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Last update: August 18, 2014
  • Market Audit Overview Paper

    Market Audit Overview Paper

    The Coca-Cola Company is the world’s leading manufacture, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Year after year, the company has been discovering new foreign markets to bring higher profits to fulfill its ultimate obligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong Competition with Pepsi-Cola,

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    Essay Length: 547 Words / 3 Pages
    Submitted: November 25, 2009 By: Tasha
  • Marketing

    Marketing

    1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world. Target market for the Toyota Prius is the private owners who have

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    Essay Length: 1,416 Words / 6 Pages
    Submitted: November 25, 2009 By: Wendy
  • Iphone Marketing Plan

    Iphone Marketing Plan

    Strengths Innovative – The iPhone has an innovative touch screen that is patented and unmatched by any other mobile product today. It also has many functions of other mobile products all in one device. Compatibility –The phone will work with iTunes and with other Mac/Apple products like the new Apple TV, allowing for wireless connectivity to the big screen. The iPhone is also compatible with many Mac OS software tools. Mac OS compatibility means that

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    Essay Length: 3,500 Words / 14 Pages
    Submitted: November 26, 2009 By: Tasha
  • Marketing Strategy

    Marketing Strategy

    New Era Caps Marketing Plan There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product. Product: The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city.

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    Essay Length: 341 Words / 2 Pages
    Submitted: November 26, 2009 By: Venidikt
  • Coca Cola - Current Marketing Stratgies

    Coca Cola - Current Marketing Stratgies

    Current Marketing Strategies Product Physical Description/Packaging: Coca Cola Classic is a non-alcoholic, carbonated beverage consisting of the following ingredients: carbonated water, high fructose corn syrup, caramel color, phosphoric acid, and caffeine. The exact flavor formulations for Coca Cola are not listed as ingredients on the packaging, because this type of proprietary information is highly valuable and must be protected from competitors (cocacola.com). Coca Cola can be purchased in a variety of unit sizes (see Appendix

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    Essay Length: 642 Words / 3 Pages
    Submitted: November 26, 2009 By: Jon
  • Research Outline

    Research Outline

    2. Some guests recently complained that our hotel did not have wireless internet. The sales department also reported that some customers did go to us because of wireless internet access. Thus, it is possible that offering wireless internet access might increase our sales. However, the concern is how much the demand is and whether the sales increase will be large enough to cover the wireless internet service and generate profit. Thus, the marketing department decided

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    Essay Length: 295 Words / 2 Pages
    Submitted: November 26, 2009 By: Jon
  • Business Research Final

    Business Research Final

    Question1. This paper will explain the methods of primary data collection available in business research, the various surveys methods, observation, and experimentation methods, and the advantages and disadvantages of each method. Primary Data is original research that has already been done and reported at a level sufficient for the management to make a decision. Primary data can be collected by the communication approach or we can observe conditions, behavior, events, people or processes. The communication

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    Essay Length: 411 Words / 2 Pages
    Submitted: November 26, 2009 By: Vika
  • Fedex Research Planning for Decision Making

    Fedex Research Planning for Decision Making

    CORE SECTION Research Planning for Decision Making Question One June 2005 a. Brief A marketing research brief to examine the attitudes of customers, non-customers and employees to FedEx Express with regard to environmental issues 1) Background FedEx Express is the world's largest express transportation company, providing delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, usually in one

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    Essay Length: 1,222 Words / 5 Pages
    Submitted: November 26, 2009 By: Jon
  • Dynamics of International Brand Architecture - Overview and Directions for Future Research

    Dynamics of International Brand Architecture - Overview and Directions for Future Research

    DYNAMICS OF INTERNATIONAL BRAND ARCHITECTURE: OVERVIEW AND DIRECTIONS FOR FUTURE RESEARCH Abstract Brands play a critical role in a firm's international marketing strategy. A coherent international brand architecture is a key component of the firm's overall international marketing strategy as it provides a framework to leverage strong brands into other markets, assimilate acquired brands, and rationalize the firm's international branding strategy. This paper looks at the various components of international brand architecture and the different

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    Essay Length: 6,712 Words / 27 Pages
    Submitted: November 26, 2009 By: Max
  • Npas in Retail Loan Market

    Npas in Retail Loan Market

    Management of Non-Performing Assets in Indian Public Sector Banks with special reference to Jharkhand Abstract I. Introduction The banking industry has undergone a sea change after the first phase of economic liberalization in 1991 and hence credit management. While the primary function of banks is to lend funds as loans to various sectors such as agriculture, industry, personal loans, housing loans etc., in recent times the banks have become very cautious in extending loans. The

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    Essay Length: 4,878 Words / 20 Pages
    Submitted: November 27, 2009 By: Monika
  • Market Watch: Regulation of the Stock Market

    Market Watch: Regulation of the Stock Market

    Market Watch 1 Market Watch: Regulation of the Stock Market Samuel Thomas Legal Environment Bus670 Professor Gittens Market Watch 2 The Enrons and Worldcoms made it clear that the financial markets cannot be left under the auspices of corporate directors and officers, without oversight authority. “The corporate abuses and fraud that Enron exemplified, while not a first in the financial markets, they were certainly a first in terms of the magnitude of the losses to

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    Essay Length: 1,666 Words / 7 Pages
    Submitted: November 27, 2009 By: Victor
  • Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing - Report on the Uk Marketing Environment for the Iphone

    Principles of Marketing Report on the UK marketing environment for the iPhone Executive Summary This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with

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    Essay Length: 1,500 Words / 6 Pages
    Submitted: November 27, 2009 By: Max
  • Business Research Paper

    Business Research Paper

    Research in business “For a long time, research companies have offered efficient collection of data, as well as timely and accurate reporting as their primary value propositions to clients. However, clients no longer view operational excellence as a value proposition, but rather as a basic expectation. Rick Garlick, Maritz Research learning objectives After reading this chapter, you should understand… 1. What business research is and how it differs from decision support systems and business intelligence

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    Essay Length: 1,401 Words / 6 Pages
    Submitted: November 27, 2009 By: regina
  • Animal Medical Research

    Animal Medical Research

    1 Medical research involving the use of animals has significantly enhanced the well-being of mankind and animals. Without animal testing, the cure for many fatal diseases would not exist and many would suffer and die from their disease. Despite these benefits, many people and animal rights groups argue that the use of animals for research should be banned. The fact is experiments using animals have played a fundamental role in the development of modern medical

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    Essay Length: 808 Words / 4 Pages
    Submitted: November 27, 2009 By: July
  • Beach Towel Market Size

    Beach Towel Market Size

    The market size for beach towels in the state of Florida is particularly high. The state of Florida, the state in which the Beach Sheet headquarters will be located, attracts a very high number of visitors per year. Data for the 2006 calendar year shows that over 83 million people visited the state this particular year. Also for 2006, these 83 million people left an economic impact of over $65 billion in tourism spending. Statistics

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    Essay Length: 353 Words / 2 Pages
    Submitted: November 27, 2009 By: Fatih
  • Comparing & Contrasting American & Japanese Marketing

    Comparing & Contrasting American & Japanese Marketing

    Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are

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    Essay Length: 1,389 Words / 6 Pages
    Submitted: November 27, 2009 By: Mike
  • Marketing Intro

    Marketing Intro

    Marketing has been built around one concept but since technology has become so proficient, then it is safe to say that Marketing has also expanded with the times. Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. (Armstrong & Kotler, 2007, Marketing: An Introduction) Marketing has just begun to tap into the resources that

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: November 27, 2009 By: Bred
  • Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Analyzing Strategic Marketing,schweppes Raspberry Ginger Ale

    Introduction - SCA’s global brand, TENA SCA is the world leader in incontinence care product. The International Continence Society defines incontinence as any involuntary leakage of urine. SCA’s global brand, TENA, comprises a complete product portfolio of incontinence products range from large absorbent incontinence protection in a pant model to ultra-thin protective pads. SCA creates it’s value through knowledge of consumer and customer needs, regional presence and efficient production. SCA products are produced nearly exclusively

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    Essay Length: 2,462 Words / 10 Pages
    Submitted: November 27, 2009 By: Bred
  • Marketing Analysis of Jetstar and Virgin Blue Airlines

    Marketing Analysis of Jetstar and Virgin Blue Airlines

    Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue, both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business, leisure and family market but however, it will ultimately be the service companies, and their associated marketing strategies and techniques which, will establish the difference between the market �leader’ and the market �loser’. This analysis

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    Essay Length: 3,298 Words / 14 Pages
    Submitted: November 27, 2009 By: Mike
  • A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A Critical Review of the Ways in Which Marketing Thought Is Evolving in Response to Current Trends in the Services Marketing Environment.

    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. ' There is a growing realization that services marketing management not only requires new theories and approaches but that these perspectives are changing the whole paradigm of marketing'. Introduction: Over the past three decades services marketing has emerged as a well established area in its own right. However, the original boundaries that existed

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 27, 2009 By: Top
  • Coffee Time - Research and Decision Making

    Coffee Time - Research and Decision Making

    Research and Decision Making Before any research is conducted, the time, location, workers, target audience and the amount of income needed for the business is considered. Coffee Time (CT) recognized an emerging market in South Asia (India). In order to determine how much revenue that may be obtained from each outlet, CT employed Total Access (TA), a market research company, to research the cities and potential target audience in India. As demonstrated by CT, an

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    Essay Length: 1,848 Words / 8 Pages
    Submitted: November 27, 2009 By: Bred
  • Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do Successful Companies Value Social Responsibility and Ethics in Marketing in India?

    Do successful companies value Social Responsibility and Ethics in Marketing in India? Prof. Sudeep Chatterjee* Introduction India, the second largest democracy, saw the initiation of the first generation of reforms in 1991 under the stewardship of the then finance minister Dr. Manmohan Singh, followed by the second generation of new reforms in the post 2001 era. India has the largest population of middle class in the world and is the second fasted growing economy after

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    Essay Length: 3,861 Words / 16 Pages
    Submitted: November 28, 2009 By: Fatih
  • Market Analysis of Butterfly

    Market Analysis of Butterfly

    1.1 Introduction Just only few years ago people of Bangladesh was not so familiar with the generator or even with the motorcycles. At that time to them these were luxurious product. But in the last few years the scenario has changed completely. Generator or motorcycle is no longer luxurious product to them. Rather than they treat these as their basic necessity. This change has encouraged companies to invest in making generators and motorcycles. But only

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    Essay Length: 1,269 Words / 6 Pages
    Submitted: November 28, 2009 By: Fonta
  • Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to Be the Number one in China Sportswear Market

    Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li NingЎ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0

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    Essay Length: 940 Words / 4 Pages
    Submitted: November 28, 2009 By: Mike
  • Strategic Human Resources Research

    Strategic Human Resources Research

    Running head: STRATEGIC HUMAN RESOURCES RESEARCH Strategic Human Resources Research Terri Butler Todd Goldsworthy Robert E. Goss Benjamin Johnson Carol Stampley University of Phoenix Abstract This document provides an analysis of key course concepts as they apply to organizations that have faced situations similar to those currently facing InterClean. The paper examines various situations within these organizations that required specific changes in human resource practices. The paper also presents specific human resource management concepts and

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: November 28, 2009 By: Janna

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