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Last update: August 18, 2014
  • Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets

    Competing with Giants: Survival Strategies for Local Companies in Emerging Markets 12/7/1999 A Chinese cosmetics company thrives in the face of multinational competition by developing mass-market brands that take advantage of its familiarity with local tastes and standards. It's a survival strategy - one of four identified by by Niraj Dawar and Tony Frost, and it's highlighted here in this excerpt from their article "Competing with Giants: Survival Strategies for Local Companies in Emerging Markets"

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    Essay Length: 708 Words / 3 Pages
    Submitted: December 1, 2009 By: Bred
  • Market Report: 2005 Vw Jetta

    Market Report: 2005 Vw Jetta

    Environmental Scan Nature of Demand: Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability. The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek

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    Essay Length: 451 Words / 2 Pages
    Submitted: December 1, 2009 By: Artur
  • Tesco - Strategic Marketing Techqniques

    Tesco - Strategic Marketing Techqniques

    Tesco’s is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms. The Current Position In 1995 Tesco overtook Sainsbury’s as the UK’s largest supermarket. In 2001 Tesco occupied 15.6% of the UK grocery retail market and was the market leader

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    Essay Length: 1,234 Words / 5 Pages
    Submitted: December 2, 2009 By: Monika
  • Price Discrimination in the Mobile Phone Market

    Price Discrimination in the Mobile Phone Market

    Price Discrimination in the Mobile Phone Market Mobile phones are nowadays a part of our lives, the majority of us use them on a daily basis. Some people use them less frequently, when they are away from their homes, while for some they have already replaced the old landline phone. Young people use the SMS and MMS services quite often, while more senior people limit themselves to just making calls . Some prefer the pay-as-you-go;

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    Essay Length: 1,253 Words / 6 Pages
    Submitted: December 2, 2009 By: Tommy
  • Marketing Information Systems

    Marketing Information Systems

    In looking at the different marketing information systems, one can only marvel at the thoroughness of companies and the information it collects. Marketing information systems are people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers (Armstrong & Kotler, 2007). This can optimize your sales, and if done right, can help monitor changes, patterns, and wants of consumers. Information is king, in the land

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    Essay Length: 408 Words / 2 Pages
    Submitted: December 2, 2009 By: Tommy
  • Careers and Work Life Balance at Compucan - Marketing Plan

    Careers and Work Life Balance at Compucan - Marketing Plan

    CAREERS AND WORK LIFE BALANCE AT COMPUCAN Student No. 2482529 Ausrimas Zlabys Tutor: Stephanie Gharner 1.1 INTRODUCTION Life has become more and more challenging and a rise in working families, people are finding that the needs between work and outside work-life are conflicting. The labour market are looking for more flexible working hours due to working famillies, which have lead to employees working shorter shifts, day shifts, night shifts and have time off for maternity

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    Essay Length: 1,752 Words / 8 Pages
    Submitted: December 2, 2009 By: Venidikt
  • Information Marketing Communications

    Information Marketing Communications

    1.0 Communicational Factors The given potentially lucrative youth market is made up of over 27million teenagers across four European countries (UK, Germany, France and Italy) with an estimated Ј24.8billion of purchasing power between them. 1.1 Marketing to this age group is often broadcasted in a way to suit the core of the target audience, thus wasting money trying to communicate a message that will prove unattractive to a large portion of potential customers. Inevitably, narrowcasting

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    Essay Length: 487 Words / 2 Pages
    Submitted: December 2, 2009 By: Max
  • Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan

    Analysis of Marketing Plan of Nike and Michael Jordan Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said: "If you have a body, you are an athlete!" (NikeBiz) This way of thinking is how Nike conducts every aspect of their business. Every person is a potential athlete or "consumer". This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in

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    Essay Length: 2,488 Words / 10 Pages
    Submitted: December 2, 2009 By: Janna
  • Hotel Rwanda Critique

    Hotel Rwanda Critique

    Ambiguous Media The influential power of the media is not an issue to be taken lightly. This influence can harbor tremendous benefits, or catastrophic consequences. Hotel Rwanda begins with a black screen, where the only thing we are exposed to is a radio broadcast, consisting of negative propaganda concerning Tutsi rebels in Rwanda. This is important, in that the black screen represents our minds, with the only input being what we hear over the broadcast.

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    Essay Length: 365 Words / 2 Pages
    Submitted: December 2, 2009 By: Vika
  • Career in Marketing Management

    Career in Marketing Management

    English 110 25 March 2008 Career in Marketing Management Marketing management is the process of marketing while managing people below you. There are many different parts to this career. This paper will explain what marketing management is all about. What a marketing manager does is tells what types of skills and personality traits are needed for this field. The education and the experience that is needed to help get the job. I will explain the

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    Essay Length: 921 Words / 4 Pages
    Submitted: December 3, 2009 By: Mikki
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Solid Global Marketing decisions involve months of research. They also include a high degree of planning and internal strategizing. Factored accounts in the strategies are where the organization would like to be in three years, target audiences, spending and profit margins and eventually how to achieve the companies’ ultimate goals. Advanced planning gives a number of advantages: • Helps coordinate activities • Helps prepare for emergencies • Gives activity continuity • Integrates functions and activities

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    Essay Length: 1,059 Words / 5 Pages
    Submitted: December 3, 2009 By: Tasha
  • International Marketing - Dior Addict

    International Marketing - Dior Addict

    International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior's image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6 b. Process of message

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    Essay Length: 4,320 Words / 18 Pages
    Submitted: December 3, 2009 By: Artur
  • International Marketing Communications

    International Marketing Communications

    Running Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction “Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost” (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 3, 2009 By: Wendy
  • Fast Food Products Ltd Marketing

    Fast Food Products Ltd Marketing

    Marketing Fast Food Products Ltd Tutor: Sam Forrest Author: Daniel Walsh Table of Content 1 INTRODUCTION 5 2 PROCEDURE 6 3 FINDINGS 7 3.1 Task 1 7 3.1.1 Marketing Concept 7 3.1.1.1 The Marketing Concept 7 3.1.2 The Marketing Process 8 3.1.2.1 Situation Analysis 8 3.1.2.2 Marketing Strategy 9 3.1.2.3 Marketing Mix Decision 9 3.1.2.4 Implementation and Control 9 3.1.3 Benefit to Fast Food Products Ltd 9 3.2 Task 2 10 3.2.1 The 4 P’s

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    Essay Length: 3,004 Words / 13 Pages
    Submitted: December 3, 2009 By: Yan
  • Abel Tasman National Park Marketing Mix

    Abel Tasman National Park Marketing Mix

    1. When ATE began to diversify its business, discuss what considerations relating to the marketing mix would it have investigated or thought about in the initial stages of their planning activities. First of all, when we are discussing the marketing mix of ATE, we have to consider that ATE does not sell a product. ATE provides services and services are an intangible good which is quite harder to campaign for. When they started to diversify

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    Essay Length: 1,377 Words / 6 Pages
    Submitted: December 4, 2009 By: Max
  • Hybrid Conversions Inc - Market Segmentation

    Hybrid Conversions Inc - Market Segmentation

    Positioning Statement: Hybrid Conversions, Inc. is the most cost effective among all hybrid conversion kit manufacturers because the technological, industry, and partner expertise allows for a lower total cost of ownership. Market Segmentation and targets: In research, HCI was looking at various statistics to select initial target markets to start the deployment of the conversion kits in pickup trucks. The target segments are shown below: Types Of Customers Rank Utility and Telecom Companies 1 Government

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    Essay Length: 645 Words / 3 Pages
    Submitted: December 4, 2009 By: regina
  • Definition of Industry Market Concept

    Definition of Industry Market Concept

    Definition of Industry Market Concept The tobacco industry consists of many competitors trying to satisfy a specific customer need. Companies such as Philip Morris, RJ Reynolds, Brown and Williamson, and Lorillard hold almost the entire market share in the tobacco industry. While each company has different advertising and marketing techniques, they all target the same customer group. Tobacco companies try their best to generate interest in their particular brand or brands. Companies market a number

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    Essay Length: 3,767 Words / 16 Pages
    Submitted: December 4, 2009 By: Mike
  • Real Madrid Marketing Harvard Business Case

    Real Madrid Marketing Harvard Business Case

    Florentino Perez had been elected for the second times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance, bring in world class talent, and extent the club’s brand around the world through multiple channels. Under Perez management, Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind, these problem lead him to think twice about his

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    Essay Length: 429 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • The Efficient Market Hypothesis

    The Efficient Market Hypothesis

    The Efficient Market Hypothesis The term Efficient Market Hypothesis implies that that current stock prices fully reflect all available information about a firm, that any new information revealed about a firm will be incorporated into its share price rapidly and that the subsequent rise or fall in share price will be to the correct amount in relation to the new information that has come to light. It was Eugene Fama who first used the

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: December 4, 2009 By: Kevin
  • Clocky Marketing Analysis

    Clocky Marketing Analysis

    Introduction In 2005 Gauri Nanda, supported by neuroscience research that demonstrated the depth of the average American’s sleep deficiency problem, created significant media buzz with the prototype of her revolutionary alarm clock “Clocky”. Unsure of how to position a product that had a growing following but was still over a year away from production, Nanda was faced with a number of difficult decisions as she attempted to devise a marketing plan to bring her Clocky

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    Essay Length: 4,244 Words / 17 Pages
    Submitted: December 4, 2009 By: Mike
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities that are bought and held principally for the purpose of selling them in the near term and are therefore held for only a short period of time. ii. Cash $1 Dividend Income $1 Interest or dividends will be reported at the date it is supposed to be received. Most payments are in cash. However, interest and dividends can be accrued in the necessary asset

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt
  • Marketing Pricing Objectives

    Marketing Pricing Objectives

    Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target market’s evaluation of price, evaluating competitors’ prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 4, 2009 By: Artur
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • The Michelin Corporation - Marketing Plan

    The Michelin Corporation - Marketing Plan

    Marketing Plan The Michelin Corporation today is the world’s number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies’ ever more pressing needs

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    Essay Length: 3,306 Words / 14 Pages
    Submitted: December 4, 2009 By: David
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve

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