EssaysForStudent.com - Free Essays, Term Papers & Book Notes
Search

Marketing Audit Approach Essays and Term Papers

Search

1,565 Essays on Marketing Audit Approach. Documents 1 - 25 (showing first 1,000 results)

Go to Page
Last update: July 30, 2014
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Executive Summary 1. The data I plan to use and review for the executive summary is 10K report, fiscal 2004 annual report and articles retrieved from

    Rating:
    Essay Length: 431 Words / 2 Pages
    Submitted: November 18, 2009 By: regina
  • Marketing Audit Approach

    Marketing Audit Approach

    STEP 1: DEFINE THE PROBLEM The research objectives are specific, measurable goals the decision makers seek to achieve in solving a problem. Typical marketing objectives are increasing sales and profits, discovering what consumers are aware of and want, and finding out why a product isn’t selling well. In setting these research objectives, marketers have to be clear on the kind of research they are about to do. The three kinds of research, with examples explained

    Rating:
    Essay Length: 499 Words / 2 Pages
    Submitted: November 20, 2009 By: Stenly
  • Marketing Audit Approach

    Marketing Audit Approach

    Schering-Plough Corporation is a global pharmaceutical company which manufactures and markets prescription, consumer and animal health products worldwide. The company operates in the US, Europe, Canada, Latin America and Asia. Schering Plough’s net sales in 2005 were $9.5 billion, an increase of $1.2 billion, or 15%, over the 2004 period. In 2005, six of the company’s top 10 products achieved double-digit sales growth. Schering achieved huge success during 2005, with other products targeted to primary

    Rating:
    Essay Length: 448 Words / 2 Pages
    Submitted: January 3, 2010 By: Jessica
  • Marketing Audit Approach

    Marketing Audit Approach

    Marketing Audit Approach Sushil Kumar July 17, 2006 Marketing Audit Approach “A marketing audit is a comprehensive, systematic examination of a company’s marketing organization, strategies, tactics, objectives, and activities. A marketing audit enables senior management to discover the organization’s strengths and weaknesses in relation to opportunities and threats it faces in the marketplace, and pinpoint more effective uses for the available marketing resources” (Willson, 2003). “Half the money you spend on marketing is wasted. The

    Rating:
    Essay Length: 2,211 Words / 9 Pages
    Submitted: January 12, 2010 By: Tommy
  • Marketing Audit Approach - Ikea

    Marketing Audit Approach - Ikea

    Marketing Audit Approach - IKEA Marketing Audit Overview “What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change” ( John, Alexander, & Theodore, 1969). The marketing audit helps to understand the fundamentals of a company’s marketing planning process. Auditing is not only conducted not only

    Rating:
    Essay Length: 1,475 Words / 6 Pages
    Submitted: March 6, 2010 By: Andrew
  • Marketing Audit and Evaluation

    Marketing Audit and Evaluation

    The development and implementation of the marketing plan is to take place in QUTopia, a make-believe city in Queensland, Australia. Students enrolled in the class will adopt the roles of the residents of the city with roles and demographics assigned randomly to students in the first week of classes. Residents will be issued with fake QUTopian currency which they can spend as consumers at two marketdays (to be held in class). All students are expected

    Rating:
    Essay Length: 427 Words / 2 Pages
    Submitted: November 10, 2009 By: Fatih
  • Palm, Inc Marketing Audit

    Palm, Inc Marketing Audit

    Executive Summary Ten years ago, Palm, Inc. captured the imagination of road warriors everywhere with the first Pilot connected organizer, a mighty 5.7-ounce combination of calendar, contacts, to-do lists and notes. Today, having shipped more than 34 million mobile-computing products, the company continues to improve the lives of people and businesses the world over, staying true to one guiding vision: The future of personal computing is mobile computing. (Palm Inc website.). The Audit explores the

    Rating:
    Essay Length: 3,613 Words / 15 Pages
    Submitted: November 10, 2009 By: Venidikt
  • Marketing Audit Project/keebler Company

    Marketing Audit Project/keebler Company

    Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial intelligence program. This technology interacts with consumers through instant messaging, mimicking natural conversation to provide recipes based on a person’s stated preferences and mood. Moreover, the program was created by Active Buddy, which has launched other interactive agents such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In addition, Keebler made the decision to purse an

    Rating:
    Essay Length: 3,840 Words / 16 Pages
    Submitted: November 21, 2009 By: Yan
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

    Rating:
    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • Marketing Audit Ўv Nike, Inc.

    Marketing Audit Ўv Nike, Inc.

    Biography page 1 Personal Biography My name is Jimmy Chao and I am 32 years old. I presently live in Scarborough, Ontario where I have been for the past ten years. Compared to Phoenix, Arizona where I came from, this place is very quiet and peaceful. Having an interest in technology, I studied computer science in Melbourne, Australia from 1990 to 1993. However when I first came to Canada, I had difficulty finding a

    Rating:
    Essay Length: 2,502 Words / 11 Pages
    Submitted: December 4, 2009 By: Jon
  • Marketing Audit Overview

    Marketing Audit Overview

    The approach to my marketing audit will consist of the following key points. The way in which the audit information acquirement will take place. The various sources of information and how this information will be obtained from these sources. The proposed time frame for data acquisition The expected challenges that might be faced related to gathering information. The type of data I plan to use, and the type of analysis against this data. I this

    Rating:
    Essay Length: 505 Words / 3 Pages
    Submitted: December 7, 2009 By: Mikki
  • Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section

    Marketing Audit: Starbucks Coffee Shops, Environmental Aspect Section -------------------------------------------------------------------------------- The 3 elements for Starbucks Coffee are: I need each element and each question in the element answered (using at least 5 references) This is about Starbucks Coffee Shops and their Environmental Aspect section of a marketing audit. Conclusion. 1) Culture---how have attitudes towards business in general, the industry, and the organization changed? Have attitudes toward environmental protection had either a positive or negative impact on

    Rating:
    Essay Length: 851 Words / 4 Pages
    Submitted: December 13, 2009 By: Anna
  • Dunkin’ Donuts Marketing Audit

    Dunkin’ Donuts Marketing Audit

    Dunkin' Donuts Marketing Audit MKT 551 University of Phoenix 1 Executive Summary DunkinЎ¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. DunkinЎ¦ Donuts products are unique and tasty which none

    Rating:
    Essay Length: 3,691 Words / 15 Pages
    Submitted: December 13, 2009 By: Monika
  • Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis

    Market Audit and Competitive Market Analysis Executive summary The lack of access to mosquito nets and coils and to sanitation systems are central public health concerns, globally and in Rwanda. No single intervention has greater overall impact upon national development and public health than does the provision of mosquito nets and coils. Inadequate mosquito nets and coils contribute to 70 percent of diseases in Rwanda. In 2000, 40% of outpatient visits to health facilities were

    Rating:
    Essay Length: 461 Words / 2 Pages
    Submitted: December 19, 2009 By: Andrew
  • Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit

    Bally Total Fitness Marketing Audit Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and

    Rating:
    Essay Length: 2,635 Words / 11 Pages
    Submitted: January 15, 2010 By: Janna
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

    Rating:
    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • Marketing Audit

    Marketing Audit

    Table of Contents Executive Summary…………………………………………………………………………..Pg 3 Environmental Aspects………………………………………………………………Pg 3, 4, & 5 Marketing………………………………………………………………………….Pg 5, 6, 7, & 8 Product, Price, Place, & Promotion…………………………………………… Pg 8, 9, & 10 Organization…………………………………………………………………………..Pg 10 & 11 Audit Recommendations…………………………………………………….Pg 11, 12, 13, & 14 Key Results…………………………………………………………………………………..Pg 14 References…………………………………………………………………………………...Pg 15 Executive Summary The selected marketing approach will be conducted on Sony Electronics. A thorough SWOT analysis will be performed to record the daily operations. This audit will also serve as a

    Rating:
    Essay Length: 3,151 Words / 13 Pages
    Submitted: February 4, 2010 By: Janna
  • Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&s Group

    Marketing Audit Siemens I&S Group: USFilter MKT 551 Marketing Management Donna Guevara Karen Yunker December 7, 2005 TABLE OF CONTENTS Executive Summary 3 Environmental Aspects 6 Economics 6 Markets 7 Technology 8 Marketing 9 Objectives 9 Strategies 10 Tactics 11 4 P's 11 Product 11 Price 12 Place 13 Promotion 15 Organization 15 Executive Summary Siemens Industrial Services and Solutions (I&S) specializes in developing systems solutions for customers, who include some of the world’s largest

    Rating:
    Essay Length: 640 Words / 3 Pages
    Submitted: February 7, 2010 By: Wendy
  • Marketing Audit: Wal-Mart

    Marketing Audit: Wal-Mart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Sean Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

    Rating:
    Essay Length: 7,135 Words / 29 Pages
    Submitted: February 19, 2010 By: Edward
  • Marketing Audit

    Marketing Audit

    Marketing Audit of AT&T Wireless Kim Marketing Management 551 Mr. Hullam May 19, 2004 Marketing Audit of AT&T Wireless The data services and youth market represent substantial growth potential. Data services have been a huge success in foreign wireless markets. AT&T Wireless must find innovative ways to entice users to take advantage of these services, so that they can tap into this new market as well. The revenue obtained from data services can help

    Rating:
    Essay Length: 1,160 Words / 5 Pages
    Submitted: March 8, 2010 By: Mike
  • Marketing Audit Walmart

    Marketing Audit Walmart

    Running head: MARKETING AUDIT WALMART Marketing Audit: Wal-Mart Jodie Outlaw MKT/551 University of Phoenix Online Daniel Oakland November 18, 2006 Executive Summary Sam Walton’s first venture as a milk boy is when he understood the value of a dollar and the knowledge of how far a dollar could take one in life. From Sam’s first five and dime stores in the 1950’s to his opening of the first Wal-Mart in Rogers, Arkansas in 1962, no

    Rating:
    Essay Length: 7,135 Words / 29 Pages
    Submitted: March 23, 2010 By: Mike
  • Marketing Audit for Boeing

    Marketing Audit for Boeing

    History of the 787 Dreamliner * Started assembly in 2006. * Designed due to declining air travel after the attacks on September 11, 2001. * Increase fuel costs The 787’s Features The 787’s Features The 787’s Production Process Boeings new streamlined production process. The Macroenvironment * Global population growth in developing countries. * Increase in average life expectancy in western civilization. * Increase of disposable income in developing countries. The Macroenvironment * World Trade Organization

    Rating:
    Essay Length: 421 Words / 2 Pages
    Submitted: April 10, 2010 By: Edward
  • Beauty R’ Us Beauty and Beyond Marketing Audit

    Beauty R’ Us Beauty and Beyond Marketing Audit

    Beauty R’ Us Beauty and beyond Marketing Audit Elmer Enrнquez Torres University of Phoenix MKT 551 Marketing Management Prof. Mario E. Dбvila 10/02/2004 Workshop #6 Beauty R’ Us Beauty and beyond Marketing Audit Table of Contents Executive Summary 3 Table 1: 2004 Beauty and beyond Core Growth Staircase 7 Table 2: 2005 Beauty and beyond Core Growth Staircase 8 Table 3: 2005 Gifts & Candles Growth Staircase 9 Table 4: 2005 Home Entertainment/Toys 10

    Rating:
    Essay Length: 2,339 Words / 10 Pages
    Submitted: June 14, 2010 By: Tasha
  • Marketing Audit on a Construction Company

    Marketing Audit on a Construction Company

    Title page Name : Vimleswary A/P K Rajandran Student No : 0061088571 Course : MKT5000 Assignment 1: Marketing Audit Title : Marketing Audit on C & S Engineering Management Sdn Bhd Due date : 6th September 2016 Unit coordinator : Karen Miller Prepared for : University of Southern Queensland Prepared date : 1st September 2016 Word count : ________________ TABLE OF CONTENTS EXECUTIVE SUMMARY ……………………..………………………………………….II 1. Introduction ……… …………………………………………………………………1 1. Organisational Overview …………………..……………….………………….…....1 3. Environmental

    Rating:
    Essay Length: 3,726 Words / 15 Pages
    Submitted: September 5, 2016 By: vimles
  • Marketing Audit of Soft Drink Industry

    Marketing Audit of Soft Drink Industry

    BB7026 FUNDAMENTALS OF BUSINESS SUB: MARKETING TOPIC: MARKETING AUDIT OF SOFT DRINK INDUSTRY KUID: 1645652 DATE: 17/11/2016 1.0 Introduction: Over the past years, soft drink production industry has been characterised by changing customer taste and increased product innovation. Industry has work hard since years to alter traditional product and introduce new soft drink and appeal to increasing health conscious to customer. Large competitions between low average temperatures and supermarkets have limit the growth of the

    Rating:
    Essay Length: 916 Words / 4 Pages
    Submitted: January 8, 2017 By: parth_gondaliya

Go to Page