is dropping. Imagine breaking your back for ten years to save up for your first home and losing it all and more because your home fell victim to a fire. This is a common example of what may happen when a house is poorly constructed. Home builders are disregarding the much needed safety regulations when

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: February 21, 2010 By: Mike
  • Banks and the Economy

    Banks and the Economy

    Banks and the Economy Banks and bank-like financial institutions operating within the United States and within most other countries must deal with extensive regulation in the form of rules and laws enforced by federal and state agencies. These regulations cover and monitor all areas of their operations, service offerings, credit quality and quantity, and the manner in which they grow and expand their facilities. This is primarily designed to protect the public interest, to encourage

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    Essay Length: 910 Words / 4 Pages
    Submitted: February 21, 2010 By: Venidikt
  • Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products:

    Marketing Mix of Shading Technology Products: Shades and Blinds in the USA 1. Introduction The aim of this report is to present the marketing mix of blinds, shades and shutters in the United States. As a result of the real estate boom over the last decade in the USA during which house prices (especially near affluent, developed metropolitan areas) have steadily increased while mortgage rates have continuously declined, a significantly larger segment of the population

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    Essay Length: 1,484 Words / 6 Pages
    Submitted: February 21, 2010 By: Bred
  • Marketing Strategies for Perodua

    Marketing Strategies for Perodua

    Executive Summary This marketing report briefly analyses the marketing approach of Perusahaan Otomobil Nasional Kedua (PERODUA), in this analysis, the various marketing activities such as product development, distribution, pricing, advertising and market research of the company is critically evaluated. The report also evaluates the company's current position against the automotive industry and its competitors. A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of

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    Essay Length: 431 Words / 2 Pages
    Submitted: February 21, 2010 By: regina
  • Toyota Marketing Mix 4 P’s

    Toyota Marketing Mix 4 P’s

    Price Since 2003, Toyota has taken over to become the world's number two carmaker and they are not very far behind GMC, the number on US carmaker. With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an attraction in the eyes of many auto consumers worldwide. Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and

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    Essay Length: 1,060 Words / 5 Pages
    Submitted: February 21, 2010 By: Anna
  • Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Proton Entering South African Market Internal and External Analysis and Strategic Analysis

    Title page Table of contents List of figures List of tables or illustrations Executive summary Introduction Body of the report (this section is further divided into as many sections as necessary) Conclusions Recommendations Appendices Bibliography/Reference list A strategic analysis of the industry is being done to determine the attractiveness of the South African Industry. To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the

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    Essay Length: 1,307 Words / 6 Pages
    Submitted: February 21, 2010 By: Tasha
  • Supply and Demand Simulation

    Supply and Demand Simulation

    Supply and Demand Simulation This week's simulation is based on GoodLife Management. GoodLife Management is located in the fictitious town of Atlantis, and rents two-bedroom apartments on a month-to-month basis. The simulation provided working examples of several factors that effectively change the supply and demand of GoodLife's rentals over the course of several years. These factors include GoodLife's management direction, population changes within Atlantis and outlying areas, changes in consumer's preferences and the implementation of

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    Essay Length: 636 Words / 3 Pages
    Submitted: February 21, 2010 By: Mikki
  • Principles of Marketing

    Principles of Marketing

    Principles of Marketing Break-Even Analysis After spending $300,000 for research and development, chemists at Diversified Citrus Industries have developed a new breakfast drink. The drink, called ZAP, will provide the consumer with twice the amount of Vitamin C currently available in breakfast drinks. ZAP will be packaged in an eight-ounce can and will be introduced to the breakfast drink market, which is estimated to be equivalent to 21 million eight-ounce cans nationally. One major management

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    Essay Length: 337 Words / 2 Pages
    Submitted: February 21, 2010 By: Max
  • Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    Unrestrained Competition in Free Markets: Developing Countries and the Wto Reform

    UNRESTRAINED COMPETITION IN FREE MARKETS: DEVELOPING COUNTRIES AND THE WTO REFORM FE2036 Globalization By Nora Adel TABLE OF CONTENTS 1. Abstract 3 2. Introduction 4 3. The Two Sides of the WTO 5 4. Protectionism 6 4. Unrestrained Competition: 7 5. The Main Debate 8 6. Primary function of the Global New Deal 11 7. Conclusion 12 8. References 13 9. Bibliography 17 1. Abstract In this paper, the debate about whether free trade is

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    Essay Length: 941 Words / 4 Pages
    Submitted: February 21, 2010 By: Mike
  • The Boeing Company Marketing Policy

    The Boeing Company Marketing Policy

    CONTENTS 1. COMPANY OVERVIEW………………………………………………p.3 to 4 Company’s vision, mission statement and objectives Vision……………p.3 Boeing- Airbus market share …………………………………………………..p.4 2. SITUATION ANALYSIS…………………………………………….p. 5 to 10 PEST analysis…………………………………………………………………..…p.5 SWOT analysis ……………………………………………………………………p.7 Boeing Corporate Culture………………..………………………………….…p.10 3. THE BOEING COMPANY MARKETING POLICY………………p.11 to 30 Segmentation…………………………………………………………………..…..p.11 Boeing’s Positioning and Targeting Strategy………………………….…….p.12 Buyer behaviour……………………………………………………………..…....p.15 Pricing strategy in the Boeing-Airbus duopoly ……………………………. p.16 Analysis of Major Customers………………………………………………..….p.18 Description of Products and Services………………………………….……..p.20 The life cycle of Boeing’s commercial airplanes……………………………p.23 Boeing’s Communication

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    Essay Length: 9,144 Words / 37 Pages
    Submitted: February 22, 2010 By: Venidikt
  • Coca Cola Marketing Strategy

    Coca Cola Marketing Strategy

    Coca-Cola Case Study 1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a

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    Essay Length: 769 Words / 4 Pages
    Submitted: February 22, 2010 By: Andrew
  • Eco360 Supply & Demand Simulation

    Eco360 Supply & Demand Simulation

    Supply and Demand Simulation The Supply and Demand Simulation (UoP, 2005) presented in the Economics for Business 1 class revolves around the supply and demand of two-bedroom rentals in the imaginary city of Atlantis. To complete the simulation, the user must assume the role of a Property Manager for GoodLife Management, a property management firm that manages seven apartment complexes within Atlantis. As the Property Manager, the user must adjust rental rates as changes in

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: February 22, 2010 By: Fatih
  • Austria: A Market Ready to Explore

    Austria: A Market Ready to Explore

    MARKETING AND MANAGEMENT In 1995 Austria joined the European Union (EU), and in 1999 they joined the European Monetary Union. The use of a common currency the “Euro” has facilitated trade and promoted economic stability for U.S. companies to manage pricing, balance accounts, and move products into Austria and throughout the EU member nations (“globaledge”, 2003). An unfavorable exchange rate for U.S. exporters turned positive in 2003 making the U.S. able to compete on more

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    Essay Length: 2,434 Words / 10 Pages
    Submitted: February 22, 2010 By: Bred
  • Product and Market Overview

    Product and Market Overview

    Product and Market Overview The U.S. market for natural/organic foods and beverages totaled roughly $28.3 billion in 2005. Since 2003, the organic segment of the market has been growing at more than four times the rate of the natural foods segment, which in turn has been outperforming the 2%-4% annual growth rate of the food and beverage market overall. Since 2002, natural and organic foods and beverages sales increased 39.4%, with the organic segment alone

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    Essay Length: 719 Words / 3 Pages
    Submitted: February 22, 2010 By: Artur
  • The Canadian Economy- Smith or Marx Theory?

    The Canadian Economy- Smith or Marx Theory?

    The economic concepts that were visualized by Adam Smith and Karl Marx lead to the idea that Canada fits towards both quite well. Their concepts are reflected quite clearly in the economic situation of Canada, and the theories of both can be applied. In a way, both Marx and Smith would be pleased with the economy of Canada, as it lends to their ideas and presents a positive economy for Canadian residents. While some

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 22, 2010 By: Kevin
  • Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd.

    Marketing Plan for Nissan Motor Company Ltd. I. Executive Summary The demand on our nation's automotive industry is tougher than ever. Rising consumer costs and environmental concerns are changing driver's buying habits like never before. The future generation of drivers will evaluate a car's performance and price just as much as its impact on global climate conditions and Nissan is responding to the challenge. By 2011, we're releasing a new line of clean diesel-powered vehicles,

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    Essay Length: 1,104 Words / 5 Pages
    Submitted: February 22, 2010 By: Yan
  • Keys to Marketing in the Fitness Industry

    Keys to Marketing in the Fitness Industry

    Running Head: KEYS TO MARKETING IN THE FITNESS INDUSTRY Keys to Marketing in the Fitness Industry Melanie M. Smith University of Phoenix Marketing 421 Pattye Brown October 26, 2005 Keys to Marketing in the Fitness Industry What is it that makes a health club successful? Though out this highly competitive industry health clubs have a variety of choices for their membership. Finding out what the member wants and uses is the key. Talking to the

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    Essay Length: 1,426 Words / 6 Pages
    Submitted: February 22, 2010 By: Edward
  • Services Marketing

    Services Marketing

    Services Marketing A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes. A person could go to a cafй one day and have excellent service, and then

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    Essay Length: 357 Words / 2 Pages
    Submitted: February 22, 2010 By: Mike
  • Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains

    Internet Governance in Crisis: The Political Economy of Top-Level Domains Milton L. Mueller Rutgers University USA Abstract Different approaches to top-level domain naming embody three conflicting visions of Internet governance. One vision, which bases top-level domain names on ISO 3166 country codes, represents an attempt to force the Internet into the traditional governance structure of nation-states. An alternative vision bases top-level domain names on "generic," meaningful categories and features company or organization names at the

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    Essay Length: 6,871 Words / 28 Pages
    Submitted: February 22, 2010 By: Stenly
  • Bond Markets

    Bond Markets

    Bond Markets A bond is a debt security, or basically a loan, that an investor makes to a corporation, a government, an agency, or municipalities. In return for up-front cash, a corporation or government promises to make specific payments to a bondholder on specific dates. The bondholder can not only expect fixed payments but also the principle repayment when the bond reaches its maturity date (The Bond Market, 2002). A bond is considered a fixed-income

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    Essay Length: 710 Words / 3 Pages
    Submitted: February 23, 2010 By: Victor
  • Marketing Mix

    Marketing Mix

    Marketing Mix Paper The marketing mix is probably the most famous phrase in marketing. According to Wikipedia.com, the marketing mix approach to marketing is a model of crafting and implementing marketing strategies. It stresses the "mixing" or blending of various factors in such a way that both organizational and consumer (target markets) objectives are attained (Wikipedia). “The elements are the marketing 'tactics'. Also known as the 'four Ps', the marketing mix elements are price, place,

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    Essay Length: 1,481 Words / 6 Pages
    Submitted: February 23, 2010 By: Mikki
  • Daimlerchrysler and the Economy

    Daimlerchrysler and the Economy

    DaimlerChrysler and the Economy DaimlerChrysler is one of the world’s leading automotive companies, providing customers with a wide range of products ranging from subcompact cars to full size trucks. The minivan is one of DaimlerChrysler’s top selling vehicles; however in today’s competitive environment, they are slowing losing there share of the market. It is important for DaimlerChrysler to remain competitive. In the following paragraphs, the importance of product pricing will be discussed, as well as

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    Essay Length: 1,544 Words / 7 Pages
    Submitted: February 24, 2010 By: Yan
  • Marketing in Asia

    Marketing in Asia

    Methodology The method that has been used in this project is called documentary analysis it has developed a comprehensive research of extant literature: newspaper articles, official reports and statistical surveys to understand both how in general the devolution evolves and local Stirling situation. In order to perform this task it has (outlined) the following relevant topics: • Situation in other counties where the devolution have already happened • Opinions about devolution in Scottish institutions •

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 25, 2010 By: Mike
  • Government Policy and How Economy Is Affected

    Government Policy and How Economy Is Affected

    There are several factors which could have impeded the economic growth expected after implementing the new budget with increased spending in defense, education, and infrastructure. Internal and Outside lag and the public’s own opinion of the longevity of the changes implemented could have varying levels of effect on the outcome of the budget modifications. Internal lag is how long it takes for the government to realize that there is a problem and come up

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    Essay Length: 416 Words / 2 Pages
    Submitted: February 25, 2010 By: Max
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna

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