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Last update: July 23, 2014
  • Evaluate Marketing Opportunities for New Zealand Tourism

    Evaluate Marketing Opportunities for New Zealand Tourism

    Introduction Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit’s performance. This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed

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    Essay Length: 722 Words / 3 Pages
    Submitted: February 26, 2010 By: Janna
  • The 1929 Stock Market Crash

    The 1929 Stock Market Crash

    The 1929 Stock Market Crash In early 1928 the Dow Jones Average went from a low of 191 early in the year, to a high of 300 in December of 1928 and peaked at 381 in September of 1929. (1929…) It was anticipated that the increases in earnings and dividends would continue. (1929…) The price to earnings ratings rose from 10 to 12 to 20 and higher for the market’s favorite stocks. (1929…) Observers believed

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    Essay Length: 1,375 Words / 6 Pages
    Submitted: February 26, 2010 By: Tasha
  • Smith, Inc. Market Research

    Smith, Inc. Market Research

    Smith, Inc. and its consultants have worked together to determine particular popular industries in the Northern Arizona area in which to invest. We have found that there is overwhelming demand for a local football team and even more demand from Arizona State University students to adopt a Division One, NCAA football team. As a result, we have researched the possibilities of investing in a sports stadium to support the team and have determined whether

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    Essay Length: 2,333 Words / 10 Pages
    Submitted: February 26, 2010 By: Steve
  • Proton International Market

    Proton International Market

    1.0 INTRODUCTION Proton was established on May 7, 1983 as a private limited company under the name Perusahaan Otomobil Nasional Sdn.Bhd 1983 to manufacture, assemble and sell motor vehicles and related products including accessories, spare parts and other components. Currently, Proton has almost 11,000 employees who are involved in a spectrum of business ranging from research, design, development, testing, stamping, casting, machining and assembly to marketing, distribution and after sales activities. Strong customer-orientation and competitively-priced

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: February 26, 2010 By: regina
  • Marketing Mix Paper

    Marketing Mix Paper

    Marketing Mix Paper 1 RUNNING HEAD: MARKETING MIX PAPER MARKETING MIX PAPER Tony Jones Hayward State University Marketing Mix Paper 2 Introduction In this paper about the Marketing Mix, it will explain the elements of the marketing (product, place, price, and promotion). I have enclosed a chart about the Pricing Strategies Mix. I will also be selecting an organization by the name of Target in which I am familiar with and will describe the four

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: February 26, 2010 By: David
  • Advertising Ethics

    Advertising Ethics

    The age of advertising today is not what it used to be years ago. Pharmaceutical companies are spending on average billions of dollars to market their drugs directly to the consumers. With this comes a potential harm to some consumers due to the fact that they feel like they are free to ask for anything that may stop the symptoms they have. Should the FDA take a stand in putting a stop to how certain

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    Essay Length: 1,267 Words / 6 Pages
    Submitted: February 26, 2010 By: Fonta
  • Five Challenges Facing Entry into the Asian Markets

    Five Challenges Facing Entry into the Asian Markets

    Five challenges facing entry into the Asian markets PART ONE: RELATIONSHIPS The following part relates to relationships between people. It focuses on the differences in how Western and Asian business people approach relationships, how these relationships are developed and how various cultures have an effect on such relationships. The issues discussed are mainly threefold and are divided into: (1) Guanxi relationships; (2) Individualism, Collectivism and Confucianism; and (3) Westerners in China. 1: Guanxi Relationships Having

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    Essay Length: 554 Words / 3 Pages
    Submitted: February 27, 2010 By: Anna
  • Market Structures

    Market Structures

    Introduction Economists group industries into four distinct market structures: pure competition, pure monopoly, monopolistic competition, and oligopoly (McConnell & Brue 2004). Understanding the different market structures will help to understand how price and output are determined and will also help to evaluate the efficiency or inefficiency of those markets (McConnell & Brue 2004). This paper will briefly explain each market structure and will also explain how Quasar Computers evolved through each structure. Monopolistic Competition Monopolistic

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    Essay Length: 575 Words / 3 Pages
    Submitted: February 27, 2010 By: Top
  • Operation Market Garden

    Operation Market Garden

    Operation Market-Garden was an attempt by combined Allied airborne and ground assault troops to capture bridges over Dutch waterways in order to open a rapid northern route for the Allied advance into Germany. It was the largest Allied airborne operation of the war and the most costly. The third of the airborne landings, at Arnhem, proved to be a complete failure as British troops landed too far from the Arnhem bridges and the Germans quickly

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    Essay Length: 1,258 Words / 6 Pages
    Submitted: February 27, 2010 By: David
  • Swot and Market

    Swot and Market

    Introduction Take a few moments, close your eyes, relax and picture yourself sitting by beautiful Olympic sized pool overlooking the rugged terrain of the McDowell Mountains in Scottsdale, Arizona. This could all become a reality within a few years after the new “Sands of Time Resort” is completed. The presentation of this paper will include the overall financial/marketing objectives, segmentation, target marketing and a differentiating and positioning strategies for this new and exciting resort. Marketing

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    Essay Length: 1,503 Words / 7 Pages
    Submitted: February 28, 2010 By: Venidikt
  • A Perspective on Market Economy

    A Perspective on Market Economy

    Market economy has come to be accepted as a norm across the world with many developing countries like India and China moving towards a full-market oriented economy. One may ask if there is a flaw in it. Of course, nothing in this world is perfect. It depends on one's criteria. To find a system that suit everybody's needs is literally impossible. In a “perfect world”, free market leads to complete efficiency bringing about the optimal

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    Essay Length: 570 Words / 3 Pages
    Submitted: February 28, 2010 By: Edward
  • Market Blues

    Market Blues

    The most preferable year to live in would be 2006. In 2006 there is more freedom and it is a cleaner place. It’s richer and has more opportunity. 1900 was dominated by crime and violence. It was much more restrictive socially for citizens. In the year 2006 there is more freedom. People have the right to say their opinion or believe what ever they believe in. People can have their own cultures, religions and beliefs

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    Essay Length: 748 Words / 3 Pages
    Submitted: February 28, 2010 By: Wendy
  • Marketing Management

    Marketing Management

    1. The definition of marketing management, according to Kotler, is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers' (Power Point slide No.4, Chapter 1). Marketing management according to Ken Schaefle is, "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1, Marketing Management Orientations. 2. Strategic Planning is defined as "the process

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 28, 2010 By: Fonta
  • Marketing Defined

    Marketing Defined

    Marketing Defined Introduction There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole. Marketing “Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.

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    Essay Length: 736 Words / 3 Pages
    Submitted: February 28, 2010 By: Bred
  • New Product Marketing Plan Counpon Scanner

    New Product Marketing Plan Counpon Scanner

    ScanZ Technologies Coupon eCompanion® Marketing Plan   Table of Contents Executive Summary 5 Product Description 7 Customer 7 Value Proposition: 7 Product Features: 8 SWOT Analysis 9 Strengths: 9 Weaknesses: 9 Opportunities: 9 Threats: 9 Target Market 10 Competitive Analysis 12 Pricing 14 Channels 16 Sales Channel 16 Delivery Channel 16 Warehousing Channel 16 Marketing Communications 18 Budget 21   Executive Summary Of the 300 Million citizens in the United States it is estimated

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    Essay Length: 1,081 Words / 5 Pages
    Submitted: February 28, 2010 By: July
  • Marketing James Patterson Books

    Marketing James Patterson Books

    Executive Summary: Over the last decade James Patterson has published an unprecedented number of best-selling books, cemented a powerful brand image amongst a loyal following, and redefined the process by which authors create content to meet reader demand. From November 2000 through June 2003, Patterson had cumulative sales of over six million dollars, trailing only John Grisham during that time frame. He has generated the majority of his sales through a loyal readership that consistently

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    Essay Length: 939 Words / 4 Pages
    Submitted: February 28, 2010 By: Fatih
  • Marketing Accounting

    Marketing Accounting

    In this paper I will be discussing the link between marketing and accounting as I am a marketing/accounting major. There are many connections between the accounting business and marketing. The marketing business is something that should not be overseen and many times is more helpful and detrimental to a business. It is absolutely true that all businesses, including professional service firms, need to distinguish themselves in their marketplace. This is accomplished by creating a compelling

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    Essay Length: 1,525 Words / 7 Pages
    Submitted: March 1, 2010 By: Mikki
  • Marketing the Business Enterprise

    Marketing the Business Enterprise

    Introduction Kudler Fine Foods a rising gourmet specialty food store chain who plans to increase client dependability by presenting extra high scope services, leveraging the firm’s better understanding of customer acquisition patterns, and providing more efficient operations. Fresh consumers will be acquired through social system marketing and word of mouth.” (University of Phoenix, 2007) This essay will discuss the value of the marketplace study presented to KFF, the expected market join manufactured goods, place, price

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    Essay Length: 1,758 Words / 8 Pages
    Submitted: March 1, 2010 By: Jessica
  • Introducing New Product into Foreign Market

    Introducing New Product into Foreign Market

    Here at American Interests United, we believe in great food products. AIU’s marketing department has brought to our attention an opportunity to expand our market place internationally. The target country we will discuss is Puerto Rico. Puerto Rico is a commonwealth of the Unites States. All island residents are US citizens. The legal system is based on Spanish Civil Code and it’s within the US Federal system of justice. The economy is encouraged by duty-free

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    Essay Length: 491 Words / 2 Pages
    Submitted: March 1, 2010 By: Victor
  • Marketing Concept

    Marketing Concept

    1. The phrase, “Physical Distribution [PD] is customer service” is based on meeting the customers’ needs. Basically, the customer does not care about the logistics side of how, when, and from where the product they want is being provided to them. The main concern to the customer is that the product is there when they want to purchase it- no excuses. A fine balance of customer service and the logistic service level (PD) play an

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    Essay Length: 253 Words / 2 Pages
    Submitted: March 1, 2010 By: Mike
  • Marketing Portfolio of Airlines Industry

    Marketing Portfolio of Airlines Industry

    1. 2. MARKETING CONSIDERATIONS In order to understand the most important challenges of the techniques and strategies adopted in the adverts included in the portfolio, it is important starting with the following MARKETING CONSIDERATIONS about this Industry: 1. It is very important to recognize this market as a typical market of services. That is going to have consequences in all the analysis, but mainly two: - In the consideration of not only four "p"

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    Essay Length: 2,530 Words / 11 Pages
    Submitted: March 2, 2010 By: Jack
  • Marketing Plan

    Marketing Plan

    Background Information This project outlines the marketing plan for a new all-inclusive resort in Scottsdale, Arizona. Sands of Time Resort is the first all-inclusive resort located in Scottsdale, Arizona with the best 18-hole championship golf course, luxurious swimming pools, exquisite spa facilities, and excellent dining experiences. Sands of Time Resort represents relaxation, quality service, and rejuvenation. This establishment was started in 2003 by a group of graduate business students from the University of Phoenix, who

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: March 2, 2010 By: Edward
  • Marketing Mix

    Marketing Mix

    Marketing Mix P-BSBMX4-MKT-421 Robert Deer January 28, 2006 Abstract A Marketing Mix is a combination of product, packaging, price, channels of distribution, advertising, promotion, and personal selling to get the product in the hands of the customer. Throughout this paper we will be discussing the 4 P’s of Marketing and provide examples of Marketing Mix. (Kyle, Bobette). Marketing Mix The Marketing Mix is based on the fact that price is not the only factor

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    Essay Length: 1,933 Words / 8 Pages
    Submitted: March 2, 2010 By: Andrew
  • Marketing Study: Purchasing Gps

    Marketing Study: Purchasing Gps

    1. What were the motivations/needs which led you to purchase this product? (Discuss both the obvious and the not-so-obvious underlying motivations. Consider whether you can apply Maslow's hierarchy of needs.) This past Christmas I purchased a GPS unit for my longtime girlfriend, Caroline. The primary motivation being that Caroline is not from the area, and has a tendency to get lost. Purchasing a GPS unit would save us both time and aggravation (more on that

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    Essay Length: 1,247 Words / 5 Pages
    Submitted: March 2, 2010 By: Jack
  • The Five P’s of Marketing

    The Five P’s of Marketing

    Do you think a market segment can be found that will be responsive to the concept of leisure suits? Yes, a market group can be found that will be responsive to the idea of leisure suits. Any, if not all products or services that are produced have a potential buyer (market). It is up to the people producing the item or service to seek out their target buyers or customer and cater the product to

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    Essay Length: 688 Words / 3 Pages
    Submitted: March 2, 2010 By: July

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