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Last update: July 1, 2014
  • Technology Project Plan

    Technology Project Plan

    Technology Project Plan: GE Sensing Boston Center Information Management in Business February 03, 2007 Abstract This paper will propose a technology project plan involving an E Commerce solution for GE Sensing Boston Center. This solution will address the requirements highlighted by the business requirements analysis carried out on the same company. The E Commerce solution will involve all the major business processes of the company and will have a centralized web interface with differing access

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    Essay Length: 2,989 Words / 12 Pages
    Submitted: February 1, 2010 By: Steve
  • Personal Leadership Plan

    Personal Leadership Plan

    Ethic and Ethical leadership is design to help associates to understand what is expected of them when they provide care and conduct business, particularity with respect to Medicare and Medicaid programs and their beneficiaries. The code of ethics give associates guidance about how to have proper and productive relationships with one another, patiens, physicains, third-party, vendors andconsultants. More importantly, the code of ethics are meant to help associates understand the federal, state and local laws,

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    Essay Length: 414 Words / 2 Pages
    Submitted: February 2, 2010 By: David
  • Marketing Audit - Agilent Technologies

    Marketing Audit - Agilent Technologies

    Marketing Audit of Agilent Technologies, Inc.’s Microarray Business Organizational Overview – Agilent Technologies Agilent Technologies is a global organization focused on being the premier supplier of test and measurements solutions. The company is largely composed of two main divisions – Electronic Measurement Solutions and Bio-Analytical Measurement Solutions – supported by Agilent Labs, the primary internal innovation driver (Fig. 1). This marketing audit will focus primarily on the DNA microarray business, which is nested within the

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    Essay Length: 1,892 Words / 8 Pages
    Submitted: February 2, 2010 By: Mikki
  • The Ultimate Marketing Machine

    The Ultimate Marketing Machine

    The ultimate marketing machine Jul 6th 2006 | SAN FRANCISCO From The Economist print edition Thanks to the power of the internet, advertising is becoming less wasteful and its value more measurable IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not

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    Essay Length: 2,811 Words / 12 Pages
    Submitted: February 2, 2010 By: Janna
  • Marketing Mix

    Marketing Mix

    Marketing Mix In order for a company to achieve its goals, the company must have a strategy that mixes the correct elements of marketing. The term Marketing Mix refers to “the four Ps” of marketing which are product, price, place, and promotion (Kotler & Keller, 2006). When creating a mix, a company must keep their target market in mind. The company must also understand the needs of the customer, then create marketing strategies that will

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    Essay Length: 1,034 Words / 5 Pages
    Submitted: February 2, 2010 By: Yan
  • Marketing James Patterson

    Marketing James Patterson

    Marketing James Patterson James Patterson is a popular crime fiction author with a unique business strategy: he produces approximately 3 times more books annually than comparable authors and employs unconventional advertising tactics. Patterson’s unique writing style and use of co-authors to write more books has proven to be successful, generating annual book sales of $120 million. Using his advertising background, Patterson has turned his name as an author into a well-known brand. Patterson built his

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    Essay Length: 1,907 Words / 8 Pages
    Submitted: February 2, 2010 By: Mike
  • Marketing Project

    Marketing Project

    Green Acres Sustainable Community Sumter County, Florida Marketing Plan December 8, 2007 Team PACK Lee Harrop Stephen MacDonald Margot Meeker Nuru Mugambi Sri Kidambi Jason Rexroat Rebekah Youngers TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 The Housing Market Green Building and Energy Efficiency Trends Overview and History of Solar Energy Solar Module Pricing and Manufacturers Limitations of Solar Energy The Target Market for Beazer’s Solar Strategies Beazer’s Competition STRATEGIC IMPLICATIONS & SWOT ANALYSIS

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    Essay Length: 803 Words / 4 Pages
    Submitted: February 2, 2010 By: Wendy
  • Marketing Mix

    Marketing Mix

    Developing MBA Programme Marketing Mix Abu Dhabi University The 4 PC developing Abu Dhabi University set the current Marketing Mix as the follow Product: Master of Business Administration (MBA) programme 11 courses (8 core Course) and(3 Elective) consisting of the following :  8 Core Courses: Each student is required to complete the following: Course Title Credit Hours Marketing Management 3 Financial management 3 International Business Management 3 Advanced Managerial Accounting 3 Leadership and Communication

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    Essay Length: 254 Words / 2 Pages
    Submitted: February 3, 2010 By: Andrew
  • Change Management Plan and Defense

    Change Management Plan and Defense

    Change Management Plan Paper and Defense Introduction CrysTel is a telecommunications company providing products, which include data cables, wireless solutions, and network development. Like most companies in the industry, CrysTel is confronted with much competition and is constantly challenged to remain innovative. Although the company has enjoyed much success, CrysTel also realized the need for change. No matter the extent of the change being implemented, change is never easy as there are many factors and

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    Essay Length: 3,105 Words / 13 Pages
    Submitted: February 3, 2010 By: Stenly
  • The Latest Trends in Marketing Methods in the Brewing Industry

    The Latest Trends in Marketing Methods in the Brewing Industry

    TARGET GROUPS OF THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it’s main consumers. As shown in figure 1, the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America’s beer. The rest of America’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted

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    Essay Length: 4,821 Words / 20 Pages
    Submitted: February 3, 2010 By: Fatih
  • Project Plan for Whitbread World Sailboat Race

    Project Plan for Whitbread World Sailboat Race

    Running head: PROJECT PLAN FOR WHITBREAD WORLD SAILBOAT RACE Project Plan for Whitbread World Sailboat Race Adrian D Brown University of Phoenix Project Plan for Whitbread World Sailboat Race In several months from now, on a misty spring morning the waters around London will be invaded by sleek designs of the latest sailboats technology has to offer. Approximately 14 countries will converge on the United Kingdom to participate in the Whitbread World Sailboat Race. One

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    Essay Length: 2,996 Words / 12 Pages
    Submitted: February 3, 2010 By: Monika
  • The British Commonwealth Air Training Plan

    The British Commonwealth Air Training Plan

    Introduction The British Commonwealth Air Training Plan (BCATP) was a program that trained aircrew of more than 130,000 men to supply the allies during conflicts in the Second World War. Even though most of the training for the BCATP transpired on Canadian soil, the controlling mandate was the Royal Air Force, based out of Britain. The subject of the BCATP is a very significant one because of the different aspects of aerial warfare. In order

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 3, 2010 By: Fonta
  • Final Project Plan

    Final Project Plan

    Final Project Plan Paper Introduction In the Telecommunications industry, balancing assets and profitability is especially important in the survival of a given company. This is due to the fact that consumers are becoming more knowledgeable and understand the technical aspects much better now than in the past. Customers are always looking for new technological solutions and more bandwidth as their applications are becoming more sophisticated. Small Telecommunications companies, in an attempt to keep up with

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    Essay Length: 4,497 Words / 18 Pages
    Submitted: February 3, 2010 By: Max
  • Marketing

    Marketing

    SUBJECT: MARKETING MARKETING Marketing as defined by me and defined by others will be explored throughout this paper. The idea of marketing integrates and aligns itself with the power and variety of thought that allows the expansion of an idea or concept to flourish. The underlying theory of marketing is to penetrate the psyche. Effective marketing in varying capacities and environments can dictate and somehow predicate how we feel and react to a product or

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    Essay Length: 1,160 Words / 5 Pages
    Submitted: February 3, 2010 By: Monika
  • Outsourcing: Staying Competitive in the Global Market

    Outsourcing: Staying Competitive in the Global Market

    Abstract As more companies expand their business globally, they are seeing more opportunities and an increased set of threats to the market. Threats like war, political revolutions, new currencies, and natural disasters can affect growth and political stability throughout the world, so in order to successfully compete in the international market more companies are faced with the decision of relocating part of their operation offshore. This paper will address what key elements companies in this

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: February 3, 2010 By: Mike
  • Busi 353 Capital Markets

    Busi 353 Capital Markets

    Busi 353 Capital Markets Assignment The article “Google: Too much information?” brings to light two main issues that analysts are facing with Google’s management; the first being high information risk and the second being a high perception of information asymmetry between management and investors. Information Risk Google is famously known for not giving earnings and sales guidance which has resulted in analysts becoming frustrated with the company and labeling it as a one with high

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    Essay Length: 866 Words / 4 Pages
    Submitted: February 3, 2010 By: Tommy
  • Business Plan for a Startup Business

    Business Plan for a Startup Business

    Business Plan for a Startup Business The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your

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    Essay Length: 582 Words / 3 Pages
    Submitted: February 3, 2010 By: Venidikt
  • Human Resources Policy Merger Plan

    Human Resources Policy Merger Plan

    One area of concern in the merger of the both companies is human resources polices. In order for the merger of the both companies to be successful, we must look at polices and procedures of human resources of the both companies and establish a uniform guidelines for both companies. In order to achieve this goal, we are going to analyze and identify policies that are potentially conflicting with each other and propose a method

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    Essay Length: 2,551 Words / 11 Pages
    Submitted: February 4, 2010 By: Wendy
  • Marketing to Gen Y

    Marketing to Gen Y

    Introduction Generation Y (Gen Y) is the cohort of people born between 1977 and 1995. This group is also known as the echo baby boomers because birth rates in developed countries increased after the decline that defined Generation X. Most members of Gen Y are children of baby boomers and their sheer size makes it collectively worth more than Generation X. Furthermore, as baby boomers approach retirement age, a progressively larger portion of Gen Y

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    Essay Length: 3,453 Words / 14 Pages
    Submitted: February 4, 2010 By: Jessica
  • Fresh and Easy Marketing Mix

    Fresh and Easy Marketing Mix

    Having only launched in the USA in November, 2007 (BBC, 2007), Fresh & Easy is in the market introduction stage of its product life cycle. Typical of this stage of the product life cycle, Fresh & Easy is not yet profitable (BBC, 2007) and is suffering from low sales (Rigby & Braithwaite, 2008). It has endured high distribution costs, having to build a new distribution network from scratch (BBC, 2007), including building its own distribution

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    Essay Length: 1,611 Words / 7 Pages
    Submitted: February 4, 2010 By: David
  • Defining Marketing Paper

    Defining Marketing Paper

    Defining Marketing Paper Everyday people are exposed to at least one form of marketing, even if they do not realize it. What is marketing? Marketing involves activities and strategies which result in making products available that satisfy customers. Marketing effects the profitability of the company for which the product is offered. Marketing activities include: designing a product, promoting a product, and setting the price of a product (About). Marketing plays a vital role in the

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    Essay Length: 820 Words / 4 Pages
    Submitted: February 4, 2010 By: Vika
  • Obesity Caused by Fast Food Marketing

    Obesity Caused by Fast Food Marketing

    In “The Big Fat Case Against Big Macs,” published in The Washington Post on December of 2002, Ellen Goodman argues that the best lawyers cannot prove that the fast food industry caused the obesity epidemic in its customers, but they may prove that they fooled its customers, especially the young customers. Goodman argues that corporations like McDonalds target young kids by putting toys with their meals to attract them. She also states that they put

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    Essay Length: 1,522 Words / 7 Pages
    Submitted: February 4, 2010 By: Mike
  • Analysis of Integrated Marketing Communications Campaign

    Analysis of Integrated Marketing Communications Campaign

    IBMS, PT3 Diemen, April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix, and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with customers. 7 8. The

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    Essay Length: 3,006 Words / 13 Pages
    Submitted: February 4, 2010 By: Mike
  • International Capital Markets

    International Capital Markets

    International Capital Markets A capital market is a market in which corporations trade long-term security bonds. “Companies search the international markets for opportunities to raise debt capital at the lowest cost. Many corporations list their common stock the world over to increase liquidity for their stockholders.” (Block-Hirt, 2004) One of the most important developments since the 1970s has been the internationalization and globalization of capital markets. (University of Iowa) With the advent of globalization, capital

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    Essay Length: 499 Words / 2 Pages
    Submitted: February 4, 2010 By: Max
  • Hospitality Marketing

    Hospitality Marketing

    Name: Erika Cabrera Course: HRT 321- Hospitality Marketing Date: October 24th, 2006 Assignment: Since students in Hospitality programs across the country are required to take a “Hospitality Marketing” course in addition to a “Principles of Marketing” course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P’s of marketing (product, price, place, promotion). For this question explore and clarify

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    Essay Length: 1,951 Words / 8 Pages
    Submitted: February 4, 2010 By: Mikki

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