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Last update: August 18, 2014
  • Marketing Pricing Objectives

    Marketing Pricing Objectives

    Pricing objectives are goals that describe what a firm wants to achieve through pricing. Pricing objectives must be stated explicitly, and the statement should include the time frame for accomplishing them. There are six stages of setting prices. They are developing pricing objective, assessing the target market’s evaluation of price, evaluating competitors’ prices, choosing a basis for pricing, selecting a pricing strategy, and determining a specific price. Cost-based pricing is adding a dollar amount

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    Essay Length: 578 Words / 3 Pages
    Submitted: December 4, 2009 By: Artur
  • Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    Opinions of Pharmaceutical Direct-To Consumer Marketing on College Students

    INTRODUCTION AND LITERATURE REVIEW Today consumers who watch television programs and read popular magazines are bombarded by drug advertisements which promise to cure a plethora of illnesses, ranging from allergies to depression. Until recently, pharmaceutical companies have been prevented from advertising directly to consumers. However, in 1997, the Food and Drug Administration (FDA) began to loosen its advertising restrictions, and “direct-to-consumer” (DTC) marketing gained popularity among pharmaceutical companies (4). In 2001 alone, $2.5 billon was

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    Essay Length: 2,055 Words / 9 Pages
    Submitted: December 4, 2009 By: Top
  • The Michelin Corporation - Marketing Plan

    The Michelin Corporation - Marketing Plan

    Marketing Plan The Michelin Corporation today is the world’s number one tire manufacturer with 19.4%* market share. Michelin is at the forefront of all tire markets and travel-related services thanks to the quality of product it offers. Michelin is an undisputed leader in the most demanding technical segments and designs forward-looking solutions to help the road transportation industry in its bid to improve competitive edge and to meet modern societies’ ever more pressing needs

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    Essay Length: 3,306 Words / 14 Pages
    Submitted: December 4, 2009 By: David
  • Nike’s Marketing Operations

    Nike’s Marketing Operations

    Nike’s Marketing Operations Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike’s advertisement campaigns often incorporate new sporting ideology, which often involve

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    Essay Length: 372 Words / 2 Pages
    Submitted: December 4, 2009 By: Steve
  • Marketing for online Businesses

    Marketing for online Businesses

    Google Ad Words There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: December 5, 2009 By: Victor
  • The Process of Building Stonehenge Research Paper

    The Process of Building Stonehenge Research Paper

    The Process of Building Stonehenge Research Paper Uploaded by YorkMan on May 27, 2005 The Process of Building Stonehenge There are probably hundreds of myths and legends about Stonehenge. Various people have attributed the building of this great megalith to the Danes, Romans, Saxons, Greeks, Atlanteans, Egyptians, Phoenicians Celts, King Aurelius Ambrosious, Merlin, and even Aliens. One of the most popular beliefs was that Stonehenge was built by the Druids. These high priests of the

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    Essay Length: 700 Words / 3 Pages
    Submitted: December 5, 2009 By: Mike
  • Research of Religious Website

    Research of Religious Website

    Research of Religious Website At first glance, the Vatican: The Holy See website (www.vatican.va/phome_en.htm) is a fairly basic homepage. Laid out in a circular manner, similar to the circle of life, the Vatican homepage illustrates many photos which link the user to other aspects or areas with easy maneuvering for further exploration within the website. With a homepage background consisting of the very neutral color beige; the website has done an excellent job at creating

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    Essay Length: 817 Words / 4 Pages
    Submitted: December 5, 2009 By: Fatih
  • Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions - Present and Future

    Starbucks Market Conditions – Present and Future Starbucks is a multinational coffee and coffee house chain company founded in 1971 and based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, snacks and items such as mugs, and of course their well renowned coffee beans. This analysis will provide an overview of Starbucks and its industry; examine the

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    Essay Length: 5,356 Words / 22 Pages
    Submitted: December 5, 2009 By: Venidikt
  • Information Systens in Aquarius Marketing

    Information Systens in Aquarius Marketing

    Information systems in Aquarius Marketing Report By Prepared by Adedeji Adewola 10th of January, 2008 TABLE OF CONTENT TASK 1 1.0 INTRODUCTION 4 1.1 ASSUMPTIONS 4 1.2 SYSTEM REQUIREMENTS 4 1.2.1 END-USER REQUIREMENTS 4-5 1.2.2 MANAGEMENT REQUIREMENTS 5 1.2.3 PLATFORM/HARDWARE REQUIREMENT 6 1.3 INFORMATION SYSTEM REQUIREMENT 6 1.3.1 COST 6 1.3.2 TIME 6-7 1.3.3 PERFORMANCE/QUALITY 7 1.3.4 TECHNICAL 7 1.3.5 SCOPE/TEAM 7 1.3.6 POLITICS 7 TASK 2 2.1 PROJECT PLAN 8 2.2 KEY STAGES OF

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    Essay Length: 3,219 Words / 13 Pages
    Submitted: December 5, 2009 By: Steve
  • Research into Native American Women and Berdachism

    Research into Native American Women and Berdachism

    Research into Native American Women and Berdachism: A Review of the Literature The purpose of this paper is to explore the lives and different roles of Native American women. In this paper we will discuss the term berdache, what it means and how it played an important role in the lives of Native American women. Furthermore we will be discussing an article by DRK, in titled A Native American Perspective on the Theory of Gender

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    Essay Length: 1,802 Words / 8 Pages
    Submitted: December 5, 2009 By: Edward
  • Magic Milkshakes Market Stall Report

    Magic Milkshakes Market Stall Report

    Magic Milkshakes market stall report Introduction: Our team chose to complete this project by selling milkshakes was because more than half of the resources used were free and they were easy to make. We together made $50.90 however we spent $20 on ice cream so we deducted that from out total sum and then we split the profits by 3 giving us a profit of $10.30 each. The team: Our team consisted of Dylan Marshallsea,

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 5, 2009 By: Fonta
  • Stem Cell Research

    Stem Cell Research

    Stem Cell Research One of the most controversial topics these days is Stem Cell Research. There seems to be a split opinion among societies about the research and whether it is socially and morally acceptable. As a society, we need to open our minds to the possibility of broadening our scientific horizons with stem cell research, and take the time to learn and understand whatever we can about it. There are a lot of people

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    Essay Length: 1,509 Words / 7 Pages
    Submitted: December 5, 2009 By: David
  • The Catcher in the Rye Research Paper

    The Catcher in the Rye Research Paper

    “The Catcher in the Rye Research Paper” Childhood is one of the most critical and important times in a child’s life. Family should play a very large role in a child’s life. According to Merriam-Webster, the definition of a family is “the basic unit in society traditionally consisting of two parents rearing their own or adopted children” (419). A dysfunctional family unit lacks communication, love, and happiness. The children within a family need supportive, attentive

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    Essay Length: 2,372 Words / 10 Pages
    Submitted: December 5, 2009 By: Max
  • Research and Decision Making Assignment

    Research and Decision Making Assignment

    Research and Decision Making Assignment Coffee Time is a chain of coffee bars that is popular in North America and Europe. It produces some of the world’s finest coffee beans and sells a variety of coffee beverages and snacks. Recent business activities have indicated that South Asia is an up-and-coming market for coffees and coffee bars. Coffee Time has selected India among other South Asian economies to research. In this paper our team has come

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: December 5, 2009 By: Max
  • Embryonic Stem Cell Research

    Embryonic Stem Cell Research

    “According to the President's Council on Bioethics (P.C.B.E.), the term stem cells refers to diverse group of remarkable multipotent cells. While stem cells are relatively undifferentiated and unspecialized, they can and do give rise to the differentiated and specialized cells of the body (for example, liver cells, kidney cells, brain cells). All specialized cells arise originally from stem cells, and ultimately from a small number of embryonic cells that appear during the first few days

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    Essay Length: 1,323 Words / 6 Pages
    Submitted: December 5, 2009 By: Bred
  • Goblin Market

    Goblin Market

    “For there is no friend like a sister.” -Christina Rossetti Sisterhood has been bond that throughout the ages has changed from only family members, to females that feel a special bond with one another, to females sharing the same interest in religion or education. Christina Rossetti shared the sisterhood bond to her readers when she wrote her poem Goblin Market. The poem has even been centered on by the critics to be the theme of

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    Essay Length: 1,723 Words / 7 Pages
    Submitted: December 5, 2009 By: Top
  • Global and Domestic Marketing

    Global and Domestic Marketing

    Global and Domestic Marketing There are many external environmental factors that marketing. Political, cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company’s goods or services can provide understanding of environmental factors that need to be addressed for a products success. When

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    Essay Length: 825 Words / 4 Pages
    Submitted: December 5, 2009 By: Kevin
  • Career Research Paper

    Career Research Paper

    Career Research Paper Systems Analyst In today's job world the increase and rapid spread of computers and information technology makes it necessary to employ individuals who can understand these technologies. In this technological there are so many aspects as to how a computer functions, and how it needs to be repaired or constructed. This introduces various occupations. The career that I am looking into requires workers who can design and develop new hardware, software, and

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    Essay Length: 861 Words / 4 Pages
    Submitted: December 5, 2009 By: Tommy
  • Americas Next Top Model Research Assignment

    Americas Next Top Model Research Assignment

    AMERICAS NEXT TOP MODEL RESEACH ASSIGNMENT The show that I choose to do my research assignment on was Americas Next Top Model, a reality show on UPN. This is like the third season of the show I believe, and basically, what the concept is that there are 12 girls, ranging in age from 18 to mid 20’s. There are six Caucasian women, four African-Americans, and two Hispanics in the cast. They are all shipped off

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    Essay Length: 1,294 Words / 6 Pages
    Submitted: December 6, 2009 By: Kevin
  • Marketing

    Marketing

    Marketing is the process by which we deal with our customers and engage them in buying a product. Sometimes we use catchy phrases to get them interested and sometimes we even go as far as developing something so innovative that they are instantly magnetized by them. Yet, marketing is not only to successfully sell and making commercials, most of the time we must study our market and create new tactics. One of those tactics means

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    Essay Length: 461 Words / 2 Pages
    Submitted: December 6, 2009 By: Jon
  • Stem Cell Research

    Stem Cell Research

    Stem Cell Research Can you imagine a world where there are no ailments like aids or diabetes. Well, what if this world was possible but the government was stopping the research for these types of advances. The type of research I am talking about isn't cloning as some of you might be thinking. Actually, it is called embryo stem cell research. Hopefully I will be able to give you a better understanding of why this

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    Essay Length: 1,020 Words / 5 Pages
    Submitted: December 6, 2009 By: Fatih
  • Implementation Plan Research Worksheet: Friar Tucker

    Implementation Plan Research Worksheet: Friar Tucker

     Print - Close Window  Running head: IMPLEMENTATION PLAN RESEARCH WORKSHEET: FRIAR TUCKER Implementation Plan Research Worksheet: Friar Tucker University of Phoenix MBA 590/Strategic Implementation and Alignment Doug Hocking June 19, 2006 Friar Tucker Implementation Plan Research Worksheet In order to help Friar Tucker with its implementation planning process, you will need to look at how companies in other industries have dealt with similar issues. Topic A: Best Practices in Project Implementation Instructions for

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    Essay Length: 4,367 Words / 18 Pages
    Submitted: December 6, 2009 By: Janna
  • Marketing Communication Tools Ab.&fitch

    Marketing Communication Tools Ab.&fitch

    MARKETING HOME ASSIGNMENT By: Szeremlei Pйter Seminar Leader: Kapitбny Jуzsef Module Leader: Dr. Tom Owens Topic: Communication Tools Abercrombie & Fitch Co. 1 Introduction In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion’ that is the most prominent ‘P’ in the ‘4 P’s’. In fact to many people promotion is marketing. Promotion is a part of a firm’s overall effort to communicate

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    Essay Length: 4,994 Words / 20 Pages
    Submitted: December 6, 2009 By: Jon
  • Marketing Management - Promotion

    Marketing Management - Promotion

    Promotion Another one of the 4P's is 'promotion'. This includes all of the tools available to the marketer for 'marketing communication'. As with Neil H.Borden's marketing mix, marketing communications has its own 'promotions mix.' Think of it like a cake mix, the basic ingredients are always the same. However if you vary the amounts of one of the ingredients, the final outcome is different. It is the same with promotions. You can 'integrate' different aspects

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    Essay Length: 784 Words / 4 Pages
    Submitted: December 6, 2009 By: Fatih
  • Ability to Make Critical Judgments About Biomedical Research Projects

    Ability to Make Critical Judgments About Biomedical Research Projects

    Ability to make critical judgments about biomedical research projects. For the past eight years, I have been involved with biomedical research projects in academia and at the National Institutes of Health. As a Visiting Fellow at the Laboratory of Developmental Neurobiology, I have conducted numerous experiments in neurobiology, which requires a strict understanding of procedural accuracy and the ability to apply crucial judgment in all phases of experimentation. For example in 2000, I conducted experiments

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    Essay Length: 342 Words / 2 Pages
    Submitted: December 6, 2009 By: Tasha