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Last update: July 23, 2014
  • Deceptive Advertising

    Deceptive Advertising

    DECEPTIVE ADVERTISING As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or anywhere else, and from that information, decide to make a purchase. What happens, is just that they end up finding out either they are not getting what they planned

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: March 9, 2010 By: Monika
  • Marketing

    Marketing

    Marketing Trends in the media are prevalent, whether you are conscience of them or not. Executives of advertising companies are known to have many techniques to make their advertisement a little more appealing than other products to the valued consumer. These media tools often affect consumers sub-consciously, or unknowingly. Certain methods that are used in advertising can make the consumer develop certain prejudices, expectations, and requirements of certain people in society. Perhaps the most popular

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    Essay Length: 935 Words / 4 Pages
    Submitted: March 10, 2010 By: Edward
  • Marketing Mix

    Marketing Mix

    The term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). “A typical marketing mix includes some product,

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    Essay Length: 1,557 Words / 7 Pages
    Submitted: March 10, 2010 By: Tasha
  • Swatch Watch U.S.A.: Creative Market Strategy

    Swatch Watch U.S.A.: Creative Market Strategy

    Case 2 Analysis Swatch Watch U.S.A.: Creative Market Strategy TABLE OF CONTENTS ABSTRACT 3 BACKGROUND 4 SWATCH® ANALYSIS 5 Marketing Strategies 5 CONCLUSIONS AND RECOMMENDATIONS 7 REFERENCES 9 ABSTRACT Switzerland was an industry leader in the watch market up until the 1970’s when the digital watch was introduces to consumers. The digital watch was inexpensive to manufacture and could be produced in mass. It created a whole new market by making watches inexpensive enough

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    Essay Length: 1,545 Words / 7 Pages
    Submitted: March 10, 2010 By: Anna
  • Blossoming Profits Through Superior Marketing - a Case Analysis of Calyx & Corolla

    Blossoming Profits Through Superior Marketing - a Case Analysis of Calyx & Corolla

    Blossoming Profits through Superior Marketing: A Case Analysis of Calyx & Corolla This analysis focuses on the case study of Calyx & Corolla, a mail order flower company. Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: March 10, 2010 By: Venidikt
  • Hicks/psychology/marketing

    Hicks/psychology/marketing

    In the psychology article, “Does Venting Anger Feed or Extinguish the Flame?” by Brad J. Bushman of Iowa State University shows in an experiment which examines the effects of venting anger and aggression. The experiment consisted of three groups: two variable groups and a control group. All three groups were exposed to harsh critiques of an essay written earlier by them. The first group vented their anger of the critic on a punching bag. The

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    Essay Length: 1,191 Words / 5 Pages
    Submitted: March 11, 2010 By: Monika
  • Marketing and Ethics (united Colors of Benetton)

    Marketing and Ethics (united Colors of Benetton)

    Often regarded as a leader in the multinational marketing industry, United Colors of Benetton continues to face the challenge of effectively marketing clothes across racial, cultural, and religious borders. Renowned for using social issued-themed pictures to promote its brand, Benetton has strayed from traditional marketing techniques to provide customers with an idea of the many issues that plaque societies from continent to continent. This unique approach has been met with extreme emotions, and people

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    Essay Length: 1,925 Words / 8 Pages
    Submitted: March 11, 2010 By: Kevin
  • Marketing: Kudler Fine Foods

    Marketing: Kudler Fine Foods

    Marketing: Kudler Fine Foods Marketing is matching consumersпїЅ needs and wants with a company's product then maintaining the relationship between the company and the consumer (Kerin, Hartley, Burkowitz, & Rudelius, 2006, ch 1). Kudler Fine Foods (KFF) must utilize all aspects to be successful in determining who to offer these services to and what services to offer. Market research, controlling market factors, technology, and integration of KFFпїЅs organic produce are all areas that will have

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    Essay Length: 2,248 Words / 9 Pages
    Submitted: March 11, 2010 By: Bred
  • Marketing Tools

    Marketing Tools

    Marketing Tools A critical element of an organizations web site is how well it implements the tools of marketing. Some of the fundamental elements that are considered in the development of the web page include; an assessment of the organization's needs, good research of the audience, site development to reflect the character and reputation of the organization, ensuring an adequate level of animation, programming and multimedia, and most important ensuring the site is hosted on

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    Essay Length: 970 Words / 4 Pages
    Submitted: March 11, 2010 By: Tasha
  • Marketing Analysis

    Marketing Analysis

    The following has become a question mark for many economists and researchers: why people appear to fail to take the right steps in their financial best interest? Let's look more closely. We know that in life, people often set themselves in risky situations. Some people play football when they know they might injure their knees and backs, or worse. Some people smoke when they know smoking causes cancer and heart disease. Some people drive fast

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    Essay Length: 755 Words / 4 Pages
    Submitted: March 12, 2010 By: Mike
  • Today’s Global Market

    Today’s Global Market

    In today's global market the need for efficient and reliable tools is of great importance. One such tool that has helped man is that of the computer. With advances in technology occurring everyday, the computer is still at the forefront of today's economic world. With the versatility to perform many different needs for different users, the computers future looks pretty bright. As an accounting major student, the accounting industry is one that is heavily immersed

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    Essay Length: 1,133 Words / 5 Pages
    Submitted: March 12, 2010 By: Wendy
  • Pharmaceutical Marketing Ethics

    Pharmaceutical Marketing Ethics

    The discovery, development, manufacturing and marketing of medicines always involve questions of ethics. For example increasing pressure by governments to reduce healthcare expenditures potentially creates ethical issues for sales and marketing employees as they work to grow in the business. The healthcare industry is highly regulated and most pharmaceutical companies are committed to operating within the law. They have developed their own policies and guidance to ensure that all employees meet the highest ethical standards

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    Essay Length: 394 Words / 2 Pages
    Submitted: March 12, 2010 By: Stenly
  • Relationship Marketing Marriott International Inc.

    Relationship Marketing Marriott International Inc.

    Relationship Marketing Marriott International Inc. Marriott international inc. is one of the world wide leading companies with thousands of properties in the U.S and 67 other countries. Marriott hotel chains has attracted millions of customers world wide building a strong relationship with those customers and insuring their satisfaction by implementing Market driven strategies which increased the business ability to understand their customers’ needs and habits. “PEOPLE FIRST” that’s the first thing you see when

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    Essay Length: 438 Words / 2 Pages
    Submitted: March 13, 2010 By: Jon
  • Global Markets

    Global Markets

    Executive Summary This report discusses the expansion of Tesco up to date and analyses their future plans to enter into the North American market. Tesco has been very successful because of its good adaptation to the local environment. Tesco have a very flexible store format with a wide range of food and non-food goods. It is currently expanding at a highest rate than any other international retailer and they do have a very good position

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    Essay Length: 873 Words / 4 Pages
    Submitted: March 13, 2010 By: Edward
  • New Jean Company Marketing Plan

    New Jean Company Marketing Plan

    I. Business Analysis Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest quality fabrics and tailored with perfected cuts to fit all the curves of a woman. Never before has there been an upscale premium lifestyle

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    Essay Length: 2,406 Words / 10 Pages
    Submitted: March 13, 2010 By: Mike
  • Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    Marketing Strategies in the Competition Between Branded and Generic Antibiotics

    MARKETING STRATEGIES IN THE COMPETITION BETWEEN BRANDED AND GENERIC ANTIBIOTICS Clamoxyl in 1996 We are in France in October 1996. Sales of Clamoxyl have dropped by 30 % in three months since the CNAM has sent a letter to urge doctors to prescribe generic drugs instead of the more expensive (but therapeutically equivalent) branded drugs in order to reduce the deficit of the social security system. As the Marketing Director of SmithKline Beecham Laboratories (SB),

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    Essay Length: 2,382 Words / 10 Pages
    Submitted: March 14, 2010 By: Wendy
  • Whole Foods Market:

    Whole Foods Market:

    In the past, Whole Foods was a successful venture and highly regarded as the primary destination for locally-grown organic foods. It was a small store that had mostly college-aged people or hippies as customers. This image of a small store environment that focused on providing food from local growers has drastically changed. Now, Whole Foods stores are much bigger, have more variety, and attempt to target a large market of organic consumers. Despite its tremendous

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    Essay Length: 331 Words / 2 Pages
    Submitted: March 14, 2010 By: Andrew
  • Advertising: Preditor or Prey

    Advertising: Preditor or Prey

    To be predator or prey? Often within our contemporary society there is a dichotomy of this sort put forth in romance. The predator/prey dichotomy of romantic dynamics is featured in this Fidel Clothing advertisement. By conducting a psychoanalytical and sociological analysis, I will argue the repressed meaning underlying this image is that women should be predatory to be desirable. By deconstructing this meaning I conclude that no mode of predator, or prey is sufficient. I

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    Essay Length: 1,508 Words / 7 Pages
    Submitted: March 14, 2010 By: Fonta
  • Marketing Research Report on a Multiplex

    Marketing Research Report on a Multiplex

    TABLE OF CONTENTS Introduction Pg 3 Establishment of a Catchment Area Pg 5 Expected Pattern of Usage Pg 7 Research Process Pg 8 Questionnaire (primary data collection) Pg 11 Limitations of the Research Process Pg 14 Competitor Analysis Pg 15 Fee Structure Pg 16 Conclusion Pg 18 Bibliography Pg 19 INTRODUCTION: Canterbury: Canterbury can justifiably be said to be one of the most famous cities in all of Kent. Though geographically its size should

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    Essay Length: 1,678 Words / 7 Pages
    Submitted: March 14, 2010 By: Top
  • Quality of Cars in Today’s Market

    Quality of Cars in Today’s Market

    Quality of Cars in Today's Market In today's society, transportation is becoming a bigger factor in everyday living. People need transportation to get to work, school, events, or even to visit a friend or family member. In order to visit these places, transportation is offered through buses, airplanes, trains, or automobiles. However when considering everyday life transportation, automobiles are by far the most popular way to travel; but how do you know which car to

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 14, 2010 By: Bred
  • Market Segmentation

    Market Segmentation

    Market Segmentation The final stage of the twentieth-century market in America has been characterized as "market segmentation." Fully developed in the 1970s and 1980s, firms sought competitive advantage through the use of demographics and psychographics to more accurately pinpoint and persuade consumers of their products. Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.

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    Essay Length: 778 Words / 4 Pages
    Submitted: March 14, 2010 By: Tommy
  • 21st Century Advertisement Tactics

    21st Century Advertisement Tactics

    21st Century Advertisement Tactics At first glance you see an incredibly handsome man embracing an enchanting young lady. The two appear to in love. They are all alone, kissing in a dark gloomy subway station. How can this be an advertisement for menЎ¦s shoes? Most advertisements use appealing visuals like these to sell their products. Many of those techniques are illogical, deceptive, and some may even be considered too erotic. The attached advertisement for shoes

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    Essay Length: 796 Words / 4 Pages
    Submitted: March 14, 2010 By: Wendy
  • The Making of Advertising

    The Making of Advertising

    The book is edited by Syeda Imam, who has worked as a Senior Executive Creative Director in the JWT group of companies (HTA and Contract) that Subhas Ghosal so carefully nurtured and led over these years. The book also has reminiscences, letters and speeches made by Ghosal on various occasions on subjects as wide ranging as rural advertising and the plea for India as the venue of the Asian Advertising Congress. It also has beautifully

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    Essay Length: 1,151 Words / 5 Pages
    Submitted: March 15, 2010 By: Fonta
  • Pepsi/coke Market Conditions

    Pepsi/coke Market Conditions

    Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola's deployment of Symbol's flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency, productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces a range of working

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    Essay Length: 1,695 Words / 7 Pages
    Submitted: March 15, 2010 By: Tasha
  • Marketing Research Proposal on Baja Fresh

    Marketing Research Proposal on Baja Fresh

    Summary The Local Store Marketing Research Project will allow Baja Fresh to understand its customers and the local trading area. This is an attempt to bring more customers to Baja Fresh and get them to come back more often. Background The LSM program that will be conducted is an effective way to solve specific problems such as poor visibility for the Baja Fresh restaurant. The LSM program will help get the Baja Fresh name out

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    Essay Length: 378 Words / 2 Pages
    Submitted: March 15, 2010 By: Edward

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