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Last update: July 1, 2014
  • Importance of Bond Market Development in Pakistan

    Importance of Bond Market Development in Pakistan

    The Importance of Bond Market Development Since the Asian crisis, considerable attention has been paid to the role of corporate bond markets in overall. Crises like the Asian one gave following lessons:  Foreign exchange exposures can be devastating  Foreign capital flows can be volatile  The risk of liquidity and maturity mismatches can be very acute and is a source of systemic risk These risks can be mitigated through the development of financial

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    Essay Length: 2,907 Words / 12 Pages
    Submitted: February 8, 2010 By: Fatih
  • Callaway Marketing Strategy

    Callaway Marketing Strategy

    Marketing Strategy Callaway’s main strategy is differentiation based on technologically advanced products which (supposedly) have performance advantages sufficient to justify the premium price. Callaway’s goal is to maintain its #1 position as the world’s largest golf merchandise company. To maintain its status and distance itself even further from the competition, Callaway will need to utilize its size and unique technological advances to continue to produce great products that maintain customer loyalty while attracting a broader

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    Essay Length: 683 Words / 3 Pages
    Submitted: February 9, 2010 By: Fonta
  • “using Perceptual Maps in Marketing” Simulation

    “using Perceptual Maps in Marketing” Simulation

    Defining Public Relations Personal Definition of Public Relations The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own

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    Essay Length: 1,014 Words / 5 Pages
    Submitted: February 9, 2010 By: Fonta
  • Non Profit Organisation Marketing Strategies

    Non Profit Organisation Marketing Strategies

    Violent crimes against women have ensured that they minimally participate in the economic, political and social arena. These violent crimes include “sexual harassment, domestic violence, incest, rape, "honour" killings, dowry murders, acid disfigurement and the mutilation of a woman's genitals.” (http://www.globalfundforwomen.org/cms/content/blogcategory/20/58/). Even after years of women emancipation, females still find themselves fighting for equal opportunities and protections from their male counterparts in all spheres of life. There has been progress in terms of female emancipation,

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    Essay Length: 1,770 Words / 8 Pages
    Submitted: February 9, 2010 By: Mike
  • Lending Markets

    Lending Markets

    There are a few different types of lending markets out there available to consumers. It is important to decided with type of lending market is going to be the most beneficial for you type of investment and loan. The three most popular lending markets are Primary, Secondary, and Subprime. There are a few differences in all three of these markets. Lenders make funds available to borrowers through a primary market. This is where lenders originate

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    Essay Length: 750 Words / 3 Pages
    Submitted: February 9, 2010 By: Monika
  • Implementation Plan for Friar Tucker Galleria Project

    Implementation Plan for Friar Tucker Galleria Project

    Running head: IMPLEMENTATION PLAN FOR FRIAR TUCKER GALLERIA PROJECT Implementation Plan for Friar Tucker Galleria Project Brittany Sims-Byrd University of Phoenix Implementation Plan for Friar Tucker Galleria The purpose of this paper is to present an implementation strategy for Friar Tucker, International’s Galleria project. The Galleria project has the potential increase profits after the initial investment of $5 million dollars. Also, the project fits well within Friar Tucker International’s strategic plan. The most important parts

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    Essay Length: 3,870 Words / 16 Pages
    Submitted: February 9, 2010 By: Janna
  • Marketing Overview

    Marketing Overview

    Marketing Overview Organizations today want to recognize the essential measures needed to compete in today’s commerce. Effective management along with strong leadership skills are two of the most vital elements needed to run a successful business. Along with these two elements management needs to determine their marketing strategy to be able to put the product or service in the public eye. In order for any organization to thrive, a marketing strategy must be observed closely,

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    Essay Length: 992 Words / 4 Pages
    Submitted: February 9, 2010 By: Mike
  • Stealth Marketing

    Stealth Marketing

    * Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition. Undercover marketing tactics can be varied. Some examples include the hiring of models to be seen drinking a particular new beverage at a bar, or using "tourists" to ask someone to take their picture, and then explaining the benefits of

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    Essay Length: 329 Words / 2 Pages
    Submitted: February 9, 2010 By: Monika
  • History of the Stock Market

    History of the Stock Market

    The financial markets of the United States, today, are collectively known as “Wall Street.” These words represent the heart of the business and financial world in the United States today. Many of us conjure up well known images of companies being bought and sold, traders screaming out to get the best prices for their clients, fortunes won and lost many times over, and the billions of dollars exchanged in deals. Some may even claim that

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    Essay Length: 2,518 Words / 11 Pages
    Submitted: February 9, 2010 By: Stenly
  • Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad?

    Stereotyping in Marketing: Good or Bad? It’s Monday morning at a well-to-do marketing company. You have an 11:00am meeting to interview a potential buyer for an Asian product line. It is now Ten-thirty. Your potential client’s flight arrives into Metro Airport. Prior to their arrival to your office you douse the air with a light sent of orange. The meeting goes as expected, very well. Instead of a hand shake you bow to the

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    Essay Length: 1,427 Words / 6 Pages
    Submitted: February 9, 2010 By: Monika
  • Sample Nigthclub Business Plan

    Sample Nigthclub Business Plan

    Sample Nightclub Business Plan (www.bplans.com) BackgroundSummary The generation of today has a lot of focus on leisure and off-time. They are looking for ways to escape their everyday lives and let loose. Whether that is dancing to new age music, having a few cocktails, or dining out with reasonably priced food. A nightclub can provide all these accommodations, and is the perfect venue to open up is done with some thoughtful planning. There are some

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    Essay Length: 909 Words / 4 Pages
    Submitted: February 9, 2010 By: Artur
  • The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    The Main Changes That the Paramount Decree Effected on the Structure of the American Film Industry and the Measures the Ex-Studios Took to Remain in Control of the Film Market

    Outline the main changes the paramount decree effected on the structure of the American film industry and discuss the measures the ex-studios took to remain in control of the film market. The period of the 1920’s to 1950’s where known as the studio era in Hollywood. A few major companies monopolized the industry through vertical integration when the film companies controlled all production distribution and exhibition. The majors determined which movies were shown in which

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    Essay Length: 2,306 Words / 10 Pages
    Submitted: February 10, 2010 By: regina
  • The Pest Analysis for Pc Market in Uk

    The Pest Analysis for Pc Market in Uk

    The PEST Analysis for PC market in UK Changes in interest rates, exchange rates, technology and the law are all external factors, which can affect a firm. These factors can affect the firms’ costs or the market as a whole. Changes that take place in the external environment can be evaluated and analysed by using a PEST analysis. To analyse the firms’ external environment, the following headings are used; Political, Economical, Social, and Technological. A

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    Essay Length: 1,921 Words / 8 Pages
    Submitted: February 10, 2010 By: Wendy
  • Project Planning in Teams

    Project Planning in Teams

    Project Planning in Teams Elizabeth Sanchez Introduction Project planning in teams is an integral constituent of team dynamics. When a team has been already formed it is time for it to start working on a project in order to reach the goals of the team or company in a whole. It is necessary to keep in mind two peculiarities about team projects. The first peculiarity is that all projects no matter what their goals are

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    Essay Length: 829 Words / 4 Pages
    Submitted: February 10, 2010 By: Mike
  • Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    Product Life Cycle and International Product Life Cycle Economic and Marketing Perspectives

    I. INTRODUCTION A review of literature in economics and marketing suggests that since Raymond Vernon published his article "International Investment and International Trade in the Product Cycle" in 1966,1 there has been a simultaneous development of literature pertaining to the 'product cycle' in marketing. There are differences between Vernon's concept of the product cycle and marketers' perception of the product life cycle. However, when one reviews publications in areas where these disciplines tend to overlap,

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    Essay Length: 2,187 Words / 9 Pages
    Submitted: February 10, 2010 By: Tommy
  • Planned Us-Israeli Attack on Iran

    Planned Us-Israeli Attack on Iran

    At the outset of Bush's second term, Vice President Dick Cheney dropped a bombshell. He hinted, in no uncertain terms, that Iran was "right at the top of the list" of the rogue enemies of America, and that Israel would, so to speak, "be doing the bombing for us", without US military involvement and without us putting pressure on them "to do it": "One of the concerns people have is that Israel might do it

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    Essay Length: 4,755 Words / 20 Pages
    Submitted: February 10, 2010 By: July
  • The Role of Computers in Marketing

    The Role of Computers in Marketing

    THE ROLE OF COMPUTERS IN MARKETING Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, market research, and pricing of goods. Businesses, and particularly the marketing aspect of businesses, rely a great

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    Essay Length: 1,761 Words / 8 Pages
    Submitted: February 11, 2010 By: Bred
  • China Marketing

    China Marketing

    The social values and history have shaped and formed the economical developments and the current environment of business in the People's Republic of China. They have determined the patterns for negotiation and the Chinese perceptions of business, and their feelings towards westerners. The implicit and explicit rules that the Chinese society has on the development of businesses, and the economy in general, are very important issues for any person going into China to understand and

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    Essay Length: 2,243 Words / 9 Pages
    Submitted: February 11, 2010 By: Mikki
  • Marketing

    Marketing

    Executive Summary Pure will change the way consumers clean their homes and businesses. Pure’s focus on health and well-being combined with an environmentally conscious approach is both timely and sophisticated. As consumers search for a healthier alternative to their current lifestyle, Pure will be available to make the transition seamless. Pure will be the way of the future, providing a clean, pure environment, making our homes, businesses and the earth a safer place. Market research

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    Essay Length: 1,504 Words / 7 Pages
    Submitted: February 11, 2010 By: Mikki
  • Lexus Promotional Plan

    Lexus Promotional Plan

    Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world’s first luxury hybrid SUV on the market. Performance orientated, the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: February 11, 2010 By: Janna
  • Singapore Flyer Marketing

    Singapore Flyer Marketing

    Segmentation of market Using demographic and behavioral segmentation Singapore flyer can segment its market. Using demographic segmentation, we have targeted the age group and the income group factor. Firstly, for the age group, Singapore flyer should segment the market into four different age groups. They are the children, youths, adults and elderly. We have chosen to target the youths and adults (age 13 to 45), mainly because they are the ones who are willing to

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    Essay Length: 1,042 Words / 5 Pages
    Submitted: February 11, 2010 By: Artur
  • Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    Different Types of Entry Modes Explained for Japanese Garment Market Using Case Study of a Imaginary Australian Garments Company

    1.0 Introduction Japan, one of the most important garments markets in the world with almost every brand available. Many Readymade garments companies from all over the world want to take advantage of this large and diversified Japanese garment market. This report will give a brief description about Fashionable, a readymade garment company from Australia who want to enter into the Japanese market with their readymade garments. This report will also give information about the Japanese

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    Essay Length: 1,070 Words / 5 Pages
    Submitted: February 11, 2010 By: Victor
  • Understanding Marketing

    Understanding Marketing

    Understanding Marketing Ben Yoder July 15, 2006 AIU Online Abstract A company cannot truly grow without a great marketing program. Marketing has evolved with the internet. Companies can now track customers much easier, filling their needs and wants. Companies realize that building a strong customer relationship is more important then mass marketing and having many customers. They are finding that retaining existing customers is more efficient then having more customers who are not repeat

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    Essay Length: 2,007 Words / 9 Pages
    Submitted: February 12, 2010 By: Vika
  • Market Research

    Market Research

    The product which we have chosen to use is from our own creation. Which is called; Refresh, it consists of a kit that serves for many multi-tasking purpose and functions to cleanness the body. The objection of this product is to provide a quick and fast solution to keeping the body clean and fresh. It consists of cleaning products for the entire body, that can be used anywhere and anytime. Reasonable price at nineteen ninety

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    Essay Length: 617 Words / 3 Pages
    Submitted: February 12, 2010 By: Artur
  • Marketing and online Dating

    Marketing and online Dating

    In the very unique industry of online dating, an e-business must use many marketing tools and techniques to catch the eyes of the business’s audience. If the e-business is for some reason unable to accomplish this, the online dating sight will not last long. This section will discuss the marketing tools and techniques used by e-businesses in the online dating industry. There will also be a rating of the three most common online dating networks,

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    Essay Length: 771 Words / 4 Pages
    Submitted: February 12, 2010 By: July

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