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3,486 Essays on Marketing Case Study. Documents 1 - 25 (showing first 1,000 results)

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Last update: August 28, 2014
  • Nextcard - a Marketing Case Study

    Nextcard - a Marketing Case Study

    ... True Internet Visa” and was marketed exclusively through the company website. ...

    Rating:
    Essay Length: 570 Words / 3 Pages
    Submitted: December 11, 2009 By: Mike
  • Li Ning Marketing Case Study

    Li Ning Marketing Case Study

    ... -Ning can further improve its market share by positioning themselves differently ...

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    Essay Length: 567 Words / 3 Pages
    Submitted: December 13, 2009 By: Jack
  • Marketing Case Study: Becel Margarine

    Marketing Case Study: Becel Margarine

    Becel Margarine: Reinvigorating Growth 1. Problem Statement/IdentificationWhat changes should Becel make to its marketing strategy to increase sales, market share, profits and maintain rapidly growing trend in the long run? The current strategic ...

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    Essay Length: 2,544 Words / 11 Pages
    Submitted: December 24, 2009 By: Stenly
  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola’s marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost ...

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: January 12, 2010 By: Tasha
  • Hewlett Packard Computers - Marketing Case Study

    Hewlett Packard Computers - Marketing Case Study

    Case Study: Hewlett-Packard 1. Problem Definition 1. Primary ...

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    Essay Length: 2,867 Words / 12 Pages
    Submitted: January 24, 2010 By: Fatih
  • Marketing Case Study - Cisco

    Marketing Case Study - Cisco

    Executive Summary The purpose of this case report is to analyze Cisco Systems in terms of its successful factors and current issues. The paper will discuss the current market situation, including a S.W.O.T. analysis (strengths, weaknesses, opportunities, ...

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    Essay Length: 2,082 Words / 9 Pages
    Submitted: May 15, 2010 By: Max
  • Tesco Marketing Case Study

    Tesco Marketing Case Study

    Q1. Analyse Tesco's external environment and identify the challenges it faces in scanning its environment as a multinational company. The assessment of external factors has been crucial in TESCO's success. This is because TESCO has taken into ...

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    Essay Length: 2,286 Words / 10 Pages
    Submitted: February 7, 2011 By: sim
  • Marketing Case Study Olive Oil

    Marketing Case Study Olive Oil

    Introduction: Since prehistoric times, olive oil is considered as the golden liquid and was discovered around the Mediterranean basin. Since that time, Olive oil has been produced in this region and represents more than 77 % of the world production in ...

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    Essay Length: 2,784 Words / 12 Pages
    Submitted: April 30, 2011 By: AlexBeF
  • Wachovia Case Study - Marketable Securities

    Wachovia Case Study - Marketable Securities

    Wachovia Corporation – Marketable Securities A i. Trading securities are securities ...

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 4, 2009 By: Venidikt
  • Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike Vs Adidas, Market and Comprehensive Competition Analysis and Case Study

    Nike vs Adidas, market and comprehensive competition analysis and case study EXECUTIVE SUMMARY Since the birth ...

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    Essay Length: 675 Words / 3 Pages
    Submitted: December 13, 2009 By: Victor
  • Hp Case Study - Marketing Strategy Class

    Hp Case Study - Marketing Strategy Class

    ... computing, imaging and printing. The case study reflects the appraisal of HP’s ...

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    Essay Length: 1,846 Words / 8 Pages
    Submitted: January 22, 2010 By: Victor
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This ...

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.

    Explain How the Different Market Research Methods Within Each Type Have Been Used to Make Marketing Decisions in the Case Study-Pinewood Hotel.

    Saeeda Rahman Unit 10-P2 P2- Explain how the different market research methods within each type have been used to make marketing decisions in the case study-Pinewood Hotel. Research Methods Used Marketing Decisions 1. Focus Groups Focus groups provide ...

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    Essay Length: 323 Words / 2 Pages
    Submitted: March 19, 2015 By: yasmine002
  • Biocon Case Study - Marketing

    Biocon Case Study - Marketing

    ... company and later entered biopharmaceutical market

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    Essay Length: 762 Words / 4 Pages
    Submitted: October 19, 2015 By: Shipra10
  • Brita Case Study for Marketing

    Brita Case Study for Marketing

    Brita case study for marketing 1. What factors were responsible for Brita’s success in the years since its launch to 1999? The success of Brita in the United States could largely be attributed to the innovative product model as well as the strong ...

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    Essay Length: 3,312 Words / 14 Pages
    Submitted: September 25, 2017 By: Weiyuan Tan
  • Nike Case Study

    Nike Case Study

    SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most ...

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    Essay Length: 1,706 Words / 7 Pages
    Submitted: March 4, 2009 By: David
  • Brinkerhoff International Inc Case Study

    Brinkerhoff International Inc Case Study

    ... : JUAN C. ARAQUE FROM: GROUP #6 SUBJECT: CASE STUDY FOR COMPANY "BRINKERHOFF INTERNATIONAL ...

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    Essay Length: 2,797 Words / 12 Pages
    Submitted: March 4, 2009 By: David
  • Nafta Case Study

    Nafta Case Study

    NAFTA Five Years of Failure By: Jeff Dotson In December of 1992, Presidents Salinas (Mexico), Bush (U.S.) and Prime Minister Brian Mulroney of Canada signed the North American Free Trade Agreement (NAFTA). The Mexican legislature ratified NAFTA in 1993 ...

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    Essay Length: 8,025 Words / 33 Pages
    Submitted: March 11, 2009 By: Bred
  • Yahoo Inc Case Study

    Yahoo Inc Case Study

    February 25, 2001 Yahoo! Inc. is a global Internet communications, commerce, and media company that offers a comprehensive branded network of services to more than 120 million users each month worldwide. As the first online navigational guide to the World ...

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: March 11, 2009 By: July
  • Ibm Case Study

    Ibm Case Study

    I. Current Situation (1991-1993) 1. History of IBM: IBM is a multinational corporation that started its activities in 1911. But its origins can be traced back to 1890, during the height of the Industrial Revolution. It was first known as the Computing- ...

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    Essay Length: 3,684 Words / 15 Pages
    Submitted: March 11, 2009 By: July
  • Case Study: Dell Computer Corporation

    Case Study: Dell Computer Corporation

    CASE STUDY A : DELL COMPUTER CORPORATION Introduction Michael ...

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    Essay Length: 1,714 Words / 7 Pages
    Submitted: March 11, 2009 By: July
  • Microsoft Corp - Gates - Case Study

    Microsoft Corp - Gates - Case Study

    WASHINGTON (CNN/Money) - The government hammered away at Microsoft Corp. chairman Bill Gates in court Tuesday, attempting to portray him as an unreliable witness. And at one point Gates offered to alter his sworn testimony, landing a solid blow against ...

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    Essay Length: 696 Words / 3 Pages
    Submitted: March 23, 2009 By: Top
  • Dayton Hudson Case Study

    Dayton Hudson Case Study

    CASE STUDY DAYTON HUDSON CORPORATION 1998 I. Brief Background II. Statement of the Problem Dayton-Hudson Corporation should determine ways of how to make its divisions more cost-effective. III. Objectives 1. To be able to observe Dayton Hudson’s strengths ...

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    Essay Length: 648 Words / 3 Pages
    Submitted: November 8, 2009 By: Mike
  • Ikea Case Study

    Ikea Case Study

    IKEA is one of the world's top furniture retailers, selling Scandinavian-style home furnishings and accessories. Ingvar Kamprad, the founder of IKEA believes that home furnishings should be good design, good function and good quality, coupled with ...

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    Essay Length: 342 Words / 2 Pages
    Submitted: November 8, 2009 By: Max
  • Bhopal Disaster Case Study

    Bhopal Disaster Case Study

    On December 3, 1984, one of the worst industrial disasters of all time occurred in Bhopal, India. During the early hours of the morning a poisonous gas, methyl isocyanate (MIC), used in producing the pesticide, Sevin, leaked from a Union Carbide plant. ...

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: November 8, 2009 By: Fatih

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