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2,022 Essays on Marketing Plan Basics. Documents 76 - 100 (showing first 1,000 results)

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Last update: August 4, 2014
  • Marketing Plan for Starbucks

    Marketing Plan for Starbucks

    Introduction The purpose of this paper is to describe the attributes of the Starbucks Chai Tea and energy drinks in detail. The pace at which this product will move through the product life cycle will be described as well as the factors that will impact its movement. Also, details on how the product life cycle will impact the marketing of the Chai Tea and energy drinks will be identified. The positioning and differentiation strategies for

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    Essay Length: 1,677 Words / 7 Pages
    Submitted: March 9, 2010 By: Mike
  • New Jean Company Marketing Plan

    New Jean Company Marketing Plan

    I. Business Analysis Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest quality fabrics and tailored with perfected cuts to fit all the curves of a woman. Never before has there been an upscale premium lifestyle

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    Essay Length: 2,406 Words / 10 Pages
    Submitted: March 13, 2010 By: Mike
  • Washington Mutual Marketing Plan

    Washington Mutual Marketing Plan

    A Marketing Success Story   Background: Browse the papers or search the internet today for Washington Mutual Bank, and most of what you'll find is bad news about the poor condition of the bank. Stocks have fallen from a high this year of $46.38 to $14.10. (Quote, 2007) Yet Washington Mutual Inc.'s (WaMu) marketing stories and strategies over the past five years are riddled in success. Washington Mutual Bank opened its doors on September 25,

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    Essay Length: 770 Words / 4 Pages
    Submitted: March 18, 2010 By: Vika
  • Non-Profit Marketing Plan

    Non-Profit Marketing Plan

    I. Executive Summary Grief Counseling Center (GCC) is a non-profit organization established to provide counseling services for individuals who are suffering the loss of a family member. Services will be provided at a nominal fee. The Founder of GCC not only believes in the need for this service, but also is willing to devote his time and money to help those suffering from grief. Grief Counseling Center provides mental health services for a diversified clientele.

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    Essay Length: 1,792 Words / 8 Pages
    Submitted: March 19, 2010 By: David
  • Marketing Plan Billabong

    Marketing Plan Billabong

    Executive Summary In the world there are 194 countries and Billabong has sold their product over 100 countries, the major regions are the North America, Australasia and Europe. There are several smaller regions that are selling products of Billabong, such as Australia, New Zealand, Singapore and more (Billabong n.d.). Billabong has been recognised in Australian and most in European countries for more than 10 years in the boardsports industry, yet Billabong has a limited consumer

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    Essay Length: 6,962 Words / 28 Pages
    Submitted: March 20, 2010 By: Steve
  • Marketing Plan -- Situation Analysis

    Marketing Plan -- Situation Analysis

    The role of situation analysis in marketing plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing

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    Essay Length: 1,163 Words / 5 Pages
    Submitted: March 30, 2010 By: Max
  • Iphone Marketing Plan

    Iphone Marketing Plan

    iPhone marketing plan Market Summary The iPhone targets consumers who need to store information and communicate or people who want entertainment on the go. Apples target segments consist of professionals, students, corporate users, entrepreneurs, and health care workers. Currently, the market for high-end phones like the Apple iPhone is small. Few people want Internet, video, and PDA features in one device because of the high price. The smart phone market is still relatively small compared

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    Essay Length: 3,613 Words / 15 Pages
    Submitted: March 31, 2010 By: Steve
  • Making Memories Marketing Plan

    Making Memories Marketing Plan

    Making Memories Marketing Plan Your Name Table of Contents 1.0 Executive Summary i 2.0 Situation Analysis 1 2.1 Market Summary 1 2.1.1 Market Demographics 1 2.1.2 Market Needs 4 2.1.3 Market Trends 4 2.1.4 Market Growth 5 2.2 SWOT Analysis 7 2.2.1 Strengths 7 2.2.2 Weaknesses 7 2.2.3 Opportunities 7 2.2.4 Threats 7 2.3 Competitor Analysis 7 3.0 Marketing Strategy 9 3.1 Mission Statement 9 3.2 Marketing Goals 9 3.2.1 Product Objectives 9 3.2.2

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    Essay Length: 1,819 Words / 8 Pages
    Submitted: March 31, 2010 By: Artur
  • International Wine Marketing Plan

    International Wine Marketing Plan

    The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month, approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition, 33% of purchasers have a household income of over $,000. Furthermore, of those surveyed, 39% of purchasers had attended at least some

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    Essay Length: 4,802 Words / 20 Pages
    Submitted: April 6, 2010 By: Artur
  • Apple Ipod Marketing Plan

    Apple Ipod Marketing Plan

    Assessment task Marketing Plan Apple Ipod Contents Executive Summary____________________________________________3 Situation Analysis -Market Analysis_______________________________________________3 -Product Analysis_______________________________________________4 -SWOT Analysis_______________________________________________ 4 -Competitor Analysis ___________________________________________ 6 Marketing Objectives__________________________________________ 7 Identifying Target Market -Selecting Target Market_________________________________________7 -Target Market_________________________________________________7 Developing Marketing Strategies Marketing Mix: -Product_____________________________________________________ ___8 -Price_______________________________________________________ ___8 -Promotion___________________________________________________ ___9 -Place_______________________________________________________ ___9 Implementing the Marketing Plan__________________________________10 Monitoring and Controlling -Developing a Financial Forecast____________________________________10 -Comparing actual and planned results________________________________11 -Revising the marketing strategies____________________________________11 Appendix ______________________________________________________12 Appendix A_____________________________________________________13 Appendix B_____________________________________________________14 Appendix C_____________________________________________________15 Executive

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    Essay Length: 2,197 Words / 9 Pages
    Submitted: April 11, 2010 By: Jon
  • Grand Livina Marketing Plan

    Grand Livina Marketing Plan

    EXECUTIVE SUMMARY Nissan Grand Livina is the latest product of Nissan, launched on April 2007. It is projected as the "people's car", which fulfills the needs of the customers: an economical, wide-spaced vehicle with reasonable price. The objectives of the marketing plan is aligned with Nissan's objectives, which are being one of the Top 5 car manufacturers in Indonesia, increasing profit, and expanding market share. This plan describes the situation which is currently dealt with,

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    Essay Length: 756 Words / 4 Pages
    Submitted: April 19, 2010 By: Fonta
  • Strategic Marketing Plan

    Strategic Marketing Plan

    Table of Contents Executive Summary...........................................................................................................3 Product Profile……………...............................................................................................4 Business Review….............................................................................................................6 Key Issues/Key Learnings……….....................................................................................9 Planning Conclusions…..................................................................................................11 Marketing Strategy & Objectives……….…..................................................................16 Key Strategic Marketing Initiatives................……………………….………………..18 Marketing Programs………….…….……………………………………………….....22 Calendar of Events…………….......................................................................................25 Brand Economics.........................................…………...……………………………….26 Risks..................................................................................................................................27 Financials………………………………………………………………………………..$$ References…………………………………………………………………………….....28 Appendix A - J ….......................................................................................................29-37 Executive Summary Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost

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    Essay Length: 1,417 Words / 6 Pages
    Submitted: April 19, 2010 By: Yan
  • Marketing Plan for an Existing Business

    Marketing Plan for an Existing Business

    Executive Summary Dragonfly Designs already offers custom-made items and now we would like to expand our product lines and offer do-it-yourself items. Our existing location can be renovated to add the space needed for this service. We would also like to build a new facility with a larger work area for the do-it-yourself projects and kilns in the back area. The back area would be large enough to hold the inventory for both store

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    Essay Length: 787 Words / 4 Pages
    Submitted: April 20, 2010 By: Venidikt
  • McBride Marketing Plan

    McBride Marketing Plan

    MCBRIDE MARKETING PLAN The McBride Financial Services marketing plan will deliver the best marketing solutions that meet the company’s mission and achieve the company’s goals. The plan focuses on delivering our product and services through a Web-based mortgage application. Market research in the areas of real estate investment, finance, advertising, advertising mediums, and mortgage loans, allows us to pinpoint and reach our target customers. Business Requirements The McBride mission statement shown in Appendix A requires

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    Essay Length: 1,233 Words / 5 Pages
    Submitted: April 23, 2010 By: Fonta
  • Battery-Less Hearing Aid - Marketing Plan

    Battery-Less Hearing Aid - Marketing Plan

    10-Year Marketing Plan Battery-Less Hearing Aid Executive Summary Hard of Hearing patients need something that will suit there financial goals in the long run, be less of a hassle to worry about and enhance their hearing all at the same time. We propose in creating a Battery-Less-Hearing Aid and believe that it is the best option to go because Hard of Hearing patients will never have to worry about recharging batteries or buying new ones

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    Essay Length: 3,771 Words / 16 Pages
    Submitted: April 26, 2010 By: Mikki
  • The Shoe Doctor Marketing Plan

    The Shoe Doctor Marketing Plan

    MARKETING PLAN I. Introduction: I have created a marketing plan for “The Shoe Doctor”. The Shoe Doctor will be a local business in the Brownsville area that will offer shoe repair services. There are only a small number of businesses in the valley that offer shoe repair, thus the need for a shoe repair service in the area is vast. II. Target Market: The proposed target market for “The Shoe Doctor” will be the lower

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    Essay Length: 1,106 Words / 5 Pages
    Submitted: April 30, 2010 By: Fatih
  • Measuring the Results of Ggi's Marketing Plan

    Measuring the Results of Ggi's Marketing Plan

    Running head: GGI MARKET PLAN Measuring the Results of GGI's Marketing Plan March 29, 2007 Measuring the Results of GGI's Marketing Plan The Marketing team recommended ten major options for GGI. 1. a logo 2. a slogan 3. repackage products to an innovative reusable package 4. web store in Spanish 5. web store in English 6. Direct marketing a. Musical cards b. Post cards c. E-mail 7. Advertise a. Radio b. Newspapers c. Place product

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    Essay Length: 670 Words / 3 Pages
    Submitted: May 2, 2010 By: Janna
  • Services Marketing Plan for Dnm Design Studio

    Services Marketing Plan for Dnm Design Studio

    Executive Summary DNM is a designer / tailor-made service provider for a wide range of casual and formal wear. DNM will create a prototype from a list of specifications and personality profile along with line of work from the customer, or from DNM’s technical background. Once the custom designs are made the customer can then choose from the array of product available and customized for them and choose made to orders. This service is useful

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    Essay Length: 1,966 Words / 8 Pages
    Submitted: May 5, 2010 By: Artur
  • Seafood Marketing Plan

    Seafood Marketing Plan

    Executive Summary The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits Strategic Planning is looking at where you are now, knowing where you want to be in the future and planning the steps to get you there. The Stingrae Caribbean a limited liability company. The Stingrae brand currently distributes

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    Essay Length: 1,313 Words / 6 Pages
    Submitted: May 8, 2010 By: Mike
  • Coca Cola Marketing Plan

    Coca Cola Marketing Plan

    Executive Summary This report accesses and evaluates the company Coca Cola Amatil ltd., and also considers the opportunity for development of a new product. When considering a new product development for a conglomerate like Coca Coca Amatil ltd. various social and economic factors were analysed, in the current market situation where consumers have become extremely conscious towards their health and the health of their family. This report begins with information about Coca Cola Amatil ltd.

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    Essay Length: 7,013 Words / 29 Pages
    Submitted: May 11, 2010 By: Pedro
  • The Marketing Planning Process

    The Marketing Planning Process

    MARKETING CONCEPT: The broad definition of marketing describes it as the combination of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. In this case, Kumar intends to market Swift’s runner shoes to Bangladesh. For successful marketing of the product, Swift has to prepare a marketing plan which consists of various tools like the 4 P’s of marketing, target marketing, segmentation, positioning etc. The promotional mix is

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    Essay Length: 284 Words / 2 Pages
    Submitted: May 11, 2010 By: Anna
  • McBride Financial Services Marketing Plan

    McBride Financial Services Marketing Plan

    McBride Financial services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services’ mission is to be the preeminent provider of low cost mortgage services. With a great a marketing plan we can make that statement true and prove that McBride Financial Services will be the preeminent provider for low cost mortgage services. Establishing a marketing plan McBride Financial services will be able to expand their operations, offer new products,

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    Essay Length: 777 Words / 4 Pages
    Submitted: May 15, 2010 By: Edward
  • Marketing Plan

    Marketing Plan

    Cover: Name of business, name of principal(s), address, phone number and date. TABLE OF CONTENTS EXECUTIVE SUMMARY STATEMENT OF PURPOSE DESCRIPTION OF BUSINESS PRODUCTS OR SERVICES HISTORY OF ORGANIZATION OR INDUSTRY MARKET · Target Market & Customer Description · Geographic Location and Potential · Product Acceptance · Competition and Pricing · Sales and Advertising Strategy LOCATION, FACILITIES AND OPERATIONS · Site Analysis · Buildings and Equipment · Process Description and Analysis (Primarily Manufacturing) · Suppliers

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    Essay Length: 1,587 Words / 7 Pages
    Submitted: May 17, 2010 By: regina
  • Photo Studio Marketing Plan

    Photo Studio Marketing Plan

    Contents Executive summary 4 Corporate strategy 5 Corporate mission, objectives and keys to success 5 Summary of overall position and corporate strategy 5 External and internal analysis 6 Overview of market 6 Competitor analysis 6 Future trends 8 PEST analysis 8 SWOT analysis 8 Marketing objectives 9 Financial objectives 9 Marketing objectives 9 Marketing strategy 10 Market segmentation and targeting 10 Competitive advantage 10 Marketing strategy 10 Growth plans 11 Specific marketing programs 11 Marketing

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    Essay Length: 2,710 Words / 11 Pages
    Submitted: May 18, 2010 By: Vassili
  • Marketing Plan: Phase one Paper

    Marketing Plan: Phase one Paper

    Marketing Plan: Phase One Paper McDonalds is one of the world’s best-known fast-food restaurants. The management team chose a descriptive Mission and Vision statement and centered their values on the four marketing P’s. In the initial phase of the marketing plan, the team has chosen a new product offering called the McVeggie. This phase of the plan will detail the company, the new product, the importance of advertising to the corporation, the SWOTT (strengths, weaknesses,

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    Essay Length: 795 Words / 4 Pages
    Submitted: May 19, 2010 By: Janna

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